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On-the-Go Breakfast Products Market by Product Type (Cereal Meals, Breakfast Bars, Sandwiches & Burgers, Bakery Products, Beverages, Egg Meals and others), Packaging Type (Cans, Bottles & Jars, Boxes, Trays and others), Distribution Channel (Store-Based and Non-Store-Based) and Region (North America, Europe, Asia Pacific, South America, Middle East and Africa) - Forecast to 2030

ID: MRFR/F-B & N/5258-HCR | 100 Pages | Author: Snehal Singh| June 2024

On-the-Go Breakfast Products Market Overview

On-the-Go Breakfast Products Market Size Anticipated to Reach at 3.9 Billion-2030, CAGR Of 6.4 % By 2022 -2030

published recently by MRFR states that the market is set to achieve USD 3.9 billion in terms of earnings while expanding at a 6.4% CAGR in the forecast period. The Market Growth of convenient meal options has recently rekindled interest in the market. On-the-Go Breakfast Products Market Trends are foods that don't need to be cooked and can be consumed right away. Sandwiches and burgers, egg meals, bakery products, sausages and salamis, beverages, breakfast bars, and cereal meals are all included in this area. On-the-Go breakfast products are nutrient-dense and convenient, containing healthy vegetables, fats, fiber, and fruits to keep you satisfied and invigorated throughout the day. These kinds of breakfasts are perfect for people who have a busy work schedule and don't have time to cook. Due to the growing popularity of western culinary culture and diet among the urban population, on-the-go breakfast goods are in high demand, thus increasing the On-the-Go Breakfast Products Market Outlook. Breakfast on the move also aids weight maintenance by providing critical nutrients throughout the day.

COVID Analysis

As a result of the worldwide lockdown, the habit of eating breakfast at home improved dramatically, as large restaurants and cafes were closed for an extended period due to the epidemic. Furthermore, increased consumer health consciousness to develop immunity and maintain during the COVID-19 outbreak, as well as demand for healthy morning cereals and snacks, have greatly improved over the year and are expected to continue to improve On-the-Go Breakfast Products Market Share throughout the Market Analysis. Furthermore, there has been a shift in general shopping as a result of individuals being accustomed to ordering their daily food online during the pandemic. As a result, the internet retail market is expected to increase rapidly in the next years. During the COVID-19 epidemic, ready-to-eat food goods were one of the few businesses that saw a massive increase in demand. As most of the individuals were working from home and countries were under lockdown, ready-to-cook meal products have been flying off the shelves in recent months. Indeed, it is predicted that this shift in consumer behavior will greatly boost the Market Growth and On-the-Go Breakfast Products Market Value examined over the projected period.

Market Dynamics


The development of on-the-go breakfast products is being aided by increased stress levels associated with sedentary lifestyles and the pressures of corporate lifestyles. Furthermore, its widespread availability in urban distribution outlets is hastening the development of the On-the-Go Breakfast Products Market Trends. In the foreseeable term, rising awareness of healthy eating concepts is expected to drive market growth. Consumers are increasingly preferring very nutritious quick breakfast diets due to an increase in worldwide health awareness. Furthermore, during the On-the-Go Breakfast Products Market Forecast period, the market will be driven by an increase in the number of fitness enthusiasts who seek nutritious foods daily, such as cereals and snack bars. Young people spend the majority of their money on handy ready-to-eat foods. For ready-to-eat food manufacturing behemoths, young consumers are the easiest prey. The ease of use of such items contributes to an increase in overall On-the-Go Breakfast Products Market Value and Market Share around the world.  On-the-Go Breakfast Products is regarded as the most convenient alternative to ordinary food, as it may be consumed at any time.


The Market Size is Projected to be limited by a weak distribution network, particularly in developing nations such as India, China, and Brazil. Furthermore, to supply their goods to consumers, producers in these regions use selected forms of distribution such as sociality shops, online selling, and others, which is expected to stifle market growth and the On-the-Go Breakfast Products Market Outlook. Another important barrier that is predicted to stymie the expansion of the on-the-go breakfast sector is price, as these items are more expensive than traditional breakfast options. As a result, the high cost of on-the-go breakfast products is expected to have a negative influence on market growth.

Technology Analysis

Growing packaging technology innovation, combined with a significant move toward packaged food consumption in industrialized countries such as the United States, Germany, and the United Kingdom, is supporting the expansion of the on-the-go-breakfast food sector. Manufacturers are being encouraged to produce and give convenience to consumers in the form of heat-and-eat meals or rapid meal options thanks to a variety of advanced technology. As a result, technological advancements in the production of ready-to-eat items are expected to boost the market for on-the-go breakfast products over the On-the-Go Breakfast Products Market Analysis period.

Segment Overview

The  On-the-Go Breakfast Products Market is further bifurcated into various segments that will help the market grow as per the predicted CAGR growth. The market has been segmented based on the Product Type, Packaging Type, Distribution-Channel, and Region. Segmentation is described as follows:

Based on the Product Type, the market has been segmented as follows:

  • Cereal Meals

  • Breakfast Bars

  • Sandwiches & Burgers

  • Bakery Products

  • Beverages

  • Egg Meals

  • Others

Based on the Packaging Type, the market has been segmented as follows:

  • Cans

  • Bottles & Jars

  • Boxes

  • Trays

  • Others

Based on the Distribution-Channel, the market has been segmented as follows:

  • Store-Based

  • Non-Store-Based

Based on the Region, the market has been segmented as follows:

  • North America

  • Europe

  • Asia Pacific

  • South America

  • Middle East

  • Africa

Regional Classification

The Asia-Pacific region's On-the-Go Breakfast Products Market is primarily driven by rising demand for frozen pizza and portable breakfast. These are marketed as low-cost, high-quality, and fresh products. Furthermore, these meals have attained the same level of appeal as those provided in restaurants and other food outlets. One of the most popular categories of On-the-Go Breakfast Products in the country is chilled and frozen ready meals. Furthermore, firms in the market are focusing on strategic tactics to gain a solid footing in the country, which is boosting the market growth. Consumer perceptions of ready meals are improving all the time, with convenience and quick preparation times being ideal for Chinese customers.

Competitive Landscape

With important competitors active in the market, the global On-the-Go Breakfast Products Market is fiercely competitive. The On-the-Go Breakfast Products manufacturers have developed effective competitive strategies as a result of high industrial profitability, which is boosting competition among current market competitors. The major players in the market are focusing heavily on product innovation as a means of consolidating. The major key players in the On-the-Go Breakfast Products Market are as follows:

  • Kellogg Co.

  • General Mills Inc.

  • Raisio PLC

  • Bagrry’s India Ltd.

  • Sanitarium

  • Quaker Oats Company

  • Weetabix Ltd.

  • Nestle S.A.

  • Uncle Toby’s

  • Amy’s Kitchen

  • Alara Wholefoods Ltd.

  • Weetabix Limited

  • Riviana Foods Inc.

  • Moma Foods

  • United Biscuits Limited

  • ITC Limited

Recent Developments

  • Nestle Cereals has announced the debut of its new Breakfast To Go collection, which is the UK's first packed cereal and milk solution. The cereals are available in two varieties: Shreddies or Shredded Wheat Honey & Nut. The range is designed to be a simple and quick way for consumers to enjoy some of their favorite cereals at work and includes a pot of cereal, milk, and a spoon.

  • Riviana Foods Inc., a subsidiary of Ebro Foods in Madrid, Spain, had introduced Success Garden & Grains Blends, the first boil-in-bag product that combined rice with simple ingredients. White rice, black beans, maize, and bell peppers, as well as white rice, peas, carrot, and red bell peppers, are available in Success Garden & Grains Blends.

Report Overview

The report's major goal is to highlight the current and future aspects that are shaping the On-the-Go Breakfast Products Market, as well as to lay out the factors that will affect the market's future growth. The market structure is thoroughly defined while stating the report's assumptions and limits, allowing for a better understanding of the market's performance. The addition of market landscape and supply chain research allows for the identification of new trends that could lead to extremely profitable growth possibilities. The market estimates shed more light on the market's long-term growth trends and prospects. The study on the market for on-the-go breakfast products focuses on key market elements such as historical market trends, market forces, forecasts, and market value by region. Included are country-level analyses for each market segment, as well as market share analyses, segmentation, and market factor studies for the major players.

Report Attribute/Metric Details
  Market Size   USD 3.9 Billion
  CAGR   6.4%
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2020
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Product Type, Packaging Type, Distribution Channel, and and Region
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Kellogg Co., General Mills Inc., Raisio PLC, Bagrry’s India Ltd., Sanitarium, Quaker Oats Company, Weetabix Ltd., Nestle S.A., Uncle Toby’s, Amy’s Kitchen, Alara Wholefoods Ltd., Weetabix Limited, Riviana Foods Inc., Moma Foods, United Biscuits Limited, and ITC Limited
  Key Market Opportunities   Growing popularity of western culinary culture and diet among the urban population
  Key Market Drivers   Rising awareness of healthy eating concepts, Increase in the number of fitness enthusiasts who seek nutritious foods daily

Frequently Asked Questions (FAQ) :

The On-the-Go Breakfast Products market is expected to grow at a CAGR of 6.4% during the forecast period.

The Asia-Pacific (APAC) region is primarily driven by the On-the-Go Breakfast Products market during the global forecast period in 2030.

The major key players of the On-the-Go Breakfast Products market covered in the report are Kellogg Co., General Mills Inc., Raisio PLC, Bagrry’s India Ltd., Sanitarium, Quaker Oats Company, Weetabix Ltd., Nestle S.A., Uncle Toby’s, Amy’s Kitchen, Alara Wholefoods Ltd., Weetabix Limited, Riviana Foods Inc., Moma Foods, United Biscuits Limited, and ITC Limited.

On-the-go breakfast products is estimated to reach a valuation of approx. USD 3.9 billion by the end of 2030.

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