As per MRFR Analysis, the Global Natural Fragrances Market is projected to grow at a CAGR of 7.5% from 2024 to 2032, reaching a market value of USD 48.3 Billion by 2032. The market is driven by increasing consumer awareness of the health benefits of essential oils and a shift towards natural products. Despite challenges such as fluctuating essential oil prices, the market has shown resilience, even during the COVID-19 pandemic, with growth continuing in the post-pandemic world. The Asia-Pacific region is expected to exhibit the highest CAGR, while the European Union holds the largest market share.
Key trends influencing the natural fragrances market include consumer demand for natural products and innovation in essential oil extraction.
Givaudan SA (Switzerland), Firmenich SA (Switzerland), Symrise AG (Germany), International Flavours and Fragrance (US), Sensient Technologies Corporation (US), Takasago International (Japan), T.Hasegawa Co., Ltd (Japan), Mane SA (France), Robertet SA (France), Bell Flavors & Fragrances (US), Ungerer and Company (US), Akay Group Ltd. (UAE), Natural Fragrance Company Ltd. (UK), BMV Fragrances Private Limited (India)
COVID-19 proved to be more than a nuisance virus when it first appeared early last year. Governments soon realized that this was more than a nuisance virus when many people became sick because of it. They (governments) sought to contain the spread of the virus with lockdowns and quarantines. This had limited effect, so these were temporary.
Many industries and markets suffered. However, the natural fragrances market was not one of these. The natural fragrances market actually saw growth during the pandemic and in a post-pandemic world.
People are becoming aware of the hazards and dangers of using man-made fragrances on various daily items. They see essential oils as being a safer alternative in terms of creating fragrances because they’re entirely naturally created and derived.
The masses around the world are also becoming more aware and conscious of the many health benefits that essential oils can offer them. That’s why they’re increasingly demanding that essential oils be used in aromatherapy and other natural treatments.
Many manufacturers are entering the natural fragrances market they are enticed by the already large and growing natural fragrances market size. This has spurred many manufacturers to invest heavily in research and development in the attempt to widen the range of available natural fragrances. They are also working newer, more innovative, and more effective ways to extract and process essential oils to retain as much of their natural fragrance as possible.
The essential oils that are used to produce natural fragrances can fluctuate in price. This is a factor that is holding growth back in this market.
Perhaps the greatest challenge that manufacturers of natural fragrances face lies in making newer natural essential oils and processing them into natural fragrances while ensuring that the masses can afford the price points.
The CAGR for the natural fragrances market is projected to be 5.2% until 2032. The market is expected to be worth USD 48.3 Billion.
International Fragrances and Flavors (IFF) is a major American player in the natural fragrances market. It has managed to remain financially viable by investing heavily in research and development. This has allowed it to create many more categories of essential oils that can be processed into natural fragrances. One such category is the Aqua flora. This is a water-based scent maker that is made from natural essential oils. It offers many of the pleasant fragrances of the world’s most fragrant plants.
The natural fragrances market can be grouped into the following by source:
The fruit-based sub-segment has the largest market share of all of the natural fragrances in the source segment. It is also expected to have the highest natural fragrances market growth.
The natural fragrances market can be grouped into the following by application:
The natural fragrances market value is expected to be the highest for the fine fragrances sub-segment. The natural fragrances sub-segment is registering the greatest growth. The reason for this is that people (especially women) want to find natural products in the makeup products that they buy. The demand in this sub-segment is so high that it’s expected to be a large factor in driving the CAGR for the global natural fragrances market.
The global natural fragrances market can be separated into the following regions:
The North American region can be separated into the following nations: Canada, Mexico, and the United States of America. This region is registering a respectable CAGR. however, the greatest regional CAGR is expected to be in the Asia-Pacific region. This region can be separated into the following nations:
The reason why the Asia-Pacific region will have the highest regional CAGR for the projected time period is that demand for items that use essential oils is growing in Asia’s most important economies. These include Vietnam, India, China, and Japan.
People in these nations want to buy only those cosmetics, toiletries, and personal care products that use naturally derived fragrances in these nations.
The European Union region can be separated into the following nations:
The European Union is expected to have the highest regional natural fragrances market share. The same is true for the value of its regional natural fragrances market. Part of the reason for this is that many of the world’s largest natural fragrances manufacturers are located in the European Union.
People are becoming more healthy and environmentally conscious. They want to buy products that they know have essential oil-derived fragrances incorporated into them. This is is why they are demanding that fine fragrances, personal care, makeup, and household care goods are made using essential oils.
The rest of the world can be classified into the following nations and regions:
The natural fragrances market remains highly competitive. The reason being that it’s a fairly lucrative market. The fact that there are few barriers to entry is also another huge factor enticing companies to enter the market. Existing and new companies are finding that they can stay financially viable and develop a sustainable competitive advantage by doing one or more of the following three things:
When companies invest in research and development, they develop new naturally based essential oils. They also develop far more innovative and useful applications for new and existing essential oils. They find that these new product discoveries and innovations are hard for other companies to replicate. Therefore, they create a sustainable competitive advantage that allows them to enter into new markets easily. They also have no difficulty in retaining and consolidating their current positions in existing markets. These companies also have an easy time growing their market shares in existing markets.
When companies enter into joint ventures, they increase their human and financial resource pools. The resulting companies find that they have more resources with which they can invest directly into research and development for new innovations and product discoveries. They can also market these products much easier through product launches. This helps them enter into new markets easier and it helps them strengthen their positions in existing markets
Merging with and acquiring other companies does the same thing that joint ventures do for companies.
Seniscent Flavors and Extracts is a major American company in the natural fragrances market. It has managed to retain its existing position as an industry leader by investing heavily in research and development. This has allowed it to come with innovative new products like plant-based solutions.
Recent Developments
Mane SA began manufacturing operations in Colombia. The objective is to strengthen its share of the market in the South American region
Report Overview
The CAGR for the natural fragrances market is projected to be 7.5%. The market will be worth USD 48.3 Billion in 2032. The Asia-Pacific region has the highest regional CAGR, but the European Union has the highest regional market share.
| Attribute/Metric | Details |
| Market Size | USD 48.3 Billion |
| Compound Annual Growth Rate (CAGR) | 7.5% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | By Source, By Application, and By Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea |
| Key Companies Profiled | Givaudan SA (Switzerland), Firmenich SA (Switzerland), Symrise AG (Germany), International Flavours and Fragrance (US), Sensient Technologies Corporation (US), Takasago International (Japan), T.Hasegawa Co. Ltd (Japan), Mane SA (France), Robertet SA (France), Bell Flavors & Fragrances (US) |
| Key Market Opportunities | More effective ways to extract and process essential oils to retain as much of their natural fragrance as possible |
| Key Market Drivers | People becoming more aware and conscious of the many health benefits that essential oils |
Natural Fragrances Market Highlights:
Frequently Asked Questions (FAQ) :
Natural fragrances market valuation is predicted to touch USD 48.3 Billion by 2032.
Natural fragrances market is projected to display a CAGR of 7.5% from 2024 to 2032.
Robertet SA, BMV Fragrances Private Limited, Natural Fragrance Company Ltd., Sensient Technologies Corporation, Givaudan SA, Akay Group Ltd., Symrise AG, International Flavours and Fragrance, Bell Flavors & Fragrances, Ungerer and Company, Takasago International, T.Hasegawa Co., Ltd, Mane SA, and Firmenich SA are key players of the global natural fragrances market.
APAC can lead the global natural fragrances market till 2032 due to its procurement by customers in Chin
Natural fragrances market is driven by the emphasis on aroma in foods and beverages and cosmetic products.
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