Mobile BI Market Research Report - Global Forecast 2027

Global Mobile BI Market, By Service (Managed Services, Professional Services), By Business Function (IT, Finance, Sales, Marketing, Operations, HR), By End-users (BFSI, Healthcare, Retail and E-Commerce, IT & Telecommunication, Manufacturing, Government), By Organization Size (SME, Large)- Forecast 2027

ID: MRFR/ICT/1744-CR | April 2017 | Region: Global | 100 pages

Mobile BI Market Analysis


Global Mobile BI Market is predicted to touch USD 12.44 Billion at a stellar 23.29% CAGR between 2016- 2022, reveals the current Market Research Future’s (MRFR) mobile BI market forecast report. The strong mobile BI market growth is due to the increasing BYOD trend.


COVID-19 Analysis


The ongoing COVID-19 pandemic has cast its spell on the worldwide economy, with the majority of the industry facing its brunt, barring a few such as the mobile BI industry. With restrictions on the face to face interaction due to the easy spread of the virus, the use of mobile phones has automatically gone up. This outbreak has led to a shift in working patterns, thus boosting demand from enterprises in equipping remote workers with resources they require for being productive on mobile devices. Thus, the mobile business intelligence market is likely to experience significant growth in the days ahead due to the exponential use of tablets and smartphones due to the outbreak.


Market Dynamics



  • Drivers


Rising Acceptance of BYOD to Bolster Market Growth 


The growing acceptance of BYOD (Bring Your Own Device) in enterprises is likely to bolster the global mobile BI market revenue over the forecast period. BYOD trends in enterprises will help to improve productivity and satisfaction of employees and at the same time cut down the costs of hardware for small and large enterprises alike. Besides, BYOD is helping retailers to reap the perk by offering customers with an in-store experience that is more engaging, gaining visibility into in-store performance, and reducing costs of device procurement.


Additional factors adding to the mobile BI market size include consumer’s changing patterns, rapid changes in the technological environment, growing organization sizes worldwide, rising adoption of analytical technology, the ability of mobile business intelligence to increase the cost and time efficiency, growing number of smartphone users, growing awareness about the multiple benefits of mobile BI such as adds value to the overall BI strategy, offer people access to data, simplified analytics for mobile pushes adoption and usage, and increased productivity of the workforce, rapid advancements of mobile device features, and the proliferation of in-memory computing. Besides, the integration of the internet of things, which enables mobile devices in communicating, analyzing, and sharing data through cloud-based software networks and platforms, will also add to the mobile BI market share. 



  • Mobile BI Market Opportunities


Growing Adoption of MEAP to Offer Robust Opportunities 


The growing adoption of MEAP (mobile enterprise application platform) is likely to offer robust opportunities to market players in the future. MEAP entails a mobile middleware server and a mobile client application where the middleware server helps in managing data through cross-platform support, system integration, scalability, and data through security, thus simplifying the decision of purchase for users and more. 



  • Restraints 


Concerns for Privacy and Data Security May Act as Market Restraint 


The growing concerns for privacy and data security may act as a market restraint over the forecast period. Mobile handsets can easily be stolen, lost, or hacked. Using mobile business intelligence consequently puts confidential or sensitive information at higher risk of being breached that may deter the market growth. 



  • Challenges


Designing Issues to Act as Market Challenge 


Issues related to the designing of mobile devices coupled with lack of relatable data governance processes may act as market challenges for market players in the future.


 Market Segmentation 


Global Mobile BI Market as per the MRFR’s mobile BI market statistics report has been bifurcated based on end-users, business function, and services.


By services, the global mobile BI market is segmented into professional services and managed services. 


Sales & Marketing to Lea Mobile BI Market 


By business function, the global mobile BI market is segmented into HR, operations, IT, finance, marketing, sales, and others. Of these, sales and marketing segments will lead the market over the forecast period.


BFSI Segment to Dominate Mobile BI Market 


By end-users, the global mobile BI market is segmented into healthcare, BFSI, retail and e-commerce, IT and telecommunication, governments, and manufacturing. Of these, the BFSI segment will dominate the market over the forecast period.


Regional Analysis


North America to Command Largest Share in Mobile BI Market


The global mobile BI market geographically has been segmented into Europe, the Asia Pacific (APAC), North America, and Rest of the World (RoW). Of these, North America will command the largest share in the market over the forecast period. Technological advances, increasing use of tablets, early adoption of mobile business intelligence, high concentration of market players, the presence of developed economies Canada and the US, the trend to own more than a single personal device, development & implementation of new technologies, and presence of new companies focusing on data analytics and big business analytics are adding to the global mobile BI market demand in the region. Besides, the strong dominance in the ICT industry for the presence of top companies such as Google, IBM, Facebook, and Apple, a higher level of consumer usage over other developed markets, the presence of vibrant business analytics and big-data oriented startups, the booming healthcare industry in the US, favorable government initiatives with different tools for the healthcare industry, government in the US actively implementing BI solutions across its organizations, and companies significantly investing in developing suitable solutions are also adding market growth.


APAC to Have Healthy Growth in Mobile BI Market 


In the Asia Pacific region, the global mobile BI market is predicted to have healthy growth over the forecast period. The increasing adoption of technology, most Asian countries leveraging on technologies that are information-intensive with mobile BI being a leading technology trend, the presence of leading BI solution providers, and IBM, Oracle, Microsoft, SAS, and SAP accounting for a major share are adding to the global mobile BI market growth in the region.


Competitive Landscape 


The global mobile BI market is highly fragmented and competitive in nature with the presence of several key players. These key players have encompassed several strategies to widen their portfolios and strengthening their position in the market, such as geographic expansions, alliances, mergers and acquisitions, research and development, and others. 


Mobile BI Market Key Players


Prominent players profiled in the global mobile BI market report include Qlik, Yellowfin International Pty Ltd. (U.S.), TIBCO Software (U.S.), Information Builders (U.S.), Tableau Software (U.S.), SAS Institute (U.S.), Micro Strategy (U.S.), Oracle Corporation (U.S.), Microsoft Corporation (U.S.), SAP SE (Germany), and IBM Corporation (U.S.).


Recent Developments



  • January 2021- HeadSpin has launched self-serve performance monitoring system and mobile test automation. Some of its key features include a business intelligence platform, webhooks, and flexible integrations to REST APIs. 


Report Scope 


The mobile BI market report by Market Research Future throws light on the current trends and niches in the industry. The report also lays emphasis on the various market drivers, opportunities, market restraints, and challenges, as well as offers insights for the forecast period. It also throws light on the different market segments for a comprehensive understanding of the reader.


By Services 



  • Managed Services 

  • Professional Services


By Business Function 



  • Sales

  • Marketing 

  • Finance

  • IT

  • Operations

  • HR 

  • Others


By End Users 



  • Manufacturing 

  • Governments 

  • IT and Telecommunication

  • Retail and E-commerce 

  • BFSI

  • Healthcare


By Region 



  • North America

  • Europe

  • The Asia Pacific (APAC)

  • Rest of the World (RoW)



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 12.44 Billion (2016-2022)
  CAGR   23.29% (2016-2022)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Service, By Business Function
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Micro Strategy, Tableau Software, SAP SE, Qlik, SAS Institute, Information Builders, Yellowfin International Pty Ltd., TIBCO Software, Oracle Corporation, IBM Corporation, Microsoft Corporation
  Key Market Opportunities   The growing adoption of MEAP (mobile enterprise application platform) is likely to offer robust opportunities to market players in the future.
  Key Market Drivers   The report also lays emphasis on the various market drivers, opportunities, market restraints, and challenges, as well as offers insights for the forecast period.


Frequently Asked Questions (FAQ) :


The mobile BI market is poised to expand at 23.29% CAGR.

The valuation of the mobile BI market is expected to be around USD 12.44 Bn.

The major market participants are - IBM Corporation (U.S.), Microsoft Corporation (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), SAS Institute (U.S.), Micro Strategy (U.S.), Tableau Software (U.S.), TIBCO Software (U.S.), Information Builders (U.S.), and Yellowfin International Pty Ltd. (U.S.).

The end-user segments of the mobile BI market are BFSI, healthcare, IT & telecommunication, retail and e-commerce, manufacturing, government, and others.

Increasing adoption of technology and analytical software, rising size of organizations, etc. are expected to drive market growth in the near future.

North America is expected to hold pole position in the mobile BI market