Online Gambling Market Analysis

ID: MRFR/ICT/7169-HCR

200 Pages

Aarti Dhapte

October 2025

Online Gambling Market Research Report: By Game Type (Casino Games, Sports Betting, Poker, Bingo, Esports Betting), By Device Type (Desktop, Mobile, Tablet), By Payment Method (Credit/Debit Cards, E-Wallets, Bank Transfers, Cryptocurrency), By User Type (Casual Players, Professional Players, High Rollers) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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Market Analysis

In-depth Analysis of Online Gambling Market Industry Landscape

In the past few years, online gambling has boomed greatly. This is because of many changes in markets and businesses that have made things very different. The rise in digital tools like smartphones and fast internet is a key reason for the rise. These improvements have made it easier for people to join online betting websites. This has resulted in a big increase of users taking part. Another aspect that makes the internet gaming field grow is its very tough competition. The many businesses competing for the top spot in a market always pushes them to come up with new and exciting services. The strong competition in the internet gambling world has created a big collection of modern online betting items. These go from regular casino games to high-tech sports making bets systems. Also, growing patterns in the fun and relaxation sectors are directly connected to how online gambling works. When you mix online gambling with other fun things like games and live sport on the internet, it creates special effects that many people can enjoy. The joining of these fun choices helps the online betting business to grow and last longer. Consumers’ likes and actions have a big impact on how the online gambling business works. More people are starting to see online betting and gambling as normal ways of having fun. This is changing how customers think about them. Also, features in the market have been greatly changed by technology stuff like artificial intelligence and data analysis. Online betting websites use these tech tools to improve the user experience, make products better and carry out good marketing plans. By using computer programs to watch what players like and how they act, companies can change their deals and rewards. This makes customers happier with the games while also keeping them coming back more often.

Market Highlights

Author

Aarti Dhapte

Team Lead - Research

She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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FAQs

What is the current valuation of the Online Gambling Market as of 2024?

The Online Gambling Market was valued at 81.47 USD Billion in 2024.

What is the projected market size for the Online Gambling Market in 2035?

The market is projected to reach 228.57 USD Billion by 2035.

What is the expected CAGR for the Online Gambling Market from 2025 to 2035?

The expected CAGR for the Online Gambling Market during the forecast period 2025 - 2035 is 9.83%.

Which segment of the Online Gambling Market is expected to grow the most by 2035?

Casino Games, with a projected growth from 30.0 to 85.0 USD Billion, appears to be a leading segment.

How does mobile gambling compare to desktop gambling in terms of market size?

Mobile gambling is anticipated to grow from 35.0 to 110.0 USD Billion, surpassing desktop gambling's growth from 30.0 to 85.0 USD Billion.

What payment methods are gaining traction in the Online Gambling Market?

E-Wallets and Credit/Debit Cards are expected to dominate, with projected values of 70.0 and 92.5 USD Billion respectively by 2035.

Who are the key players in the Online Gambling Market?

Key players include Flutter Entertainment, Entain, DraftKings, Bet365, and Caesars Entertainment, among others.

What user types are driving growth in the Online Gambling Market?

Casual Players, with a projected increase from 32.59 to 92.14 USD Billion, are likely to drive significant growth.

What is the projected growth for esports betting by 2035?

Esports Betting is expected to grow from 8.47 to 23.57 USD Billion, indicating a rising interest in this segment.

How do professional players compare to high rollers in terms of market contribution?

Professional Players are projected to contribute 70.0 USD Billion, while High Rollers are expected to reach 66.43 USD Billion by 2035.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per MRFR analysis, the Online Gambling Market Size was estimated at 81.47 USD Billion in 2024. The Online Gambling industry is projected to grow from 89.48 USD Billion in 2025 to 228.57 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 9.83 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Online Gambling Market is experiencing robust growth driven by technological advancements and changing consumer preferences.

Mobile gaming continues to dominate the Online Gambling Market, particularly in North America, where user engagement is exceptionally high.
Casino games remain the largest segment, while esports betting is rapidly gaining traction, especially in the Asia-Pacific region.
The integration of cryptocurrency is reshaping payment methods, appealing to a tech-savvy demographic across various markets.
Regulatory changes and increased consumer demand are key drivers propelling the growth of online gambling, particularly in emerging markets.

Online Gambling Market

CAGR

9.83%

Market Size & Forecast

2024 Market Size	81.47 (USD Billion)
2035 Market Size	228.57 (USD Billion)
CAGR (2025 - 2035)	9.83%
Largest Regional Market Share in 2024	North America

Major Players

Flutter Entertainment (GB), Entain (GB), DraftKings (US), Bet365 (GB), William Hill (GB), Kindred Group (SE), 888 Holdings (GB), Caesars Entertainment (US), MGM Resorts International (US)

Market Trends

The Online Gambling Market is currently experiencing a dynamic evolution, driven by technological advancements and shifting consumer preferences. The proliferation of mobile devices has transformed how individuals engage with gambling platforms, allowing for greater accessibility and convenience. This trend appears to be fostering a more diverse user base, as younger demographics increasingly participate in online betting activities. Furthermore, the integration of innovative payment solutions, such as cryptocurrencies, is reshaping financial transactions within this sector, potentially enhancing user experience and security. Regulatory frameworks are also adapting, with various jurisdictions exploring the legalization of online gambling, which may further stimulate market growth. In addition to technological influences, social factors are playing a crucial role in shaping the Online Gambling Market. The rise of social gaming and gamification elements within gambling platforms suggests a shift towards more interactive and engaging experiences. This trend may attract individuals who previously viewed gambling as a solitary activity, fostering a sense of community among players. As the market continues to evolve, it is essential to monitor these trends closely, as they could significantly impact the future landscape of online gambling, influencing both operators and consumers alike.

Mobile Gaming Dominance

The prevalence of mobile devices is reshaping the Online Gambling Market, as more users opt for gambling on smartphones and tablets. This shift is likely to enhance user engagement and accessibility, allowing players to gamble anytime and anywhere.

Cryptocurrency Integration

The adoption of cryptocurrencies as a payment method is gaining traction within the Online Gambling Market. This trend may provide users with enhanced security and anonymity, potentially attracting a broader audience to online platforms.

Social Gaming Trends

The incorporation of social elements into online gambling experiences is becoming increasingly popular. This trend suggests a movement towards community-oriented gaming, where players can interact and compete with one another, enhancing overall engagement.

Online Gambling Market Market Drivers

Emerging Markets

Emerging markets are presenting new opportunities for the Online Gambling Market. Regions that have historically been underserved are now beginning to embrace online gambling, driven by increasing internet penetration and smartphone adoption. In 2025, countries in Asia and Latin America are showing promising growth potential, with regulatory frameworks gradually being established to support online gambling activities. This expansion into new markets not only diversifies the customer base but also enhances revenue streams for operators. As these markets develop, the Online Gambling Market is likely to see a surge in investment, innovation, and competition, ultimately benefiting consumers with a wider array of gaming options.

Regulatory Changes

The Online Gambling Market is experiencing a wave of regulatory changes that appear to be reshaping its landscape. Governments are increasingly recognizing the potential tax revenue from legalized online gambling, leading to the establishment of clearer frameworks. For instance, in 2025, several jurisdictions have enacted laws that facilitate online betting, which could potentially increase market participation. This regulatory clarity not only enhances consumer confidence but also encourages operators to invest in compliant platforms. As a result, the Online Gambling Market is likely to see a surge in new entrants, fostering competition and innovation. Furthermore, the harmonization of regulations across regions may simplify operations for international operators, thereby expanding their reach and customer base.

Increased Consumer Demand

The Online Gambling Market is witnessing a notable increase in consumer demand, driven by changing entertainment preferences. As more individuals seek convenient and engaging forms of entertainment, online gambling platforms are becoming increasingly popular. Data from 2025 indicates that the number of active online gamblers has surged, with estimates suggesting a growth rate of approximately 10% annually. This trend is particularly evident among younger demographics, who favor the accessibility and variety offered by online platforms. Furthermore, the rise of social media and influencer marketing is amplifying awareness and interest in online gambling. As consumer demand continues to rise, the Online Gambling Market is likely to expand, prompting operators to diversify their offerings and enhance user engagement strategies.

Technological Advancements

Technological advancements are driving the Online Gambling Market towards unprecedented growth. Innovations in software development, particularly in artificial intelligence and machine learning, are enhancing user experiences by personalizing gaming options and improving customer service. In 2025, the integration of virtual reality (VR) and augmented reality (AR) technologies is becoming more prevalent, offering immersive gaming experiences that attract a broader audience. Additionally, the rise of high-speed internet and mobile connectivity facilitates seamless access to online gambling platforms. This technological evolution not only enhances engagement but also increases the potential for revenue generation. As operators adopt these technologies, the Online Gambling Market is likely to witness a transformation in how games are developed and delivered, appealing to both traditional and new players.

Payment Method Diversification

The diversification of payment methods is significantly impacting the Online Gambling Market. As consumers become more tech-savvy, they increasingly prefer a variety of payment options that cater to their preferences. In 2025, the acceptance of cryptocurrencies and e-wallets is becoming more widespread, providing users with secure and efficient transaction methods. This shift not only enhances user convenience but also attracts a broader audience, including those who may have previously been hesitant to engage in online gambling. Moreover, the integration of traditional payment methods alongside modern solutions ensures that operators can cater to diverse customer needs. As payment options continue to evolve, the Online Gambling Market is likely to experience increased participation and revenue growth.

Market Segment Insights

Online Gambling Market Segment Insights

Online Gambling Market Segment Insights

Online Gambling Market Game Type Insights

Online Gambling Market Game Type Insights

The Online Gambling Market is witnessing significant trends reflecting the diverse Game Type segment, which includes Casino Games, Sports Betting, Poker, Bingo, and <a href="https://www.marketresearchfuture.com/reports/esports-betting-market-20676">Esports Betting</a>. By 2024, the Casino Games sector is projected to hold a substantial market value of 27.0 USD billion, which will rise to 56.1 USD billion by 2035.

This growth illustrates that Casino Games are a major driver of engagement within the industry, as they cater to a broad audience and are fundamentally integrated into the online gambling experience, thus ensuring a majority holding in overall market dynamics.Sports Betting is not far behind, with expected valuations of 30.0 USD billion in 2024, escalating to 62.0 USD billion in 2035; the increasing popularity of sports events globally and the growing acceptance of online outlets have fueled this popularity, making it a significant contributor to the Online Gambling Market revenue.

Online Gambling Market Device Type Insights

Online Gambling Market Device Type Insights

The Online Gambling Market, valued at 74.44 USD Billion in 2024, showcases diverse consumer preferences across its Device Type segmentation, highlighting the growing importance of technology in gambling activities. The sector is increasingly leaning towards mobile devices, which have become a significant avenue for users due to their accessibility and convenience, allowing players to gamble on the go. Desktop and tablet gaming also maintains a substantial presence, as they provide users with richer graphics and immersive experiences.

The rapid growth in mobile gambling applications is driving the expansion of the Online Gambling Market revenue, reflecting a notable shift in user behavior.Factors such as increased smartphone penetration and advancements in mobile technology are key growth drivers, despite challenges like regulatory pressures and security concerns. Rising opportunities exist in enhancing user engagement through advanced applications and interactive platforms, and these advancements are pivotal for stakeholders in the Online Gambling Market industry. Comprehensive Online Gambling Market statistics reveal that device preferences will likely continue to evolve, with mobile devices dominating market share as players seek seamless and flexible gaming experiences.

Online Gambling Market Payment Method Insights

Online Gambling Market Payment Method Insights

The Online Gambling Market, projected to be valued at 74.44 USD billion in 2024, has evolved significantly in terms of payment methods utilized by consumers. Payment methods such as Credit/Debit Cards, <a href="https://www.marketresearchfuture.com/reports/e-wallet-market-4633">E-Wallets</a>, Bank Transfers, and Cryptocurrency play crucial roles in enhancing user experience and convenience. Credit and debit cards remain popular due to their ease of use, while E-Wallets have gained traction for their speed and security, allowing for rapid transactions.

Bank transfers are recognized for their security, appealing to players who prioritize trustworthiness, and Cryptocurrency has emerged as a trendy alternative, providing anonymity and lower transaction fees.These payment preferences are influenced by factors such as technological advancements, growing internet penetration, and a surge in mobile device usage globally. The majority of online gamblers increasingly lean towards flexible and secure payment options, driving a shift towards digital wallets and Cryptocurrency adoption. The ongoing trend indicates the importance of having diverse payment options, as this can significantly enhance player retention and satisfaction in the competitive online gambling landscape.

Online Gambling Market User Type Insights

Online Gambling Market User Type Insights

The Online Gambling Market is evolving rapidly, particularly within the User Type segment that comprises different categories such as Casual Players, Professional Players, and High Rollers. In 2024, the Online Gambling Market revenue is projected to reach 74.44 USD billion, marking a significant increase in participation across various user types. Casual Players typically represent the largest demographic, engaging casually in online gambling activities primarily for entertainment, contributing to the market's accessibility and widespread appeal.

Professional Players, on the other hand, bring a level of expertise and strategic approach that often leads to higher stakes and more intense competition, driving growth in the market through advanced platforms and higher-quality offerings. High Rollers, known for their significant financial commitment, play a crucial role as they contribute a substantial share of the revenue, highlighting the necessity for online gambling platforms to cater to their specific needs with luxurious features and exclusive benefits.

Get more detailed insights about Online Gambling Market Research Report - Global Forecast to 2035

Regional Insights

North America : Leading Market for Online Gambling Market

North America is the largest market for online gambling, accounting for approximately 45% of the global market share. The growth is driven by increasing legalization across various states, technological advancements, and a surge in mobile betting. Regulatory frameworks are evolving, with states like New Jersey and Pennsylvania leading the charge in establishing robust online gambling laws. This trend is expected to continue, further boosting market growth. The competitive landscape in North America is characterized by major players such as DraftKings, Caesars Entertainment, and MGM Resorts International. These companies are leveraging innovative technologies and marketing strategies to capture market share. The presence of established brands and a growing consumer base are key factors contributing to the region's dominance. As more states consider legalization, the market is poised for significant expansion.

Europe : Regulatory Frameworks Evolving

Europe is a significant player in the online gambling market, holding approximately 30% of the global share. The region's growth is fueled by a mix of established markets like the UK and emerging ones such as Sweden and the Netherlands. Regulatory changes, including the introduction of stricter advertising guidelines and responsible gambling measures, are shaping the landscape. Countries are increasingly focusing on consumer protection and fair play, which is expected to enhance market stability. Leading countries in Europe include the UK, Germany, and Sweden, with key players like Bet365, Flutter Entertainment, and Kindred Group dominating the scene. The competitive environment is marked by innovation and a focus on user experience, with companies investing heavily in technology to enhance their offerings. As regulations evolve, operators are adapting their strategies to maintain compliance while maximizing growth opportunities.

Asia-Pacific : Emerging Market with High Potential

The Asia-Pacific region is emerging as a powerhouse in the online gambling market, currently holding about 20% of the global share. The growth is driven by increasing internet penetration, mobile device usage, and a young population eager for online entertainment. Countries like Australia and Japan are leading the charge, with regulatory frameworks gradually evolving to accommodate online gambling. The region's potential is immense, with many markets still in the early stages of development. Key players in the Asia-Pacific market include local operators and international brands looking to expand their footprint. Australia is a significant market, with companies like Sportsbet and Ladbrokes leading the way. The competitive landscape is characterized by a mix of traditional and online gambling, with operators focusing on innovative solutions to attract a tech-savvy audience. As regulations become more favorable, the market is expected to witness substantial growth.

Middle East and Africa : Untapped Potential in Gambling

The Middle East and Africa region is currently the smallest market for online gambling, holding approximately 5% of the global share. However, the potential for growth is significant, driven by increasing internet access and changing attitudes towards gambling. Countries like South Africa are leading the way, with regulatory frameworks slowly evolving to allow for online gambling. The region's unique cultural landscape presents both challenges and opportunities for market expansion. In Africa, South Africa is the primary market, with local operators gaining traction. The competitive landscape is still developing, with many international players eyeing opportunities in the region. As regulations become more favorable and consumer interest grows, the market is expected to expand. The presence of key players is limited, but as the market matures, more companies are likely to enter, enhancing competition and innovation.

Key Players and Competitive Insights

The Online Gambling Market is currently characterized by a dynamic competitive landscape, driven by technological advancements, regulatory changes, and evolving consumer preferences. Major players such as Flutter Entertainment (GB), DraftKings (US), and Bet365 (GB) are at the forefront, each adopting distinct strategies to enhance their market positioning. Flutter Entertainment (GB) focuses on innovation through its diverse portfolio of brands, leveraging data analytics to personalize user experiences. DraftKings (US), on the other hand, emphasizes aggressive marketing and partnerships, particularly in the burgeoning sports betting sector, which appears to be a key growth driver. Bet365 (GB) maintains a strong operational focus on user engagement and retention, utilizing cutting-edge technology to enhance its platform's functionality and user interface. Collectively, these strategies contribute to a competitive environment that is increasingly reliant on technological differentiation and customer-centric approaches.

The business tactics employed by these companies reflect a nuanced understanding of market demands. For instance, localizing offerings to cater to regional preferences and optimizing digital platforms for seamless user experiences are prevalent strategies. The market structure is moderately fragmented, with a mix of established players and emerging entrants. This fragmentation allows for a diverse range of offerings, yet the collective influence of key players like Flutter Entertainment (GB) and DraftKings (US) shapes market dynamics significantly, often setting benchmarks for innovation and service quality.

In August 2025, Flutter Entertainment (GB) announced a strategic partnership with a leading technology firm to enhance its mobile gaming platform. This move is likely to bolster its competitive edge by integrating advanced features such as augmented reality, which could significantly enhance user engagement. The partnership underscores Flutter's commitment to innovation and its proactive approach to adapting to changing consumer expectations in the digital gambling space.

In September 2025, DraftKings (US) expanded its operations into new international markets, particularly in Europe, by acquiring a local gaming operator. This acquisition is strategically important as it not only diversifies DraftKings' market presence but also allows for the leveraging of established customer bases and regulatory knowledge, which could facilitate smoother entry into these competitive markets. Such expansions are indicative of DraftKings' aggressive growth strategy and its intent to capitalize on the increasing global acceptance of online gambling.

In July 2025, Bet365 (GB) launched a new sustainability initiative aimed at reducing its carbon footprint and promoting responsible gambling practices. This initiative is significant as it aligns with growing consumer expectations for corporate social responsibility, potentially enhancing Bet365's brand reputation and customer loyalty. By prioritizing sustainability, Bet365 positions itself as a forward-thinking leader in the industry, appealing to a demographic that values ethical considerations in their gambling experiences.

As of October 2025, the Online Gambling Market is witnessing trends that emphasize digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances are increasingly shaping the competitive landscape, enabling companies to pool resources and expertise to enhance their offerings. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technological advancements, and supply chain reliability. Companies that can effectively harness these trends will likely secure a more robust market position in the future.

Key Companies in the Online Gambling Market market include

Industry Developments

The Online Gambling Market is still changing thanks to more users, record-breaking revenues, and important regulatory steps. In September 2023, iGaming in Pennsylvania brought in a record $159.5 million in one month, bringing the total amount of gambling to $476.3 million, which is 6.2% more than in 2022. On November 3, 2023, DraftKings and Caesars opened mobile sportsbooks in Maine. They worked with Native American tribes to enter the 25th U.S. sports betting market. The larger U.S. gambling market, on the other hand, reached new highs in 2023, bringing in $66.5 billion in total revenue.

This was a 46.1% rise in sports betting and $6.17 billion in online gaming, with new states driving growth.Entain made a strategic move by buying Angstrom Sports, a company that analyzes data. The deal was announced in July 2023 and finished in October 2023. In August 2023, the William Hill Nevada sportsbook app also moved to and upgraded to Caesars' own Liberty platform. Flutter Entertainment and Bet365's valuations probably went up because of good regulations, but we don't have any specific numbers to back this up.

These changes all point to how the online gambling industry is always changing and growing.

Future Outlook

Online Gambling Market Future Outlook

The Online Gambling Market is projected to grow at a 9.83% CAGR from 2024 to 2035, driven by technological advancements, regulatory changes, and increasing consumer engagement.

New opportunities lie in:

Integration of AI-driven personalized gaming experiences
Expansion of mobile gaming platforms targeting emerging markets
Development of blockchain-based payment solutions for enhanced security

By 2035, the Online Gambling Market is expected to achieve substantial growth and innovation.

Market Segmentation

Online Gambling Market Type Outlook

Casino Games
Sports Betting
Poker
Bingo
Esports Betting

Online Gambling Market Device Outlook

Desktop
Mobile
Tablet

Online Gambling Market User Type Outlook

Casual Players
Professional Players
High Rollers

Online Gambling Market Payment Method Outlook

Credit/Debit Cards
E-Wallets
Bank Transfers
Cryptocurrency

Report Scope

MARKET SIZE 2024	81.47(USD Billion)
MARKET SIZE 2025	89.48(USD Billion)
MARKET SIZE 2035	228.57(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	9.83% (2024 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Market analysis in progress
Segments Covered	Market segmentation analysis in progress
Key Market Opportunities	Integration of blockchain technology enhances transparency and security in the Online Gambling Market.
Key Market Dynamics	Regulatory changes and technological advancements are reshaping competitive dynamics in the online gambling market.
Countries Covered	North America, Europe, APAC, South America, MEA