P2P Fundraising Tool Market Research Report By Deployment Model (Cloud-based, On-Premises), By Organization Size (Small and Medium Enterprises (SMEs), Large Enterprises), By Industry Vertical (Non-profit Organizations, Healthcare, Education, Religious Organizations), By Functionality (Campaign Management, Donation Processing, Donor Management, Event Management, Social Media Integration), By Pricing Model (Subscription-based, Transaction-based, Freemium) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Afr

Global P2P Fundraising Tool Market Overview

The P2P Fundraising Tool Market Size was estimated at 20.24 (USD Billion) in 2022. The P2P Fundraising Tool Industry is expected to grow from 22.37(USD Billion) in 2023 to 55.0 (USD Billion) by 2032. The P2P Fundraising Tool Market CAGR (growth rate) is expected to be around 10.51% during the forecast period (2024 - 2032).

Key P2P Fundraising Tool Market Trends Highlighted

Peer-to-peer (P2P) fundraising tools have become an increasingly important aspect of modern fundraising strategies, offering a convenient and effective way for individuals to raise funds for various causes. Key market drivers include the growing popularity of online giving, the rise of social media platforms, and the desire for greater transparency and accountability in fundraising. Opportunities for exploration include the integration of virtual reality and gamification to enhance the donor experience, as well as the expansion into emerging markets. Recent trends include the adoption of artificial intelligence (AI) to personalize campaigns and automate tasks and the increasing focus on diversity, equity, and inclusion (DEI) in fundraising efforts. These trends reflect the evolving nature of P2P fundraising, and organizations should consider these factors when planning and implementing their fundraising strategies.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

P2P Fundraising Tool Market Drivers

Increasing adoption of digital fundraising platforms

The online fundraising platforms’ increasing popularity is the main factor driving the growth of the P2P fundraising tool markets. These platforms are used by a number of individuals as they create and launch their fundraising campaigns and may, at the same time, donate the resources for a good cause. Their donors also benefit from the use of the online fundraising platform because the website allows them to donate to the cause conveniently and safely.These days more and more people use the P2P fundraising tool, and it is expected that in the future, this domain will grow even more. The P2P Fundraising Tool Market Industry is a beneficial domain, and it helps the vendors and dictates how they can promote the services and the tools used for online fundraising. There are several features, which can help both an individual and an organization to get more money. These features include but are not limited to using custom donation pages, integrating with social media platforms, and managing donors.These days, they are expected to grow even more and help digital fundraising platforms become even more popular.

Rising demand for personalized fundraising experiences

Donors prefer to have personalized fundraising experiences. They want a closer relationship to the cause they are backing and be sure their donation is making a difference. P2P fundraising tools can help organizations provide donors with a unique experience. It will allow the organization to track donor preferences, segment the audience, and then send targeted communication. Some of the P2P Fundraising Tool Market Industry is providing personalized email templates, targeted and personalized social media campaigns, and customized landing pages.This will help the organization raise the most amount of money from the donor.

The growing popularity of mobile fundraising

As people actively use their smartphones and tablets to make donations, mobile fundraising is gaining momentum nowadays. The use of P2P fundraising tools, which are optimized for mobile devices, helps organizations reach a bigger audience and raise more money. The P2P Fundraising Tool Market Industry contains a variety of features that make it possible to optimize fundraising campaigns for mobile phones and tablets, namely, mobile-responsive donation pages, text-to-donate options, and social media sharing tools.Given the growth in the use of mobile fundraising, the P2P fundraising tool market is expected to grow in the next few years.

P2P Fundraising Tool Market Segment Insights

P2P Fundraising Tool Market Deployment Model Insights 

The P2P Fundraising Tool Market is segmented by deployment model into cloud-based and on-premises. The cloud-based segment is expected to hold a larger market share in 2023 and is projected to continue its dominance throughout the forecast period. The growth of the cloud-based segment can be attributed to the increasing adoption of cloud computing services by businesses of all sizes. Cloud-based P2P fundraising tools offer several advantages over on-premises solutions, such as scalability, flexibility, and cost-effectiveness. On the other hand, the on-premises segment is expected to witness a slower growth rate during the forecast period.The on-premises segment is expected to hold a market share of around 30% by 2032. Overall, the P2P Fundraising Tool Market is expected to grow at a healthy CAGR rate during the forecast period. The growth of the market is being driven by the increasing demand for P2P fundraising tools from businesses of all sizes. The cloud-based segment is expected to dominate the market throughout the forecast period, while the on-premises segment is expected to witness a slower growth rate.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

P2P Fundraising Tool Market Organization Size Insights 

The P2P Fundraising Tool Market is segmented by organization size known as small and medium enterprises and large enterprises. The SMEs segment held the major share of the market and will hold the same during the forecast period due to the rise in the number of SMEs adopting the P2P fundraising tool as it is cost-effective. The large enterprises segment will grow at a higher rate during the period as the large enterprises have started realizing the benefits along with that P2P fundraising tool helps in reaching a large number of the target audience.The P2P Fundraising Tool Market is expected to grow to $ 55.0 billion.

P2P Fundraising Tool Market Industry Vertical Insights 

Non-profit organizations, healthcare, education, and religious organizations are the major industry verticals in the P2P Fundraising Tool Market. Non-profit organizations held the largest market share in 2023 and are expected to continue to do so during the forecast period. The increasing adoption of P2P fundraising tools by non-profit organizations to reach a wider audience and raise funds more efficiently is driving the growth of this segment. The healthcare industry is also expected to witness significant growth in the coming years due to the rising demand for patient engagement and fundraising for medical research and treatment.The education sector is also witnessing increasing adoption of P2P fundraising tools to support scholarships, research projects, and other educational initiatives. Religious organizations are leveraging P2P fundraising tools to connect with their congregations and raise funds for various religious activities and charitable causes. The P2P Fundraising Tool Market is expected to grow at a CAGR of 10.51% from 2024 to 2032, reaching a market value of USD 55.0 billion by 2032.

P2P Fundraising Tool Market Functionality Insights 

The P2P Fundraising Tool Market segmentation by Functionality includes Campaign Management, Donation Processing, Donor Management, Event Management, and Social Media Integration. The Campaign Management segment held the largest market share in 2023, and it is expected to continue to dominate the market during the forecast period. The growth of this segment can be attributed to the increasing adoption of P2P fundraising campaigns by non-profit organizations. The Donation Processing segment is expected to witness the highest growth rate during the forecast period.The growth of this segment can be attributed to the increasing popularity of online donations. The Donor Management segment is expected to grow steadily during the forecast period. The growth of this segment can be attributed to the increasing need for non-profit organizations to manage their donor relationships effectively. The Event Management segment is expected to grow at a moderate pace during the forecast period. The growth of this segment can be attributed to the increasing use of P2P fundraising events by non-profit organizations. The Social Media Integration segment is expected to grow at a significant rate during the forecast period.The growth of this segment can be attributed to the increasing use of social media by non-profit organizations to promote their fundraising campaigns.

P2P Fundraising Tool Market Pricing Model Insights 

The P2P Fundraising Tool Market is segmented based on pricing models into subscription-based, transaction-based, and freemium. Among these, the subscription-based model is expected to hold the largest market share in 2023, owing to its ability to provide a stable revenue stream for vendors. The transaction-based model is anticipated to witness significant growth during the forecast period, as it offers flexibility to users and allows them to pay only for the services they use. The freemium model is expected to gain traction in the coming years, as it provides users with access to basic features for free while charging a premium for advanced features.

P2P Fundraising Tool Market Regional Insights 

The P2P Fundraising Tool Market is segmented into North America, Europe, APAC, South America, and MEA. North America holds the largest market share due to the high adoption of online fundraising platforms and the presence of major players in the region. Europe is the second-largest market, followed by APAC. The APAC region is expected to witness significant growth in the coming years due to the increasing internet penetration and the growing popularity of online fundraising. South America and MEA are relatively smaller markets but are expected to grow at a steady pace.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

P2P Fundraising Tool Market Key Players And Competitive Insights

Major players in the P2P Fundraising Tool Market industry are constantly striving to gain competitive advantage by introducing innovative features and functionalities into their P2P Fundraising Tool Market offerings. Leading P2P Fundraising Tool Market players are also focusing on expanding their presence through strategic partnerships, acquisitions, and joint ventures. The P2P Fundraising Tool Market development landscape is highly competitive, with a number of well-established players and numerous emerging companies vying for market share. Some of the key competitive strategies adopted by P2P Fundraising Tool Market players include product innovation, strategic partnerships, and geographic expansion. The Competitive Landscape of the P2P Fundraising Tool Market is expected to remain highly competitive in the coming years, with a number of factors driving competition, including the increasing adoption of P2P fundraising platforms, the growing popularity of crowdfunding, and the increasing number of competitors entering the market.One of the leading companies in the P2P Fundraising Tool Market is GoFundMe. GoFundMe is a for-profit crowdfunding platform that allows individuals and organizations to raise money for personal causes, medical expenses, and charitable projects. GoFundMe was founded in 2010 and is headquartered in Redwood City, California. The company has over 50 million users and has raised over $10 billion for its users. GoFundMe charges a 5% platform fee on all donations.A major competitor in the P2P Fundraising Tool Market is YouCaring. YouCaring is a for-profit crowdfunding platform that allows individuals and organizations to raise money for personal causes, medical expenses, and charitable projects. YouCaring was founded in 2011 and is headquartered in New York City. The company has over 25 million users and has raised over $5 billion for its users. YouCaring charges a 3% platform fee on all donations.

Key Companies in the P2P Fundraising Tool Market Include

• Fractal


• GiveSendGo


• Fundly


• Qgiv


• CanadaHelps


• Givebutter


• Donorbox


• GoFundMe Charity


• Razoo


• YouCaring


• Benevity


• MissionBox


• JustGiving


• GoFundMe


• CrowdRise

P2P Fundraising Tool Market Industry Developments

The P2P Fundraising Tool market is anticipated to grow significantly over the forecast period, with a CAGR of 10.51% from 2024 to 2032. The increasing popularity of online fundraising platforms, the rising adoption of smartphones and social media, and the growing awareness of crowdfunding are driving the market growth. Additionally, the emergence of new technologies, such as artificial intelligence (AI) and blockchain, is further fueling market expansion. Key industry players are focusing on strategic partnerships, acquisitions, and product innovations to gain a competitive edge. The market is witnessing the emergence of new trends, such as the integration of social media platforms with fundraising tools and the use of AI for personalized fundraising campaigns. These factors are expected to contribute to the sustained growth of the P2P Fundraising Tool market in the coming years.

P2P Fundraising Tool Market Segmentation Insights 

P2P Fundraising Tool Market Deployment Model Outlook

• Cloud-based


• On-Premises

P2P Fundraising Tool Market Organization Size Outlook

• Small and Medium Enterprises (SMEs)


• Large Enterprises

P2P Fundraising Tool Market Industry Vertical Outlook

• Non-profit Organizations


• Healthcare


• Education


• Religious Organizations

P2P Fundraising Tool Market Functionality Outlook

• Campaign Management


• Donation Processing


• Donor Management


• Event Management


• Social Media Integration

P2P Fundraising Tool Market Pricing Model Outlook

• Subscription-based


• Transaction-based


• Freemium

P2P Fundraising Tool Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa