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On Demand Insurance Market

ID: MRFR/BS/31838-HCR
128 Pages
Aarti Dhapte
October 2025

On-Demand Insurance Market Size, Share and Research Report By Type of Coverage (Auto Insurance, Health Insurance, Home Insurance, Travel Insurance), By Consumer Type (Individuals, Families, Small Businesses, Corporates), By Distribution Channel (Online, Mobile Apps, Insurance Brokers, Aggregators), By Policy Duration (Short-term, Long-term, Pay-Per-Use, Subscription-based) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Industry Forecast Till 2035

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On Demand Insurance Market Summary

As per Market Research Future analysis, the On-Demand Insurance Market Size was estimated at 5.687 USD Billion in 2024. The On-Demand Insurance industry is projected to grow from 6.327 USD Billion in 2025 to 18.38 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 11.25% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The On-Demand Insurance Market is experiencing a transformative shift towards flexibility and innovation.

  • Consumer demand for flexibility in insurance products is increasing, particularly in North America.
  • Technological integration is driving innovation, enabling more personalized insurance solutions across the Asia-Pacific region.
  • Niche insurance products are emerging, catering to specific needs within the auto and health insurance segments.
  • The rise of the gig economy and changing consumer preferences are major drivers propelling market growth.

Market Size & Forecast

2024 Market Size 5.687 (USD Billion)
2035 Market Size 18.38 (USD Billion)
CAGR (2025 - 2035) 11.25%

Major Players

Lemonade (US), Metromile (US), Trov (US), Slice Labs (US), Zego (GB), Cuvva (GB), Cover (US), Flock (GB), InsureMyTrip (US), Brolly (GB)

On Demand Insurance Market Trends

The On-Demand Insurance Market is currently experiencing a transformative phase, driven by evolving consumer preferences and technological advancements. This market, characterized by its flexibility and customization, allows individuals to purchase insurance coverage as needed, rather than adhering to traditional long-term policies. The rise of digital platforms has facilitated this shift, enabling consumers to access tailored insurance solutions with ease. As a result, the On-Demand Insurance Market is becoming increasingly attractive to a diverse range of customers, from millennials seeking convenience to businesses looking for adaptable coverage options. Moreover, the On-Demand Insurance Market appears poised for further growth as awareness of its benefits spreads. Insurers are likely to innovate continuously, developing new products that cater to specific needs and preferences. This trend may lead to enhanced customer engagement and satisfaction, as users appreciate the ability to control their insurance purchases. Additionally, the integration of artificial intelligence and data analytics into the insurance process could streamline operations and improve risk assessment, further solidifying the market's position in the broader insurance landscape.

Increased Consumer Demand for Flexibility

The On-Demand Insurance Market is witnessing a notable shift towards flexibility, as consumers increasingly prefer insurance solutions that adapt to their changing needs. This trend reflects a broader desire for personalized services, allowing individuals to select coverage that aligns with their specific circumstances.

Technological Integration and Innovation

The integration of advanced technologies is reshaping the On-Demand Insurance Market. Insurers are leveraging artificial intelligence and data analytics to enhance customer experiences, streamline processes, and improve risk assessment, thereby fostering a more efficient insurance ecosystem.

Emergence of Niche Insurance Products

As the On-Demand Insurance Market evolves, there is a growing trend towards the development of niche insurance products. These specialized offerings cater to unique consumer needs, such as travel, gig economy, and event-based coverage, reflecting a more tailored approach to risk management.

On Demand Insurance Market Drivers

Rise of the Gig Economy

The On-Demand Insurance Market is experiencing a notable surge due to the rise of the gig economy. As more individuals engage in freelance and contract work, the need for flexible insurance solutions becomes paramount. Gig workers often lack traditional employment benefits, making on-demand insurance an attractive option. According to recent data, approximately 36% of the workforce is now involved in gig work, highlighting a significant shift in employment patterns. This trend suggests that the On-Demand Insurance Market must adapt to cater to the unique needs of this demographic, offering tailored coverage that aligns with their fluctuating income and work schedules. As the gig economy continues to expand, the demand for on-demand insurance solutions is likely to grow, presenting opportunities for insurers to innovate and diversify their offerings.

Changing Consumer Preferences

Consumer preferences are shifting towards more personalized and flexible insurance solutions, driving growth in the On-Demand Insurance Market. Today's consumers are increasingly seeking coverage that aligns with their specific needs and lifestyles, rather than traditional, one-size-fits-all policies. This trend is particularly evident among younger demographics, who prioritize convenience and customization. Recent surveys indicate that over 70% of millennials express interest in on-demand insurance options that allow them to purchase coverage for specific events or timeframes. This shift in consumer behavior suggests that insurers must adapt their offerings to remain relevant. By embracing this trend, the On-Demand Insurance Market can cater to a more diverse clientele, ultimately enhancing customer satisfaction and loyalty.

Regulatory Changes and Compliance

Regulatory changes are influencing the On-Demand Insurance Market, as governments worldwide seek to adapt insurance frameworks to accommodate new business models. As on-demand insurance products gain popularity, regulators are increasingly focused on ensuring consumer protection and market stability. This evolving regulatory landscape may present challenges for insurers, as they must navigate compliance requirements while innovating their product offerings. For instance, recent legislative efforts in various regions aim to clarify the legal status of on-demand insurance, which could impact how these products are marketed and sold. Insurers that proactively engage with regulatory bodies and adapt to these changes may find themselves at a competitive advantage. Thus, the On-Demand Insurance Market must remain vigilant and responsive to regulatory developments to thrive in this dynamic environment.

Increased Awareness of Insurance Needs

There is a growing awareness among consumers regarding their insurance needs, which is significantly impacting the On-Demand Insurance Market. As individuals become more informed about the risks associated with their lifestyles, they are increasingly seeking insurance solutions that provide adequate coverage. This heightened awareness is partly driven by the proliferation of information available through digital platforms and social media. Recent studies suggest that nearly 60% of consumers now actively research insurance options before making a purchase, indicating a shift towards more informed decision-making. This trend presents an opportunity for insurers to educate potential customers about the benefits of on-demand insurance, thereby fostering a more knowledgeable consumer base. By addressing these evolving consumer insights, the On-Demand Insurance Market can enhance its outreach and engagement strategies.

Technological Advancements in Insurance

Technological advancements are reshaping the On-Demand Insurance Market, enabling insurers to offer more personalized and efficient services. The integration of artificial intelligence, machine learning, and big data analytics allows for real-time risk assessment and pricing models that are more aligned with individual consumer behavior. For instance, the use of mobile applications facilitates instant policy issuance and claims processing, enhancing customer experience. Recent statistics indicate that the adoption of technology in insurance could lead to a 20% reduction in operational costs for insurers. This technological evolution not only streamlines processes but also fosters a competitive landscape where agility and responsiveness are crucial. As technology continues to evolve, the On-Demand Insurance Market is poised to leverage these advancements to meet the dynamic needs of consumers.

Market Segment Insights

By Type of Coverage: Auto Insurance (Largest) vs. Health Insurance (Fastest-Growing)

In the On-Demand Insurance Market, Auto Insurance currently holds the largest market share among the various coverage types, reflecting its widespread appeal and necessity for car owners. This segment's established presence is bolstered by the increasing number of vehicles on the road and advancements in technology, which facilitate seamless insurance transactions. Meanwhile, Health Insurance is catching up rapidly, experiencing significant growth due to rising healthcare costs and a heightened awareness of health-related financial risks among individuals.

Auto Insurance (Dominant) vs. Health Insurance (Emerging)

The Auto Insurance segment is characterized by its maturity and extensive customer base, driven by stringent legal requirements for vehicle owners. This segment has seen innovations such as usage-based insurance, which tailors premiums based on driving behavior. Conversely, the Health Insurance sector is emerging rapidly, propelled by a focus on personalized and flexible coverage options. As more consumers seek coverage that adapts to their dynamic lifestyles, on-demand health insurance products are being developed to meet these needs, indicating a shifting landscape that emphasizes adaptability and user-centric design.

By Consumer Type: Individuals (Largest) vs. Families (Fastest-Growing)

In the On-Demand Insurance Market, the segment of Individuals holds the largest share, reflecting a significant preference among consumers for flexible, personalized insurance products. Meanwhile, Families are emerging as the fastest-growing consumer type, fueled by a rising awareness of tailored insurance solutions that cater specifically to family needs. As insurers increasingly offer policies that adapt to the unique dynamics of family life, we see a notable shift in consumer preferences toward these products. Trends indicate a rapid growth trajectory for the Family segment, driven by the increasing demand for coverage that ensures family safety and health. Educational campaigns and digital accessibility have encouraged families to explore on-demand options, making them more aware of the benefits that come with customized policies. This increase in engagement points to a robust future for family-oriented insurance products in the market.

Individuals: Largest vs. Families: Emerging

The Individuals segment stands out as the largest in the On-Demand Insurance Market, largely due to the demand for personalized insurance solutions that cater to the unique needs of single consumers. Individual policies often provide flexibility in coverage options and pricing, appealing to those seeking tailored solutions for personal circumstances. In contrast, the Families segment is emerging rapidly as insurers begin to recognize the specific risks and requirements that families face. Family-oriented policies are designed to offer comprehensive protection, covering multiple family members under a single umbrella, which appeals to consumers seeking convenience and cost-effectiveness. As the market evolves, both segments will play critical roles, with Individuals maintaining a significant presence while Families continue to expand their influence.

By Distribution Channel: Online (Largest) vs. Mobile Apps (Fastest-Growing)

In the On-Demand Insurance Market, the distribution channel landscape is largely dominated by the online segment, which facilitates easy access and navigation for consumers. Online platforms have gained enormous traction due to their user-friendly interface and the convenience they offer. Following closely are mobile apps, which are quickly gaining popularity as more consumers prefer using their smartphones for insurance services, driven by the increasing penetration of mobile technology and growing internet connectivity.

Online (Dominant) vs. Mobile Apps (Emerging)

The online distribution channel serves as the dominant player in the On-Demand Insurance Market, providing extensive product offerings and a seamless user experience. This channel effectively reaches a broad audience by leveraging digital marketing and search engine optimization strategies, ensuring it remains at the forefront of consumer attention. In contrast, mobile apps are emerging rapidly, appealing particularly to younger demographics who prioritize quick and convenient access to their insurance needs. These platforms stand out by incorporating features like instant quotes, policy management, and customer service, thus enhancing user engagement and satisfaction. As the demand for on-the-go solutions increases, mobile apps are expected to further carve out a significant share of the market.

By Policy Duration: Short-term (Largest) vs. Subscription-based (Fastest-Growing)

In the On-Demand Insurance Market, the policy duration segment is characterized by significant diversity, with short-term policies currently holding the largest market share. These policies cater to consumers seeking flexibility and immediate risk coverage, making them particularly appealing for users who require insurance for specific events or activities. Conversely, subscription-based models are rapidly gaining traction, driven by changing consumer preferences that favor streamlined and holistic coverage solutions. This shift has enabled subscription-based offerings to attract a growing share of the market, appealing especially to tech-savvy consumers and younger generations. The growth trends within this segment reflect broader changes in consumer behavior and technological advancements. Short-term policies, bolstered by the increasing gig economy, have seen sustained demand as individuals and businesses alike look for insurance solutions that adapt to their varying needs. Meanwhile, the subscription-based model is becoming an emerging favorite due to its convenience, often incorporating digital platforms that enhance user experience and engagement. As more providers enter the market with innovative offerings, this segment is poised for significant evolution, characterized by increased competition and consumer choice.

Short-term (Dominant) vs. Pay-Per-Use (Emerging)

The short-term policy segment remains the dominant force in the On-Demand Insurance Market, catering to customers who prioritize flexibility and immediate coverage for transient needs. Typically favored by individuals and businesses needing insurance for specific durations, these policies align well with the current trends of the gig economy and temporary work arrangements. In contrast, the emerging pay-per-use model is revolutionizing the market by allowing users to pay for coverage based on actual consumption rather than a fixed rate. This model appeals to a new generation of consumers who value cost-effectiveness and personalized options. As the demand for tailored insurance solutions grows, the pay-per-use segment is likely to influence how risk is perceived and managed, providing coverage options that align more closely with individual lifestyles.

Get more detailed insights about On Demand Insurance Market

Regional Insights

The On-Demand Insurance Market showcases diverse regional dynamics, reflecting varied growth patterns. As of 2023, North America leads the market, valued at 1.643 USD Billion, highlighting its majority holding due to advancements in technology and consumer demand for flexibility. Europe follows with a valuation of 0.986 USD Billion, presenting significant opportunities driven by regulatory support and increasing penetration of digital solutions. APAC, valued at 0.821 USD Billion, is witnessing robust growth spurred by rising disposable incomes and an expanding tech-savvy population.

South America, with a valuation of 0.657 USD Billion, shows potential for growth as insurers harness digital innovations to cater to new consumer needs. Lastly, the MEA region stands at 0.493 USD Billion, marking its presence as a developing market with opportunities stemming from increased awareness and a growing middle class. Overall, the variances in regional values underscore the importance of tailoring strategies to meet local demands within the broader context of the On-Demand Insurance Market revenue and segmentation.

On Demand Insurance Market Regional Image

Key Players and Competitive Insights

The competitive landscape of the On-Demand Insurance Market showcases a rapidly evolving sector characterized by innovation and customer-centric models. This market provides a unique opportunity for companies to leverage technology and data analytics to cater to the diverse needs of consumers seeking flexible insurance solutions. A growing emphasis on personalized services, coupled with the increasing demand for convenience and instant gratification, has led to the emergence of various players that are continually refining their offerings.

The on-demand insurance market allows consumers to purchase policies in a frictionless manner, leading to significant competition among providers striving to enhance their market presence and capture customer loyalty. As the landscape grows, companies must navigate regulatory challenges and adapt their strategies to meet ever-changing consumer preferences. Gabi has established itself as a strong contender in the On-Demand Insurance Market, focusing on delivering compelling value propositions through technology-driven solutions. The company effectively addresses consumer needs for transparent and flexible insurance offerings, which is crucial in today's fast-paced environment.

Gabi’s unique platform enables users to compare rates from various insurers quickly, ensuring they can secure the best possible deal. By leveraging advanced algorithms and a user-friendly interface, Gabi enhances the customer experience, simplifying the process of obtaining insurance. The company's strengths lie in its commitment to harnessing technology, ensuring competitive pricing, and educating consumers about their policy options, which positions it favorably amid a crowded market. Next Insurance has emerged as a notable player in the On-Demand Insurance Market by specializing in a tailored approach that caters to small businesses and entrepreneurs.

The company’s strength lies in its innovative product offerings designed specifically for the unique risks faced by its target demographic. Next Insurance combines cutting-edge technology with a deep understanding of its customers, enabling quick and seamless policy purchases with an emphasis on transparency and simplicity. By streamlining the insurance process and offering customizable coverage options, Next Insurance resonates strongly with its audience. Its focus on digital solutions and a commitment to customer service further solidify its presence in the market, making it a competitive force as demand for on-demand insurance solutions continues to grow.

Key Companies in the On Demand Insurance Market market include

Industry Developments

Recent developments in the On-Demand Insurance Market indicate growing interest and investment in this sector. Companies like Gabi, Next Insurance, and Lemonade are actively expanding their service offerings and customer base, leveraging technology to enhance user experience. Trov has been noted for its innovative approach to on-demand protection, particularly in the personal property segment. Meanwhile, Zego is focusing on providing tailored insurance solutions for gig economy workers, reflecting a significant shift toward flexible insurance products. In terms of mergers and acquisitions, the market has seen strategic partnerships that enhance operational capabilities.

For example, CoverWallet has been exploring acquisitions to bolster its platform, while Insureon has entered collaborations to expand its service reach. These activities contribute to market growth, with companies like Breeze and Pie Insurance demonstrating significant valuation increases driven by improved demand and consumer awareness. As newer entrants like Slice Labs and Metromile emerge, the competitive landscape continues to evolve, indicating a robust trajectory for the on-demand insurance space. This dynamic environment underscores the increasing recognition of the need for customizable insurance solutions that cater to diverse consumer needs.

Future Outlook

On Demand Insurance Market Future Outlook

The On-Demand Insurance Market is projected to grow at 11.25% CAGR from 2024 to 2035, driven by technological advancements, consumer demand for flexibility, and increased digitalization.

New opportunities lie in:

  • Integration of AI-driven risk assessment tools
  • Development of customizable micro-insurance products
  • Expansion of usage-based insurance models for vehicles

By 2035, the On-Demand Insurance Market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

On Demand Insurance Market Consumer Type Outlook

  • Individuals
  • Families
  • Small Businesses
  • Corporates

On Demand Insurance Market Policy Duration Outlook

  • Short-term
  • Long-term
  • Pay-Per-Use
  • Subscription-based

On Demand Insurance Market Type of Coverage Outlook

  • Auto Insurance
  • Health Insurance
  • Home Insurance
  • Travel Insurance

On Demand Insurance Market Distribution Channel Outlook

  • Online
  • Mobile Apps
  • Insurance Brokers
  • Aggregators

Report Scope

MARKET SIZE 20245.687(USD Billion)
MARKET SIZE 20256.327(USD Billion)
MARKET SIZE 203518.38(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)11.25% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledLemonade (US), Metromile (US), Trov (US), Slice Labs (US), Zego (GB), Cuvva (GB), Cover (US), Flock (GB), InsureMyTrip (US), Brolly (GB)
Segments CoveredType of Coverage, Consumer Type, Distribution Channel, Policy Duration, Regional
Key Market OpportunitiesIntegration of advanced technologies enhances customization and flexibility in the On-Demand Insurance Market.
Key Market DynamicsRising consumer demand for flexibility drives innovation and competition in the On-Demand Insurance Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the projected market valuation of the On-Demand Insurance Market by 2035?

The On-Demand Insurance Market is projected to reach a valuation of 18.38 USD Billion by 2035.

What was the market valuation of the On-Demand Insurance Market in 2024?

In 2024, the On-Demand Insurance Market was valued at 5.687 USD Billion.

What is the expected CAGR for the On-Demand Insurance Market during the forecast period 2025 - 2035?

The expected CAGR for the On-Demand Insurance Market during the forecast period 2025 - 2035 is 11.25%.

Which segments are included in the On-Demand Insurance Market?

The On-Demand Insurance Market includes segments such as Auto Insurance, Health Insurance, Home Insurance, and Travel Insurance.

What are the projected valuations for Auto Insurance in the On-Demand Insurance Market?

The projected valuation for Auto Insurance is expected to grow from 1.5 USD Billion to 5.0 USD Billion.

How does the On-Demand Insurance Market cater to different consumer types?

The market addresses various consumer types, including Individuals, Families, Small Businesses, and Corporates, with projected valuations ranging from 1.0 to 6.0 USD Billion.

What distribution channels are utilized in the On-Demand Insurance Market?

Distribution channels in the On-Demand Insurance Market include Online platforms, Mobile Apps, Insurance Brokers, and Aggregators.

What is the expected growth for short-term policies in the On-Demand Insurance Market?

Short-term policies are projected to grow from 1.5 USD Billion to 5.0 USD Billion in the On-Demand Insurance Market.

Which companies are considered key players in the On-Demand Insurance Market?

Key players in the On-Demand Insurance Market include Lemonade, Metromile, Trov, Slice Labs, Zego, Cuvva, Cover, Flock, InsureMyTrip, and Brolly.

What is the projected growth for subscription-based policies in the On-Demand Insurance Market?

Subscription-based policies are expected to grow from 2.0 USD Billion to 6.0 USD Billion during the forecast period.

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