Mobile BI Market Research Report - Global Forecast 2030

Global Mobile BI Market, By Service (Managed Services, Professional Services), By Business Function (IT, Finance, Sales, Marketing, Operations, HR), By End-users (BFSI, Healthcare, Retail and E-Commerce, IT & Telecommunication, Manufacturing, Government), By Organization Size (SME, Large)- Forecast 2030

ID: MRFR/ICT/1744-CR | April 2017 | Region: Global | 100 Pages         

Mobile BI Market

Mobile BI market prediction study, the mobile BI market size is expected to reach USD 61.15 Billion by the end of the year 2030


By Service Managed Services Professional Services
By Business Function It Finance Sales Marketing Operations Hr
By End-users Bfsi Healthcare Retail And E Commerce It & Telecommunication Manufacturing Government

Key Players

  • Micro Strategy
  • Tableau Software
  • SAP SE
  • Qlik
  • SAS Institute
  • Information Builders
  • Yellowfin International Pty Ltd.
  • TIBCO Software
  • Oracle Corporation
  • IBM Corporation
  • Microsoft Corporation


  • Increasing adoption of Bring Your Own Device in businesses is expected to boost the mobile BI market growth
  • BYOD patterns in the workplace will assist to increase employee satisfaction and motivation.
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Mobile BI Market Overview:
According to the recent research report, mobile BI market prediction study, the mobile BI market size is expected to reach USD 61.15 Billion by the end of the year 2030, growing at a phenomenal 23.14 percent compound annual growth rate of CAGR. The growing popularity of bringing your own device or BYOD is driving the rapid development of the mobile business intelligence industry.

Added factors contributing to the growth of the mobile business intelligence market are including shifting consumer behavior patterns, technological disruption, increasing organization sizes around the world, increasing adoption of aspect of technology, the capacity of portable business intelligence to boost financial / time effectiveness, the increasing number of smartphone owners, and increasing awareness well about numerous advantages of mobile business intelligence, like adding value to the entire BI tactic, providing people access to information, and others. Apart from that, the adoption of the internet of things, which allows mobile communication between devices with one another, analyze data, and exchange data via cloud-based technology devices and systems would also increase the market share of mobile business intelligence (BI).

This report contains all the information on the global mobile BI market analysis and its strengths. The report also contains the culmination of dynamics, segmentation, key players, regional analysis, and other important factors. And a detailed analysis of the global mobile BI market forecast for 2022 is also included in the report.

Mobile BI Market Covid 19 Analysis:
The continuing COVID-19 outbreak has put a spell over the globalized trade, with the bulk of industries bearing the burden of the disease's effects, with the exception of a few, including the mobile business intelligence sector. As a result of the disease's ability to transmit quickly, face-to-face contact has been restricted, resulting in an increase in the usage of mobile devices. This pandemic has resulted in a change in working habits, which has increased demand among businesses to provide remote employees with the tools they need in order to remain productive while using mobile phones and tablets. The mobile BI industry, as a result of the widespread usage of smartphones and tablets as a result of the epidemic, is expected to see considerable development in the next years.

Market Dynamic:
Over the projected period, the increasing adoption of Bring Your Own Device in businesses is expected to boost the worldwide mobile BI market growth. BYOD patterns in the workplace will assist to increase employee satisfaction and motivation while also lowering the prices of hardware for both small and big businesses, according to Gartner. Furthermore, BYOD is assisting retailers in reaping the benefits by providing consumers with a more engaging in-store experience, getting insight into an in operations, and lowering expenses associated with device acquisition.

It is anticipated that the increasing use of mobile business application platform would provide many mobile BI market opportunities for participants in the coming years. It  is comprised of a mobile gateway server and a smartphone application program, in which the middle server assists in data management via cross-platform support, integration, flexibility, and data protection, thus easing the choice of purchase for consumers, among other things.

Over the projected period, increasing concerns about personal data protection may serve as a market constraint, reducing demand. Mobile phones are readily stolen, misplaced, or stolen, and there is no way to prevent this. As a result, the use of mobile business intelligence increases the danger of sensitive or proprietary data being compromised, which may have a negative impact on the market's development.

Challenges linked to the development of mobile gadgets, along with dearth of information governance procedures, may provide market difficulties for market participants in the future.

Cumulative Growth Analysis:
Professional users can manage their tasks and access important data while on the go using today's business intelligence apps. A varied collection of programs are now being connected with business intelligence solutions that are designed and maintained on mobile devices, and these solutions are now being deployed across a wide range of industry verticals. Information is more accessible than ever before, and organisations are working hard to utilise it in order to create good business choices in the future. 

As a result, marketers may choose from a variety of mobile advertising advanced analytics, including campaign performance management, online & retail analysis, cost volume profit analytics, and customer service management predictive analysis, based on their needs. Supplemental fueling for this growth comes from mobile advanced analytics, which allows operations management to detect asset failures in advance, resulting in improved capital management via increased clarity into investments via actual monitoring provided by mobile business intelligence (BI), which is fitted with resulting in a general and forecasting analytic tools.

Value Chain Analysis:
According to the reports, mobile BI market statistics research, the global mobile BI market has been segmented into three categories: end-users, business functions, and services. The worldwide mobile business intelligence market is divided into two types of services: professional services and managed services. The worldwide mobile business intelligence industry is divided into the following business functions: human resources, operations, information technology, finance, marketing, sales, and others. And over a projected timeframe, the sales and marketing sectors will be the most dominant in the market.

The worldwide mobile business intelligence market is categorized based on end-users as healthcare, BFSI, retail and e-commerce, information technology and telecommunications, governments, and manufacturing. Among them, the BFSI sector is expected to lead the global throughout the course of the projected period.

Mobile BI Market Segmentation Overview:
The market is segmented on the basis of end-users, business functions, services, and geographical areas. The global mobile BI market is expected to witness decent growth during the forecast period.

By Application:
Based on the application, the market is segmented into human resources, operations, information technology, finance, marketing, sales, and others.

By end-users:
Based on the propulsion types, the market is segmented into healthcare, BFSI, retail and e-commerce, information technology and telecommunications, governments, and manufacturing.

Mobile BI Market Regional Analysis:
The worldwide mobile business intelligence market has been divided regionally into four regions: Europe, Asia Pacific (APAC), North America, and the Rest of the World (RoW). And over projection timeframe, North America will hold the biggest mobile BI market share then these regions. Tech modernization, rising use of tablet devices, initial implementation of portable BI, a higher proportion of market players, the existence of advanced economies Canada and the United States, a trend toward owning more than one mobile laptop, the advancement and adoption of innovative, and the arrival of multiple companies that focus on business intelligence and large business analytics are all contributing to the demand of the  global mobile BI market in the region, according to a recent report.

In addition, the United States has a huge foothold in the ICT sector attributed to the prevalence of top firms like Google, Apple, Facebook. and IBM, a greater standard of customer collaboration compared with the developed businesses, the existence of dynamic business analytics, and huge data-oriented startups, a thriving health insurance industry in the United States, favorable government initiatives with various equipment for the healthcare sector, the United States government best-studied BI solutions all over its organizations, and a powerful presence in the ICT industry due to the presence of thriving healthcare industry in the united states.

Mobile BI Market Competitive Landscape:
With the existence of many major competitors, the worldwide mobile BI industry is extremely competitive and aggressive in nature. These major companies have used a variety of tactics to broaden their brand portfolio and improve their positions in the market, including regional expansions, partnerships, acquisitions and mergers, technology development, as well as other initiatives, among others.

Mobile BI Market Key Players:

  • Qlik

  • Yellowfin International Pty Ltd. (U.S.)

  • TIBCO Software (U.S.)

  • Information Builders (U.S.)

  • Tableau Software (U.S.)

  • SAS Institute (U.S.)

  • Micro Strategy (U.S.)

  • Oracle Corporation (U.S.)

  • Microsoft Corporation (U.S.)

  • SAP SE (Germany)

  • IBM Corporation (U.S.)

Report Overview:
The following report comprises of –

  • Market overview

  • Covid 19 Analysis

  • Market Dynamic

  • Drivers

  • Opportunities

  • Restraints

  • Challenges

  • Cumulative Growth Analysis

  • Value Chain Analysis

  • Segmentation Overview

  • By Application

  • By End-Users

  • Regional Analysis

  • Competitive landscape

Recent Developments:
HeadSpin has released a self-serve performance measurement solution as well as portable automated testing in January 2021, according to the company. Some of its most important features are a BI platform, webhooks, and the ability to integrate with REST APIs in a customizable manner.

By Services:

  • Managed Services

  • Professional Services

By Business Function: 

  • Sales

  • Marketing

  • Finance

  • IT

  • Operations

  • HR

  • Others 

By End Users: 

  • Manufacturing

  • Governments

  • IT and Telecommunication

  • Retail and E-commerce

  • BFSI

  • Healthcare

By Region:

  • North America

  • Europe

  • The Asia Pacific (APAC)

  • Rest of the World (RoW)

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 61.15 Billion (2020-2030)
  CAGR   23.14% (2020-2030)
  Base Year   2019
  Forecast Period   2020-2030
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Service, By Business Function
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Micro Strategy, Tableau Software, SAP SE, Qlik, SAS Institute, Information Builders, Yellowfin International Pty Ltd., TIBCO Software, Oracle Corporation, IBM Corporation, Microsoft Corporation
  Key Market Opportunities   The growing adoption of MEAP (mobile enterprise application platform) is likely to offer robust opportunities to market players in the future.
  Key Market Drivers   The report also lays emphasis on the various market drivers, opportunities, market restraints, and challenges, as well as offers insights for the forecast period.

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Frequently Asked Questions (FAQ) :

The mobile BI market is poised to expand at 23.14% CAGR.

The valuation of the mobile BI market is expected to be around USD 61.15 Billion.

The major market participants are - IBM Corporation (U.S.), Microsoft Corporation (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), SAS Institute (U.S.), Micro Strategy (U.S.), Tableau Software (U.S.), TIBCO Software (U.S.), Information Builders (U.S.), and Yellowfin International Pty Ltd. (U.S.).

The end-user segments of the mobile BI market are BFSI, healthcare, IT & telecommunication, retail and e-commerce, manufacturing, government, and others.

Increasing adoption of technology and analytical software, rising size of organizations, etc. are expected to drive market growth in the near future.

North America is expected to hold pole position in the mobile BI market