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Packaged Pretzels Market Analysis

ID: MRFR//8758-HCR | 90 Pages | Author: Snehal Singh| May 2024

People want snacks that are easy to carry, so more and more pretzels are coming in packs. More and more people are busy, so they want options that are easy to carry around and use. More people are getting pre-packaged pretzels because they come in a lot of different flavors. You can eat the snacks anywhere because they are small and light, like while watching a movie at home in the afternoon or during short breaks at work. A lot of different types of people like them because of this.

The market for packaged pretzels is changing a lot because people like new types and their tastes shift over time. To meet this need, companies that make pretzels come up with a lot of different flavors and spices. They make different kinds of pretzels, like honey mustard, chocolate-coated, and jalapeño pretzels. They have a lot of different tasty snacks so they can satisfy customers whose tastes change.

The market for packaged pretzels is being changed by people who eat healthy foods and pay close attention to what they put in their bodies. You can now buy healthier foods like pretzels that don't have wheat or gluten and foods that have less salt. This trend is likely to please people who care about their health and want snacks that taste good and are good for them. This makes the business grow as a whole.

The way markets work has changed a lot since shopping and records became digital. More and more people are buying extra snacks online. The business has grown because it's easy to buy pretzels in boxes online. All it takes is a few clicks. Things that people think about can change because of blogs and reviews on social media sites. This can lead to changes in what people buy. This tells more people about various pretzel brands and types.

The market is also changed by the rivalry between big names and new businesses that want to join the fun. Keep coming up with new products, creative ways to market them, and faster ways to ship their goods to customers if you want your business to stay ahead of the competition. Companies often work with shops and release limited-edition tastes to keep their goods fresh and new.

Global Packaged Pretzels Market Scenario

Packaged Pretzels Market Size is projected to reach USD 2,498.94 Million by 2030, at a CAGR of 3.2% from 2020 to 2030. The demand for packaged pretzels is increasing owing to consumer inclination toward convenience snacking. Nuts, sugar, salt, glazes, seeds, and chocolate are some of the common seasonings for pretzels. Packaged pretzels are hard pretzels that are manufactured with wheat flour, water, yeast, leavening agents, shortening, salt, and sugar. Manufacturers of packaged pretzels are offering innovatively packaged pretzels to stay ahead in the competition. For instance, Pretzels, Inc. offers packaged pretzels with fillings of peanut butter. Also, Mr. Pretzels offers chocolate pretzels, cinnamon pretzels, and sesame seed pretzels. The increasing demand for gluten-free products among consumers across the globe is also creating opportunities for the players, which are offering options of gluten-free pretzels to consumers.

The outbreak of COVID-19 globally has resulted in creating immense pressure across supermarkets & hypermarkets, convenience stores, and food suppliers. This has led to an increased sale of convenience foods such as packaged pretzels as the consumers are involving in pantry stockpiling of shelf-stable foods. The stockpiling practice has led to a sudden hike in the market value of the global packaged pretzels market in 2020, which will normalize with a stable situation from the outbreak. In response to coronavirus pandemic, consumers are put under lockdown with several countries imposing stay-at-home orders. This is rapidly accelerating the transition to e-commerce.

Market Synopsis

Global Packaged Pretzels Market has witnessed moderate growth in recent years. In recent years, consumers have shifted from traditional three-course meal per day to snacking or multiple small meals throughout the day. The rising number of consumer stores, increasing brand visibility along with changing eating habits among consumers have escalated the demand for packaged pretzels. To cater to the trending consumer needs, market players are focusing on the launch of innovative products such as gluten-free, and novel flavors. Moreover, manufactures have adopted innovative and unique packaging solutions that help to preserve the freshness and shelf life of the product.

Market USP

Innovations in product flavors

Market Drivers

  • Increasing demand for convenience snacks: Rapid changes in consumer taste and preferences in recent years, along with the changing lifestyle has resulted in a high dependency on convenience snacks such as pretzels. The trend of consumption of convenience snacks started in western countries and has spread to other regions rapidly.

  • Rising product preference while consuming beverages

  • Growth of the organized retail sector in developing countries

Market Restraints

  • Intense competition from other food snacks


By Shape

  • Twists: This segment accounted for the largest market share in 2019 and is projected to grow at a moderate pace during the forecast period. The wide availability of products among various manufacturers is anticipated to drive the demand for twists shaped packaged pretzels among consumers.

  • Minis

  • Sticks

  • Others

By Category

  • Gluten-Free: This segment accounted for the lower market share in 2019 and is projected to grow at the highest growth rate during the forecast period. The growth of the gluten-free segment can be attributed to the increasing number of consumers with celiac diseases across the globe. Furthermore, the rising incidences of obesity, diabetes, and other diagnosed food intolerances are propelling the demand for gluten-free products, including gluten-free packaged pretzels.

  • Conventional

By Distribution Channel

  • Store-Based: The store-based segment has been further divided into supermarkets and hypermarkets, convenience stores, and others. The supermarkets and hypermarkets sub-segment is expected to be the largest as these channels account for the maximum sales of packaged pretzels. Convenience stores also play a significant role in the distribution of packaged pretzels.

  • Non-Store-Based

By Region

  • North America: North America dominated the global packaged pretzels market in 2019 and is expected to continue dominating the market during the forecast period. The consumer inclination toward intermediate snacking is anticipated to boost the demand for the packaged pretzels industry. Moreover, expanding the food industry and a wide variety of products by various manufacturers is further propelling the growth of the packaged pretzels market.

  • Europe

  • Asia-Pacific: Asia-Pacific is expected to grow at a moderate pace during the forecast period. The significant factors for the rising demand for packaged pretzels are the increasingly hectic lifestyles of the consumers, coupled with the popularity of convenient food products in the emerging economies.

  • Rest of the World

Key Players

  • Conagra Brands, Inc. (US)

  • Auntie Anne's, Inc. (US)

  • PepsiCo (US)

  • Herr Foods Inc.(UK)


  • Mars, Incorporated (US)

  • Nestle S.A. (Switzerland)

  • Pretzels (US)

  • Pretzels, Inc. (US)

  • Snyder's-Lance, Inc. (US)

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