Packaged Pretzels Market Research Report - Global Forecast till 2027

Global Packaged Pretzels Market Research Report: Information By Shape (Twists, Minis, Sticks and Others), Category (Gluten-Free and Regular), Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Convenience Stores and Others} and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/F-B & N/8758-HCR | August 2022 | Region: Global | 90 Pages         

Table of Contents

1. EXECUTIVE SUMMARY

2. MARKET INTRODUCTION

2.1. Market Definition

2.2. Scope of the Study

2.2.1. Research Objectives

2.2.2. Assumptions & Limitations

2.3. Market Structure

3. MARKET RESEARCH METHODOLOGY

3.1. Research Process

3.2. Secondary Research

3.3. Primary Research

3.4. Forecast Model

4. MARKET LANDSCAPE

4.1. Supply Chain Analysis

4.1.1. Raw Material Suppliers

4.1.2. Manufacturers/Producers

4.1.3. Distributors/Retailers/Wholesalers/E-Commerce

4.1.4. End Users

4.2. Porter’s Five Forces Analysis

4.2.1. Threat of New Entrants

4.2.2. Bargaining Power of Buyers

4.2.3. Bargaining Power of Suppliers

4.2.4. Threat of Substitutes

4.2.5. Internal Rivalry

4.3. Impact of COVID-19 outbreak on Global Packaged Pretzels Market

4.3.1. Impact on Production

4.3.2. Impact on Consumer Buying Behavior

4.3.3. Impact on Pricing

4.3.4. Impact on Store-Based VS Non-Store-Based Sales

4.3.5. Others

5. MARKET DYNAMICS OF THE GLOBAL PACKAGED PRETZELS MARKET

5.1. Introduction

5.2. Drivers

5.3. Restraints

5.4. Opportunities

5.5. Challenges

6. GLOBAL PACKAGED PRETZELS MARKET, BY SHAPE

6.1. Introduction

6.2. Twists

6.2.1. Market Estimates & Forecast, 2020-2027

6.2.2. Market Estimates & Forecast, by Region, 2020-2027

6.3. Minis

6.3.1. Market Estimates & Forecast, 2020-2027

6.3.2. Market Estimates & Forecast, by Region, 2020-2027

6.4. Sticks

6.4.1. Market Estimates & Forecast, 2020-2027

6.4.2. Market Estimates & Forecast, by Region, 2020-2027

6.5. Others

6.5.1. Market Estimates & Forecast, 2020-2027

6.5.2. Market Estimates & Forecast, by Region, 2020-2027

7. GLOBAL PACKAGED PRETZELS MARKET, BY CATEGORY

7.1. Introduction

7.2. Gluten-Free

7.2.1. Market Estimates & Forecast, 2020-2027

7.2.2. Market Estimates & Forecast, by Region, 2020-2027

7.3. Conventional

7.3.1. Market Estimates & Forecast, 2020-2027

7.3.2. Market Estimates & Forecast, by Region, 2020-2027

8. GLOBAL PACKAGED PRETZELS MARKET, BY DISTRIBUTION CHANNEL

8.1. Introduction

8.2. Store-Based

8.2.1. Market Estimates & Forecast, 2020-2027

8.2.2. Market Estimates & Forecast, by Region, 2020-2027

8.2.3. Supermarkets & Hypermarkets

8.2.3.1. Market Estimates & Forecast, 2020-2027

8.2.3.2. Market Estimates & Forecast, by Region, 2020-2027

8.2.4. Convenience Stores

8.2.4.1. Market Estimates & Forecast, 2020-2027

8.2.4.2. Market Estimates & Forecast, by Region, 2020-2027

8.2.5. Others

8.2.5.1. Market Estimates & Forecast, 2020-2027

8.2.5.2. Market Estimates & Forecast, by Region, 2020-2027

8.3. Non-Store-Based

8.3.1. Market Estimates & Forecast, 2020-2027

8.3.2. Market Estimates & Forecast, by Region, 2020-2027

9. GLOBAL PACKAGED PRETZELS MARKET, BY REGION

9.1. Introduction

9.2. North America

9.2.1. Market Estimates & Forecast, 2020-2027

9.2.2. Market Estimates & Forecast, by Shape, 2020-2027

9.2.3. Market Estimates & Forecast, by Category, 2020-2027

9.2.4. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.2.5. Market Estimates & Forecast, by Country, 2020-2027

9.2.6. US

9.2.6.1. Market Estimates & Forecast, by Shape, 2020-2027

9.2.6.2. Market Estimates & Forecast, by Category, 2020-2027

9.2.6.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.2.7. Canada

9.2.7.1. Market Estimates & Forecast, by Shape, 2020-2027

9.2.7.2. Market Estimates & Forecast, by Category, 2020-2027

9.2.7.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.2.8. Mexico

9.2.8.1. Market Estimates & Forecast, by Shape, 2020-2027

9.2.8.2. Market Estimates & Forecast, by Category, 2020-2027

9.2.8.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.3. Europe

9.3.1. Market Estimates & Forecast, 2020-2027

9.3.2. Market Estimates & Forecast, by Shape, 2020-2027`

9.3.3. Market Estimates & Forecast, by Category, 2020-2027

9.3.4. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.3.5. Market Estimates & Forecast, by Country, 2020-2027

9.3.6. Germany

9.3.6.1. Market Estimates & Forecast, by Shape, 2020-2027

9.3.6.2. Market Estimates & Forecast, by Category, 2020-2027

9.3.6.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.3.7. UK

9.3.7.1. Market Estimates & Forecast, by Shape, 2020–2027

9.3.7.2. Market Estimates & Forecast, by Category, 2020–2027

9.3.7.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

9.3.8. France

9.3.8.1. Market Estimates & Forecast, by Shape, 2020-2027

9.3.8.2. Market Estimates & Forecast, by Category, 2020-2027

9.3.8.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.3.9. Spain

9.3.9.1. Market Estimates & Forecast, by Shape, 2020-2027

9.3.9.2. Market Estimates & Forecast, by Category, 2020-2027

9.3.9.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.3.10. Italy

9.3.10.1. Market Estimates & Forecast, by Shape, 2020-2027

9.3.10.2. Market Estimates & Forecast, by Category, 2020-2027

9.3.10.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.3.11. Rest of Europe

9.3.11.1. Market Estimates & Forecast, by Shape, 2020-2027

9.3.11.2. Market Estimates & Forecast, by Category, 2020-2027

9.3.11.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.4. Asia-Pacific

9.4.1. Market Estimates & Forecast, 2020-2027

9.4.2. Market Estimates & Forecast, by Shape, 2020-2027

9.4.3. Market Estimates & Forecast, by Category, 2020-2027

9.4.4. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.4.5. Market Estimates & Forecast, by Country, 2020-2027

9.4.6. China

9.4.6.1. Market Estimates & Forecast, by Shape, 2020-2027

9.4.6.2. Market Estimates & Forecast, by Category, 2020-2027

9.4.6.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.4.7. Japan

9.4.7.1. Market Estimates & Forecast, by Shape, 2020-2027

9.4.7.2. Market Estimates & Forecast, by Category, 2020-2027

9.4.7.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.4.8. India

9.4.8.1. Market Estimates & Forecast, by Shape, 2020-2027

9.4.8.2. Market Estimates & Forecast, by Category, 2020-2027

9.4.8.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.4.9. Australia & New Zealand

9.4.9.1. Market Estimates & Forecast, by Shape, 2020-2027

9.4.9.2. Market Estimates & Forecast, by Category, 2020-2027

9.4.9.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.4.10. Rest of Asia-Pacific

9.4.10.1. Market Estimates & Forecast, by Shape, 2020-2027

9.4.10.2. Market Estimates & Forecast, by Category, 2020-2027

9.4.10.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.5. Rest of the World

9.5.1. Market Estimates & Forecast, 2020-2027

9.5.2. Market Estimates & Forecast, by Shape, 2020-2027

9.5.3. Market Estimates & Forecast, by Category, 2020-2027

9.5.4. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.5.5. Market Estimates & Forecast, by Region, 2020-2027

9.5.6. South America

9.5.6.1. Market Estimates & Forecast, by Shape, 2020-2027

9.5.6.2. Market Estimates & Forecast, by Category, 2020-2027

9.5.6.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.5.7. Middle East

9.5.7.1. Market Estimates & Forecast, by Shape, 2020-2027

9.5.7.2. Market Estimates & Forecast, by Category, 2020-2027

9.5.7.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

9.5.8. Africa

9.5.8.1. Market Estimates & Forecast, by Shape, 2020-2027

9.5.8.2. Market Estimates & Forecast, by Category, 2020-2027

9.5.8.3. Market Estimates & Forecast, by Distribution Channel, 2020-2027

10. COMPETITIVE LANDSCAPE

10.1. Introduction

10.2. Market Strategy

10.3. Key Development Analysis

(Expansions/Mergers & Acquisitions/Joint Ventures/New Product Developments/Agreements/Investments)

11. COMPANY PROFILES

11.1. Conagra Brands, Inc.

11.1.1. Company Overview

11.1.2. Financial Updates

11.1.3. Product/Business Segment Overview

11.1.4. Strategies

11.1.5. Key Developments

11.1.6. SWOT Analysis

11.2. Auntie Anne's, Inc.

11.2.1. Company Overview

11.2.2. Financial Updates

11.2.3. Product/Business Segment Overview

11.2.4. Strategies

11.2.5. Key Developments

11.2.6. SWOT Analysis

11.3. PepsiCo

11.3.1. Company Overview

11.3.2. Financial Updates

11.3.3. Product/Business Segment Overview

11.3.4. Strategies

11.3.5. Key Developments

11.3.6. SWOT Analysis

11.4. Herr Foods Inc.

11.4.1. Company Overview

11.4.2. Financial Updates

11.4.3. Product/Business Segment Overview

11.4.4. Strategies

11.4.5. Key Developments

11.4.6. SWOT Analysis

11.5. J&J SNACK FOODS CORP

11.5.1. Company Overview

11.5.2. Financial Updates

11.5.3. Product/Business Segment Overview

11.5.4. Strategies

11.5.5. Key Developments

11.5.6. SWOT Analysis

11.6. Mars, Incorporated

11.6.1. Company Overview

11.6.2. Financial Updates

11.6.3. Product/Business Segment Overview

11.6.4. Strategies

11.6.5. Key Developments

11.6.6. SWOT Analysis

11.7. Nestle S.A.

11.7.1. Company Overview

11.7.2. Financial Updates

11.7.3. Product/Business Segment Overview

11.7.4. Strategies

11.7.5. Key Developments

11.7.6. SWOT Analysis

11.8. Mr. Pretzels

11.8.1. Company Overview

11.8.2. Financial Updates

11.8.3. Product/Business Segment Overview

11.8.4. Strategies

11.8.5. Key Developments

11.8.6. SWOT Analysis

11.9. Pretzels, Inc.

11.9.1. Company Overview

11.9.2. Financial Updates

11.9.3. Product/Business Segment Overview

11.9.4. Strategies

11.9.5. Key Developments

11.9.6. SWOT Analysis

11.10. Snyder's-Lance, Inc.

11.10.1. Company Overview

11.10.2. Financial Updates

11.10.3. Product/Business Segment Overview

11.10.4. Strategies

11.10.5. Key Developments

11.10.6. SWOT Analysis

12. CONCLUSION

LIST OF TABLES

TABLE 1 Global Packaged Pretzels Market, by Region, 2020–2027 (USD Million)

TABLE 2 Global Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 3 Global Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 4 Global Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 5 North America: Packaged Pretzels Market, by Country, 2020–2027 (USD Million)

TABLE 6 North America: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 7 North America: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 8 North America: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 9 US: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 10 US: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 11 US: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 12 Canada: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 13 Canada: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 14 Canada: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 15 Mexico: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 16 Mexico: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 17 Mexico: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 18 Europe: Packaged Pretzels Market, by Country, 2020–2027 (USD Million)

TABLE 19 Europe: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 20 Europe: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 21 Europe: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 22 Germany: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 23 Germany: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 24 Germany: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 25 France: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 26 France: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 27 France: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 28 Italy: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 29 Italy: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 30 Italy: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 31 Spain: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 32 Spain: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 33 Spain: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 34 UK: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 35 UK: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 36 UK: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 37 Rest of Europe: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 38 Rest of Europe: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 39 Rest of Europe: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 40 Asia-Pacific: Packaged Pretzels Market, by Country, 2020–2027 (USD Million)

TABLE 41 Asia-Pacific: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 42 Asia-Pacific: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 43 Asia-Pacific: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 44 China: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 45 China: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 46 China: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 47 India: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 48 India: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 49 India: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 50 Japan: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 51 Japan: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 52 Japan: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 53 Rest of Asia-Pacific: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 54 Rest of Asia-Pacific: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 55 Rest of Asia-Pacific: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 56 Rest of the World (RoW): Packaged Pretzels Market, by Region, 2020–2027 (USD Million)

TABLE 57 Rest of the World (RoW): Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 58 Rest of the World (RoW): Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 59 Rest of the World (RoW): Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 60 South America: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 61 South America: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 62 South America: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 63 Middle East: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 64 Middle East: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 65 Middle East: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

TABLE 66 Africa: Packaged Pretzels Market, by Shape, 2020–2027 (USD Million)

TABLE 67 Africa: Packaged Pretzels Market, by Category, 2020–2027 (USD Million)

TABLE 68 Africa: Packaged Pretzels Market, by Distribution Channel, 2020–2027 (USD Million)

 

LIST OF FIGURES

FIGURE 1 Global Packaged Pretzels Market Segmentation

FIGURE 2 Forecast Research Methodology

FIGURE 3 Five Forces Analysis of the Global Packaged Pretzels Market

FIGURE 4 Value Chain of the Global Packaged Pretzels Market

FIGURE 5 Share of the Global Packaged Pretzels Market in 2020, by Country (%)

FIGURE 6 Global Packaged Pretzels Market, by Region, 2020–2027,

FIGURE 7 Global Packaged Pretzels Market Size, by Shape, 2020

FIGURE 8 Share of the Global Packaged Pretzels Market, by Shape, 2020–2027 (%)

FIGURE 9 Global Packaged Pretzels Market Size, by Category, 2020

FIGURE 10 Share of the Global Packaged Pretzels Market, by Category, 2020–2027 (%)

FIGURE 11 Global Packaged Pretzels Market Size, by Distribution Channel, 2020

FIGURE 12 Share of the Global Packaged Pretzels Market, by Distribution Channel, 2020–2027 (%)

Packaged Pretzels Market

Packaged Pretzels Market Size is anticipated to reach USD 2,498.94 Million by 2026, registering a CAGR of 3.2% during 2022-2026.

Segmentation

By Shape Twists Minis Sticks Others
By Category Gluten Free Conventional
By Distribution Channel Store Based Non Store Based
By Region North America Europe Asia Pacific Rest Of The World

Key Players

  • Conagra Brands Inc. (US)
  • Auntie Anne's Inc. (US)
  • PepsiCo (US)
  • Herr Foods Inc.(UK)
  • J&J SNACK FOODS CORP (US)
  • Mars Incorporated (US)
  • Nestle S.A. (Switzerland)
  • Pretzels (US)
  • Pretzels Inc. (US)
  • Snyder's-Lance Inc. (US)

Drivers

  • Increasing demand for convenience snacks
  • Rising product preference while consuming beverages
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Market Scenario


Global Packaged Pretzels Market Size is projected to reach USD 2,498.94 Million by 2026, at a CAGR of 3.2% from 2020 to 2026. The demand for packaged pretzels is increasing owing to consumer inclination toward convenience snacking. Nuts, sugar, salt, glazes, seeds, and chocolate are some of the common seasonings for pretzels. Packaged pretzels are hard pretzels that are manufactured with wheat flour, water, yeast, leavening agents, shortening, salt, and sugar. Manufacturers of packaged pretzels are offering innovatively packaged pretzels to stay ahead in the competition. For instance, Pretzels, Inc. offers packaged pretzels with fillings of peanut butter. Also, Mr. Pretzels offers chocolate pretzels, cinnamon pretzels, and sesame seed pretzels. The increasing demand for gluten-free products among consumers across the globe is also creating opportunities for the players, which are offering options of gluten-free pretzels to consumers.


The outbreak of COVID-19 globally has resulted in creating immense pressure across supermarkets & hypermarkets, convenience stores, and food suppliers. This has led to an increased sale of convenience foods such as packaged pretzels as the consumers are involving in pantry stockpiling of shelf-stable foods. The stockpiling practice has led to a sudden hike in the market value of the global packaged pretzels market in 2020, which will normalize with a stable situation from the outbreak. In response to coronavirus pandemic, consumers are put under lockdown with several countries imposing stay-at-home orders. This is rapidly accelerating the transition to e-commerce.


Market Synopsis


Global Packaged Pretzels Market has witnessed moderate growth in recent years. In recent years, consumers have shifted from traditional three-course meal per day to snacking or multiple small meals throughout the day. The rising number of consumer stores, increasing brand visibility along with changing eating habits among consumers have escalated the demand for packaged pretzels. To cater to the trending consumer needs, market players are focusing on the launch of innovative products such as gluten-free, and novel flavors. Moreover, manufactures have adopted innovative and unique packaging solutions that help to preserve the freshness and shelf life of the product.


Market USP


Innovations in product flavors


Market Drivers



  • Increasing demand for convenience snacks: Rapid changes in consumer taste and preferences in recent years, along with the changing lifestyle has resulted in a high dependency on convenience snacks such as pretzels. The trend of consumption of convenience snacks started in western countries and has spread to other regions rapidly.



  • Rising product preference while consuming beverages



  • Growth of the organized retail sector in developing countries


Market Restraints



  • Intense competition from other food snacks


Segmentation


By Shape



  • Twists: This segment accounted for the largest market share in 2019 and is projected to grow at a moderate pace during the forecast period. The wide availability of products among various manufacturers is anticipated to drive the demand for twists shaped packaged pretzels among consumers.



  • Minis



  • Sticks



  • Others


By Category



  • Gluten-Free: This segment accounted for the lower market share in 2019 and is projected to grow at the highest growth rate during the forecast period. The growth of the gluten-free segment can be attributed to the increasing number of consumers with celiac diseases across the globe. Furthermore, the rising incidences of obesity, diabetes, and other diagnosed food intolerances are propelling the demand for gluten-free products, including gluten-free packaged pretzels.



  • Conventional


By Distribution Channel



  • Store-Based: The store-based segment has been further divided into supermarkets and hypermarkets, convenience stores, and others. The supermarkets and hypermarkets sub-segment is expected to be the largest as these channels account for the maximum sales of packaged pretzels. Convenience stores also play a significant role in the distribution of packaged pretzels.



  • Non-Store-Based


By Region



  • North America: North America dominated the global packaged pretzels market in 2019 and is expected to continue dominating the market during the forecast period. The consumer inclination toward intermediate snacking is anticipated to boost the demand for the packaged pretzels market. Moreover, expanding the food industry and a wide variety of products by various manufacturers is further propelling the growth of the packaged pretzels market.



  • Europe



  • Asia-Pacific: Asia-Pacific is expected to grow at a moderate pace during the forecast period. The significant factors for the rising demand for packaged pretzels are the increasingly hectic lifestyles of the consumers, coupled with the popularity of convenient food products in the emerging economies.



  • Rest of the World


Key Players



  • Conagra Brands, Inc. (US)

  • Auntie Anne's, Inc. (US)

  • PepsiCo (US)

  • Herr Foods Inc.(UK)

  • J&J SNACK FOODS CORP (US)

  • Mars, Incorporated (US)

  • Nestle S.A. (Switzerland)

  • Pretzels (US)

  • Pretzels, Inc. (US)

  • Snyder's-Lance, Inc. (US)



Report Scope:
Report Attribute/Metric Details
  Market Size

  • 2026: USD 2,498.94 Million
  • 2027: Significant Value
  •   CAGR   3.2% (2020-2027)
      Base Year   2019
      Forecast Period   2020-2027
      Historical Data   2018
      Forecast Units   Value (USD Million)
      Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
      Segments Covered   Shape, Category and Distribution Channel
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   Conagra Brands, Inc. (US), Auntie Anne's, Inc. (US), PepsiCo (US), Herr Foods Inc.(UK), J&J SNACK FOODS CORP (US), Mars, Incorporated (US), Nestle S.A. (Switzerland), Pretzels (US), Pretzels, Inc. (US), Snyder's-Lance, Inc. (US)
      Key Market Opportunities   Innovations in product flavors
      Key Market Drivers

  • Increasing demand for convenience snacks
  • Rising product preference while consuming beverages
  • Growth of the organized retail sector in developing countries


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    Frequently Asked Questions (FAQ) :

    Packaged Pretzels Market size by 2026 can be USD 2,498.94 Million.

    Packaged Pretzels Market is presumed to record a growth rate of 3.2% during the assessment period.

    The demand for packaged pretzels growing in the market due to increasing owing to consumer inclination toward convenience snacking and the fact that manufacturers are offering innovatively packaged pretzels to gain higher position.

    A notable growth restraint in the global Packaged Pretzels Market can be the competition from other snacks.

    Twist is the shape-wise segment that has taken the lead in the Packaged Pretzels Market.