Probiotic Drinks Market Research Report - Global Forecast till 2027

Global Probiotic Drinks Market Research Report: by Type (Fruit-Based, Dairy-Based), Bacteria (Lactobacillus, Streptococcus, Bifidobacterium), Distribution Channel (Store-Based and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/F-B & N/3566-HCR | February 2021 | Region: Global | 110 pages

Market Scenario


The probiotic liquid drinks market is expecting a huge CAGR growth of 8.40% from 2019 to 2027. As per the recent probiotic drinks market share report, the market has accounted for steady growth of USD 39.9 Billion at the end of the forecast period. 


Probiotics are one kind of bacteria that is helpful for human health. There are multiple health benefits of probiotic drinks and keep humans away from the disease. It has living microorganisms that are beneficial for gut health. This is one of the essential probiotic drinks brands in the market that holds a strong place on the market. The Probiotic Drinks Market is also gaining a huge response from the people because it increases the immune system. 


Along with that, the probiotic liquid drinks are also contributing to maintaining or balancing the organisms in the intestine. These are also helpful for preventing gastrointestinal issues (G.I.). These probiotic beverages are helpful for people who are suffering from bowel syndrome, diarrhea, and all. However, the positive side effect of probiotics drinks can be achieved by consuming regularly, and it takes some time to show positive results.  


The market report of probiotic liquid drinks covers all the market insights value, segmentation of the Probiotic Drinks Market, growth opportunities and driving, restraining factors. The market report covers the key players and the intended audience of the market that plays a huge role in the Probiotic Drinks Industry driving.


Covid-19 analysis of market


The covid19 outbreaks create a disruption in the industry of probiotic drinks brands. The Probiotic Drinks Market has been going through a halt, just the same as the other market. The demand for sales was impacted due to the covid-19 rules and regulations. The market has been going through many up and down due to covid but with the help of government regulators and the contribution of key players of probiotic drinks market trends; the market is in a balanced position. 


In covid 19, the production of probiotic drinks brands affected because of the lack of transportation and employees. The supply of materials was also getting closed. At the same time, people are very much conscious about their health, and they started purchasing these things in bulk. So, overall the Probiotic Drinks Industry has mixed reports. The market adopts new and additional ways to increase the sales rate amongst the targeted audience.


By considering these things, the government authorities have proposed new deals to the probiotic drinks market trends industries that can hamper the market statistics. As a result, the market seems to have been stabilized for the upcoming forecast years. 


Market Dynamics


Major Drivers of the Market


The global Probiotic Drinks Industry has been gaining popularity over the global market by increasing the benefits of probiotic drinks. The market has reported a huge spike in the sales rate just because of increasing concerns of people on health. People are now more focusing on the health and wellness that raise the global probiotics market value. The rising efforts of the government to incorporate bacteria in the probiotic drinks market trends industry also boost the probiotic market.


These probiotic's market sizes are helpful for preventing the growth of bacteria. These are also playing a major role in the secretion of digestive juices. The best thing about this juice is it strengthens the immune system and prevents nutrients degradation. Other than this, some minor factors that make the probiotic drinks industry grow are changing in lifestyle, affordable price, increasing concerns on health drive the Probiotic Drinks Market to the forecast period.   



  • Market Restraints


The factors that restraints the market are changing in lifestyle, preference of individuals, a spike in the prices, and shifting to dietary products stimulate the probiotic drinks market size. There are many more facts that restraint the probiotic drinks industry growth of the market, but with the contribution of key players and government, the market has to face and battle through this.



  • Significant Opportunities For The Market


The Probiotic Drinks Market has already gained a huge spike in market value. The probiotic market covers functional food and beverages. The market is also helping the dietary supplements and animal feeding. These are not a proven solution to recover from any disease but. Yes, they serve as a mode of delivering healthy ingredients in the body to complement the diet. As the people have growing concern on the health, it will help the probiotic drinks industry and delivers significant opportunities for growth. 



  • Market Growth Challenges


The Probiotic Drinks Market might face some challenges on the basis of regional and linguistic basis. The probiotic drinks target market faces linguistic and regional challenges. To deal with this, the market needs more and more key players from the different regions that can help the industry to reach quality products to the probiotic drinks target audience. The industry wants to spread the market throughout the rural and urban areas so that consumers can become aware of their products. This probiotic drinks Industry size has faced multiple challenges, but the collaborative efforts of market players help the industry to overcome the challenges.



  • Cumulative Growth Analysis


As per the market report, the industry is expecting growth from the major key players. The key players of the market are implementing quality measures to seek acquisition, expansion, and agreement. The key players are continuously focusing on the positive sides that help to enhance the market through probiotic drinks review and also meet the growing demands of probiotic beverages across the globe. They perform some strategic ways that are being imposed to ensure that the probiotic drinks market share still booms over the global market after covid.



  • Value Chain Analysis


The revenue generated by the global probiotic market was amazing in the past years. But as the demands grow in the market, there is a huge spike of growth shown in the market. As per the probiotic drinks market share report at the end of the forecast period 2024, the market has expected growth of 8.40%. The growth rate of the market varies with each passing day. 


Segmentation of the global probiotic drinks market:


The Global Probiotic Drinks Industry has been divided into the bacteria, type, distribution channel, and region. 


The market segmentation on the basis of bacteria:


The global Probiotic Drinks Industry of probiotic drinks has been classified into the bacteria that are further segmented into Streptococcus, Lactobacillus, Bifidobacterium, and others.


The market segmentation on the basis of type:


The global Probiotic Drinks Industry has been divided into the type that is further classified into dairy-based, fruit-based, and others. 


The market segmentation on the basis of distribution channel:


The global market has been classified, based on distribution channel, that is store-based and non-store-based. Furthermore, the store-based segment is further divided into supermarkets, convenience stores, hypermarkets, and others. 


The market segmentation on the basis of region:


The global probiotic milk drinks market is divided into four major regions those are Europe, North America, Asia-Pacific, and the rest of the world. In addition, North American has been divided into Canada, the U.S., and Mexico. Following that, The European probiotic milk drinks market has been classified into Germany, the UK, France, Spain, Italy, and the rest of Europe. Similarly, the Asia Pacific countries are also divided into the smalled location that covers the China, India, Australia, Japan, and New Zealand, and the rest of Asia-Pacific. The rest of the world's probiotic beverage market is distributed into the Middle East, South America, and Africa.


Regional segmentation of the market


The Globally, probiotic drinks market is spread over all across the world. The market has been covering huge regions, and among all of them, North America holds the largest market share. The region dominates the market with a share of 31.5% in 2018. This region holds the largest market share with the demand for health and wellness awareness, natural products, and inclination towards healthier food consumption. Consumers of this region are highly concerned about the health and nutrition that they take daily. After North America, Asia-Pacific countries hold the largest market share during the forecast period. The trend for healthy food and beverages increases among people that drive the probiotic drinks review.


Key Players of the global probiotic market:


The key players of the global probiotic market are as below



  • Nestle S.A. (Switzerland)

  • Danone S.A. (France)

  • Amul Industries Pvt Ltd. (India)

  • Bright Dairy & Food Co., Ltd (China)

  • Bio-K Plus International Inc. (Canada)

  • Fonterra Co-op Group Ltd (New Zealand)

  • Cargill Inc. (U.S.)

  • Koninklijke DSM N.V. (Netherlands)

  • PepsiCo, Inc. (U.S.)

  • GoodBelly Probiotics (U.S.) 


Report Overview



  • Market overview highlights

  • Analysis based upon COVID 19

  • Explanation upon the Market Dynamics

  • Value chain analysis of Probiotic Drinks Industry

  • Market segmentation overview

  • The regional analysis of Probiotic Drinks Industry

  • Competitive landscape analysis



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 39.9 Billion
  CAGR   (8.40%) 2019-2027
  Base Year   2018
  Forecast Period   2027
  Historical Data   2017
  Forecast Units    Value (USD Billion)
  Report Coverage    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered    Type, Bacteria, Distribution Channel, And Region
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Nestle S.A. (Switzerland), Danone S.A. (France), Amul Industries Pvt Ltd. (India), Bright Dairy & Food Co., Ltd (China), Bio-K Plus International Inc. (Canada), Fonterra Co-op Group Ltd (New Zealand), Cargill Inc. (US), Koninklijke DSM N.V. (Netherlands), PepsiCo, Inc. (US), and GoodBelly Probiotics (US)
  Key Market Opportunities   
  Key Market Drivers   


Frequently Asked Questions (FAQ) :


Probiotic drinks market is set to accrue revenues at 8.44% CAGR from 2019 to 2024.

Probiotic drinks market value can touch USD 45.3 billion by 2024.

Awareness of its importance in maintaining gut health, launch of new flavors, and promotional marketing campaigns can fuel the global probiotic drinks market demand.

North America can lead the global probiotic drinks market till 2024 owing to heavy consumption of healthy drinks.

Amul Industries Pvt Ltd., Danone S., GoodBelly Probiotics, Fonterra Co-op Group Ltd, Cargill Inc., PepsiCo, Inc., Bright Dairy & Food Co., Ltd, Nestle S., Bio-K Plus International Inc., and Koninklijke DSM N.V. are notable players of the probiotic drinks market.