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Non Basmati Rice Market

ID: MRFR/FnB/40001-HCR
128 Pages
Varsha More
October 2025

Non Basmati Rice MarketResearch Report By Type (White Rice, Brown Rice, Parboiled Rice, Colored Rice), By Application (Household, Food Service, Food Processing), By Grain Length (Short Grain, Medium Grain, Long Grain), By Quality (Premium, Standard, Economy) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2035

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Non Basmati Rice Market Summary

As per MRFR analysis, the Non-Basmati Rice Market Size was estimated at 48.0 USD Billion in 2024. The Non-Basmati Rice industry is projected to grow from 49.08 USD Billion in 2025 to 61.31 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 2.25 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Non-Basmati Rice Market is experiencing a dynamic shift towards organic products and technological advancements.

  • The market is witnessing a notable shift towards organic rice, driven by increasing health consciousness among consumers.
  • E-commerce expansion is facilitating greater accessibility to non-basmati rice, particularly in North America, the largest market.
  • Technological advancements in agriculture are enhancing production efficiency, especially in the Asia-Pacific region, the fastest-growing market.
  • Rising demand for affordable staple foods and government support are key drivers propelling growth in the household and food processing segments.

Market Size & Forecast

2024 Market Size 48.0 (USD Billion)
2035 Market Size 61.31 (USD Billion)
CAGR (2025 - 2035) 2.25%

Major Players

KRBL Limited (IN), LT Foods Limited (IN), Tilda (IN), Paddy Land (IN), Shree Krishna Rice Mills (IN), Swarna Group (IN), Sambha Foods (IN), Kohinoor Foods Limited (IN), Ruchi Soya Industries Limited (IN)

Non Basmati Rice Market Trends

The Non-Basmati Rice Market is currently experiencing a dynamic phase characterized by evolving consumer preferences and shifting agricultural practices. As global demand for diverse rice varieties increases, producers are adapting to meet these changing needs. This market segment is marked by a growing interest in organic and sustainably sourced rice, reflecting a broader trend towards health-conscious consumption. Additionally, the rise of e-commerce platforms is facilitating greater accessibility for consumers, allowing them to explore a wider range of products from various regions. Moreover, the Non-Basmati Rice Market is influenced by climatic factors and agricultural innovations. Farmers are increasingly adopting advanced cultivation techniques to enhance yield and quality, which may contribute to a more stable supply chain. The interplay between traditional farming methods and modern technology appears to be shaping the future landscape of this market. As consumers become more aware of the environmental impact of their food choices, the demand for eco-friendly rice options is likely to grow, further diversifying the market offerings. This evolving scenario suggests that stakeholders must remain agile to capitalize on emerging opportunities and address potential challenges.

Shift Towards Organic Rice

There is a noticeable trend towards organic rice production within the Non-Basmati Rice Market. Consumers are increasingly prioritizing health and sustainability, leading to a rise in demand for organically grown varieties. This shift is prompting producers to adopt eco-friendly farming practices, which may enhance the market's appeal.

E-commerce Expansion

The growth of e-commerce platforms is transforming the way consumers access Non-Basmati rice. Online shopping is becoming a preferred method for purchasing food products, allowing consumers to explore a wider array of rice varieties. This trend is likely to enhance market reach and convenience for buyers.

Technological Advancements in Agriculture

Innovations in agricultural technology are playing a crucial role in the Non-Basmati Rice Market. Farmers are increasingly utilizing advanced techniques and tools to improve crop yield and quality. This trend may lead to a more efficient supply chain and better product offerings for consumers.

Non Basmati Rice Market Drivers

Rising Export Opportunities

The Non-Basmati Rice Market is benefiting from expanding export opportunities, particularly in regions with high demand for rice imports. Countries such as Africa and the Middle East are increasingly relying on non-Basmati rice imports to meet their food security needs. In 2023, non-Basmati rice exports from major producing countries reached approximately 20 million tons, reflecting a growing trend in international trade. This increase in exports is driven by competitive pricing and the ability to cater to diverse consumer preferences. As global trade dynamics evolve, the non-Basmati rice market is likely to see further growth in export activities.

Government Support and Subsidies

Government initiatives play a crucial role in shaping the Non-Basmati Rice Market. Many countries have implemented policies aimed at supporting rice farmers through subsidies, price support mechanisms, and investment in irrigation infrastructure. For instance, in 2023, several nations allocated significant budgets to enhance rice production capabilities, which directly benefits the non-Basmati segment. Such support not only stabilizes prices but also encourages farmers to increase their production levels. This government backing is expected to foster a more resilient market, ensuring a steady supply of non-Basmati rice to meet the growing consumer demand.

Expansion of Food Processing Industry

The Non-Basmati Rice Market is significantly influenced by the expansion of the food processing sector. As the demand for processed food products increases, non-Basmati rice is being utilized in various applications, including snacks, ready-to-eat meals, and rice-based products. In 2023, the processed food market saw a growth rate of around 10%, with non-Basmati rice being a key ingredient in many formulations. This trend indicates that as food processing continues to evolve, the demand for non-Basmati rice will likely increase, providing new opportunities for producers and suppliers in the market.

Rising Demand for Affordable Staple Foods

The Non-Basmati Rice Market is experiencing a notable increase in demand for affordable staple foods, particularly in developing regions. As populations grow and urbanization accelerates, the need for cost-effective food sources becomes paramount. Non-Basmati rice, being less expensive than its Basmati counterpart, serves as a primary carbohydrate source for many households. In 2023, the consumption of non-Basmati rice reached approximately 100 million tons, reflecting a steady growth trend. This rising demand is driven by factors such as changing dietary preferences and the need for food security, which are likely to continue influencing market dynamics in the coming years.

Increasing Health Consciousness Among Consumers

The Non-Basmati Rice Market is witnessing a shift in consumer preferences towards healthier food options. As awareness of nutrition and health issues rises, consumers are increasingly seeking rice varieties that offer better health benefits. Non-Basmati rice, particularly whole grain and organic options, is gaining traction among health-conscious individuals. In 2023, the market for organic non-Basmati rice grew by approximately 15%, indicating a shift towards more nutritious choices. This trend suggests that as consumers become more informed about the health implications of their diets, the demand for healthier non-Basmati rice options will likely continue to rise.

Market Segment Insights

By Type: White Rice (Largest) vs. Brown Rice (Fastest-Growing)

In the Non-Basmati Rice Market, the 'By Type' segment showcases a varied distribution of market shares among its values. White Rice remains the largest segment, favored for its versatility and availability, making it the go-to choice for a wide range of cuisines. Brown Rice, while smaller in market share, is gaining traction due to the rising health consciousness among consumers, leading to an increased demand for whole grain products. Growth trends indicate a significant shift towards healthier options, with Brown Rice emerging as the fastest-growing segment in recent years. Additionally, the awareness of the nutritional benefits of whole grain products has propelled its popularity. Consumer preferences are gradually shifting towards healthier alternatives, encouraging suppliers to innovate and expand their brown rice offerings, thus shaping the future of the Non-Basmati Rice Market.

Rice Type: White Rice (Dominant) vs. Brown Rice (Emerging)

White Rice stands out as the dominant type in the Non-Basmati Rice Market, widely recognized for its soft texture and culinary flexibility. It is a staple in many households, favored not only for its taste but also for its quick cooking properties. The segment enjoys extensive distribution channels, which enhance its accessibility. Conversely, Brown Rice is emerging as a noteworthy competitor, particularly among health-conscious consumers. Known for its higher fiber content and nutritional value, Brown Rice satisfies the growing demand for wholesome foods. Its unique flavor profile and chewy texture appeal to consumers looking for more than just basic grains. The rising popularity of organic and natural products further bolsters Brown Rice's market position, making it a crucial player in the segment.

By Application: Household (Largest) vs. Food Processing (Fastest-Growing)

The Non-Basmati Rice Market displays a diverse application segment with three primary categories: Household, Food Service, and Food Processing. Currently, the Household segment holds the largest share in this market, driven by increasing consumer preferences for home-cooked meals and higher disposable incomes. Food Service, while smaller, is also significant as dining and takeout culture flourishes, supported by the rising trend of convenience foods. Food Processing, although it constitutes a smaller share compared to Household, is essential for providing raw materials to various processed food industries. Growth trends in the Non-Basmati Rice Market reveal dynamic shifts, particularly in the Food Processing segment, which is identified as the fastest-growing. Factors contributing to this growth include the burgeoning processed food sector, the demand for ready-to-cook products, and innovation in food technology. Household consumption is bolstered by changing food consumption patterns and an increase in health-conscious choices as consumers prefer high-quality rice varieties. The expansion of food service establishments is also a crucial factor as they adapt to changing consumer demands.

Household (Dominant) vs. Food Processing (Emerging)

In the Non-Basmati Rice Market, the Household segment is dominant due to its essential role in daily meals, cultural practices, and family traditions. Its appeal is amplified by the increasing trend toward home cooking, where consumers prioritize quality and authenticity in their rice choices. Contrastingly, the Food Processing segment represents an emerging force, tapping into the growing demand for convenience and pre-packaged foods. This segment is driven by the rapid development of ready-to-eat meals and the integration of Non-Basmati rice into processed products like snacks, sauces, and frozen foods. The adaptability of Non-Basmati rice to various culinary applications makes it a valuable ingredient in the food processing industry, promising significant growth as consumer preferences evolve.

By Grain Length: Medium Grain (Largest) vs. Long Grain (Fastest-Growing)

In the Non-Basmati Rice Market, the grain length segment is largely dominated by medium grain varieties, which hold the largest market share due to their versatility and widespread culinary applications. Medium grain rice is favored for its balanced texture and flavor, making it a staple in many cuisines. Long grain rice, while smaller in market share, has been rapidly gaining popularity, particularly in certain global markets, where its distinct characteristics enhance traditional dishes and stir-fry meals.

Medium Grain (Dominant) vs. Long Grain (Emerging)

Medium grain rice is well-known for its moist, tender texture and ability to absorb flavors well, making it ideal for risottos, paellas, and various Asian dishes. This segment has established itself as the dominant player in the market through its consistent demand and compatibility with various cooking styles. On the other hand, long grain rice, characterized by its slender grains that remain separate during cooking, is emerging as a favored choice in health-conscious and gourmet circles. Its longstanding popularity in regions like South Asia and increasingly in Western diets adds to its growth potential, showcasing an evolving consumer preference that drives innovation in the rice industry.

By Quality: Premium (Largest) vs. Economy (Fastest-Growing)

In the Non-Basmati Rice Market, the quality segment showcases a diverse range of product offerings, among which Premium quality rice holds a significant share. This segment is often favored by consumers looking for superior taste, texture, and overall eating experience, leading to its strong market presence. Standard quality rice follows, catering to wider consumer preferences, while Economy quality rice targets budget-conscious buyers, displaying substantial growth trends in recent years.

Quality Segment: Premium (Dominant) vs. Economy (Emerging)

The Premium quality segment of Non-Basmati Rice is characterized by its exceptional attributes, including superior grain quality and refined processing methods that enhance flavor and nutritional value. This segment appeals primarily to discerning consumers and is often featured in gourmet cooking and restaurants. Conversely, the Economy segment is rapidly gaining traction among lower-income consumers who prioritize affordability without sacrificing essential quality. As the demand for budget-friendly options surges, this segment is likely to expand, successfully catering to the needs of a value-driven demographic while being flexible enough to respond to market dynamics.

Get more detailed insights about Non Basmati Rice Market

Regional Insights

North America : Emerging Market for Rice

The North American non-Basmati rice market is witnessing significant growth, driven by increasing consumer demand for diverse rice varieties and health-conscious eating habits. The U.S. holds the largest market share at approximately 70%, followed by Canada at 20%. Regulatory support for importing rice and promoting agricultural diversity further fuels this growth. The market is also influenced by rising awareness of the nutritional benefits of rice, leading to a steady increase in consumption. In North America, the competitive landscape is characterized by a mix of local and international players. Key companies such as KRBL Limited and LT Foods Limited are expanding their presence through strategic partnerships and product diversification. The market is also seeing an influx of organic and specialty rice products, catering to the growing health-conscious consumer base. This trend is expected to continue, enhancing the market's growth trajectory.

Europe : Stable Market Dynamics

The European non-Basmati rice market is characterized by stable demand and a focus on sustainable agricultural practices. The largest market is Italy, holding approximately 40% of the share, followed by Spain at 25%. Regulatory frameworks promoting sustainable farming and environmental protection are key drivers of growth in this region. The European Union's Common Agricultural Policy supports rice producers, ensuring compliance with sustainability standards and enhancing market stability. Leading countries in this market include Italy, Spain, and France, with a competitive landscape featuring both local and international brands. Companies like Tilda and Kohinoor Foods Limited are making strides in product innovation, focusing on organic and specialty rice varieties. The presence of these key players, along with a growing consumer preference for sustainably sourced products, is shaping the future of the non-Basmati rice market in Europe.

Asia-Pacific : Dominant Rice Producers

The Asia-Pacific region is the largest market for non-Basmati rice, driven by high consumption rates and cultural significance. India dominates this market, accounting for approximately 60% of the share, followed by China at 25%. The region's growth is supported by favorable climatic conditions for rice cultivation and government initiatives aimed at boosting agricultural productivity. Additionally, increasing urbanization and changing dietary preferences are contributing to rising demand for non-Basmati rice varieties. India, China, and Indonesia are the leading countries in this market, with a competitive landscape featuring numerous local players. Key companies such as KRBL Limited and LT Foods Limited are expanding their product offerings to cater to diverse consumer preferences. The presence of these major players, along with a growing focus on quality and sustainability, is expected to drive further growth in the Asia-Pacific non-Basmati rice market.

Middle East and Africa : Emerging Market Potential

The Middle East and Africa region is witnessing a gradual increase in the demand for non-Basmati rice, driven by changing dietary habits and a growing population. The largest market is Egypt, holding approximately 30% of the share, followed by South Africa at 20%. The region's growth is supported by government initiatives aimed at enhancing food security and promoting agricultural development. Additionally, the increasing popularity of rice as a staple food is contributing to market expansion. Leading countries in this market include Egypt, South Africa, and Nigeria, with a competitive landscape featuring both local and international brands. Companies like Swarna Group and Sambha Foods are making significant inroads into the market, focusing on product quality and distribution networks. The presence of these key players, along with a growing interest in diverse rice varieties, is expected to shape the future of the non-Basmati rice market in the Middle East and Africa.

Non Basmati Rice Market Regional Image

Key Players and Competitive Insights

The Non Basmati Rice Marketis characterized by a diverse array of players striving to carve out a significant presence in an international landscape that primarily caters to the varying culinary preferences of consumers. The competition is fierce, fueled by increasing demand for non-basmati rice varieties in both domestic and global markets. As producers focus on enhancing quality, yield, and distribution capabilities, innovation in processing methods and sustainability practices has also become a key differentiator among competitors.

The market dynamics are influenced by shifts in consumer preferences, pricing strategies, and regional production capacities, necessitating a strategic approach for companies to thrive in this bustling sector.

Agro Products and Agencies operates as a noteworthy player in the Global Non-Basmati Rice Market, distinguished by its extensive network and strong market presence. The company has developed robust supply chain mechanisms that ensure efficient distribution and timely delivery, enhancing its competitive edge. With a commitment to quality, Agro Products and Agencies have established strong relationships with farmers and suppliers, enabling them to offer a diverse range of non-basmati rice varieties that cater to the preferences of a wide customer base.

The strengths of Agro Products and Agencies lie in their ability to adapt to changing market conditions, maintain stringent quality control standards, and leverage technology to streamline operational efficiency, all of which contribute to solidifying their market position.

Jiangsu Kwanon Food Co. has garnered recognition in the Non Basmati Rice Marketfor its innovative approaches and commitment to sustainability. The company has invested significantly in researching and developing rice cultivation techniques that emphasize environmental responsibility without compromising quality. Jiangsu Kwanon Food Co's strengths include a well-established distribution network that facilitates quick access to markets and the ability to tailor products to meet the evolving preferences of consumers. Additionally, the company's focus on customer satisfaction and quality assurance has led to a loyal customer base, further solidifying its reputation in the non-basmati segment of the rice market.

By continuously exploring opportunities for growth and expanding its product offerings, Jiangsu Kwanon Food Co. remains a formidable competitor in this vibrant industry.

Key Companies in the Non Basmati Rice Market market include

Industry Developments

The Non Basmati Rice Markethas recently witnessed significant developments, reflecting shifts in trading dynamics and market demands. Companies such as Olam Group and Cargill have been focusing on enhancing their product offerings and expanding their logistics capabilities to meet rising consumer demand. Agro Products and Agencies, as well as Jiangsu Kwanon Food Co, have reported growth in their export volumes, fueling competition in various regions. Recent trends suggest that demand from Southeast Asian countries is on the rise, impacting pricing strategies among major players like Sun Agro and Golden Grain in response to fluctuating supply chains.

The focus on sustainable practices is also gaining traction, with companies like LGH Group and Tropic Gourmet exploring eco-friendly production methods. Although merger and acquisition activities have been limited recently within the sector, companies are continually aligning their strategies to bolster market position. Notably, the Maharashtra State Cooperative Cotton Growers Marketing Federation has been engaged in collaborations to strengthen its supply chain, thereby potentially increasing market valuation. The overall growth trajectory in this market sector indicates a robust demand that could reshape future pricing and investment strategies among key players.

Future Outlook

Non Basmati Rice Market Future Outlook

The Non-Basmati Rice Market is projected to grow at 2.25% CAGR from 2024 to 2035, driven by increasing global demand, diversification of rice varieties, and advancements in agricultural technology.

New opportunities lie in:

  • Expansion into organic non-basmati rice production to meet consumer demand.
  • Development of value-added rice products for health-conscious markets.
  • Investment in supply chain optimization technologies to reduce costs and improve efficiency.

By 2035, the Non-Basmati Rice Market is expected to achieve robust growth and enhanced market positioning.

Market Segmentation

Non Basmati Rice Market Type Outlook

  • White Rice
  • Brown Rice
  • Parboiled Rice
  • Colored Rice

Non Basmati Rice Market Quality Outlook

  • Premium
  • Standard
  • Economy

Non Basmati Rice Market Application Outlook

  • Household
  • Food Service
  • Food Processing

Non Basmati Rice Market Grain Length Outlook

  • Short Grain
  • Medium Grain
  • Long Grain

Report Scope

MARKET SIZE 202448.0(USD Billion)
MARKET SIZE 202549.08(USD Billion)
MARKET SIZE 203561.31(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)2.25% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing consumer preference for organic and sustainably sourced Non-Basmati Rice presents a lucrative market opportunity.
Key Market DynamicsRising consumer preference for affordable staple foods drives demand and competition in the Non-Basmati Rice Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the current valuation of the Non-Basmati Rice Market?

The Non-Basmati Rice Market was valued at 48.0 USD Billion in 2024.

What is the projected market valuation for the Non-Basmati Rice Market in 2035?

The market is projected to reach 61.31 USD Billion by 2035.

What is the expected CAGR for the Non-Basmati Rice Market during the forecast period?

The expected CAGR for the Non-Basmati Rice Market from 2025 to 2035 is 2.25%.

Which companies are considered key players in the Non-Basmati Rice Market?

Key players include KRBL Limited, LT Foods Limited, Tilda, and others.

What are the main segments of the Non-Basmati Rice Market?

The main segments include Type, Application, Grain Length, and Quality.

How much is the White Rice segment valued at in 2025?

The White Rice segment is valued at 25.0 USD Billion in 2025.

What is the projected value of the Food Processing application segment by 2035?

The Food Processing application segment is projected to reach 18.31 USD Billion by 2035.

What is the valuation of the Medium Grain segment in 2025?

The Medium Grain segment is valued at 25.0 USD Billion in 2025.

How does the Premium quality segment perform in terms of valuation?

The Premium quality segment is expected to be valued at 15.0 USD Billion in 2025.

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