As per MRFR Analysis, the Global Moisturizing Cream Market was valued at USD 11.9214 billion in 2023 and is projected to grow to USD 21.10384124 billion by 2032, with a CAGR of 7.40% from 2024 to 2032. The market is driven by increasing skin concerns and the growing awareness of skincare products. Innovations such as AI-powered skin diagnosis tools and the rising demand for skin-brightening creams are further propelling market growth. The adult consumer segment dominates due to higher skincare needs and disposable income, while mass-market products lead in category segmentation due to affordability. North America holds the largest market share, followed by Europe and the Asia-Pacific region, which is expected to grow the fastest.
Key trends driving the Moisturizing Cream market include innovation, consumer awareness, and product accessibility.
Beiersdorf AG (Germany), L'Oréal S.A. (France), The Estée Lauder Companies Inc (U.S.), Shiseido (Japan), Johnson & Johnson Services Inc (U.S.), The Procter & Gamble Company (U.S.), The Face Shop Co.Ltd.
Source Secondary Research, Primary Research, M.R.F.R. Database, and Analyst Review
New product launches are driving the market growth.
Companies focus on creating innovative moisturizing solutions to enhance individuals' skin conditions effectively. In addition, they are developing various technologies that will offer consumers a virtual interface and provide recommendations for suitable skincare products based on their skin type. For instance, Merle Norman Cosmetics, a beauty tech start-up based in Singapore, introduced an artificial intelligence-powered skin diagnosis tool in March 2020. This tool lets users receive personalized skin recommendations by assessing their health through the product's selfie mode. Face creams are categorized into three types of sun protection, skin brightening, and anti-aging. Body lotions are divided into mass-market body lotions and premium body lotions. Over the coming years, the growing demand for skin-brightening face creams is expected to drive market expansion. Moreover, these creams effectively reduce the appearance of acne scars, freckles, age spots, and discoloration, leading to increased demand. This factor drives the market CAGR.
Additionally, the market is influenced by various significant factors, including the rising occurrence of skin issues and the expanding awareness of skincare products in different areas. Consumers are becoming increasingly conscious of the advantages and applications of these products, resulting in a strong inclination to experiment with them. The market is also fueled by the rising number of skin-related issues among individuals. Additionally, these products easy availability and cost-effectiveness contribute to their high consumption. The skincare market is continuously expanding, creating opportunities for businesses in the market. By developing innovative products, companies can tap into the growing demand for skincare and personal care items, thus fueling their growth. As awareness about the importance of maintaining healthy and rejuvenated skin increases, so does the usage of skincare products, which further drives business growth. The moisturizing cream segment, in particular, demonstrates a positive market trend and offers numerous advantages. Thus, driving the moisturizing cream market revenue.
Moisturizing Cream Product Type Insights
Based on product type, the Moisturizing Cream market segmentation includes emollients, ceramides, occlusive, and humectants. The emollient segment dominated the market; emollients are essential to moisturizing creams as they enhance skin hydration and softness. These substances effectively lock in moisture, prevent water loss, and form a protective barrier on the skin. Consequently, emollients are highly effective in moisturizing and soothing dry, rough, and damaged skin. Moreover, emollients have diverse applications in skincare, cosmetics, and pharmaceuticals. They are commonly found in cosmetic products like lotions, creams, and serums, contributing to their smooth and soft texture. In the pharmaceutical industry, emollients are utilized in ointments and balms for their moisturizing and protective properties on the skin.
Moisturizing Cream Product Category Insights
The Moisturizing Cream market segmentation, based on category, includes premium and mass. The mass segment dominated the market; Mass-market moisturizing creams offer a more economical option, ensuring they are within reach of a larger group of consumers. These creams have a lower price tag than high-end or luxury ones, attracting budget-conscious individuals who desire effective skincare solutions at a more affordable cost. Additionally, mass-market moisturizing creams concentrate on meeting the basic skincare requirements of the public. Their formulas are frequently created to deliver vital hydration, nourishment, and protection to the skin. Typically, these products have simpler formulations containing fewer specialized ingredients, making them suitable for everyday use by a wider variety of consumers.
Moisturizing Cream Consumers Group Insights
The Moisturizing Cream market segmentation, based on consumers group, includes adults and children. The adult segment dominated the market; Adults generally have more extensive skincare requirements than other consumer groups. This is because they are more prone to issues like dryness, dullness, and other skin concerns, which can be attributed to aging, lifestyle choices, and environmental stressors. As a result, adults actively search for moisturizing creams that can effectively address these specific skincare needs and help them maintain healthy and appealing skin. Additionally, adults typically possess a higher disposable income, allowing them to invest in various skincare products, including moisturizing creams. This financial capability allows them to explore a wider range of products, including those with higher price points or specialized formulations.
Moisturizing Cream distribution channel Insights
Based on distribution channels, the Moisturizing Cream market segmentation includes store-based and non-store-based. The store-based segment dominated the market; Store-based channels frequently provide customized customer service. Skincare experts or beauty consultants in brick-and-mortar stores can offer knowledgeable guidance, suggest appropriate products tailored to the customer's skin type and concerns, and address any questions or uncertainties. This individualized support improves the overall shopping experience and instills confidence in the effectiveness of moisturizing creams, ultimately contributing to the prominence of the store-based sector.
Figure 1: Moisturizing Cream Market, by Distribution Channel, 2022 & 2032 (USD billion)
Source Secondary Research, Primary Research, M.R.F.R. Database, and Analyst Review
Moisturizing Cream Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Moisturizing Cream market will dominate due to the region's high demand for personal care products.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the U.K.U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: GLOBALMOISTURIZING CREAM MARKET SHARE BY REGION 2022 (%)
Source Secondary Research, Primary Research, M.R.F.R. Database, and Analyst Review
Europe's Moisturizing Cream market accounts for the second-largest market share due to the frigid cold climates and long winter seasons, causing dull and dry skin. This factor significantly increases the demand for moisturizing products in the Region. Further, the German Moisturizing Cream market held the largest market share, and the U.K.U.K. Moisturizing Cream market was the fastest-growing market in the European Region.
The Asia-Pacific Moisturizing Cream Market is expected to grow fastest from 2023 to 2032. This is because of the region's personal care industry growth. Moreover, China’s Moisturizing Cream market held the largest market share, and the Indian Moisturizing Cream market was the fastest-growing market in the Asia-Pacific region.
For instance, Americans are pursuing a physically active lifestyle and becoming more active.
Leading market players are investing heavily in research and development to expand their product lines, which will help the moisturizing cream market grow even more. Market players are also engaging in diverse strategic initiatives to broaden their international presence. Key market advancements encompass novel product introductions, contractual arrangements, mergers and acquisitions, increased investments, and partnerships with other entities. The Moisturizing Cream industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Moisturizing Cream industry to benefit clients and increase the market sector. The Moisturizing Cream industry has offered some of the most significant medical advantages in recent years. Major players in the Moisturizing Cream market, including Beiersdorf AG (Germany), L'Oréal S.A. (France), The Estée Lauder Companies Inc U.S.U.S., Company Shiseido Japan, Johnson & Johnson Services Inc U.S.U.S., The Procter & Gamble Company in the U.S.U.S., The Face Shop Co.Ltd., and others, are attempting to increase market demand by investing in research and development operations.
Charlotte Tilbury, a highly acclaimed makeup artist and recipient of an M.B.E., launched her renowned beauty company in September 2013, achieving unprecedented success and receiving widespread acclaim. The collection of magical makeup and innovative skincare products has gained a devoted following among supermodels, celebrities, entrepreneurs, and iconic figures. It has rapidly become one of the fastest-growing beauty companies worldwide, garnering numerous awards and setting records in various countries, channels, and categories. Recently, Charlotte Tilbury introduced a new addition to its lineup, the "Magic Body Cream," formulated with powerful ingredients like hyaluronic acid and caffeine to improve skin texture. This product draws inspiration from the brand's best-selling "Magic Cream Moisturizer."
The Procter & Gamble Company, an American multinational consumer goods corporation established in 1837 by William Procter and James Gamble, is headquartered in Cincinnati, Ohio. Recently, Procter & Gamble introduced a fresh shopping experience on Shopee, a virtual marketplace in Southeast Asia, to cater to the ever-changing demands of modern consumers. Recognizing the increasing tech-savviness of customers, the company aims to incorporate emerging technologies to enhance consumer engagement and the overall shopping experience. Additionally, Procter & Gamble is also venturing into the Metaverse. Given the intense competition in the moisturizer industry, other renowned market players are expected to invest in innovative technologies to attract a larger customer base.
Moisturizing Cream Industry Developments
For Instance, February 2023 Keomi Beauty, an Indian beauty and skincare company, announced its plans to strengthen its product lineup and introduce new items by April 2023. The upcoming releases will include the Daily Youth Serum, which offers moisturizing and anti-aging properties, the Sunscreen SPF 50 PA+++, and the Hyaluronic Acid Serum.
For Instance, January 2023 Charlotte Tilbury, a skincare and makeup brand based in the U.K.U.K., unveiled its latest "Magic Body Cream." This product uses hyaluronic acid and caffeine to enhance the skin's texture. Inspired by the success of their best-selling product, the "Magic Cream Moisturizer," Charlotte Tilbury created this new addition to their product range.
Moisturizing Cream Product Type Outlook
Moisturizing Cream Category Outlook
Moisturizing Cream Consumers Group Outlook
Moisturizing Cream Distribution Channel Outlook
Moisturizing Cream Regional Outlook
| Attribute/Metric | Details |
| Market Size 2023 | USD 11.9214 billion |
| Market Size 2024 | USD 12.80238 billion |
| Market Size 2032 | USD 21.10384124 billion |
| Compound Annual Growth Rate (CAGR) | 6.45% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Category, Consumers Group, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, AsiaPacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled |  Beiersdorf AG (Germany), L'Oréal S.A. (France), The Estée Lauder Companies Inc U.S.U.S., Company Shiseido Japan, Johnson & Johnson Services Inc U.S.U.S., The Procter & Gamble Company in the U.S.U.S., The Face Shop Co.Ltd |
| Key Market Opportunities | The skincare industry is experiencing rapid growth, driven by increasing consumer awareness and knowledge about skin products. |
| Key Market Dynamics | The continuous growth of skin care products and personal care companies |
Moisturizing Cream Market Highlights:
Frequently Asked Questions (FAQ) :
The Moisturizing Cream market size was valued at USD 11.92 Billion in 2023.
The forecast period from 2024 to 2032 is expected to see a steady growth of 7.40%in the market.
North America had the largest share of the market
The key players in the market are Beiersdorf AG (Germany), L'Oréal S.A. (France), The Estée Lauder Companies Inc U.S.U.S., Company Shiseido Japan, Johnson & Johnson Services Inc U.S.U.S., The Procter & Gamble Company in the U.S.U.S., The Face Shop Co.Ltd.
The Emollients Moisturizing Cream category dominated the market in 2022.
The store-based channel had the largest share of the market.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.Â
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