Moisturizing Cream Market was valued at USD 12.80 Billion in 2024 and is projected to reach USD 25.47 Billion By 2035, growing at a CAGR Of 6.45% from 2025 to 2035

Market Research Future (MRFR) has published a cooked research report on the “Global Moisturizing Cream Market” that contains information from 2019 to 2035. 

The Moisturizing Cream market is estimated to register a CAGR of 6.45% during the forecast period of 2025 to 2035.

MRFR recognizes the following companies as the key players in the Global Moisturizing Cream Market — Beiersdorf AG (Germany), L'Oréal S.A. (France), The Estée Lauder Companies Inc. (U.S.), Shiseido (Japan), Johnson & Johnson Services Inc. (U.S.), The Procter & Gamble Company (U.S.), and The Face Shop Co. Ltd.

Moisturizing Cream Market Highlights

The Global Moisturizing Cream Market is accounted for to register a CAGR of 6.45% during the forecast period and is estimated to reach USD 25.47 Billion by 2035, up from USD 12.80 Billion in 2024.

The market is primarily driven by rising skin concerns, growing consumer awareness of skincare regimens, and technological innovations such as AI-powered skin diagnosis tools. Additionally, the shift toward natural and organic formulations is reshaping consumer preferences, fueling sustainable growth across product categories. The adult consumer group continues to dominate the market due to higher disposable income and skincare needs, while the mass-market segment leads in category share owing to affordability and accessibility.

Brands are leveraging research and development to create advanced moisturizing solutions that incorporate active ingredients like hyaluronic acid, ceramides, and peptides — addressing specific concerns such as dryness, aging, and uneven skin tone. Furthermore, e-commerce growth has revolutionized product accessibility, providing a platform for both premium and mass-market brands to reach broader demographics.

Recent innovations, such as Charlotte Tilbury’s “Magic Body Cream” and Keomi Beauty’s Daily Youth Serum, exemplify how brands are combining scientific efficacy with consumer lifestyle trends. These launches highlight the industry’s pivot toward personalization and multi-functional skincare.

Segment Analysis

The Global Moisturizing Cream Market has been segmented based on Product Type, Category, Consumer Group, Distribution Channel, and Region.

• Based on Product Type, the market includes Emollients, Ceramides, Occlusive, and Humectants. The Emollients segment dominated in 2024 due to its widespread use in hydrating and protecting dry and damaged skin across cosmetic and pharmaceutical applications.


• Based on Category, the market is divided into Premium and Mass. The Mass segment held the largest share owing to affordability and everyday usability, appealing to budget-conscious consumers.


• Based on Consumer Group, the market is classified into Adults and Children. The Adult segment dominated the market as this group exhibits higher skincare requirements and spending power.


• Based on Distribution Channel, the market includes Store-based and Non-store-based channels. The Store-based segment led in 2024 due to personalized customer service and expert consultations that enhance consumer confidence and engagement.

Region Analysis

By Region, the Global Moisturizing Cream Market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

• North America dominated the global market in 2024 due to strong consumer awareness, a high concentration of premium brands, and significant investment in R&D.


• Europe ranked second, supported by cold climatic conditions that drive demand for moisturizing solutions. Germany held the largest share within the region, while the U.K. was the fastest-growing market.


• Asia-Pacific is projected to be the fastest-growing region from 2025 to 2035, driven by a thriving personal care industry, growing urbanization, and rising middle-class spending in countries like India, China, and South Korea.

The rapid digitalization of beauty retail and influencer-driven marketing campaigns are further accelerating product adoption across emerging economies.

Key Findings of the Study

• The Global Moisturizing Cream Market is expected to reach USD 25.47 Billion by 2035, at a CAGR of 6.45% during the forecast period.


• North America accounted for the largest market share in 2024, while Asia-Pacific is the fastest-growing regional market.


• Based on Product Type, the Emollients segment held the largest market share in 2024.


• Based on Category, the Mass-market segment dominated due to affordability and wide consumer reach.


• Key players such as Beiersdorf AG, L’Oréal S.A., The Estée Lauder Companies Inc., Shiseido, and Johnson & Johnson Services Inc. are leading through continuous innovation, sustainability-focused product development, and digital expansion strategies.

Related Reports

https://www.marketresearchfuture.com/reports/moisturizing-cream-market-4106