Moisturizing Cream Market Research Report: Information by Type (Emollients, Ceramides, Occlusive, Humectants and others), Category (Premium and Mass), Consumer Group (Adult and Children), Distribution Channel [Store-Based (Hypermarkets and Supermarkets, Convenience Stores and others) and Non-Store-Based] and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2030

Moisturizing Cream Market Overview

The moisturizing cream market is expected to gain a market value of USD 19,193.5 million by 2030 at a CAGR of 7.4% from 2022-2030.

Moisturizing cream is applied to the skin to increase water content and reduce the amount of evaporation, leading to softer, healthier-looking skin. Thickeners are the secret of moisturizers, as they work to keep hydration inside the skin. Moisturizing creams are used for various reasons, including skin care, tissue repair, anti-aging, and more.

Moisturizing creams in the market have been popularized due to growing concerns over skin problems caused by environmental pollution and health-related issues across the globe. The increased demand for moisturizing cream has been seen across numerous businesses and industries. Moisturizing creams are mainly used to help treat or prevent conditions such as dry skin, tissue cuts, skin aging, and more. These creams are widely used in beauty-related applications like facial masks, body treatments, and more. Furthermore, Natural and organic cosmetic and makeup products are becoming increasingly popular because of their benefits. Consumers are seeing the advantages of using makeup that has no added chemicals. This is due to the growing awareness of organic products and rapid developments in this industry. Additionally, the expansion of the personal care sector, growth in awareness, and increased disposable income have positively impacted the moisturizing cream market. Developments in the production of personal care products can lead to widespread opportunities for market players in the forecast period.

On the other hand, inexpensive, low-quality products like counterfeit moisturizers and lotions are expected to hinder market growth. Strict regulations by government agencies on the use of certain ingredients in cosmetic products are projected to challenge the moisturizing cream market in the forecast period. The US Census Bureau and Simmons National Consumer Survey (NHCS) have calculated that 25.54 million Americans used moisturizer for their faces 14 times or more in a week in 2020.

COVID-19 Analysis

The COVID-19 pandemic has had a severe effect on the market. Industry-wide surveys of US consumers show that the popularity of beauty products has declined considerably over the last few decades. The World Health Organization (WHO) and the Centers for Disease Control and Prevention (CDC) have ordered frequent hand-washing to protect from COVID-19. The WHO hand hygiene guidelines demanded preventive measures such as hand sanitizers, soap, sanitizing with 60% alcohol content, and wet wipes. Though the lockdown restrictions impacted the sale of moisturizers to some extent, skin care products like hand creams and moisturizers are also experiencing greater demand due to continuous hand washing. Now that the pandemic has seemingly ended, skincare companies are developing products that address various consumer needs to move forward with the business.

Chief variables existing in the market 

• Key market drivers 

Some of the key features of the market that drive the market depends on the rapid growth of skin concerns due to more knowledge about skin products in different areas. Increasing awareness of the products and about the products, its usages and benefits are creating a keen among the consumers to try those products. Many skin-related issues are continuously growing in people, and hence it is one of the key drivers of the market. The cost and availability make the products more consumable than others; the products are available very easily. It is also making progress in the market, which increases the market for skincare products. Moisturizing cream market share increases the market value.

• Market challenges 

Due to the growing Market trend, many companies are trying to make different products that create havoc. As the demands ids growing, the companies have to have innovative ideas that can create a place in the market. The more innovative and attractive the product is the more consumers will buy it.

• Opportunities in the global market 

The continuous growth of skincare products and personal care companies creates many opportunities in the worldwide market. Many businesses can acquire this skincare world and explore by making innovative products, increasing the opportunities and growth of the companies. As the awareness about using products to keep skin rejuvenating is increasing, the using the products is also increasing, making the business grow. The moisturizing cream market trend has many advantages.

• Restraints 

There are several restrains which could impact the growth of the market. One of the main restrain is creating forged products. Many known companies produce products that are sold at a high value. They have already established themselves; imitating or creating forged products could decrease the market value, decreasing the moisturizing cream market size. The imitation of any known product could be a market loss in total. Another key could be using of wrong ingredients in the creams, which could be a poisonous thing for skin types; things used in the moisturizing cream should be made according to skin types using the ingredients that could irritate a particular skin but playing with the ingredients can also decrease its market value.

Cumulative evaluation of the market 

The attractiveness of the market has been depicted in the report. A diverse range of market variables has been identified and investigated to influence the industry's growth during the forecasted period. The opportunities, drivers, challenges, and restraints that have been mentioned could positively as well as negatively impact the performance of the market in the future. Based on the moisturizing cream market analysis, one could well depict that the market would grow tremendously in the future by creating different aspects of skincare. However, in this business, one has to be very careful by using correct and non-toxic products to blunder the consumers' skin. 

Overview of the main market segments 

• By product type 

The market can be further segmented based on the product type as emollients, ceramides, occlusive, humectants, and many more. The based on the MRFR analysis, the emollients hold the most market share. It is analyzed as these will register the more number of CAGR in the review period. It is expected to increase the moisturizing cream market size rapidly.

• By category 

The market can be divided into two categories: premium and mass. By the MRFR analysis, it is expected that the mass category could make the high market share and make the highest CARG in the period of review. 

• By consumers group 

It is basically what range of the consumers affect the market, the group that affects is children and adults. In 2020 it depicted that the adult group topped the share market, and it is also expected that they will hold the position shortly. 

By distribution channel 

The worldwide market has been categorized based on the distribution segments, one is store-based, and the other is non-store-based. The store-based segment has again been divided into supermarkets and hypermarkets, convenience stores, and others. The store-based segment is expected to make the higher number shortly. However, the non-store-based channels are expected to make a higher growth rate from 2020 to 2030.

Regional analysis 

 The moisturizing cream market in North America has further been classified into the US, Mexico, and Canada. The European market has been segmented into the UK, Germany, Spain, France, Italy, and Europe. Asia-Pacific has been classified into Japan, China, India, Australia, New Zealand, and Pacific Asia. The moisturizing cream market in the rest of the world has been segmented into South America, Africa, and the middle east.

Competitive intensity in the industry 

The moisturizing cream market is considered to be one of the beneficial markets for the beauty industry. As moisturizing cream is medicine in skins, this industry provides many good properties due to several skin issues. Some of the main global businesses that have played a dominant role in expanding the moisturizing cream market size are listed below.

•  Beiersdorf AG (Germany)


• L'Oréal S.A. (France)


• The Estée Lauder Companies Inc, US


• Company Shiseido, japan


• Johnson & Johnson Services, Inc, US


•  The Procter & Gamble Company in the US


• The Face Shop Co.Ltd

Recent Development

• In January 2022, Procter & Gamble is set to buy Tula Skincare, the prestige beauty brand. This acquisition is the third such deal within three months.


• In April 2021, The Estée Lauder Companies Inc. (ELC) amalgamated the Global Shea Alliance (GSA), intending to positively impact the ground and its demand for shea in food and cosmetics.


• In February 2021, Beiersdorf personalized face care with the launch of the new brand OWN face care brand. This cream is based on individual needs responding to the consumer's growing craving for personalized skin care.

Report overview 

The analysis of the moisturizing cream market has been presented in the report. Several strategic frameworks and many types of ingredients and key factors have been used to analyze the market share. All factors like skin types, products, consumers, etc., have been depicted in the report with full research. The detailed moisturizing cream market analysis has increased the richness of the market study. Additionally, it has helped to determine the growth potential of the industry during the forecasted period. All the moisturizing cream market trends have been creating new trends worldwide.

By product type

• Emollients


• Ceramides


• Occlusive


• humectants

By category

• premium


• mass

By consumers group

• adult


• children

By distribution channel

• store-based


• non-store based