Product Configurator Market

Integration With CRM and ERPS

CRM and ERP connectivity is becoming more prevalent and is essential for enhancing the customer experience, increasing income as a result of connecting two different data systems into one, centralising data, and improving organisational efficiency. A CRM ERP system that is integrated increases organisational productivity by centralising all organisational data on a single platform. For instance, when the ERP and CRM systems are distinct, a salesman must manually enter client and transaction information into their CRM, and a different employee must manually enter the same information into the ERP system. 

When ERP and CRM are out of sync, data must be manually entered many times, wasting time, and increasing the risk of errors. This inefficiency increases expenses and lowers corporate productivity.

Sales staff are able to examine all customer data on one platform with an integrated CRM and ERP system, rather than wasting time looking for client data in separate systems. After ERP and CRM integration, the company’s service representatives have access to all of the information they need to provide customer support, make sales, and upsells. The salesperson can also check to see if a product is in stock and look for comparable items to recommend to a customer. 

Furthermore, ERP systems with CRM developed on the platform provide a number of benefits. Since all data is updated in real-time, there is no need to wait for batch uploads or middleware connections, and unified ERP and CRM systems are typically less expensive than buying point solutions separately. This will create opportunities for market growth.

The Global Product Configurator Market Industry experiences a surge in demand for customization across various sectors, including automotive, consumer electronics, and furniture. This trend is driven by consumers' desire for personalized products that meet their specific needs and preferences. As a result, businesses are increasingly adopting product configurators to enhance customer engagement and satisfaction. The market is projected to reach 2.32 USD Billion in 2024, reflecting the growing importance of tailored solutions. Companies leveraging configurators can streamline their design processes and improve operational efficiency, ultimately leading to increased sales and customer loyalty.

By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East and Africa and South America. North America accounted for ~ 36 % of product configurator market. North America consists of the U.S., Canada, and Mexico. In North America, the market for industrial machinery is growing. During the projected period, innovation in the production of industrial machinery is anticipated to create rapid technological advancements, boosting the market.

Asia Pacific consists of China, Japan, India, South Korea, and the rest of the Asia Pacific. The market is growing in this region due to increasing demand for product customization according to the customer's requirement in different industry verticals like automotive, industrial machinery, fashion, furniture & home goods, and others. The industrial machinery industry is growing due to the increasing trend toward greater industrial automation, driven by the rising demand for precision manufacturing.

The European region includes the UK, Germany, France, Italy, Spain, and the Rest of Europe. The rising adoption of product configuration tools among European e-commerce companies propels the project configuration market.

Figure 3: Product Configurator Market Size By Region 2024 Vs 2032

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, UK, France, China, Japan, and India, UAE and Saudi Arabia.

The Product Configurator Market is characterized by the presence of many global, regional, and local vendors. The Product Configurator Market has witnessed significant growth over the forecast period due to increasing demand for product customization according to customer’s requirements. There are several domestic, regional, and global players operating in the Product Configurator Market who continuously strive to gain a significant share of the overall market. 

During the study, MRFR has analyzed some of the major players in the Product Configurator Market who have contributed to the market growth. During the study, MRFR has analyzed some of the major players in the Product Configurator Market who have contributed to the market growth which include Configit A/S, THREEKIT INC, Revalize, Inc, Resolto Informatik (Configon), Infosys Limited, GoExpedi, 3D Source, KBMax (Epicor Software Corporation), Conga (Apttus), Sofon B.V, Logik.io, Cadesign form, OmegaCube Technologies, AES Technologies (India) Pvt. Ltd, Mercura, OptiProERP Software, Prescient Technologies, Rover Inc, Clarity Web Solutions, MRPeasy, Caliburn Software Limited.

These players focus on expanding and enhancing their product portfolio and services to remain competitive and increase their customer base. Additionally, these players are focusing on partnerships & collaborations to expand their business and customer base to enhance their market position.