Personalized Gifts Market Is Projected To Reach USD 42.003 Billion During The Forecast Period (2023-2030)

December 2022, Market Research Future has published a Report on the Global Personalized Gifts Market

Market Research Future has recognized the following companies as the key players in the global Personalized gifts Market: Archies Limited (India), American Greetings Corporation (US), Redbubble (Australia), Spencer Gifts(US), Card Factory(UK), Etsy, Inc. (US), CafePress, Inc (US), Personalization Mall (US), Hallmark Cards Inc. (US), and American Stationery (US).

Market Highlights

The global personalized gifts market is projected to be valued at USD 42.003 million by 2030, recording a CAGR of  5.75% during the forecast period. The growing trend of exchanging gifts is the major factor driving the market growth. Also, the rising demand for 3D printed gifts boosts the growth of the personalized gifts market. Rising consumer awareness for eco-friendly gifts creates an opportunistic market for the market players. The growth of the e-commerce industry in Asia-Pacific is also projected to propel the market growth in the coming years. However, higher prices of personalized gifts are restricting the growth of the market.

Segmental Analysis

The global personalized gifts market has been segmented based on product type, end user, distribution channel, and region.

Based on product type the global personalized gifts market has been segmented into personalized clothing, personalized chocolates & chocolate platters, personalized accessories, personalized gifts for kids, personalized diaries & desk accessories, personalized photo frames & wall decorations, and others. The personalized accessories segment accounted for the largest market share of 20.94% in 2021. Personalized accessories include jewelry, bags, phone cases, footwear, sunglasses, scarfs, car accessories, key rings, and leather belts. The growth in this segment is mainly due to the increase in demand for personalized accessories by women. The majority of the women population demand for custom-made personalized accessories due to its uniqueness.

Based on the end user, the global personalized gifts market has been segmented into men, women, unisex, and kids. The unisex segment accounted for a larger market share of 45.04 % in 2021. The demand for unisex personalized gifts is increasing across the globe owing to high volume sales of unisex personalized gifts such as photo frames, chocolates & chocolate platters, and diaries and desk accessories.

Based on the distribution channel, the global personalized gifts market has been segmented into store-based and non-store-based. The store-based segment accounted for a larger market share of 83.56% in 2021. The store-based distribution channel is further segmented into supermarkets & hypermarkets, specialty stores, convenience stores, and others. Consumers prefer store-based channels as they provide a one-stop shopping experience. Supermarkets & hypermarkets are self-service shops with the departmental store offering a wide variety of products from food and beverage, apparel to personalized gifts. Specialty stores are retail businesses that focus on the specific product category. Producers such as Walmart and Archies limited have their specialty stores across the globe. Convenience stores are small retail stores that stock around everything from essentials to personalized gifts. Others include those stores which are located in airports, stations, and metros, etc.

Regional Analysis

On the basis of region, the personalized gifts market has been categorized as North America, Europe, Asia-Pacific, and the Rest of the World. As per MRFR analysis, Europe accounted market share 37.08% of the global  market in terms of value in 2021 growing at a CAGR of 5.69% during the forecast period. Germany accounted for the largest share of 21.93% in the Europe personalized gifts market and is expected to register a CAGR of 5.87% over the forecast period. The growth in the region is attributed to the presence of global producers and providers of personalized gifts in the region and huge fashion industry in the region increasing the demand for personalized products.North America dominates the personalized gifts market with a market share of 34.47% with a CAGR of 5.78% during the forecast period 2022-2030. The growth in this market is mainly attributed to the presence of large-scale retail stores, and established e-commerce sector. The US accounted for the largest share of 77.05% in the North America personalized gifts market. Asia-Pacific holds a market share of 19.24% of the global market in 2021, growing at a CAGR of 6.09% during the forecast period. This growth is mainly attributed to the increasing demand for personalized gifts in emerging countries such as India, China, and Japan. China is the leading producer and consumer of personalized gifts in Asia-Pacific; it accounted for 23.03% value share of the regional market in 2021. The personalized gifts market in India is expected to register a CAGR of 6.61% during the forecast period. Furthermore, the presence of large e-commerce channels such as Alibaba and Club factory in China boosts the demand for personalized gifts .Rest of the World holds a market share of 9.21% of the global personalized gifts market in 2021, growing at a CAGR of 5.14% during the forecast period. This growth is mainly attributed to the shifting consumers to the e-commerce portals and rise in gifting culture in the region. South America holds the largest market share in the region; it accounted for 42.14% value share of the regional market in 2021.

Key Findings of the Study:

• The global personalized gifts market is projected to register a growth rate of 5.75% from 2023 to 2030.


• The personalized accessories segment is estimated to retain its dominance with a share of 20.94% in 2021, whereas the personalized chocolate & chocolate platters segment is likely to register a higher CAGR of 6.43% during the forecast period.


• The unisex segment accounted for the largest market share of 45.04% in 2021 and is likely to register a higher CAGR of 5.92% during the forecast period.


• The store-based segment accounted for the largest market share of 83.56% in 2021, whereas the non-store-based segment is likely to register a higher CAGR of 6.45% during the forecast period.