Motorcycle Infotainment System Market Overview
As per MRFR analysis, the Motorcycle Infotainment System Market Size was estimated at 2.53 (USD Billion) in 2024. The Motorcycle Infotainment System Market Industry is expected to grow from 2.96 (USD Billion) in 2025 to 11.92 (USD Billion) till 2034, at a CAGR (growth rate) is expected to be around 16.76% during the forecast period (2025 - 2034).
Key Motorcycle Infotainment System Market Trends Highlighted
Motorcycle designs, especially in the infotainment system segment, have recently seen extensive use of advanced technological features. This growing popularity has been fueled by increased demand for Bluetooth connectivity, GPS navigation, and smartphone integration.
Additionally, the demand for motorcycle infotainment systems is triggered by increasing disposable income, safety consciousness among riders, and the desire to get entertained while riding. The electric and hybrid motorcycle transition is also creating an opportunity for the integration of sophisticated infotainment systems.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Motorcycle Infotainment System Market Drivers
Integration of Advanced Technologies
Motorcycle Infotainment System market industry growth is driven by integrating advanced technologies such as artificial intelligence (AI), the Internet of Things (IoT) and natural language processing (NLP). These technologies make it easier for motorcycle infotainment systems to become more personalized and intuitive for riders. An AI-powered system can, for example, learn rider preferences in order to adjust settings accordingly, while NLP allows riders to interact with the system using natural language commands as they would do with other people.
Moreover, IoT connectivity allows motorcycle infotainment systems to link up with other devices and services like navigation systems, music streaming apps or smartphones. Overall riding experience has been enhanced through these advances thus propelling the market forward.
Increasing Demand for Premium Motorcycles
The rising demand for premium motorcycles is another key driver of growth in the Motorcycle Infotainment System Market Industry. As consumers become more affluent, they are increasingly opting for high-end motorcycles that offer a more luxurious and comfortable riding experience. These motorcycles often come equipped with advanced infotainment systems as standard features. Additionally, the growing popularity of adventure touring and long-distance riding is also contributing to the demand for motorcycle infotainment systems as riders seek ways to stay connected and entertained during their journeys.
Government Regulations and Safety Concerns
Government regulations and safety concerns are also playing a role in driving the growth of the Motorcycle Infotainment System Market Industry. In many countries, regulations are being introduced to reduce distracted riding and improve rider safety. This is leading to a demand for motorcycle infotainment systems that are designed to minimize distractions and allow riders to focus on the road. Additionally, the growing awareness of the dangers of distracted riding is also prompting riders to seek out infotainment systems that offer safe and responsible ways to stay connected and entertained while riding.
Motorcycle Infotainment System Market Segment Insights
Motorcycle Infotainment System Market Component Insights
The Motorcycle Infotainment System Market is segmented into hardware, software, and services. The hardware segment is expected to hold the largest market share in 2023 due to the rising demand for advanced infotainment systems with features such as GPS navigation, Bluetooth connectivity, and music streaming. The software segment is expected to grow at the highest CAGR during the forecast period due to the increasing adoption of cloud-based infotainment systems and the growing popularity of over-the-air updates. The services segment is expected to account for a significant share of the market due to the growing demand for maintenance and repair services for motorcycle infotainment systems.The Motorcycle Infotainment System Market is expected to witness significant growth over the next ten years, driven by the increasing demand for motorcycles and the growing popularity of infotainment systems. The market is expected to be driven by the rising disposable income of consumers, the increasing adoption of advanced technologies in motorcycles, and the growing popularity of connected vehicles. Some of the key players in the Motorcycle Infotainment System Market include Garmin, TomTom, and Pioneer. These companies are investing heavily in research and development to develop innovative new infotainment systems and to expand their market share.The Motorcycle Infotainment System Market is a fragmented market with a large number of players. The market is expected to remain fragmented over the next ten years due to the entry of new players and the increasing competition among existing players.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Motorcycle Infotainment System Market Application Insights
The Motorcycle Infotainment System Market is segmented by Application into Navigation, Entertainment, Communication, and Diagnostics. The Navigation segment is expected to hold the largest market share in 2023 due to the increasing demand for GPS navigation systems in motorcycles. The Entertainment segment is expected to grow at the highest CAGR during the forecast period due to the growing popularity of infotainment systems that offer a wide range of entertainment options, such as music, videos, and games. The Communication segment is expected to account for a significant market share due to the increasing adoption of Bluetooth and Wi-Fi connectivity in motorcycles.The Diagnostics segment is expected to grow at a steady pace due to the growing need for real-time data on motorcycle performance and diagnostics.
Motorcycle Infotainment System Market Screen Size Insights
The Motorcycle Infotainment System Market is segmented based on screen size into 'Up to 5 inches', '5.1-7 inches', '7.1-10 inches', and 'Above 10 inches'. Among these, the 'Up to 5 inches' segment held the largest market share in 2023 and is expected to continue its dominance throughout the forecast period. This is primarily attributed to the increased adoption of compact and lightweight motorcycles, especially in emerging markets. However, the '7.1-10 inches segment is projected to witness the highest growth rate during the forecast period, owing to the growing popularity of larger screen sizes for enhanced user experience and functionality.The 'Above 10 inches' segment is expected to gain traction in the coming years, driven by the integration of advanced technologies such as augmented reality and virtual reality into motorcycle infotainment systems.
Motorcycle Infotainment System Market OS Insights
The Motorcycle Infotainment System Market is segmented by OS into Android, Linux, QNX, and Other. Among these, the Android segment is expected to hold the largest market share in 2023 and is projected to continue its dominance throughout the forecast period. The popularity of Android OS can be attributed to its open-source nature, which allows manufacturers to customize the system to meet the specific needs of their customers. Additionally, the wide availability of Android apps and its user-friendly interface make it a preferred choice for motorcycle riders.The Linux segment is expected to witness significant growth over the forecast period, owing to its low cost and open-source nature. The QNX segment is expected to account for a small market share due to its high cost and limited availability. The Other segment includes proprietary operating systems developed by motorcycle manufacturers and is expected to account for a small market share during the forecast period.
Motorcycle Infotainment System Market Display Type Insights
The Display Type segment of the Motorcycle Infotainment System Market is classified into LCD, TFT, OLED, and Other. Among these, the TFT segment is expected to hold the largest market share in 2023, accounting for around 60% of the global revenue. This dominance is attributed to the superior visual quality, wide viewing angles, and energy efficiency offered by TFT displays compared to other technologies. However, the OLED segment is projected to grow at the highest CAGR during the forecast period, owing to its exceptional contrast ratios, wider color gamut, and slim profile.The increasing adoption of OLED displays in high-end motorcycles is driving the segment's growth. LCDs are expected to remain popular due to their affordability and widespread availability, while Other display technologies, such as e-ink and micro-LED, are expected to gain traction in niche applications.
Motorcycle Infotainment System Market Regional Insights
The regional segmentation of the Motorcycle Infotainment System Market offers valuable insights into the market's geographical distribution and growth patterns. North America holds a significant market share due to the presence of major motorcycle manufacturers, high disposable income, and a growing demand for advanced infotainment systems. Europe follows closely, driven by technological advancements and a strong automotive industry. The APAC region is projected to emerge as a key growth market, attributed to the increasing adoption of motorcycles and the rising demand for connected technologies.South America and MEA represent emerging markets with substantial growth potential due to improving economic conditions and the increasing popularity of motorcycles as a mode of transportation.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Motorcycle Infotainment System Market Key Players And Competitive Insights
Major players in the Motorcycle Infotainment System Market industry are continuously striving to gain a competitive advantage by introducing innovative products and solutions. Leading Motorcycle Infotainment System Market players are investing heavily in research and development to enhance their product portfolios and cater to the evolving needs of customers. The Motorcycle Infotainment System Market development is driven by factors such as rising demand for advanced infotainment systems, increasing adoption of connected vehicles, and growing popularity of motorcycles as a preferred mode of transportation. The Motorcycle Infotainment System Market Competitive Landscape is characterized by the presence of both established and emerging players.One of the key competitors in the Motorcycle Infotainment System Market is Harman International, which offers a range of infotainment systems designed specifically for motorcycles. The company's products include navigation, audio, and communication features and are known for their user-friendly interfaces and high-quality sound performance. Another prominent player in the market is Garmin, which specializes in GPS navigation devices and systems. Garmin's motorcycle infotainment systems offer turn-by-turn navigation, traffic alerts, and other features to enhance the riding experience.Another major competitor in the Motorcycle Infotainment System Market is JVC Kenwood, which provides a wide range of audio and video products for the automotive industry. The company's motorcycle infotainment systems feature large touchscreens, Bluetooth connectivity, and support for various media formats. Additionally, JVC Kenwood offers a variety of accessories and add-ons to enhance the functionality of its systems, such as rear-view cameras and wireless remotes.
Key Companies in the Motorcycle Infotainment System Market Include
Motorcycle Infotainment System Market Industry Developments
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Q2 2024: HARMAN Launches New Advanced Motorcycle Infotainment Platform at 2024 CES Harman International unveiled its latest motorcycle infotainment system at CES 2024, featuring enhanced connectivity, voice control, and integrated navigation designed for premium motorcycle OEMs.
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Q1 2024: Garmin Introduces zūmo XT2 Motorcycle Navigator with Expanded Infotainment Features Garmin announced the launch of the zūmo XT2, a new motorcycle navigation device with advanced infotainment capabilities, including Bluetooth audio, smartphone integration, and real-time traffic updates.
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Q2 2024: Bosch Expands Motorcycle Connectivity Portfolio with New Infotainment System Bosch introduced a new motorcycle infotainment system that integrates smartphone connectivity, navigation, and safety features, targeting both OEM and aftermarket segments.
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Q2 2024: BMW Motorrad Debuts Next-Generation Connectivity System for Motorcycles BMW Motorrad launched its next-generation motorcycle connectivity system, offering riders enhanced infotainment, navigation, and safety features through a new TFT display interface.
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Q1 2024: Indian Motorcycle Unveils 2024 Lineup with Upgraded Ride Command Infotainment System Indian Motorcycle announced its 2024 model lineup featuring an upgraded Ride Command infotainment system with improved navigation, Bluetooth integration, and customizable ride data.
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Q2 2024: Harley-Davidson Launches New Boom! Box GTS Infotainment System for Touring Models Harley-Davidson introduced the Boom! Box GTS infotainment system for its 2024 touring motorcycles, offering a faster processor, enhanced touchscreen, and Apple CarPlay compatibility.
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Q2 2024: Yamaha Motor Announces Partnership with Google for Motorcycle Infotainment Integration Yamaha Motor revealed a partnership with Google to integrate Google Assistant and Maps into its next-generation motorcycle infotainment systems, aiming to enhance rider connectivity and safety.
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Q1 2024: Ducati Launches Ducati Connect: New Infotainment Platform for 2024 Models Ducati introduced Ducati Connect, a new infotainment platform for its 2024 motorcycles, enabling smartphone mirroring, navigation, and multimedia control via a high-resolution display.
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Q2 2024: KTM Debuts Advanced My Ride Infotainment System on 2024 Adventure Models KTM announced the rollout of its advanced My Ride infotainment system on select 2024 adventure motorcycles, featuring Bluetooth connectivity, turn-by-turn navigation, and music control.
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Q2 2024: Honda Unveils New Smartphone-Integrated Infotainment System for Gold Wing 2024 Honda launched a new infotainment system for the 2024 Gold Wing, offering seamless smartphone integration, voice commands, and enhanced navigation features.
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Q1 2024: Piaggio Group Introduces Piaggio MIA Infotainment System for Aprilia and Moto Guzzi Piaggio Group announced the launch of the Piaggio MIA infotainment system for its Aprilia and Moto Guzzi brands, providing riders with smartphone connectivity, navigation, and multimedia functions.
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Q2 2024: Triumph Motorcycles Rolls Out New TFT Connectivity System for 2024 Lineup Triumph Motorcycles introduced a new TFT connectivity system for its 2024 models, enabling riders to access navigation, music, and call functions directly from the motorcycle's display.
Motorcycle Infotainment System Market Segmentation Insights
Motorcycle Infotainment System Market Component Outlook
Motorcycle Infotainment System Market Application Outlook
Motorcycle Infotainment System Market Screen Size Outlook
Motorcycle Infotainment System Market OS Outlook
Motorcycle Infotainment System Market Display Type Outlook
Motorcycle Infotainment System Market Regional Outlook
| Report Attribute/Metric |
Details |
|
Market Size 2024
|
2.53 (USD Billion)
|
|
Market Size 2025
|
2.96 (USD Billion)
|
|
Market Size 2034
|
11.92 (USD Billion)
|
|
Compound Annual Growth Rate (CAGR)
|
16.76% (2025 - 2034)
|
|
Report Coverage
|
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
|
|
Base Year
|
2024
|
|
Market Forecast Period
|
2025 - 2034
|
|
Historical Data
|
2019 - 2023
|
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Garmin, JVC Kenwood, Samsung Electronics, LG Electronics, Bosch, Yamaha Motor, Alpine Electronics, Denso, Honda, Pioneer, Panasonic, Hyundai Mobis, Clarion, Sony |
| Segments Covered |
Component, Application, Screen Size, OS, Display Type, Regional |
| Key Market Opportunities |
Expanding adventure and touring marketGrowing demand for safety and comfortIncreasing preference for connected motorcyclesAdvancements in technology and innovationGovernment regulations and safety initiatives |
| Key Market Dynamics |
Increasing adoption of connected technologies, government regulations, rising demand for premium motorcycles, the growing popularity of adventure touring and advancements in voice control |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ):
The Motorcycle Infotainment System Market was valued at 2.53 Billion USD in 2024 and is expected to register a CAGR of 16.76% to reach 11.92 Billion USD by 2034.
The key factors driving the growth of the Motorcycle Infotainment System Market include increasing demand for safety, comfort, convenience, and connectivity features in motorcycles, rising disposable income of consumers, and growing adoption of advanced technologies in the automotive industry.
The major regions contributing to the growth of the Motorcycle Infotainment System Market are Asia-Pacific, North America, and Europe. Asia-Pacific is expected to hold the largest market share due to the increasing production and sales of motorcycles in the region.
The key players in the Motorcycle Infotainment System Market include Garmin, TomTom, Pioneer, Panasonic, and Sony. These players are focusing on product innovation and strategic partnerships to gain a competitive edge in the market.
The major applications of Motorcycle Infotainment Systems include navigation, music playback, hands-free calling, and vehicle diagnostics. These systems are designed to enhance the riding experience by providing convenience, safety, and entertainment features.
The Motorcycle Infotainment System Market is highly competitive, with established players and new entrants vying for market share. Key players are investing in research and development to offer innovative products and features. Strategic partnerships and acquisitions are also common in the market.
