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Dairy Beverages Market Research Report Information by Type [Milk (Flavored Milk and Plain Milk), Buttermilk, Kefir and others], Packaging Type [Cartons, Bottles, Cans, and others], Distribution Channel [Store-Based (Hypermarkets and Supermarkets, Convenience Stores and others) and Non-Store-Based] and Region [North America, Europe, Asia-Pacific and Rest of the World] - Forecast till 2027

ID: MRFR/F-B & N/6476-HCR | 90 Pages | Author: Snehal Singh| May 2024

Global Dairy Beverages Market Overview

Dairy Beverages Market is expected to register a growth rate of 5.50% during the forecast period. The market is expected to garner a value of approximately USD 106.85 Bn by the end of 2027. 

Both dairy beverages are a result of manufacturing from those kinds of products that are made with the help of organic farming techniques. The global dairy beverages market share is estimated for a notable amount of growth as there are unique advantages attached to the use of these beverages like being free from any pesticides, additives, and chemicals. These are eco-friendly. The beverages are considered to be healthier when compared to inorganic harvests.

COVID 19 Analysis

The outbreak of the novel coronavirus amongst the developed, developing, and underdeveloped nations across the globe possess the ability to impact the demand and supply chain of the market and further, impact the maintained market equilibrium during the forecast period of 2020-2027.

Also, the global government is organizing awareness campaigns that are helping to spread the required information regarding the consumption and rising demand for dairy drink items. To enhance the demand for such products during the forecast period, the manufacturing and production of beverages are on the way, making excellent use of the increased investment for product launches and availability in the international market.

Market Dynamics


The dairy beverages market trends depict a steep rise in awareness regarding the health benefits brought in using the products and services offered by this industry. The prominent dairy beverages market players in the global market premises are focusing on innovations in common dairy products and geographic expansion as key strategies to gain a competitive edge. Due to the high quantum of demand that is prevailing for ready-to-drink dairy beverages across the globe, followed by the functioning of the small-scale players that are also trying to adopt these strategies to expand their already running businesses.


One of the major consumer factors that might affect the dairy beverages market and reduce the sales of dairy beverages during the ongoing forecast period ending in 2028 is that the target audience is vibrant and belongs to different income groups. The variation in income of the target audience is barring them from buying the products even though they are well aware of the health benefits of dairy beverages and other items. The rising degree of income variation does not let them acquire the products and hence, declines the sales forecast for the period ending in 2028.

Technology Analysis

Both the public and private sectors have companies that are increasing their investment in the global market operations and the rising support from the government is helping the market to thrive during the forecast period. Also, this is helping for the development of great opportunities for the market activities to nurture in various global locations, thus, benefitting the dairy beverages market producers and manufacturers.

Study Objectives

  • The dairy beverages market report helps to have a detailed study about the impact of the pandemic outbreak on the undertaken operations of the market during the forecast period that will be ending in 2027. The report helps to study the market dynamics in the form of the drivers and opportunities that are available to the market during the period and the probable restraints that might limit the scope of the market between 2020-2027.

  • The dairy beverages market report also helps to study the potential of the market segments that are functional across various global regions and cater to the vibrant and prevalent demands of the global target audience. The global report also helps to understand the quantum of revenue earned by them and its ability to make a difference to the final market value by the end of the period in 2027.

  • The dairy beverages market report helps draw a graph consisting of the competitive degree that prevails amongst the key market players presenting the market products and demands to the global target audience. Also, the global market report aims to help the users develop an understanding of the prominence of the role of the market players by discussing the recent developments undertaken by the market during the period.

Segment Overview

To predict the growth rate of the market and the ability of the market segments to cater to the elaborated needs of the target audience during the forecast period that ends in 2028, the market has been segmented into various forms. The dairy beverages market segments possess the ability to earn a better revenue quantum owing to the increase in sales. This helps to make a difference to the final market value by the end of the forecast period. The global market segments are as follows:

Based on the market type

The global dairy beverages industry has been classified based on the market type and can be classified as milk, buttermilk, kefir, and others.

Based on the packaging type

The global dairy beverages industry has been segregated based on the packaging type and can be classified into cartons, bottles, cans, and others. The cartons segment of the propelling dairy beverages market share is expected to be the largest and fastest-growing during the review period that will be ending in 2028.

The global dairy beverages industry has been categorized based on the distribution channel. This market segment includes both store-based and non-store-based channels.

Based on the geographical locations

The global market is currently functional in four mushrooming regions of the world. These are North America, the APAC region, European countries, and the rest of the world (RoW).

Regional Analysis

The dairy beverages market value is likely to be the maximum in the North American region. The North American region, as a part of the dairy beverages market, is expected to account for the largest revenue share of the global dairy beverages market during the research period due to the increasing consumption of probiotic beverages for better health in the region. However, the dairy beverages market trends in the Asian Pacific region are expected to register the highest CAGR during the forecast period due to increasing awareness about the benefits of consumption of dairy beverages amongst the target audience and other consumers. Moreover, the launch of innovative flavors of dairy drinks in the region followed by creative ways of advertising is boosting the growth of the dairy-based beverages market.

Competitive Landscape

To analyze the rising degree of competition amongst the market players, it is important to recognize the companies behind the wheel that are stated as follows:

  • Arla Foods amba (Denmark)

  • Grupo Leche Pascual SA (Spain)

  • Britannia Industries Limited (India)

  • Nestlé SA (Switzerland)

  • Gujarat Cooperative Milk Marketing Federation Ltd. (India)

  • Freedom Foods Group Limited (Australia)

  • Mother Dairy Fruit & Vegetable Pvt Ltd (India)

  • Organic Valley (US)

  • Lactalis Group (France)

  • ITC Limited (India)

  • Parag Milk Foods Ltd (India)

  • Borden, Inc. (US)

Recent Developments

  • The milk segment of the dairy beverages market size has further been witnessed to be divided into flavored milk and plain milk owing to the different tastes and preferences of the consumers. The milk segment of the market is expected to hold the majority market share during the forecast period that ends in 2028 while the kefir segment is projected to register the highest CAGR during the review period.

  • The global market players are investing in manufacturing facilities in domestic as well as international markets to introduce new and innovative products. All these factors are likely to offer profitable opportunities to market players in the coming years. The technological developments are likely to help in increasing the adaptability of soil and, opt for expansion strategies that will help these products to be available at affordable ranges to meet the demands of a large audience during the period.

  • The store-based segment of the rising dairy beverages market value has further been divided into supermarkets and hypermarkets, convenience stores, and others. The store-based segment is expected to account for the larger revenue share of the market during the ongoing forecast period. However, the non-store-based segment is expected to exhibit a higher growth rate in comparison to the states belonging to the historic forecast period that had ended in 2019.

Intended Audience

  • Restaurants, cafes, and other eateries

  • Producers and manufacturers of the dairy beverages industry

  • Potential market investors

  • Healthcare ambassadors

  • Government and public sector

  • Marketing firms

  • Distribution channels

  • Research firms and development institutions

Report Overview

The global report highlights the emergence of the market dynamics in the form of the market drivers and restraints that can impact the projected growth figures for the forecast period of 2021-2028. The report aims to discuss the market segments and their role in maintaining a proper demand and supply chain mechanism during the period.


Report Attribute/Metric Details
  Market Size   USD 106.85 Bn
  CAGR   5.50%(2019-2027)
  Base Year   2018
  Forecast Period   2027
  Historical Data   2017-2018
  Forecast Units    Value (USD Million)
  Report Coverage    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type, Packaging Type, Distribution Channel, And Region
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Arla Foods amba (Denmark), Britannia Industries Limited (India), Gujarat Cooperative Milk Marketing Federation Ltd. (India), Mother Dairy Fruit & Vegetable Pvt Ltd (India), Lactalis Group (France), Parag Milk Foods Ltd (India), Borden, Inc. (US), ITC Limited (India), Organic Valley (US), Freedom Foods Group Limited (Australia), Nestlé SA (Switzerland), Grupo Leche Pascual SA (Spain), The Whitewave Foods Company (US), Dean Foods Company (US), and The Kefir Company (New Zealand)
  Key Market Opportunities   Prominent players in the Dairy Beverages Market are focusing on innovations in common dairy products and geographic expansion as key strategies to gain a competitive edge.
  Key Market Drivers   Increasing prevalence of lactose intolerance and the availability of dairy alternatives are restraining the demand for dairy based beverages.

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