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Nisin Market Share

ID: MRFR//8892-HCR | 90 Pages | Author: Snehal Singh| May 2024

The Nisin market, a key player in the food preservatives industry, employs various market share positioning strategies to maintain and enhance its competitive edge. Market share is a crucial metric that reflects a company's portion of total sales within a specific industry. In the context of the Nisin market, several strategies are employed to solidify and expand this market share.

Product differentiation is another major strategy. Nisin producers are gaining great success in that they design distinct and superior products that cannot be found elsewhere. Such will relate to funding in a research and development program to maximize the effectiveness of Nisin as a preservative in the face of the food sector demands changes. A better quality product will help these businesses reach a broader customer base and be a consumer favorite compared to competing companies.

Another cruuciall area in market share positioning for the Nisin industry is called pricing strategies. Companies could use different pricing strategies, for instance, cost-based pricing or price based on value positioning to set competitive prices of their goods. Cheapening quality and therefore decreasing its perceived worth is not only a potential downside of affordable products, but it also might be the reason why this kind of products do not appeal to the majority. Besides pricing for people with different income and bulk purchases bonuses are good for winning over a bigger market share and inciting customers to be loyal.

Channels of distribution can't be overlooked, as they present the determining position in market share presence. Trying to achieve efficiency and ubiquity is a real guarantee somebody will get access to them. Companies may consider a go-to-market strategy where they either dive into distribution channels or open up their own retail store to expand their market. This approach is useful in terms of finding the new marketplaces and acquiring a larger share of the market by making the product available for larger number of consumers.

Marketing and branding efforts play one of the most comprehensive parts of positioning strategies in a market share whose primary characteristic is personality and individualism. Promotion of the brand through various avenues e.g. social media, industries events, and traditional advertising is an insightful approach of building the awareness and brand recognition. Illustrating Nisin's discriminatory advantages in terms of quality, safety and impact on the market could be the difference between the consumer to prefer to your products and bring higher market share. Creating a strong brand image is as much as the main ingredient in long-term success in a competitive market as the ingredients themselves.

The chemical-free Nisin route even called for continuous innovation to keep its market share. Firms put in extensive research and development tasks to beat the competition that comes from the rival companies and to keep in line with the consumer demands and industrial trends. The release of updated and better Nisin variant versions shall ensure the brand remains topical and relevant, thereby attracting both the existing and prospective buyers who in turn will cement the current market share.

Monitoring market and regulatory trends along with their quick changes has always been important for successful market share positioning strategies. Knowing what the consumers’ preferences change to, what kind of standards are in the industry and the regulatory authorities is one aspect that allows companies in the Nisin Market to be proactive and plan ahead; their adjustments will be based on the fact that they are compliant and the favored market position.

Gloabl Nisin Market Overview


The Nisin market is witnessing substantial growth due to its great application in the preservation of temperature-sensitive food products. The global nisin market share was valued at USD 317.9 million in 2020. The demand for packaged foods, dairy products, and frozen food is increasing with the increase in disposable income of people which generates huge demand for natural preservatives such as nisin.


Nisin is a bactericidal food preservative, a polycyclic peptide,  obtained from the bacterium Lactococcus lactis. It is effective against a wide range of food spoiling, gram-positive bacteria like Bacillus subtilis, Staphylococcus aureus, Listeria, Clostridium botulinum, and their spores. Nisin prevents the need for heat sterilization of packaged food products before preserving them as it is effective in controlling microbial growth in normal and frozen temperatures too. The Global Nisin market is expected to grow at a Compound Annual Growth Rate ( CAGR ) of 7.2 % over the forecast period.


With an increase in awareness about the bad effects of chemical preservatives the demand for natural preservatives such as nisin has increased significantly. It is effective in controlling a wide range of microbes and can be easily applied to food products during their packaging. The growth of the canned food industry is also increasing the demand for nisin for its effectiveness to control Clostridium botulinum, a problematic bacteria of canned foods. The global nisin market is expected to be worth USD 490 million by the end of the current forecast period in 2030.


Covid-19 Analysis


Covid-19 pandemic hurt the global nisin market badly. The closure of packaged food production units to curb the virus spread led to a drastic fall in the demand for preservatives like nisin. However, the demand for packaged products rose during the period but the demand could not be met with supply. The restrictions on the movement of goods and transportation services also disrupted the supply chain of the global nisin market. Moreover, strict regulations regarding the operations of laboratories hampered the production rate of nisin itself. Furthermore, the poor performance of the tourism and hospitality sector affected the market indirectly. However, the market is showing a quick recovery after the relaxation of restriction measures and is expected to surpass the earlier growth rate quickly.


Market Dynamics


Drivers


The increasing demand for packaged, pre-processed, and frozen foods are the major factors driving the growth of the Global nisin market. The growing popularity of these food products along with the growing disposable income of people is creating a favorable environment for market growth. Moreover, the rising concern about the negative health effects of chemical preservatives is giving the way for the growth of the natural preservatives market.


Nisin is a suitable preservative for temperature-sensitive food products like dairy and frozen food as it prevents the need for heat sterilization of products. Therefore, nisin being a highly effective and completely safe natural preservative, it is getting good demand from a wide range of food products industries. 


Restraints


The complex production process of nisin, requiring sophisticated Technology, is the major restraining factor for the growth of the global nisin market. Moreover, many food packaging industries prefer to use preservative technology instead of preservative ingredients, thereby hampering the market growth. Furthermore, the non-availability of controlled release methods or packaging materials is also a major hindrance to the popularity of nisin as a food preservative.


Technology Analysis


Nisin is a polycyclic antibacterial peptide, used as a food preservative, obtained from the bacterium Lactococcus lactis. It is a bacteriocin that is used to kill bacteria that spoil our foods like lactic acid bacteria, clostridium, listeria, etc. Unlike other bacteriocins, nisin is effective for killing a wide range of gram-positive bacteria and also gram-negative bacteria if given heat treatment.


Nisin is used as a preservative in cheese, meats, ice cream, pickles, and beverages to inhibit the growth of food spoiling gram-positive bacteria. It is available in the market as a light brown powder along with a substrate containing sodium chloride and fermentation solids. One of the biggest advantages of using nisin is that it reduces nutritional loss by preventing the need for heat sterilization of food products.


Study Objectives


The specific objectives of this market report on the market are given below:



  • To provide a complete overview of the market.

  • To analyze and forecast the market in terms of value and volume.

  • To provide information about the impact of covid 19 on the market and market response thereafter.

  • To point out the problems and prospects of the market.

  • To give technical details about the product.

  • To provide an overview of the regional markets and other market segments.

  • To identify the key players of the nisin industry.


Market Segmentations 


Segmentation of the Global Market, By Form



  • Powder

  • Liquid


The Powder form dominates the Global market owing to its ease of use. Nisin in powder form can be mixed with any food product or beverage as a preservative during packaging.


However, the liquid form is witnessing substantial growth owing to its greater ease of application than powder form. As nisin is to be added in small doses of 20-25 ppm, it is difficult to measure such an amount in powder form.


Segmentation of the Global Market, by Application



  • Bakery and confectionery

  • Dairy and frozen desserts

  • Beverages

  • Meat, Poultry & Seafood Products

  • Canned Products

  • Others


Dairy and frozen desserts are the largest end-user of nisin as a preservative. Their thermal sensitivity and highly prone to bacterial attack nature generate huge demand for bactericidal preservatives. As the application of nisin does not require thermal treatment, it is a suitable preservative for dairy and frozen desserts like cheese, butter, ice creams, etc. 


 Regional Analysis


The different regional markets for the global market are:


North America



  • US

  • Canada


Europe



  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Rest of Europe


 Asia-Pacific



  • China

  • India

  • Japan

  • Australia & New Zealand

  • Rest of Asia-Pacific


Rest of the world ( RoW )



  • The Middle East

  • Africa

  • South America


North America accounts for the largest share of the global nisin market. Huge demand for packaged food items and pre-prepared food products generates large demand for natural preservatives in this region. In 2019, North America alone accounted for about 35% of the total market share. Factors like high disposable income of the people and adoption of a busy lifestyle also indirectly contribute to the growth of the nisin market in this region.


Europe follows North America to become the second-largest market. The high demand for natural and healthy preservatives is increasing the demand for nisin in this region. Moreover, the rising demand for dairy products, frozen food, and canned foods is likely to boost market growth.


Asia-Pacific is the fastest-growing regional segment with a rapidly developing food processing industry. Increasing awareness regarding the use of natural preservatives, rise in disposable income and higher population are factors promoting market growth in this region. The Latin America, Middle East, and African market segment are expected to grow at a moderate rate over the forecast period.


Competitive Landscape


The major global companies playing a key role in the nisin market are :



  • DSM (Netherlands)

  • Galactic (Belgium)

  • DuPont (US)

  • Shandong Freda Biotechnology (China)

  • Siveele B.V. (Netherlands)

  • Cayman Chemicals (US)

  • Chihon Biotechnology (China)

  • Handary S.A. (Belgium)

  • Zhejiang Silver-Elephant Bioengineering (China)

  • Mayasan Biotech (Turkey)


 Recent Developments


In January 2021, DuPont launched NovaGARD® NR 100-G, antimicrobial preservatives containing nisin and rosemary, in the Middle East and Africa. This preservative is specially meant for processed meat manufacturers. 


Intended Audience


This report will be beneficial for every stakeholder of the nisin market such as :



  • Manufacturers of nisin

  • Food products Laboratories

  • R&D Institutes

  • Traders and distributors

  • Potential investors

  • End-user industries


 Report Outlook


This report from Market Research Future provides an in-depth analysis of the nisin market in terms of current value and future forecast. This report has also highlighted the problems and prospects of the given market. Moreover, the technological analysis section of the report will help in understanding the product and its market prospects.  Furthermore, this report contains a detailed analysis of different market segments for the current forecast period. This report has also identified the key players and the current developments in the nisin market. 

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