Natural Deodorants and Perfumes Market Research Report - Global Forecast till 2027

Global Natural Deodorants and Perfumes Market Research Report: By Product Type (Sprays, Roll-Ons, Sticks, Others), By End-User (Men, Women, Unisex) and By Distribution Channel (Store-Based, Non-Store-Based) – Forecast to 2027

ID: MRFR/CR/7101-HCR | February 2021 | Region: Global | 90 pages

Natural Deodorants and Perfumes Market Analysis


Natural Deodorants and Perfumes Market size is projected to reach approximately USD 19,850.1 Million by 2027, at a CAGR of 8.50% from 2020 to 2027. The demand for natural deodorants and perfumes is increasing owing to consumer inclination toward clean and safe personal care products. Natural deodorants and perfumes are free from any chemicals and synthetic ingredients; instead all naturally sourced ingredients are used in the preparation of natural deodorants and perfumes. Rising consumer awareness regarding the harmful ingredients such as aluminum, parabens, phthalates, and propylene glycol in synthetic deodorants and harmful petrochemicals in synthetic perfumes is driving the growth of the natural deodorants market and the natural perfumes market, respectively. The growth of the natural fragrance market is also creating an opportunistic market for the players in the natural deodorants and perfumes industry. The global natural fragrance market is estimated to reach USD 4.5 Billion by 2024. Initiatives by the key players in the natural fragrance market are driving market growth. For instance, in September 2019, BASF SE entered the natural flavor and fragrance business by acquiring Isobionics, a Netherlands-based biotechnology company that offers a range of natural products for the flavor and fragrance markets. Such developments provide the manufacturers in the natural deodorants and perfumes industry with innovative raw materials for production.


Market Synopsis


The Global Natural Deodorants and Perfumes Market has witnessed high growth in recent years. Gen Z and millennial populations are largely inclined toward products carrying claims of being natural and organic, which is driving the natural deodorants and perfumes market growth. The demand for organic body care products is also contributing to the expansion of the natural deodorants and perfumes market size. The organic personal care market is projected to reach USD 19,850.1 Million  by 2027. To cater to the trending consumer needs, market players are focusing on the launch of innovative products with claims such as eco-friendly deodorant, cruelty-free deodorant, natural deodorant, and organic. The key players in the personal care industry are also entering the natural deodorants market. For instance, in September 2019, Unilever PLC launched a range of aluminum-free deodorants through its Dove brand. 


Market USP


Rising awareness of harmful ingredients in synthetic deodorants and perfumes


Market Drivers



  • Rising demand for natural and organic personal care products: Consumers are increasingly turning to natural personal care products that are prepared with natural extracts and are free from chemical ingredients. In 2018, the sales of certified organic and natural beauty products in the UK was approximately USD 109.7 million. The tendency of millennials to take informative purchase decisions with a focus on natural and organic labels is driving the growth of the natural deodorants and perfumes market.



  • High prevalence of skin conditions



  • Increased spending on body care and hygiene products



  • Launch of innovative products



  • Effective marketing strategies



  • Growth of the organized retail sector in developing countries


Market Restraints



  • High prices


Segmentation


By Product Type



  • Sprays: This segment accounted for the largest market share in 2018 and is projected to be the fastest-growing during the forecast period. Deodorants and perfumes sprays offer easy application due to which the majority of consumers prefer spray deodorants and perfumes.



  • Roll-Ons



  • Sticks



  • Others


By End-User



  • Men



  • Women: The women segment is projected to be the fastest-growing segment during the forecast period. The increasing working women population in developing economies with rising spending on natural and organic personal care products is driving the growth of the segment.



  • Unisex


By Distribution Channel



  • Store-Based: The majority of natural deodorants and perfumes is sold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, specialty stores, and others. The supermarkets & hypermarkets segment dominated the market in 2018.



  • Non-Store-Based


By Region



  • North America: North America dominated the global natural deodorants and perfumes market in 2018 as an increasing number of consumers in the region are inclined toward products with natural claims. The US is the major market for natural deodorants and perfumes in North America. In 2017, products with natural claims accounted for almost 3.4% of the US personal care market. This share is expected to increase rapidly during the forecast period with frequent product innovations by several key players in the US market.



  • Europe



  • Asia-Pacific: Asia-Pacific is a new revenue pocket for the natural deodorants and perfumes market. The presence of a large skin care products market in China, Japan, and South-East Asian countries creates an opportunistic market for the existing players. Increasing awareness among consumers about natural ingredients is driving the growth of the market in the region.



  • Rest of the World


Key Players



  • The Procter & Gamble Company (US)

  • Unilever plc (UK)

  • Kopari Beauty (US)

  • Soapwalla (US)

  • Kosé Corporation (Japan)

  • Ursa Major (US)

  • Vapour Beauty, LLC (Mexico)

  • A La Maison de Provence (US)

  • The Crystal (US)

  • CORPUS (US)

  • Skylar Body, Inc. (US)

  • Phlur, Inc. (US)

  • IME Natural Perfumes (Australia)

  • ONE SEED (Australia)

  • LURK, LLC (US)



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Frequently Asked Questions (FAQ) :


Natural deodorants and perfumes market is projected to grow at an 8.4% CAGR between 2020-2027.

The Asia Pacific is expected to lead the natural deodorants and perfumes market.

Natural deodorants and perfumes market is predicted to touch USD 19.7 billion by 2025.

Sprays will lead the natural deodorants and perfumes market.

High prices may limit the natural deodorants and perfumes market growth.