North America Veterinary Care Market Research Report—Forecast till 2032

North America Veterinary Care Market Research Report Information By Animal Type (Dogs, Cats, Cattle, Pigs, Horses, and Poultry), By Treatment Type (No Medicalization, Basic Medicalization, and Veterinary Care)–and North America Market Forecast Till 2032

ID: MRFR/HC/16219-HCR | 128 Pages | Author: Rahul Gotadki | March 2024         

North America Veterinary Care Market Overview


North America's veterinary care market size was valued at USD 10.5 billion in 2022. The Veterinary Care market industry is projected to grow from USD 11.21 Billion in 2023 to USD 18.98 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2023 - 2032). The growing perception of pets as family members is one of the major drivers driving the veterinary care market in North America. Industries are adopting Veterinary Care due to advancements in treatments and diagnostics.


North America Veterinary Care Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Veterinary Care Market Trends



  • Growing adoption of telemedicine in veterinary care is driving the market growth.


The North American Veterinary Care market CAGR is expanding due to the adoption of telemedicine in veterinary care. It allows pet owners to connect with veterinarians remotely, seeking advice on non-emergency issues, discussing symptoms, and receiving guidance on basic healthcare. This trend has gained traction, especially with the advancements in digital communication technologies and the increased acceptance of virtual interactions. Telemedicine offers convenience for pet owners and helps address concerns promptly, reducing the need for physical visits unless absolutely necessary. This trend has become even more prominent after the COVID-19 pandemic, where remote services gained prominence to ensure safety and adhere to social distancing measures.


Furthermore, the growth of the Veterinary Care market is influenced by a growing emphasis on preventive healthcare in North America. Pet owners increasingly recognize the importance of preventive measures to ensure their animals' well-being and avoid costly treatments for advanced illnesses. This shift in mindset has led to a raised demand for wellness exams, vaccinations, and preventive treatments. Veterinary clinics are responding by offering comprehensive preventive care packages, including regular check-ups, vaccinations, dental care, and nutritional counseling. This proactive approach benefits the health of pets and contributes to the long-term sustainability of the veterinary care market by reducing the burden of treating advanced diseases. Thus driving the Veterinary Care market revenue.


Veterinary Care Market Segment Insights


Veterinary Care Animal Type Insights


The North America Veterinary Care market segmentation, based on animal type, includes Dogs, Cats, Cattle, Pigs, Horses, and Poultry. The dogs segment dominated the market. With a focus on canine health, veterinary care services cater to the diverse needs of dog owners. This specialized segment addresses preventive care, medical treatments, and overall dog well-being, reflecting the region's commitment to providing comprehensive and specialized veterinary services for this popular pet species.


Veterinary Care Treatment Type Insights


The North America Veterinary Care market segmentation, based on treatment type, includes No Medicalization, Basic Medicalization, and Veterinary Care. The no medicalization category generated the most income. It signifies approaches in veterinary care that do not involve traditional medical interventions. It may include holistic or alternative therapies, preventive measures, or animal lifestyle adjustments, emphasizing non-medicalized strategies to maintain or enhance their well-being. This segment reflects a growing awareness and acceptance of non-conventional methods in veterinary care within the North American market.


Figure 1: North America Veterinary Care Market, by Medicalization Type, 2022 & 2032 (USD Billion)


North America Veterinary Care Market, by Medicalization Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Veterinary Care Country Insights


The rapid expansion of the advancements in diagnostics has resulted in a boom in demand for Veterinary Care in North America in recent years. In the United States, the largest market in the region, the rising pet ownership and increasing awareness about animal health drive the demand for veterinary services. Advanced medical technologies, diagnostic tools, and therapeutic options contribute to the market's expansion. Canada exhibits a similar trend, with a growing emphasis on preventive care and pet wellness. Both countries witness a surge in pet insurance adoption, fostering comprehensive healthcare. While evolving, Mexico experiences a rising pet population and a gradual shift towards specialized veterinary services. The North American veterinary care market reflects a dynamic landscape shaped by evolving pet care preferences and advancing medical capabilities.


Figure 2: NORTH AMERICA Veterinary Care MARKET SHARE BY REGION 2022 (USD Billion)


NORTH AMERICA Veterinary Care MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Veterinary Care Key Market Players & Competitive Insights


Leading market players are investing majorly in research and development to spread their product lines, which will help the Veterinary Care market grow even more. The participants also undertake various strategic activities to spread their footprint with new market developments, including product launches, contractual agreements, mergers and acquisitions, major investments, and collaboration with other organizations. The Veterinary Care industry must offer cost-effective items to spread and survive in a competitive and rising market climate.


Major players in the Veterinary Care market are attempting to raise market demand by investing in research and development operations includes Zoetis (US), Merck (US), Boehringer Ingelheim (Germany), Elanco (US), Ceva (France), Phibro Animal Health Corporation (US), Virbac SA (France), IDEXX Laboratories, Inc. (US), Neogen Corporation (US), Heska Corporation. (US).


Key Companies in the Veterinary Care market include



  • Zoetis (US)

  • Merck (US)

  • Boehringer Ingelheim (Germany)

  • Elanco (US)

  • Ceva (France)

  • Phibro Animal Health Corporation (US)

  • Virbac SA (France)

  • IDEXX Laboratories, Inc. (US)

  • Neogen Corporation (US)

  • Heska Corporation. (US)


Veterinary Care Industry Developments


February 2020: Zoetis acquired Ethos Diagnostic Science. It will expand the company's product portfolio and help it grow exponentially in the veterinary space.


Veterinary Care Market Segmentation


Veterinary Care Animal Type Outlook



  • Dogs

  • Cats

  • Cattle

  • Pigs

  • Horses

  • Poultry


Veterinary Care Medicalization Type Outlook



  • No Medicalization

  • Basic Medicalization

  • Veterinary Care


Veterinary Care Regional Outlook



  • North America

    • US

    • Canada

    • Mexico

    • Rest of North America



Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 10.5 Billion
Market Size 2023 USD 11.21 Billion
Market Size 2032 USD 18.98 Billion
Compound Annual Growth Rate (CAGR) 6.80% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Animal Type, Medicalization Type, and Region
Region Covered North America
Countries Covered The US, Canada, Mexico, and the Rest of North America
Key Companies Profiled Zoetis (US), Merck (US), Boehringer Ingelheim (Germany), Elanco (US), Ceva (France), Phibro Animal Health Corporation (US), Virbac SA (France), IDEXX Laboratories, Inc. (US), Neogen Corporation (US), and Heska Corporation. (US)
Key Market Opportunities ·       Growing awareness of the role of preventive healthcare for pets
Key Market Dynamics ·       Growing trend of considering pets as family members ·       Increasing adoption of pet insurance




Frequently Asked Questions (FAQ) :

The North America Veterinary Care market was valued at USD 10.5 Billion in 2022.

The market is projected to grow at a CAGR of 6.80% during the forecast period, 2023-2032.

The key players in the market are Zoetis (US), Merck (US), Boehringer Ingelheim (Germany), Elanco (US), Ceva (France), Phibro Animal Health Corporation (US), Virbac SA (France), IDEXX Laboratories, Inc. (US), Neogen Corporation (US), and Heska Corporation. (US).

The dogs category dominated the market in 2022.

The no-medicalization category had the largest share of the market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
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  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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