Global RTE Popcorn Market Research Report: Information By Product Type (Savory RTE Popcorn, Sweet RTE Popcorn, Others), End-Use (Household and Commercial), Distribution Channel (Store-Based and Non-Store Based), By Region - Forecast till 2027

Market Scenario

Global RTE Popcorn Market size is projected to reach approximately USD 5.83 Billion by 2027, at a CAGR of 7.9% from 2020 to 2027. Popcorn is a snack made from maize or corn kernel. Ready to eat popcorn is a popular snack all over the world. Popcorn offers various health benefits such as lower risks of diabetes, heart disease, hypertension, and weight management. Popcorn is rich in antioxidants, helps in metabolism, controls blood sugar levels, and supports healthy bone function. An increase in consumption of ready-to-eat popcorn at home as well as in multiplexes theatres is driving the growth of the global RTE popcorn market. Furthermore, high disposable income and changes in lifestyle are supporting the growth of the global RTE popcorn market. Product launches by the key players in the RTE popcorn are driving the growth of the global RTE popcorn market. RTE popcorns manufacturers are also focusing on innovation for RTE popcorns by introducing new flavors. For instance, on 9 January 2020, Pepsico (Fritolay) launched Cheetos popcorn in stores nationwide. All the factors are anticipated to create substantial growth opportunities for the growth of the global RTE popcorn market.

The outbreak of COVID-19 has resulted in the lockdown across regions, border restrictions, and breakdown of transportation networks. The COVID-19 outbreak has flipped the growth switch in every sector of the economy. The coronavirus pandemic has forced countries all over the world to impose the lockdown. The outbreak of COVID-19 has resulted in a surge in demand for RTE popcorn around the world.

Market Synopsis

Global RTE Popcorn Market has witnessed substantial growth in recent years. The pandemic has created lucrative opportunities for RTE popcorn manufacturers across the globe. There are various health benefits offered by the RTE popcorn. Other drivers that are expected to fuel the growth of the global RTE popcorn market are frequent product innovations and the booming organized food sector. Innovative marketing campaigns through social media proved to be an innovative marketing strategy uplifting the market growth. An increase in health benefits for RTE popcorns among consumers is supporting the growth of the global RTE popcorn market. To cater to the trending consumer needs, market players are focusing on the launch of innovative RTE popcorns flavors such as kettle corn, strawberry, and caramel. Furthermore, a rise in sales of RTE popcorn through supermarkets & hypermarkets is further expected to amplify the growth of the global RTE popcorn market during the forecast period. The key players in the food industry are also entering the RTE popcorn market, looking at the large opportunities the market hold.

Market USP

Increase in consumption of RTE popcorn at home as well as in multiplex theatres

Market Drivers

• Increased consumption of ready-to-eat popcorn at home as well as in multiplex theatres: Increase in consumption of RTE popcorn while watching a movie at multiplexes is driving the growth of RTE popcorn globally. This, is in turn, boosting the growth of the global RTE popcorn market.


• High disposable income and change in lifestyle further fuel the market growth


• Effective marketing strategies


• The advent of eCommerce platforms

Market Restraints

• Excessive consumption of popcorn may create serious health issues

Segmentation

By Product Type

• Savory RTE Popcorn: The segment accounted for the largest market share in 2019 and is projected to remain dominant during the forecast period. The increasing demand for savory popcorn among consumers is supporting the growth of savory RTE popcorn during the forecast period.


• Sweet RTE Popcorn


• Others

By Application

• Household: The household segment accounted for the larger market share in 2019 and is projected to remain dominant during the forecast period. Owing to numerous health benefits associated with RTE popcorns, consumers prefer RTE popcorns as their breakfast.


• Commercial

By Distribution Channel

• Store-Based: The majority of RTE Popcorn is sold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, convenience stores, and others. The supermarkets & hypermarkets segment dominated the market in 2019 and is anticipated to dominate during the forecast period.


• Non-Store-Based

By Region

• North America: North America accounted for the largest market share of the global RTE popcorn market in 2019. The key country-level markets include the US, Canada, and Mexico.  The US is the major market of RTE popcorn in North America. Health benefits offered by RTE popcorn are expected to drive the growth of the global RTE popcorn market. The presence of key players of RTE popcorn in the region is further witnessing the growth of the market.


• Europe: Europe accounted for the second-largest share of the global RTE popcorn market in 2019 and is a lucrative market for the RTE popcorn manufacturers. The presence of RTE popcorn in the UK, Germany, France & Spain creates significant opportunities for the existing players. Increasing spending on snacks in multiplexes & theatres are cumulatively driving the growth of the market in the region.


• Asia-Pacific


• Rest of the World

Key Players

• Conagra Brands, Inc. (US)


• Weaver Popcorn Company, Inc. (US)


• Amplify Snack Brands (US)


• Snyder's-Lance. (US)


• (Germany)


• American Pop Corn Company. (US)


• Wyandot Inc. (US)


• Smartfoods Inc. (US)


• PepsiCo (Frito-Lay) (US)


• Quinn Foods LLC. (US)

Report Scope:

Report Attribute/Metric	Details
Market Size	USD 5.83 Billion
CAGR	7.9%
Base Year	2019
Forecast Period	2020-2027
Historical Data	2018
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Product Type, End-Use, Distribution Channel, By Region
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	Conagra Brands, Inc. (US), Weaver Popcorn Company, Inc. (US), Amplify Snack Brands (US), Snyder's-Lance. (US) (Germany), American Pop Corn Company. (US), Wyandot Inc. (US), Smartfoods Inc. (US), PepsiCo (Frito-Lay) (US), Quinn Foods LLC. (US)
Key Market Opportunities	Lower risks of diabetes, heart disease, hypertension, and weight management. High disposable income and changes in lifestyle are supporting the growth
Key Market Drivers	Increased consumption of ready-to-eat popcorn at home as well as in multiplex theatres High disposable income and change in lifestyle further fuel the market growth Effective marketing strategies The advent of eCommerce platforms

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