Natural Deodorants and Perfumes Market Analysis
Natural Deodorants and Perfumes Market size is projected to reach approximately USD 19,850.1 Million by 2027, at a CAGR of 8.50% from 2020 to 2027. The demand for natural deodorants and perfumes is increasing owing to consumer inclination toward clean and safe personal care products. Natural deodorants and perfumes are free from any chemicals and synthetic ingredients; instead all naturally sourced ingredients are used in the preparation of natural deodorants and perfumes. Rising consumer awareness regarding the harmful ingredients such as aluminum, parabens, phthalates, and propylene glycol in synthetic deodorants and harmful petrochemicals in synthetic perfumes is driving the growth of the natural deodorants market and the natural perfumes market, respectively. The growth of the natural fragrance market is also creating an opportunistic market for the players in the natural deodorants and perfumes industry. The global natural fragrance market is estimated to reach USD 4.5 Billion by 2024. Initiatives by the key players in the natural fragrance market are driving market growth. For instance, in September 2019, BASF SE entered the natural flavor and fragrance business by acquiring Isobionics, a Netherlands-based biotechnology company that offers a range of natural products for the flavor and fragrance markets. Such developments provide the manufacturers in the natural deodorants and perfumes industry with innovative raw materials for production.
The Global Natural Deodorants and Perfumes Market has witnessed high growth in recent years. Gen Z and millennial populations are largely inclined toward products carrying claims of being natural and organic, which is driving the natural deodorants and perfumes market growth. The demand for organic body care products is also contributing to the expansion of the natural deodorants and perfumes market size. The organic personal care market is projected to reach USD 19,850.1 Million by 2027. To cater to the trending consumer needs, market players are focusing on the launch of innovative products with claims such as eco-friendly deodorant, cruelty-free deodorant, natural deodorant, and organic. The key players in the personal care industry are also entering the natural deodorants market. For instance, in September 2019, Unilever PLC launched a range of aluminum-free deodorants through its Dove brand.
Rising awareness of harmful ingredients in synthetic deodorants and perfumes
By Product Type
By Distribution Channel
Frequently Asked Questions (FAQ) :
Natural deodorants and perfumes market is projected to grow at an 8.4% CAGR between 2020-2027.
The Asia Pacific is expected to lead the natural deodorants and perfumes market.
Natural deodorants and perfumes market is predicted to touch USD 19.7 billion by 2025.
Sprays will lead the natural deodorants and perfumes market.
High prices may limit the natural deodorants and perfumes market growth.