Patient Portal Market Trends

ID: MRFR/HC/9264-HCR

200 Pages

Rahul Gotadki

October 2025

Patient Portal Market Research Report By Functionality (Appointment Scheduling, Medication Management, Lab Results Access, Communication with Healthcare Providers, Billing and Payments), By Deployment Model (On-Premises, Cloud-Based, Hybrid), By End User (Healthcare Providers, Patients, Insurance Companies, Pharmaceutical Companies), By Software Type (Web-Based Solutions, Mobile Applications, I...

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Summary Table of Contents Segmentation Download PDF

Market Trends

Key Emerging Trends in the Patient Portal Market

Personalization and Customization: Patient portal personalization options are becoming more and more common. Engagement is increased when the portal is customized to each patient's requirements and preferences. Customization options, including appointment alarms, tailored health material, and medication reminders, support a more patient-centric approach.Quick Adoption: The growing focus of healthcare providers on digital transformation is propelling the Patient Portal market's adoption. Patients are using online platforms as a handy way to get their health information. Interoperability: The drive for interoperability, which enables smooth data interchange across various healthcare systems, is a significant industry trend. Combining medical data improves the patient experience by facilitating access to vital information for both patients and healthcare providers. Accessibility on Mobile Devices: Mobile-friendly patient portals are becoming more and more popular in the industry. Healthcare providers are concentrating on creating portals that give a user-friendly experience on mobile devices, enhancing accessibility for patients on the move in light of the widespread usage of smartphones. Integration of Telehealth Services: Patients may now make virtual appointments, access teleconsultations, and obtain follow-up treatment through the growing integration of telehealth services into patient portals. Particularly in light of the international events that hastened the implementation of telehealth solutions, this tendency has gained significance.

Regulatory Framework and Incentives: The patient portal industry is greatly impacted by the regulatory framework. Patient portal adoption is fueled by incentive schemes and laws encouraging the meaningful use of EHRs. Maintaining compliance with changing legislation and matching up with incentive schemes continues to be an essential component. Privacy and Security Issues: These days, worries about privacy and security continue to have a significant impact on corporate operations. Patient portals manage sensitive health data. Thus, it's imperative to ensure that robust security protocols and adherence to regulations pertaining to healthcare data are in existence. Vendors are investing in state-of-the-art encryption technology and respecting privacy laws in an effort to win over customers. Blending Integration and Telehealth Services: The growing availability of telehealth services is transforming the patient. When telehealth platforms and patient portals are combined, virtual care delivery is enhanced. Patients may schedule virtual appointments, take part in teleconsultations, and get post-visit data all through a single portal interface, all of which contribute to the growth of the industry.

Market Highlights

Author

Rahul Gotadki

Assistant Manager

He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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FAQs

What is the current valuation of the Patient Portal Market as of 2024?

The Patient Portal Market was valued at 1.04 USD Billion in 2024.

What is the projected market size for the Patient Portal Market by 2035?

The market is projected to reach 4.622 USD Billion by 2035.

What is the expected CAGR for the Patient Portal Market during the forecast period 2025 - 2035?

The expected CAGR for the Patient Portal Market during 2025 - 2035 is 14.52%.

Which companies are considered key players in the Patient Portal Market?

Key players include Epic Systems, Cerner Corporation, Allscripts Healthcare Solutions, and Athenahealth.

What segment of functionality is projected to have the highest valuation by 2035?

Communication with Healthcare Providers is projected to reach 1.0 USD Billion by 2035.

How does the deployment model of cloud-based solutions compare to on-premises solutions?

Cloud-Based solutions are expected to reach 2.31 USD Billion, while On-Premises solutions are projected at 1.84 USD Billion by 2035.

What is the anticipated market size for patients as end users by 2035?

The market size for patients as end users is projected to reach 1.4 USD Billion by 2035.

Which software type is expected to dominate the Patient Portal Market by 2035?

Web-Based Solutions are anticipated to dominate, reaching 2.25 USD Billion by 2035.

What is the projected market size for medication management functionality by 2035?

Medication Management is projected to reach 0.8 USD Billion by 2035.

How does the market size for integrated platforms compare to mobile applications by 2035?

Integrated Platforms are expected to reach 1.0 USD Billion, while Mobile Applications are projected at 1.4 USD Billion by 2035.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per MRFR analysis, the Patient Portal Market Size was estimated at 1.04 USD Billion in 2024. The Patient Portal industry is projected to grow from 1.191 USD Billion in 2025 to 4.622 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 14.52 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Patient Portal Market is experiencing robust growth driven by technological advancements and increasing patient engagement.

The market demonstrates an increased focus on patient engagement, particularly in North America, which remains the largest market. Integration of advanced technologies is reshaping the landscape, with cloud-based solutions leading the way in terms of market share. In Asia-Pacific, the patient portal market is the fastest-growing region, driven by rising digital health adoption and regulatory support. Key market drivers include the rising demand for telehealth services and an emphasis on data security and privacy, particularly in the appointment scheduling segment.

Patient Portal Market

CAGR

14.52%

Market Size & Forecast

2024 Market Size	1.04 (USD Billion)
2035 Market Size	4.622 (USD Billion)
CAGR (2025 - 2035)	14.52%
Largest Regional Market Share in 2024	North America

Major Players

<a href="https://www.epic.com/software/patient-experience/">Epic Systems</a> (US), Cerner Corporation (US), Allscripts Healthcare Solutions (US), Athenahealth (US), NextGen Healthcare (US), Meditech (US), eClinicalWorks (US), Greenway Health (US), Kareo (US)

Market Trends

The Patient Portal Market is currently experiencing a transformative phase, characterized by the increasing integration of digital health solutions into traditional healthcare frameworks. This evolution appears to be driven by a growing emphasis on patient engagement and empowerment, as individuals seek more control over their health information. The advent of advanced technologies, such as artificial intelligence and machine learning, seems to enhance the functionality of patient portals, allowing for personalized experiences and improved communication between patients and healthcare providers. Furthermore, the rising demand for telehealth services indicates a shift towards more accessible healthcare options, which may further bolster the adoption of patient portals. In addition, regulatory frameworks are evolving to support the implementation of patient portals, suggesting a favorable environment for market growth. Healthcare organizations are increasingly recognizing the value of these platforms in streamlining operations and enhancing patient satisfaction. As the Patient Portal Market continues to mature, it is likely that innovations will emerge, focusing on data security and interoperability. This could lead to a more cohesive healthcare ecosystem, where patient portals serve as central hubs for health management, ultimately improving outcomes and fostering a more informed patient population.

Increased Focus on Patient Engagement

The Patient Portal Market is witnessing a heightened emphasis on patient engagement strategies. Healthcare providers are increasingly recognizing the importance of involving patients in their own care processes. This trend suggests that portals are evolving into tools that not only provide information but also facilitate active participation in health management.

Integration of Advanced Technologies

The integration of advanced technologies into patient portals is becoming more prevalent. Innovations such as artificial intelligence and machine learning are enhancing the capabilities of these platforms. This trend indicates a shift towards more personalized and efficient user experiences, potentially improving communication between patients and providers.

Regulatory Support for Digital Health Solutions

Regulatory frameworks are adapting to support the growth of digital health solutions, including patient portals. This trend suggests a favorable environment for market expansion, as healthcare organizations increasingly adopt these platforms to streamline operations and enhance patient satisfaction.

The ongoing evolution of patient engagement technologies suggests a growing emphasis on enhancing communication between healthcare providers and patients, thereby fostering a more collaborative healthcare environment.

U.S. Department of Health and Human Services

Patient Portal Market Market Drivers

Shift Towards Value-Based Care

The Patient Portal Market is witnessing a shift towards value-based care, which emphasizes patient outcomes and satisfaction over volume of services provided. This paradigm shift is encouraging healthcare providers to adopt patient portals as a means to enhance patient engagement and improve care coordination. Data suggests that organizations implementing patient portals have observed a 20 percent increase in patient satisfaction scores. By providing patients with easy access to their health information, educational resources, and communication tools, these portals empower individuals to take an active role in their healthcare journey. As value-based care models continue to gain traction, the Patient Portal Market is likely to expand, driven by the need for tools that facilitate better patient-provider interactions and improved health outcomes.

Emphasis on Data Security and Privacy

In the Patient Portal Market, the emphasis on data security and privacy is becoming increasingly paramount. With the rise of cyber threats and data breaches, healthcare organizations are prioritizing the protection of patient information. Recent statistics indicate that nearly 60 percent of healthcare organizations have reported experiencing a data breach in the past year. This alarming trend has prompted regulatory bodies to enforce stricter compliance measures, thereby influencing the design and functionality of patient portals. Enhanced security features, such as two-factor authentication and encryption, are being integrated into these platforms to safeguard sensitive data. As patients become more aware of their rights regarding data privacy, the demand for secure patient portals is likely to escalate, further driving growth in the Patient Portal Market.

Rising Demand for Telehealth Services

The Patient Portal Market is experiencing a notable surge in demand for telehealth services. As healthcare providers increasingly adopt digital solutions, patients are seeking convenient access to their health information and virtual consultations. According to recent data, approximately 70 percent of patients express a preference for online communication with their healthcare providers. This trend is likely to drive the expansion of patient portals, as they facilitate seamless interactions between patients and providers. Furthermore, the integration of telehealth capabilities within patient portals enhances the overall user experience, making it easier for patients to manage appointments, access medical records, and receive timely care. As telehealth continues to gain traction, the Patient Portal Market is poised for significant growth, reflecting the evolving landscape of healthcare delivery.

Increased Focus on Chronic Disease Management

The Patient Portal Market is experiencing an increased focus on chronic disease management, driven by the rising prevalence of chronic conditions such as diabetes and hypertension. As healthcare systems strive to improve outcomes for these patients, the role of patient portals becomes crucial. Data indicates that nearly 50 percent of adults in certain regions are living with at least one chronic condition, necessitating effective management strategies. Patient portals provide essential tools for monitoring health metrics, medication adherence, and communication with healthcare providers. By facilitating better management of chronic diseases, these portals not only enhance patient engagement but also contribute to reduced healthcare costs. As the demand for chronic disease management solutions grows, the Patient Portal Market is expected to expand, reflecting the need for innovative approaches to healthcare delivery.

Growing Adoption of Mobile Health Applications

The Patient Portal Market is significantly influenced by the growing adoption of mobile health applications. As smartphones become ubiquitous, patients are increasingly utilizing mobile apps to manage their health. Recent surveys indicate that over 80 percent of patients prefer accessing their health information via mobile devices. This trend is prompting healthcare providers to integrate mobile-friendly features into their patient portals, enhancing accessibility and user experience. The convenience of mobile health applications allows patients to schedule appointments, receive reminders, and communicate with healthcare providers on-the-go. Consequently, the Patient Portal Market is likely to experience accelerated growth as more organizations recognize the importance of mobile compatibility in meeting patient expectations and improving engagement.

Market Segment Insights

By Functionality: Appointment Scheduling (Largest) vs. Communication with Healthcare Providers (Fastest-Growing)

The Patient Portal Market shows a dynamic distribution in its functionality segment, where Appointment Scheduling holds the largest share. This segment's popularity stems from its ability to enhance patient experience and streamline clinic operations. Meanwhile, Communication with Healthcare Providers currently stands as the fastest-growing segment, reflecting an ongoing shift towards telehealth and digital communication in healthcare settings.

Appointment Scheduling (Dominant) vs. Communication with Healthcare Providers (Emerging)

Appointment Scheduling is a dominant feature in the Patient Portal market, widely recognized for its efficiency in reducing no-show rates and optimizing provider schedules. This functionality empowers patients to take control of their healthcare by selecting preferred times easily. In contrast, Communication with Healthcare Providers is an emerging segment that is rapidly gaining traction, driven by the increasing demand for better patient-provider interaction. This feature offers secure messaging and video consultations, catering to the growing popularity of virtual healthcare. Together, these functionalities highlight a critical shift in patient engagement and healthcare delivery.

By Deployment Model: Cloud-Based (Largest) vs. On-Premises (Fastest-Growing)

In the Patient Portal Market, the deployment models are typically categorized into three main segments: On-Premises, Cloud-Based, and Hybrid. Currently, Cloud-Based solutions hold the largest market share, driven by their scalability, accessibility, and cost-effectiveness. On-Premises solutions, while traditionally popular due to their control and security considerations, have seen a decline in demand as healthcare organizations increasingly favor cloud technologies. The Hybrid model is also gaining traction, as it combines the advantages of both On-Premises and Cloud-Based solutions to cater to varied organizational needs.

Cloud-Based (Dominant) vs. On-Premises (Emerging)

Cloud-Based deployment models are increasingly dominating the Patient Portal Market due to their ability to provide real-time data access, enhanced patient engagement, and lower operational costs. They enable healthcare providers to efficiently manage patient information and comply with regulations remotely. In contrast, On-Premises solutions are emerging as a viable option for organizations concerned about data security and regulatory compliance. These solutions allow for greater customization and control over data management, appealing to entities that prioritize safety and compliance over flexibility. Both models have distinct advantages that cater to different market needs, making them relevant under varying circumstances.

By End User: Healthcare Providers (Largest) vs. Patients (Fastest-Growing)

In the Patient Portal Market, the distribution of market share among key end users reflects the varied priorities and needs within the industry. Healthcare Providers hold the largest share, primarily through their established systems which are widely adopted for managing patient interactions, resources, and data. Patients represent the fastest-growing segment, driven by an increasing demand for personalized health management and accessibility of their medical information through digital platforms. Growth trends within the end user segment indicate a shift in focus towards enhancing patient engagement and experience. This change is propelled by technological advancements, regulatory support, and the growing acceptance of digital health solutions. As patients increasingly seek convenience and better communication with their healthcare providers, the demand for patient portals is projected to rise significantly, influencing the overall dynamics of the market.

Healthcare Providers (Dominant) vs. Patients (Emerging)

Healthcare Providers are clearly positioned as the dominant end user in the Patient Portal Market, leveraging their existing infrastructures and relationships to enhance patient care and streamline administrative operations. They utilize portals primarily to facilitate appointments, medical records access, and patient communications, thereby improving overall efficiency and patient satisfaction. Conversely, Patients are emerging as a vital segment, increasingly interested in using portals to manage their health proactively. The growing trend towards self-management of healthcare, alongside the demand for greater transparency and engagement, contributes to the rapid adoption of patient portals among individuals. This evolution indicates a market that is shifting towards more patient-centric solutions, ultimately driving the development of more interactive and user-friendly interfaces.

By Software Type: Web-Based Solutions (Largest) vs. Mobile Applications (Fastest-Growing)

The Patient Portal Market segment of Software Type encompasses different solutions that cater to various patient needs. Web-Based Solutions currently hold the largest share, dominating the landscape due to their accessibility and user-friendly interfaces. Meanwhile, Mobile Applications are gaining traction, particularly among younger demographics who prefer the convenience and on-the-go functionality these apps offer. Integrated Platforms are also making an impact, although their share remains smaller, as they cater to more complex healthcare environments requiring holistic solutions.

Web-Based Solutions (Dominant) vs. Mobile Applications (Emerging)

Web-Based Solutions stand out as the dominant player in the Patient Portal Market, primarily due to their ease of use and robust features. These platforms typically offer comprehensive functionalities, including scheduling, messaging, and records access, appealing to a wide range of patients. On the other hand, Mobile Applications are emerging as a significant player driven by the increasing reliance on mobile devices for healthcare management. Their growth is fueled by advancements in technology, allowing for real-time updates and better user engagement. As more healthcare providers and institutions recognize the importance of patient engagement, these mobile solutions are expected to expand further, complementing traditional web-based portals.

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Regional Insights

North America : Leading Innovation and Adoption

North America is the largest market for patient portals, accounting for approximately 45% of the global share. The region's growth is driven by increasing demand for digital health solutions, regulatory support for healthcare IT, and a focus on patient engagement. The U.S. government has implemented various initiatives to promote the adoption of electronic health records and patient portals, enhancing accessibility and efficiency in healthcare delivery. The United States leads the North American market, with key players such as Epic Systems, Cerner Corporation, and Allscripts Healthcare Solutions dominating the landscape. The competitive environment is characterized by continuous innovation and strategic partnerships among these companies. The presence of advanced healthcare infrastructure and a tech-savvy population further bolster the market, making it a hub for patient portal development and implementation.

Europe : Growing Demand for Digital Solutions

Europe is witnessing significant growth in the patient portal market, holding approximately 30% of the global share. The increasing emphasis on patient-centered care, coupled with regulatory frameworks promoting digital health solutions, is driving this trend. Countries like Germany and the UK are at the forefront, implementing policies that encourage the use of patient portals to enhance healthcare delivery and patient engagement. Germany and the UK are the leading countries in this region, with a competitive landscape featuring both established players and emerging startups. Key players such as Cerner and Allscripts are expanding their presence, while local companies are innovating to meet specific regional needs. The European market is characterized by a strong focus on data privacy and security, aligning with GDPR regulations, which further shapes the development of patient portals.

Asia-Pacific : Emerging Market with High Potential

Asia-Pacific is an emerging powerhouse in the patient portal market, accounting for about 20% of the global share. The region's growth is fueled by increasing internet penetration, rising smartphone usage, and government initiatives aimed at enhancing healthcare access. Countries like China and India are leading this growth, with significant investments in healthcare technology and digital health solutions to improve patient engagement and outcomes. China and India are the primary markets in Asia-Pacific, with a competitive landscape that includes both global and local players. Companies like eClinicalWorks and NextGen Healthcare are expanding their operations in the region, while local startups are innovating to cater to specific healthcare needs. The focus on affordable healthcare solutions and the integration of technology in healthcare delivery are key trends shaping the market in this region.

Middle East and Africa : Developing Infrastructure and Solutions

The Middle East and Africa region is gradually developing its patient portal market, holding approximately 5% of the global share. The growth is driven by increasing investments in healthcare infrastructure, government initiatives to digitize health records, and a rising awareness of the benefits of patient engagement. Countries like South Africa and the UAE are leading the way, implementing policies to enhance healthcare delivery through digital solutions. South Africa and the UAE are the key players in this region, with a competitive landscape that includes both international and local companies. The presence of key players such as Greenway Health and Kareo is notable, as they adapt their solutions to meet the unique challenges of the region. The focus on improving healthcare access and quality is driving the adoption of patient portals, making this region a potential growth area for digital health solutions.

Key Players and Competitive Insights

The Patient Portal Market is currently characterized by a dynamic competitive landscape, driven by the increasing demand for patient engagement and the digital transformation of healthcare services. Key players such as Epic Systems (US), Cerner Corporation (US), and Allscripts Healthcare Solutions (US) are at the forefront, each adopting distinct strategies to enhance their market positioning. Epic Systems (US) focuses on innovation through continuous updates to its software, aiming to improve user experience and interoperability. Cerner Corporation (US) emphasizes strategic partnerships, collaborating with various healthcare providers to expand its reach and enhance service offerings. Allscripts Healthcare Solutions (US) is actively pursuing mergers and acquisitions to bolster its technological capabilities and market share, indicating a trend towards consolidation in the sector.

The business tactics employed by these companies reflect a moderately fragmented market structure, where competition is intense yet diverse. Localizing services and optimizing supply chains are common strategies among these players, allowing them to cater to specific regional needs while maintaining operational efficiency. The collective influence of these key players shapes the market dynamics, as they strive to differentiate themselves through unique value propositions and technological advancements.

In August 2025, Epic Systems (US) announced a significant upgrade to its patient portal, incorporating advanced AI features aimed at personalizing patient interactions. This strategic move not only enhances user engagement but also positions Epic as a leader in leveraging technology to improve healthcare outcomes. The integration of AI into patient portals is likely to set a new standard in the industry, compelling competitors to follow suit.

In September 2025, Cerner Corporation (US) entered into a partnership with a leading telehealth provider to integrate virtual care capabilities into its patient portal. This collaboration is strategically important as it aligns with the growing trend of hybrid healthcare models, where in-person and virtual care coexist. By enhancing its portal with telehealth functionalities, Cerner is likely to attract a broader user base, thereby strengthening its competitive position.

In July 2025, Allscripts Healthcare Solutions (US) completed the acquisition of a health analytics firm, aiming to enhance its data-driven decision-making capabilities within its patient portal. This acquisition underscores Allscripts' commitment to harnessing data analytics to improve patient outcomes and operational efficiencies. The move is indicative of a broader trend where companies are increasingly focusing on data integration to provide more personalized and effective healthcare solutions.

As of October 2025, the Patient Portal Market is witnessing trends that emphasize digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances are becoming increasingly pivotal, as companies recognize the need to collaborate to enhance their technological capabilities and service offerings. Looking ahead, competitive differentiation is expected to evolve, shifting from traditional price-based competition to a focus on innovation, advanced technology, and reliable supply chains. This transition may redefine how companies engage with patients, ultimately leading to improved healthcare delivery and patient satisfaction.

Key Companies in the Patient Portal Market market include

Industry Developments

Recent developments in the Patient Portal Market reflect significant trends in healthcare technology. Companies like Cerner and eClinicalWorks are leading advancements focusing on user-friendly interfaces and enhanced patient engagement capabilities. In August 2022, Greenway Health announced a partnership with a prominent tech firm to improve its patient portal functionalities, aiming to provide a seamless experience for users. Meanwhile, PatientPop has expanded its services, integrating artificial intelligence into its portal to assist healthcare providers in managing patient interactions more efficiently.

In January 2024, Greenway Health introduced SMART-on-FHIR integration for its patient portal, improving scheduling, secure messaging, and compliance with the 21st Century Cures Act. This upgrade is designed to streamline provider workflows and boost patient satisfaction. Likewise, in October 2023, Athenahealth released significant security and compliance enhancements to their athenaOne platform. These updates centered on strong cybersecurity measures such as real-time threat monitoring, multi-factor authentication (MFA), and ongoing HITRUST certification. This change improves data protection and corresponds with changing regulatory standards for patient data management.

Future Outlook

Patient Portal Market Future Outlook

The Patient Portal Market is projected to grow at a 14.52% CAGR from 2024 to 2035, driven by technological advancements, increased patient engagement, and regulatory support.

New opportunities lie in:

Integration of AI-driven analytics for personalized patient experiences.Expansion of telehealth services through enhanced portal functionalities.Development of mobile applications for seamless patient-provider communication.

By 2035, the Patient Portal Market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

Patient Portal Market End User Outlook

Healthcare Providers
Patients
Insurance Companies
Pharmaceutical Companies

Patient Portal Market Functionality Outlook

Appointment Scheduling
Medication Management
Lab Results Access
Communication with Healthcare Providers
Billing and Payments

Patient Portal Market Software Type Outlook

Web-Based Solutions
Mobile Applications
Integrated Platforms

Patient Portal Market Deployment Model Outlook

On-Premises
Cloud-Based
Hybrid

Report Scope

MARKET SIZE 2024	1.04(USD Billion)
MARKET SIZE 2025	1.191(USD Billion)
MARKET SIZE 2035	4.622(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	14.52% (2024 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Market analysis in progress
Segments Covered	Market segmentation analysis in progress
Key Market Opportunities	Integration of artificial intelligence to enhance user experience in the Patient Portal Market.
Key Market Dynamics	Rising consumer demand for digital health solutions drives innovation and competition in the Patient Portal Market.
Countries Covered	North America, Europe, APAC, South America, MEA

Market Highlights

Author

Rahul Gotadki

Assistant Manager

She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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