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Global Packaged Pretzels Market Research Report Information By Shape (Twists, Minis, Sticks and Others), Category (Gluten-Free and Regular), Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Convenience Stores and Others} and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2030

ID: MRFR/F-B & N/8758-HCR | 90 Pages | Author: Snehal Singh| April 2024

Packaged Pretzels Market Scenario

Packaged Pretzels Market Size is projected to reach USD 2,498.94 Million by 2030, at a CAGR of 3.2% from 2020 to 2030. The demand for packaged pretzels is increasing owing to consumer inclination toward convenience snacking. Nuts, sugar, salt, glazes, seeds, and chocolate are some of the common seasonings for pretzels. Packaged pretzels are hard pretzels that are manufactured with wheat flour, water, yeast, leavening agents, shortening, salt, and sugar. Manufacturers of packaged pretzels are offering innovatively packaged pretzels to stay ahead in the competition. For instance, Pretzels, Inc. offers packaged pretzels with fillings of peanut butter. Also, Mr. Pretzels offers chocolate pretzels, cinnamon pretzels, and sesame seed pretzels. The increasing demand for gluten-free products among consumers across the globe is also creating opportunities for the players, which are offering options of gluten-free pretzels to consumers.

The outbreak of COVID-19 globally has resulted in creating immense pressure across supermarkets & hypermarkets, convenience stores, and food suppliers. This has led to an increased sale of convenience foods such as packaged pretzels as the consumers are involving in pantry stockpiling of shelf-stable foods. The stockpiling practice has led to a sudden hike in the market value of the global packaged pretzels market in 2020, which will normalize with a stable situation from the outbreak. In response to coronavirus pandemic, consumers are put under lockdown with several countries imposing stay-at-home orders. This is rapidly accelerating the transition to e-commerce.

Market Synopsis

Global Packaged Pretzels Market has witnessed moderate growth in recent years. In recent years, consumers have shifted from traditional three-course meal per day to snacking or multiple small meals throughout the day. The rising number of consumer stores, increasing brand visibility along with changing eating habits among consumers have escalated the demand for packaged pretzels. To cater to the trending consumer needs, market players are focusing on the launch of innovative products such as gluten-free, and novel flavors. Moreover, manufactures have adopted innovative and unique packaging solutions that help to preserve the freshness and shelf life of the product.

Market USP

Innovations in product flavors

Market Drivers

  • Increasing demand for convenience snacks: Rapid changes in consumer taste and preferences in recent years, along with the changing lifestyle has resulted in a high dependency on convenience snacks such as pretzels. The trend of consumption of convenience snacks started in western countries and has spread to other regions rapidly.

  • Rising product preference while consuming beverages

  • Growth of the organized retail sector in developing countries

Market Restraints

  • Intense competition from other food snacks


By Shape

  • Twists: This segment accounted for the largest market share in 2019 and is projected to grow at a moderate pace during the forecast period. The wide availability of products among various manufacturers is anticipated to drive the demand for twists shaped packaged pretzels among consumers.

  • Minis

  • Sticks

  • Others

By Category

  • Gluten-Free: This segment accounted for the lower market share in 2019 and is projected to grow at the highest growth rate during the forecast period. The growth of the gluten-free segment can be attributed to the increasing number of consumers with celiac diseases across the globe. Furthermore, the rising incidences of obesity, diabetes, and other diagnosed food intolerances are propelling the demand for gluten-free products, including gluten-free packaged pretzels.

  • Conventional

By Distribution Channel

  • Store-Based: The store-based segment has been further divided into supermarkets and hypermarkets, convenience stores, and others. The supermarkets and hypermarkets sub-segment is expected to be the largest as these channels account for the maximum sales of packaged pretzels. Convenience stores also play a significant role in the distribution of packaged pretzels.

  • Non-Store-Based

By Region

  • North America: North America dominated the global packaged pretzels market in 2019 and is expected to continue dominating the market during the forecast period. The consumer inclination toward intermediate snacking is anticipated to boost the demand for the packaged pretzels market. Moreover, expanding the food industry and a wide variety of products by various manufacturers is further propelling the growth of the packaged pretzels market.

  • Europe

  • Asia-Pacific: Asia-Pacific is expected to grow at a moderate pace during the forecast period. The significant factors for the rising demand for packaged pretzels are the increasingly hectic lifestyles of the consumers, coupled with the popularity of convenient food products in the emerging economies.

  • Rest of the World

Key Players

  • Conagra Brands, Inc. (US)

  • Auntie Anne's, Inc. (US)

  • PepsiCo (US)

  • Herr Foods Inc.(UK)


  • Mars, Incorporated (US)

  • Nestle S.A. (Switzerland)

  • Pretzels (US)

  • Pretzels, Inc. (US)

  • Snyder's-Lance, Inc. (US)

Frequently Asked Questions (FAQ) :

Packaged Pretzels Market size by 2028 can be USD 2,498.94 Million.

Packaged Pretzels Market is presumed to record a growth rate of 3.2% during the assessment period.

The demand for packaged pretzels growing in the market due to increasing owing to consumer inclination toward convenience snacking and the fact that manufacturers are offering innovatively packaged pretzels to gain higher position.

A notable growth restraint in the global Packaged Pretzels Market can be the competition from other snacks.

Twist is the shape-wise segment that has taken the lead in the Packaged Pretzels Market.

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