Peel-Off Face Mask Market Research Report - Global Forecast till 2027

Global Peel-Off Face Mask Market Research Report: By Category (Natural & Organic, Conventional), By End User (Men, Women, Unisex) and By Distribution Channel (Store-Based, Non-Store-Based) – Forecast to 2027

ID: MRFR/CR/8876-HCR | February 2021 | Region: Global | 90 pages

Please note that the assessment period of the report has been updated from 2019-2026 to 2020-2027. Cordially fill Sample form for the updated data.

Market Scenario


Global Peel-Off Face Mask Market size is projected to reach approximately USD 2,644.9 million by 2026, at a CAGR of 5.9% from 2020 to 2026. Skin problems, such as acne and sunburns, tend to affect the appearance of an individual. Growing skin concerns among the population are fueling the demand for peel-off face masks as a curative and preventive skin care measure across the world. Also, the increase in annual disposable income of households in countries such as India and Brazil and growing preferences for personal grooming among middle-class population is expected to result in exponential growth of the market during the forecast period. Furthermore, technological advancements in the cosmetic industry are boosting the market growth. Trends in peel-off face masks include improved ingredients for effective results and incorporation of delicate aromas, among others. Also, manufacturers are highly inclined towards product launches and incorporation of natural & organic ingredients looking at the market demand—for instance, No B.S. Skincare, an America-based skincare products manufacturing company, launched a charcoal detox peel-off mask that is free of parabens, sulfates, phthalates, and synthetic fragrances.


Market Synopsis


The global peel-off face mask market has witnessed high growth in recent years. Rapid urbanization and increasing per capita disposable income of consumers is resulting in an increased demand for skin-enhancing products such as peel-off face masks. Other drivers expected to fuel the growth of the global peel-off face mask market are frequent product innovations and the booming organized retail sector. Innovative marketing campaigns through social media and celebrity endorsement prove to be an innovative marketing strategy uplifting market growth. Also, Gen Z and millennial populations are largely inclined toward products carrying claims of being natural and organic, which is driving the demand for peel-off face masks with natural & organic ingredients. To cater to the trending consumer needs, market players are focusing on the launch of innovative products with claims such as eco-friendly peel-off face masks, cruelty-free peel-off face masks, vegan peel-off face masks, and organic. The key players in the personal care industry are also entering the peel-off face mask market, looking at the large opportunities the market holds.


Market USP


Increasing Prevalence of Skin Concerns  


Market Drivers



  • Increasing demand for skin-enhancing products

  • Rising demand for natural & organic personal care and beauty products: Consumers are increasingly turning to natural personal care products that are prepared with natural extracts and are free from chemical ingredients. In 2018, the sales of certified organic and natural beauty products in the UK was approximately USD 109.7 million. The tendency of millennials to take informed purchase decisions with a focus on natural and organic labels is triggering the demand for natural & organic peel-off face mask. This is, in turn, boosting the growth of the overall peel-off face mask market.

  • High prevalence of skin conditions

  • Increased spending on personal care products

  • Launch of innovative products

  • Effective marketing strategies

  • Mounting growth of the organized retail sector


Market Restraints



  • Rising number of counterfeit products


Segmentation


By Category



  • Natural & Organic: This segment is projected to register a higher CAGR during the forecast period. Growing concerns of the consumers for the harmful ingredients used in the conventional peel-off face masks is projected to boost the growth of this segment.



  • Conventional


By End-User



  • Men

  • Women: The women segment is projected to be the largest segment in 2019. The increasing number of women is spending on skin-enhancing products is the major driving factor of the segment.

  • Unisex


By Distribution Channel



  • Store-Based: Majority of peel-off face masks is sold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, specialty stores, and others. The specialty stores segment dominated the market in 2019.



  • Non-Store-Based


By Region



  • North America: North America accounted for a significant share of the global peel-off face mask market in 2019 as an increasing number of consumers in the region are inclined towards beauty-enhancing products. The US is the major market for a peel-off face mask in North America. The advancements in technology have resulted in the introduction of peel-off face masks with a wide variety of skin benefits to the consumers and the presence of key players, thereby driving the peel-off face mask market in the US.



  • Europe



  • Asia-Pacific: Asia-Pacific dominated the global peel-off mask market in 2019 and is a lucrative market for the peel-off face mask manufacturers. The presence of a large skincare products market in China, Japan, and Southeast Asian countries creates significant opportunistic for the existing players. Increasing urbanization, rising disposable income, and increasing spending of consumers on skin-enhancing products are cumulatively driving the growth of the market in the region.



  • Rest of the World


Key Players



  • L'Oréal S.A. (France)

  • Unilever Plc (UK)

  • Beiersdorf AG (Germany)

  • Zydus Wellness (India)

  • Marico Limited (India)

  • Guangzhou Yiya Cosmetics Co., Ltd. (China)

  • O3+ (India)

  • Himalaya Wellness (India)

  • Montagne Jeunesse (UK)

  • Shiseido Co., Ltd (Japan)

  • Estee Lauder Companies (US)

  • Yellow Wood Partners, LLC (US)

  • Johnson & Johnson (US)

  • Fancl Group (Japan)

  • APR Co., Ltd (South Korea)



Report Scope:
Report Attribute/Metric Details
  Market Size

  • 2026: USD 2,644.9 Million
  • 2027: Significant value
  •   CAGR   5.9%(2020–2026)
      Base Year   2019
      Forecast Period   2020-2027
      Historical Data   2018
      Forecast Units   Value (USD Million)
      Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
      Segments Covered   By Category, By End User and By Distribution Channel
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   L'Oréal S.A. (France), Unilever Plc (UK), Beiersdorf AG (Germany), Zydus Wellness (India), Marico Limited (India), Guangzhou Yiya Cosmetics Co., Ltd. (China), O3+ (India), Himalaya Wellness (India), Montagne Jeunesse (UK), Shiseido Co., Ltd (Japan), Estee Lauder Companies (US), Yellow Wood Partners, LLC (US), Johnson & Johnson (US), Fancl Group (Japan), APR Co., Ltd (South Korea)
      Key Market Opportunities   Trends in peel-off face masks include improved ingredients for effective results and incorporation of delicate aromas, among others.
      Key Market Drivers

  • Increasing demand for skin-enhancing products\r\n
  • High prevalence of skin conditions\r\n
  • Increased spending on personal care products\r\n
  • Launch of innovative products\r\n
  • Effective marketing strategies\r\n
  • Mounting growth of the organized retail sector