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The market dynamics of organic and natural tampons reflect a confluence of factors pushed by using changing customer alternatives, environmental attention, and issues of non-public fitness. Increasing cognizance of the capability health dangers related to conventional tampons drives market dynamics. Consumers are seeking options that are free from artificial materials, chemical compounds, and pollutants, leading to a developing demand for organic and natural tampons as a more secure and healthier option. Environmental sustainability is a sizeable motive force of market dynamics. Consumers are increasingly conscious of the environmental impact of disposable merchandise, prompting a shift toward eco-friendly options. Organic and natural tampons, frequently made from biodegradable materials, align with this choice for sustainable and eco-conscious alternatives.
The broader trends in lifestyle and well-being play a function in market dynamics. As clients prioritize holistic well-being, the selection of feminine hygiene products turns into a quintessential part of a healthful lifestyle. Organic and natural tampons, perceived as a holistic and conscious preference, have advantage traction in this well-being-driven market. The empowerment of women and accelerated training about female hygiene contribute to market dynamics. Empowered clients are making informed picks regarding their health and schooling campaigns across the capability risks associated with traditional tampons, further raising the demand for natural and natural options. The market dynamics are stimulated through the provision and accessibility of organic and natural tampons. As those merchandise become more widely available in mainstream retail outlets and online structures, purchasers have more access, contributing to multiplied adoption and market boom. Market dynamics are formed by way of the aggressive panorama and ongoing innovations in product offerings.
Adherence to regulatory standards and certifications plays an important role in market dynamics. Organic and natural tampons frequently carry certifications, including USDA Organic or GOTS (Global Organic Textile Standard), imparting assurance to customers about the authenticity of the product. Compliance with regulatory necessities is vital for constructing consider in the market. Social media structures have a significant impact on market dynamics. Influencer advertising and social media campaigns play a position in elevating focus and promoting organic and natural tampons as a favored choice. The visible and educational content shared on social media structures contributes to shaping purchaser perceptions. Economic issues have an impact on market dynamics, with pricing being a vital factor. The affordability of organic and natural tampons relative to standard counterparts is important for a wide market reputation.
Organic and Natural Tampons Market Highlights:
Organic and Natural Tampons Market
The Organic and Natural Tampons Market is projected to reach USD 0.9 Billion by 2030 at CAGR 7% during the forecast period 2023-2032. The organic tampons are made from organic cotton grown without insecticides or pesticides. These are also free from chemical fragrances or dyes. The applicator is made of biodegradable or renewable content. Not all the organic labeled tampons are organic. Some are made from regular cotton mixed with rayon that might be bleached and whitened with chlorine. Those tampons may also contain chemical fragrances and dyes. The applicator of such tampons might also be made from pearly plastic. Different types of organisms are available in the market that vary in size and absorbency.
The surge in demand for the tampons by working women health propels the growth of the organic tampons in the market. In addition, the rise in awareness about menstrual hygiene will increase the demand for organic tampons in the near future. However, the surge in the prevalence of infection in the urinary tract also supports the growth of the organic tampons market. The changes in lifestyle and the rise in awareness about the harmful effects of toxic, chemical-based conventional tampons are increasing the usage of organic tampons among women in developing countries. Organic tampons are considered safe and comfortable for use, due to which the demand for them is gaining momentum.
Segmentation
The global organic and natural tampons market has been segmented into type, size, and odour type.
Based on type, the market is segmented into cardboard applicator, plastic applicator, digital tampon, and others.
Based on the size, the market is segmented into junior tampons, regular tampons, super tampons, and super-plus tampons. The regular tampons segment is expected to account for the largest share segment of the market in 2017.
Based on odour type, the market is segmented into fragrance based and non-fragrance based. The non-fragrance-based segment is expected to account for the largest share segment of the market in 2017.
The market segmented, by region, into the Americas, Europe, Asia-Pacific, and the Middle East & Africa. The organic and natural tampons market in the Americas further segmented into North America and South America, with the North American market divided into the US and Canada.
The European market has been segmented into Western Europe and Eastern Europe. Western Europe has further been classified as Germany, France, the UK, Italy, Spain, and the rest of Western Europe.
The market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The market in the Middle East & Africa segmented into the Middle East and Africa.
Regional Market Summary
Global Organic and Natural Tampons Market Share (%), by Region, 2017
Source: Annual Reports and Sec filings
Geographically, the Americas is anticipated to dominate the global organic and natural tampons market owing to a well-established player, increasing demand for tampons by working women, and the rising prevalence of urinary tract infections.
Europe is expected to hold the second largest position in the global organic and natural tampons market. The market growth in this region is attributed to increasing awareness about menstrual hygiene.
The organic and natural tampons market in Asia-Pacific region consists of countries namely China, Japan, Republic of Korea, India, Australia and Rest of Asia-Pacific. The Asia-Pacific region is expected to be fastest growing region.
The Middle East & Africa has the least share of the Organic and Natural Tampons market.
Global Organic and Natural Tampons Market, by Type
- Cardboard Applicator
- Plastic Applicator
- Digital Tampon
- Others
By Size
- Junior Tampons
- Regular Tampons
- Super Tampons
- Super-Plus Tampons
By Odour Type
- Fragrance Based
- Non-Fragrance Based
By Region
- Americas
- North America
- US
- Canada
- South America
- North America
- Europe
- Western Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Western Europe
- Eastern Europe
- Western Europe
- Asia-Pacific
- Japan
- China
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- The Middle East & Africa
- Middle East
- Africa
Key Players:
-
Procter & Gamble (US) - Bodywise (UK)
- ALYK (US)
- Bon Organics (New Zealand)
-
Seventh Generation (US) - The Honest Company (US)
- Maxim Hygiene (US)
- TOM Organic (Australia)
- NutraMarks (US)
- Corman S.p.A. (Italy)
Recent Development:
May 2023: Corman S.p.A. (Italy) launched a biodegradable and compostable plastic tampon applicator under the brand Organyc in the Netherlands. Moreover, this product was also launched globally in the third quarter of 2023. Tosama's and Corman's teams of researchers and developers have created this technology. This technology can turn leftover parts of wheat, corn, and sugar cane into a type of plastic that can be shaped easily. This special plastic can be quickly molded into a tampon applicator. Not only is this good for the environment, but it's also beneficial for women.
May 2022: TOM Organic (Australia) has launched period products in New Zealand to make menstruation more susceptible. TOM Organic offers market-leading 100% organic cotton tampons made with organic cotton and biodegradable mater ials.
May 2019: Procter & Gamble (US) launched Tampax PURE, an organic tampon that is free of dyes, fragrances, and chlorine bleaching. This product is 100% organic, has a cotton core, and delivers the protection expected from Tampex every time. Moreover, this Tampax PURE applicator is composed of 90% plant-based material. The addition of this product to the Procter & Gamble product portfol io expanded the company’s reach and assisted in generating company revenue.
February 2019: Procter & Gamble (US) acquired an organic period care start-up “This is L. Inc. (US)”, manufactures organic pads and tampons. P&G is dedicated to maintaining the product quality that L.'s customers have come to trust, including perio d products made with organic materials.
Intended Audience
- Organic and Natural Tampons products Manufacturers and vendors
- Contract research organization
- Various research and consulting firms
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