Nachos Market Research Report - Forecast to 2027

Global Nachos Market Information By Type (Fried, Baked, and Others), By Distribution Channel (Store-Based and Non-Store-Based), By Application (Restaurant and Household), and Region (North America, Europe, Asia-Pacific, and the Rest of the World)—Forecast till 2027

ID: MRFR/F-B & N/1148-HCR | 110 Pages | Published By Tejas Chaudhary on March 2023         

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Global Nachos Market Overview

The nachos market size is projected to register a CAGR of 6.40% from 2020 to 2027. Nachos are a popular snack or starter consisting of hot tortilla chips or totopos wrapped in melted cheese. They are a traditional Mexican delicacy from northern Mexico. The dish can be big enough to serve as a main dish in more complex variants that include extra ingredients. The cornmeal combines warm water and a dash of salt before making nachos. Ground beef gives nachos an energizing, satiating, and savory component that elevates them to the main meal instead of a snack or side dish. Nachos are served as a main dish and are expertly complimented with extra toppings, including black beans, olives, cheese, and jalapenos. Other nachos include barbecue sauce and B.B.Q., cheese-topped and cheese-served, and Putin nachos. The demand for nachos is rising quickly since more fast-food restaurants cater to vegetarians and non-vegetarians. These factors are driving the nachos market.

COVID-19 Impact Analysis

Most of the market's manufacturing, developing, production, and logistical divisions have had a very difficult time due to the coronavirus epidemic. Governments in several nations placed limitations as a result of this pandemic situation. As with all the eateries, there was some decline in the market. Due to Covid-19 regulations, stalls and bars were closed. As there was a great deal of uncertainty regarding opening general stores, people used to stock up their homes whenever they were found open with all of their preferred snacks and household necessities. However, the packaged nachos segment of this market balanced the losses incurred by another segment. However, manufacturing facilities were shut down because of the pandemic, and nachos were eventually unavailable in the market. The demand for nachos is rising quickly since more fast-food restaurants cater to vegetarians and non-vegetarians.

Nachos Market Dynamics

Convenience snacks are more appealing to young people than traditional. Therefore, the growing demand for convenience foods is also a key factor propelling the market to exceptional growth over the next five years. Other factors influencing the market include shifting consumer preferences for fast food, an increase in the number of fast food restaurants, and the robust performance of the retail industry. The store offers nachos in various tastes, including cheese, salted, tomato, mint, and jalapeno. Customers appreciate having so many options at their disposal.

Nachos Market Drivers

  • An increase in the tortilla chip product launches.

A creative snack company is collaborating with the recycled food drive with a unique kind of tortilla chips that use less water. 40% of the maize germ used to make the tortilla chips at Kazoo Snacks was previously used in the production of corn starch, which produces germ as a byproduct. According to the company, recovering this maize germ reduces Kazoo's water footprint by at least 20 gallons per bag. Following the popularity of its Organic Ridged Plantain Chips, Barnana, a pioneer in the natural food industry known for its snacks made from bananas and plantains, is now offering its most innovative product line: Plantain Tortilla Chips. The unique product from Barnana will be available in two flavors: lime, Himalayan pink salt, and Lime & Sea Salt. Each bag contains seasoned ground plantain chips fried in avocado oil to a golden-brown color.

Market Restraints

  • Disadvantages of fried nachos consumption to curb the market growth

In 2020, "39 million children under the age of five were overweight or obese," according to the World Health Organization (WHO). Nachos may be to blame for the obesity crisis in America because so many people eat them for lunch, dinner, snacks, and at athletic and other events. Although Americanized nachos typically include diet-busting fried tortilla chips covered with cheese that resembles glue, there are ways to make and eat nachos that are healthy for the diet. Nachos can be made into a wholesome go-to dinner or snack. Triangles of crunchy tortillas create a nest for the remaining nacho ingredients. Unluckily, the fat and calorie content of fried chips is skyrocketing. The American Heart Association advises against consuming fried tortilla shells and chips. Instead, nachos made with baked tortilla chips are more wholesome.

Market Opportunities

  • Consumer preferences are changed.

There are many different nachos, from the elegant version served in restaurants to the quick and simple nachos sold at stadium concession booths. At concession stands, nachos made with tortilla chips and pumpable cheese sauce are offered for sale. The cheese sauce is delivered in a condensed form and then diluted with water, milk, and pepper juice. These can range from marshmallows and chocolate on graham crackers to cinnamon and sugar on pita chips. Still, they all relate to a sweet dish with a scattering of toppings on a crispy basis, opening up a sizable market for nachos.

Nachos Market Segmentation

Type Insights

The nachos market segmented based on type, is fried, baked, and others. The nachos market growth was prominently high under the baked category in 2020. The increased health concern of consumers worldwide is responsible for this growth. The majority of consumers prefer baked tortilla chips. The fact that Baked Nachos have less oil makes them a healthier option for consumption, which is further boosting the growth of the Baked Product segment.

Distribution Channel Insights

By distribution channel, the nachos market segmentation has been divided into store-based and non-store. In 2020, the store-based category held a prominent market share. Tortilla chips are typically used as the base of nachos, with additional ingredients placed on top. This market is expanding due to how simple it is to place an order online with just one click, as well as the availability of home delivery services and lower prices.

Application Insights

By application, the global market has been segmented into restaurants and households. In 2020, the restaurant category was anticipated to hold a prominent market share. Nachos can be pretty tasty after being heated. The variety of flavors in the product might improve the flavor. The fact that this flavor is most frequently found in restaurants is a key factor in the segment's growth.

Global Nachos Market Share, by Region, 2020 (%)Nachos Market ShareNachos Market Overview, by Region

By region, the nachos market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America accounted for the most extensive market share. Asia-Pacific will exhibit the highest CAGR during the forecast period.

North America

North America dominated the market share in 2020. The increase in the consumption of nachos in North American nations like the United States is responsible for this region's expansion. Both flavored and plain tortilla chips have been consumed in large quantities. The growth of the global market in the North American area is further fueled by the inventive toppings used in inventive nacho recipes.


Asia-Pacific accounted for the second-largest market share in 2020. The rising demand for convenience meals like tortilla chips contributes to this increase. The expansion of the global market in the Asia-Pacific region is further fueled by the rising preference for consuming food from other cultures and novel snack options.

Nachos Market Competitive Landscape

The market includes tier-1, tier-2, and local players. The participants are focusing their efforts on promoting R&D. Additionally; they embrace strategic growth activities to improve their market position and expand their consumer bases, such as product introduction, joint ventures, and partnerships. For instance, in February 2020, LeBron James, a professional basketball player, and Frito-Lay North America, a PepsiCo, Inc. division, partnered to launch Ruffles Flamin' Hot Cheddar & Sour Cream flavored potato chips. The combination gives the company's most well-known flavor a fiery twist and is the newest member of the Flamin' Hot family from Frito-Lay. For a short time only, Copper Cow Coffee, a specialty Vietnamese coffee brand, is introducing a rose pour-over set.

Prominent players in the nachos market research include Frito-Lay Inc., Orenda oods Pvt. Ltd, Emyth Inc, Conagra Brands Inc, Pringles S.A.R.L., Cornitos, General Mills Inc, Late July Snacks, Vans Foods, Gehl's among others.

Scope of the Nachos Market Report

Type Outlook

  • Fried

  • Baked

  • Others

Distribution Channel Outlook

  • Store-Based

  • Non Store-Based

Application Outlook

  • Restaurant

  • Household

Region Outlook

North America

  • US

  • Canada

  • Mexico


  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Rest of Europe


  • China

  • India

  • Japan

  • Australia and New Zealand

  • Rest of Asia-Pacific

Rest of the World

  • South America

  • Middle East

  • Africa

Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

Nachos Market Forecast & Size

To identify and estimate the market size for the market report segmented by type, distribution channel and application by value (in US dollars). Also, to understand the consumption/ demand created by consumers of nachos market forecast between 2020 and 2027

Market Landscape and Trends

To identify and infer the drivers, restraints, opportunities, and challenges in the nachos market growth

Market Influencing Factors

To find out the factors which are affecting the nachos market size among consumers

Impact of COVID-19

To identify and understand the various factors involved in the market affected by the pandemic

Company Profiling

To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company in the past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

  • Nachos producers

  • Raw material suppliers

  • Retailers, wholesalers, and distributors

  • Governments, associations, and industrial bodies


Report Scope:

Report Attribute/Metric Details
  Market Size    USD 2.30 Billion
  CAGR    6.4% (2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2019
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type, Distribution Channel and Application
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Frito-Lay Inc. , Orenda Foods Pvt. Ltd, Emyth Inc, Conagra Brands Inc, Pringles S.A.R.L, Cornitos, General Mills Inc, Late July Snacks, Vans Foods, Gehls
  Key Market Opportunities   Consumer preferences are changed
  Key Market Drivers   An increase in the tortilla chip product launches

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Frequently Asked Questions (FAQ) :

The global nachos market forecast period is 2020 - 2027

The market is expected to register a CAGR of ~6.40% over the next 10 years, according to the global nachos market research.

Asia-Pacific is expected to register the highest CAGR during 2020 - 2027

North America held the largest share in 2020

The market size is expected to be USD 2.30 Billion by 2027.

Frito-Lay Inc., Orenda Foods Pvt. Ltd, Emyth Inc, Conagra Brands Inc, Pringles S.A.R.L, and Cornitos are the major companies operating in the global market.