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Packaged Pretzels Market Share

ID: MRFR//8758-HCR | 90 Pages | Author: Snehal Singh| May 2024

It's important that the pretzels taste good, are shaped correctly, and are all-around good. Businesses can become known as trustworthy options by focusing on using high-quality goods and tight quality control methods. This will help them keep people who need snack foods they can count on coming back.

To get a bigger share of the market for packaged pretzels, you need to use low prices well. Businesses offer low prices to people who care about money. This will make it easy for people from all walks of life to get pretzel snacks. You might also charge a lot of money for different kinds of pretzels that taste different, are made with good ingredients, or come in unique boxes. This is meant to bring in people who are ready to spend more on a better eating experience.

If you want to get a bigger share of the market for packaged pretzels, you need to focus your marketing and build your brand. As a way to make their ads more useful to groups of people, businesses often look at things like their living choices, demographics, or psychographics. Make your brand's words more important to people who care about their health, families, or kids to stay up to date and get new users. This might help you get a bigger share of the market in the long run.

To get a bigger part of the packaged pretzels market, you need to work with stores, sellers, or even snack names that are up against you. Work together with other big names in the same field to make your supply lines better, get your products into more well-known stores, and spread the word about your brand. When you go into new markets or make new kinds of pretzels, these partnerships are very helpful because they let you use the partner's big customer base.

In today's Packaged Pretzels Market, digital marketing and e-commerce are growing as ways to get and keep market share. Sites for online shopping help companies make a good impression online, which can lead to more sales. This is very important because more and more people shop online. You can use social media, work with other people, and make interesting digital material to get people to know about your business and take action. Firms can stay in touch with their customers and rise in the market with these tools.

In order to stay in business, the Packaged Pretzels Market needs to keep coming up with new goods and know how to meet customer wants. Businesses that adapt their items to new eating habits, food trends, and box ideas are able to stay ahead of the competition. You can keep people and get new ones by being able to change. This helps your market share grow.

Global Packaged Pretzels Market Scenario

Packaged Pretzels Market Size is projected to reach USD 2,498.94 Million by 2030, at a CAGR of 3.2% from 2020 to 2030. The demand for packaged pretzels is increasing owing to consumer inclination toward convenience snacking. Nuts, sugar, salt, glazes, seeds, and chocolate are some of the common seasonings for pretzels. Packaged pretzels are hard pretzels that are manufactured with wheat flour, water, yeast, leavening agents, shortening, salt, and sugar. Manufacturers of packaged pretzels are offering innovatively packaged pretzels to stay ahead in the competition. For instance, Pretzels, Inc. offers packaged pretzels with fillings of peanut butter. Also, Mr. Pretzels offers chocolate pretzels, cinnamon pretzels, and sesame seed pretzels. The increasing demand for gluten-free products among consumers across the globe is also creating opportunities for the players, which are offering options of gluten-free pretzels to consumers.

The outbreak of COVID-19 globally has resulted in creating immense pressure across supermarkets & hypermarkets, convenience stores, and food suppliers. This has led to an increased sale of convenience foods such as packaged pretzels as the consumers are involving in pantry stockpiling of shelf-stable foods. The stockpiling practice has led to a sudden hike in the market value of the global packaged pretzels market in 2020, which will normalize with a stable situation from the outbreak. In response to coronavirus pandemic, consumers are put under lockdown with several countries imposing stay-at-home orders. This is rapidly accelerating the transition to e-commerce.

Market Synopsis

Global Packaged Pretzels Market has witnessed moderate growth in recent years. In recent years, consumers have shifted from traditional three-course meal per day to snacking or multiple small meals throughout the day. The rising number of consumer stores, increasing brand visibility along with changing eating habits among consumers have escalated the demand for packaged pretzels. To cater to the trending consumer needs, market players are focusing on the launch of innovative products such as gluten-free, and novel flavors. Moreover, manufactures have adopted innovative and unique packaging solutions that help to preserve the freshness and shelf life of the product.

Market USP

Innovations in product flavors

Market Drivers

  • Increasing demand for convenience snacks: Rapid changes in consumer taste and preferences in recent years, along with the changing lifestyle has resulted in a high dependency on convenience snacks such as pretzels. The trend of consumption of convenience snacks started in western countries and has spread to other regions rapidly.

  • Rising product preference while consuming beverages

  • Growth of the organized retail sector in developing countries

Market Restraints

  • Intense competition from other food snacks


By Shape

  • Twists: This segment accounted for the largest market share in 2019 and is projected to grow at a moderate pace during the forecast period. The wide availability of products among various manufacturers is anticipated to drive the demand for twists shaped packaged pretzels among consumers.

  • Minis

  • Sticks

  • Others

By Category

  • Gluten-Free: This segment accounted for the lower market share in 2019 and is projected to grow at the highest growth rate during the forecast period. The growth of the gluten-free segment can be attributed to the increasing number of consumers with celiac diseases across the globe. Furthermore, the rising incidences of obesity, diabetes, and other diagnosed food intolerances are propelling the demand for gluten-free products, including gluten-free packaged pretzels.

  • Conventional

By Distribution Channel

  • Store-Based: The store-based segment has been further divided into supermarkets and hypermarkets, convenience stores, and others. The supermarkets and hypermarkets sub-segment is expected to be the largest as these channels account for the maximum sales of packaged pretzels. Convenience stores also play a significant role in the distribution of packaged pretzels.

  • Non-Store-Based

By Region

  • North America: North America dominated the global packaged pretzels market in 2019 and is expected to continue dominating the market during the forecast period. The consumer inclination toward intermediate snacking is anticipated to boost the demand for the packaged pretzels industry. Moreover, expanding the food industry and a wide variety of products by various manufacturers is further propelling the growth of the packaged pretzels market.

  • Europe

  • Asia-Pacific: Asia-Pacific is expected to grow at a moderate pace during the forecast period. The significant factors for the rising demand for packaged pretzels are the increasingly hectic lifestyles of the consumers, coupled with the popularity of convenient food products in the emerging economies.

  • Rest of the World

Key Players

  • Conagra Brands, Inc. (US)

  • Auntie Anne's, Inc. (US)

  • PepsiCo (US)

  • Herr Foods Inc.(UK)


  • Mars, Incorporated (US)

  • Nestle S.A. (Switzerland)

  • Pretzels (US)

  • Pretzels, Inc. (US)

  • Snyder's-Lance, Inc. (US)

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