Mobile BI Market to Witness Exuberant Growth as the Demand for Real Time Data Rises

Mobile BI Market to Witness Exuberant Growth as the Demand for Real Time Data Rises

Pune, India, May 2021 /press release/- Market Research Future Published a Half-Cooked Research Report on Mobile Advertising Market Research Report.


The mobile BI market will witness a healthy growth from 2016 to 2022, a research report suggests. Growing at a CAGR of 23.29%, the market is projected to reach US$12.44 billion by 2022. The rising acceptance of BYOD is expected to support the market growth along with rapid changes in the technological environment. As predicted by analysts, concerns for privacy and data security will negatively affect the market’s performance from 2016 to 2022. During the forecast period, the market will be supported by rising adoption of analytical technology and growing organization sizes worldwide. The risk of losing confidential or sensitive information on the other hand will challenge business intelligence sector based organizations functioning in the global mobile BI market. Analysts have split the market into end-users, business function, and services segments based on products and services. Business intelligence based companies have been profiled.

The shifting preference for cheaper alternatives is set to affect the global market during the forecast period 2016 to 2022. The report also provides the market’s performance forecasts till 2022. Analysts have studied the strategy of business intelligence segment based organizations to help new entrants and established businesses. The business intelligence sector itself is supported by the rapidly growing population as well as the growing urbanization. During the forecast period 2016 to 2022, the mobile BI market is set to witness a health growth across end-users, business function, and services segments as well as regional markets.

Market Segmentation

The business intelligence sector has seen growth across end-users, business function, and services segments owing to high demand across industry verticals and the increasing disposable income. To study the market, analysts have further segmented end-users, business function, and services into professional services and managed services on the basis of services. The market is further segmented into the end-users sub segment which is split into business function and services. Additionally, the mobile BI market on the basis of business function is segmented into finance, HR, IT, marketing, operations, sales, and others.

The segmental analysis presented in the report provides business intelligence field based organizations insights into key growth factors such as increasing awareness levels as well as challenges such as dynamic policies and regulations the market will face from 2016 to 2022. Growing adoption of MEAP and favorable government policies are some of the key factors having an influence on business intelligence industry based companies, suggest analysts as per the mobile BI market report. But the report also identifies growing concerns regarding high cost and the lack of awareness as major threats companies in business intelligence will face till 2022. 

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Regional Overview

Business intelligence market based companies in the mobile BI market are functioning across North America, Europe, Asia Pacific, the Middle East, and Africa including the rest of the world. The presence of effective communication will be a key growth driver for regional markets. However, an underdeveloped infrastructure will turn out to be a threat. For the forecast period 2016 to 2022 each of these regional markets are studied in the report. Starting from North America, the regional market and business intelligence vertical based companies are spread across the United States, Canada, and Mexico. The lack of effective communication will turn out to be a major challenge from 2016 to 2022. Parts of the European market covered in the report are regional markets spread across the United Kingdom, France, Italy, and Germany. The market in the region will be benefitted by consumers aiming for more convenience as well as technological advancements, suggests the report. Similarly, the business intelligence sector’s segmental analysis for the Asia Pacific region covers India, Japan, China, and others. For the rest of the world, the research report for the mobile BI market covers the Middle East and Africa. Forecast based on the report’s findings are presented for the forecast period till 2022.

Competitive Landscape

The global mobile BI market research report brings a comprehensive study of end-users, business function, and services market segments, regional analysis, and business intelligence vertical based company details of key players. As the forecast period 2016 to 2022 will bring new opportunities for the market owing to the presence of untapped market opportunities and technological developments, the market is set to grow at a compound annual growth rate of 23.29% and is predicted to reach a value of US$12.44 billion by 2022. With SWOT analysis of business intelligence sector based companies and Porter’s Five Force model analysis based findings, and understanding challenges such as concerns regarding high costs and the lack of demand from certain regional markets , companies in the business intelligence sector can change the way business is done.

Industry News

Datazen, a mobile business analytics and data visualisation service, was purchased by Microsoft today. Datazen, which was founded three years ago, helps organisations to build mobile analytics using data via Microsoft Excel as well as many other cloud and corporate database sources. Enterprises must instal Windows Server, IIS, and.NET, as well as Datazen's server applications, inside their firewalls in order to run Datazen. Apps for Windows, Windows Phone, iOS, Android, as well as the web are available from the business. All of Datazen's services will be accessible for the time being, as per today's release, and the group will remain focused on the company's cloud and client products.

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