Personalized Gifts Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The 'Personalised Gifts' market is expected to grow at a CAGR of 7.6% over the forecast period, with a market size of $33,754m in 2024, which is expected to rise to $53,948m by 2032. The 'Personas' market is expected to grow at a CAGR of 6.6% over the forecast period, with a market size of $22,010m in 2024, which is expected to rise to $37,903m by 2032. The demand for unique and bespoke products is increasing, driven by changing consumer preferences and the desire for a more meaningful gifting experience. The development of 3D printing and digital customisation platforms has made it easier to personalise gifts, which is further driving the market. The major players in the 'Personalised Gifts' market, such as Vistaprint, Shutterfly, and Zazzle, are investing in developing new products and strategic collaborations to expand their reach. In particular, the collaboration with local artisans and the integration of artificial intelligence into the design process are expected to increase product customisation. These strategic developments will continue to play an important role in the future growth of the market.

Regional Market Size

Regional Deep Dive

The Personalized Gifts Market is expected to grow at a CAGR of over 6%, driven by the rising demand for unique and individualized products. In North America, the market is characterized by a strong e-commerce presence and a culture that places a high value on personalization, especially during special occasions and festivals. In Europe, the market is characterized by a blend of tradition and modern technology, with a growing trend towards sustainable and ethically sourced individualized products. In the Asia-Pacific region, a growing middle class and rising disposable incomes are driving the demand for individualized products. In the Middle East and Africa, the trend is towards small businesses and local craftsmen offering individualized products, while in Latin America, personalization is a way to express one’s culture and connect with others.

Europe

• The European market is increasingly influenced by sustainability trends, with companies like Notonthehighstreet promoting eco-friendly personalized gifts, appealing to environmentally conscious consumers.
• Regulatory changes in data protection, such as GDPR, are shaping how companies collect and use customer data for personalization, prompting businesses to adopt more transparent practices.

Asia Pacific

• The rapid growth of social media platforms in Asia-Pacific is driving trends in personalized gifting, with companies leveraging user-generated content to inspire unique gift ideas and experiences.
• Local festivals and cultural events are becoming significant drivers for personalized gifts, with companies like Printvenue capitalizing on regional celebrations to offer tailored products.

Latin America

• In Latin America, the trend of personalization is closely tied to cultural identity, with consumers seeking gifts that reflect their heritage and personal stories, leading to a rise in local craftsmanship.
• The growth of mobile commerce in the region is facilitating access to personalized gift options, with companies like Linio expanding their offerings to include customizable products.

North America

• The rise of e-commerce platforms like Etsy and Zazzle has revolutionized the personalized gifts market, allowing small businesses and artisans to reach a broader audience and cater to niche markets.
• Innovations in printing technology, such as 3D printing and direct-to-garment printing, are enabling companies like Vistaprint to offer more diverse and intricate personalized products, enhancing customer experience.

Middle East And Africa

• The rise of local artisans and craftspeople in the Middle East is fostering a unique market for personalized gifts, with platforms like Souq.com supporting small businesses to reach consumers.
• Cultural factors, such as the importance of gift-giving during Ramadan and other celebrations, are influencing the types of personalized gifts that are in demand, leading to a surge in customized items.

Did You Know?

“Did you know that personalized gifts are often perceived as more meaningful and thoughtful, with studies showing that recipients value them significantly more than generic gifts?” — Journal of Consumer Research

Segmental Market Size

PERSONALISED GIFTS MARKET The Personalized Gifts Market is booming, driven by the rising demand for unique and meaningful products. The rise of e-commerce has made personalization easier. Moreover, consumers are preferring individualized experiences over generic gifts. Social media trends that encourage sharing of personal items are also driving the market. Etsy and Shutterfly are the leading players in the market, offering a wide range of individualized products. The most common applications are for home décor, clothing, and jewelry, for various occasions such as birthdays, weddings, and holidays. The trend towards eco-friendly products is a notable trend that is boosting growth. 3D printing and advanced printing techniques are enabling the industry to evolve by offering more intricate designs and faster production times.

Future Outlook

The bespoke gifts market is set to experience a substantial growth from 2024 to 2032, with a projected CAGR of 6.6% from $30,000,750,000 to $53,998,500,000. The market is driven by the rising demand for unique and bespoke products, which are emotionally connected with consumers, especially in gifting contexts. Personalization is becoming a key differentiator in the retail landscape, and the market is expected to see a surge in demand across various product categories, such as bespoke clothing, home décor, and technological products. It is estimated that by 2032, bespoke gifts will constitute approximately 15% of the gifting market, up from the current 12%. This will reflect the growing acceptance and integration of bespoke products in consumers’ shopping habits. The market is expected to be largely influenced by technological advancements in digital printing, 3D printing, and e-commerce. Artificial intelligence and machine learning are expected to provide retailers with the ability to offer a more bespoke and individualized shopping experience, enhancing the customer experience and driving sales. Also, the increasing penetration of social media and e-commerce platforms will enable greater visibility and accessibility of bespoke products, driving the market further. The bespoke gifts market is expected to thrive, as consumers seek out more meaningful and memorable gifting experiences.