Energy Drinks Market Research Report Information By Type (Non-Alcoholic and Alcoholic), By Packaging (Cartons, Bottles and Cans), and By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2030

Global Energy Drinks Market Overview

Energy Drinks Market Size was valued at USD 40.7 billion in 2022. The energy drinks market industry is projected to grow from USD 45.5 Billion in 2023 to USD 89.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.90% during the forecast period (2023 - 2030). The increased popularity of performance-enhancing beverages among athletes and average consumers looking to recharge after a long day at work is a key marker driver for the market for energy drinks.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Energy Drinks Market Trends

• Growing focus on health and fitness to propel market growth

Consumer knowledge of liquid calorie consumption has increased. This has caused a rise in the desire for goods that have advantages over conventional carbonated beverages. Furthermore, as people's understanding of ingredients has increased, there is a greater desire for plant-based energy ingredients that give the ideal balance of flavour and health, which has led to the development of nootropic energy drinks. According to the Food Dive 2022 Study, about 55% of consumers worldwide would be more willing to buy food and beverage goods if they included sustainability claims. An enormous consumer base that includes consumers who are fitness enthusiasts and who seek products with regulated ingredients drives the market for energy drinks. Thus, this factor is driving the market CAGR for energy drinks.

Furthermore, famous companies like Monster, Red Bull, and others are investing in ingredients and using market strategies to advance up the value chain in an effort to survive in a very competitive and fragmented market. For instance, Ribose, a healthy sugar substitute, has been made available by Bioenergy Life Sciences. It is roughly 60% as sweet as table sugar. Additionally, improvements in caffeine development immediately benefit the industry. Future-Chemicals provided coffee cherry whole-source caffeine that is 70% naturally occurring and contains 5% polyphenol antioxidants. Last but not least, market demand would be supported by urbanization trends in developing regions with rising disposable incomes. According to the UN, by 2050, 68% of the world's population will reside in urban areas, up from 55% in 2018. Thus, it is anticipated that this aspect will accelerate energy drinks market revenue ly.

Energy Drinks Market Segment Insights

Energy Drinks Type Insights

The energy drinks market segmentation, based on type, includes non-alcoholic and alcoholic. The non-alcoholic segment held the majority share in 2022 in the energy drinks market data because nonalcoholic beverages increase energy by enhancing physical and mental function. Also, the inclusion of caffeine in non-alcoholic energy drinks helps the user be more alert, remember things better, and feel better. Throughout the forecast period, it is projected that a rise in teen popularity and a rise in health consciousness would favor the expansion of the non-alcoholic energy drinks category.

Energy Drinks Packaging Insights

The energy drinks market segmentation, based on packaging, includes cartons, bottles and cans. The cans segment dominated the market growth for energy drinks in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Customers are increasingly choosing these drinks over canned wine and other alcoholic beverages as a result of their increasingly sophisticated taste and choice. Metal cans are preferred by young consumers since they are more portable and do not break like glass. The demand for the product in cans has greatly increased and is anticipated to keep growing throughout the projected period as a result of the coronavirus pandemic forcing the closure of bars, pubs, and restaurants.

Figure 1:  Energy Drinks Market, by Packaging, 2022 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Energy drinks Regional Insights

By region, the study provides the market insights for energy drinks into North America, Europe, Asia-Pacific and Rest of the World. Europe energy drinks market accounted for USD 18.6 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period. The rise in disposable income, the introduction of various indigenous brands, and the rise in marketing and promotional efforts for product growth are further factors contributing to the region's expanding product consumption. Due to changing demographics, consumer preferences, and drinking behaviors, the consume more energy drinks than any other region in the world.

Further, the major countries studied in the market report for energy drinks are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  ENERGY DRINKS MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Asia Pacific energy drinks market accounts for the second-largest market share. Due to customer readiness to try new flavors and the high demand from immigrants living in the country who show interest in a variety of beverages, the market is anticipated to experience significant growth in the economies of China, India, and Japan. The demand for products in the region has been fueled by product launches there that aim to target and appeal to a wide range of consumers. Moreover, China energy drinks market held the largest market share, and the India energy drinks market was the fastest growing market in the region.

North America energy drinks market is expected to grow at the fastest CAGR from 2022 to 2030. The market in nations including the US, Canada, and Mexico is being driven by the presence of numerous major players in the area, including PepsiCo, Monster Energy, and others. Young individuals and athletes typically drink them to increase brain function, acquire quick energy, and overcome fatigue. Further, the US energy drinks market held the largest market share, and the Canada energy drinks market was the fastest growing market in the region.

Energy drinks Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the energy drinks market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the energy drinks industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the energy drinks industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, energy drinks industry has provided medicine with some of the most significant benefits. The energy drinks market major player such as Living Essentials LLC (US), Arizona Beverages (US), Amway Corporation (US), Coca-Cola Company (US), Lucozade (UK), Rockstar Inc. (US), Monster Beverages Corporation (US), PepsiCo Inc. (US), Taisho Pharmaceutical Co. Ltd. (Japan) and Red Bull GmbH (Australia).

The Coca-Cola Corporation is a American beverage company that was established in 1892 and is best known for being the maker of Coca-Cola. The Coca-Cola Corporation also produces, sells, and markets alcoholic beverages as well as other non-alcoholic beverage concentrates and syrups. In September 2022, to draw in more customers, Coca-Cola Europacific Partners (CCEP) is expanding the Monster flavor lineup with two additional varieties. The regular energy drinks lineup of Monster now includes two new flavors: Monster Reserve White Pineapple and Monster Reserve Watermelon.

The corporate headquarters of the American food, snack, and beverage giant PepsiCo, Inc. are in the hamlet of Purchase in Harrison, New York. The business of PepsiCo includes every facet of the food and beverage industry. It is in charge of its products' production, marketing, and distribution. In February 2022, a hemp energy drinks with ingredients like hemp oil, vitamin B, spearmint, lemon balm, and caffeine was introduced by PepsiCo. Inc. in the United States.

Key Companies in the energy drinks market includes

• Living Essentials LLC (US)


• Arizona Beverages (US)


• Amway Corporation (US)


• Coca-Cola Company (US)


• Lucozade (UK)


• Rockstar Inc. (US)


• Monster Beverages Corporation (US)


• PepsiCo Inc. (US)


• Taisho Pharmaceutical Co. Ltd. (Japan)


• Red Bull GmbH (Australia)

Energy Drinks Industry Developments

September 2022: With the release of Fast Twitch, Gatorade made a foray into the energy drinks market. There are 200mg of caffeine, electrolytes, and B vitamins in a 12-ounce container. The drink was created in collaboration with NFL and sports performance experts.

January 2022: Energy drinks were introduced by Starbucks in collaboration with PepsiCo. From March 2022, the product would be offered at a range of supermarkets, big-box stores, and convenience stores around the country.

Energy Drinks Market Segmentation

Energy Drinks Type Outlook (USD Billion, 2019-2030)

• Non-Alcoholic


• Alcoholic

Energy Drinks Packaging Outlook (USD Billion, 2019-2030)

• Cartons


• Bottles


• Cans

Energy Drinks Regional Outlook (USD Billion, 2019-2030)

• North America


• US


• Canada


• Europe


• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe


• Asia-Pacific


• China


• Japan


• India


• Australia


• South Korea


• Australia


• Rest of Asia-Pacific


• Rest of the World


• Middle East


• Africa


• Latin America