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Mobile virtual network operator Market Research Report Information by Type (Business, Discount, M2M, and others), By Operational Model (Full MVNO, Reseller MVNO, Service Operator MVNO), By End-use (Consumer, Enterprise) and By Region (Asia-Pacific, North America, Europe, and Rest of the World) - Forecast till 2030

ID: MRFR/ICT/0462-HCR | 110 Pages | Author: Aarti Dhapte| June 2024

Mobile Virtual Network Operator Market Overview

Mobile virtual network operator Market Size was valued at USD 76.7 Billion in 2022. The Mobile virtual network operator market is projected to grow from USD 85.4 Billion in 2023 to USD 151.3 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.51% during the forecast period (2024 - 2030). Competitive pricing, flexible service plans, brand recognition, technological advancements, and regulatory changes drive market for MVNOs.

Figure 1: Mobile Virtual Network Operator Market Size, 2023-2030 (USD Billion)

Mobile Virtual Network Operator Market

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Mobile Virtual Network Operator Market Trends

Competitive Pricing from Retail network operators boost market growth

Mobile virtual network operators (MVNOs) are companies that provide mobile services to customers by leasing network infrastructure from other mobile network operators (MNOs). In recent years, the market for MVNOs has been driven by the increasing demand for competitive pricing from retail network operators.

Retail network operators, such as supermarkets, department stores, and electronics retailers, have started to offer mobile services to their customers by partnering with MVNOs. These partnerships allow retail network operators to offer mobile services under their own brand name, without the need to invest in expensive network infrastructure.

One of the key advantages of MVNOs for retail network operators is the ability to offer competitive pricing. MVNOs can negotiate favorable wholesale rates from MNOs, which allows them to offer lower prices to customers than traditional MNOs. This competitive pricing has proven to be a major selling point for retail network operators, as customers are increasingly looking for ways to save money on their mobile bills.

In addition to competitive pricing, MVNOs also offer flexibility and customization. Retail network operators can work with MVNOs to create mobile plans that are tailored to their customer base, offering unique features and benefits that are not available from traditional MNOs. This customization allows retail network operators to differentiate themselves in a crowded marketplace and attract new customers.

Overall, the market for MVNOs is expected to continue to grow in the coming years, driven by the demand for competitive pricing and flexible mobile plans. As retail network operators continue to expand their mobile offerings, MVNOs are likely to play an increasingly important role in the mobile industry.

Figure 2: Penetration Rate of MVNOs by Region

Penetration Rate of MVNOs by Region

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Mobile Virtual Network Operator Market Segment Insight

Mobile Virtual Network Operator by Product Type Insights

Based on product type, the mobile virtual network operator market segmentation includes business, discount, M2M, media, migrants, retail, roaming, and telecommunications. The discount segment dominated the market with a share of 18.3% in 2022 and is also anticipated to grow at a CAGR of 10.02% through the forecast period. The increasing deployment of cellular connectivity in devices ranging from automobiles to vending machines is likely to lead to significant development in the M2M segment for the MVNO market. Its expansion is attributed to the quick adoption of digitization, increased customer engagement, and growing demand for MVNO solutions among small businesses or general users looking for reasonably priced mobile virtual network operators that offer robust and advanced networks to speed up processing and enhance operational models. It increases the size of the MVNO market ly.

This is attributed to factors including quick digitization, growing consumer interaction, a surge in the demand for MVNO solutions among small and mid-sized businesses, and falling telecom service costs as a result of increased industry competition.

Figure 3: Mobile virtual network operator Market, by Product Type, 2022 & 2030 (USD Billion)

Mobile virtual network operator Market, by Product Type, 2022 & 2030

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

On the other side, the M2M segment is projected to grow at a CAGR of 9.95% through the forecast period. Due to the increasing acceptance of cell availability in equipment ranging from automobiles to vending machines, the industry is expected to experience enormous growth in the M2M sector. The main drivers of the expansion of MVNOs in the M2M market include specialized advancements in the 3G M2M markets, an increase in mobile network coverage, and efforts by MNOs to broaden their service offerings. As would be expected to spur interest in the deployment of mobile network elements by sending in M2M apps during the anticipated term, there has been a significant increase in the number of MNOs collaborating with M2M application service providers.

February 2023: With the impending introduction of four new mobile virtual network operator brands, Plintron, the biggest provider of MVNA/E services, is increasing its footprint in Colombia. The entire solution consists of a variety of integration choices, branded SIM cards, a technology platform, adherence to Colombian laws, over 200 adaptable APIs for system integration with the brand, top-up and payment gateway interfaces, and go-to-market consultancy.

February 2023: Amdocs, a top supplier of software and services to media and communications firms, today revealed that Melon Digital, a brand-new, South African-based mobile virtual network enabler, has chosen its Digital Brands Suite as a Service to offer customer support and monetization capabilities in a SaaS-based solution powered by Amazon Web Services.  

Mobile virtual network operator by Operational Models Insights

Based on the operational model type, the mobile virtual network operator market segmentation includes full MVNO, reseller MVNO, and service operator MVNO. The full MVNO category dominates this market with a share of 45.34% in 2022 and is also estimated to propel the market at a CAGR of 9.05% through the forecast period. Additionally, customers can call abroad at much-reduced rates when a full MVNO network architecture is implemented because it requires less upfront capital and offers total call control. The development of MVNOs is the result of MNOs' strategic decisions and regulatory actions to remove entry barriers and eventually promote competition.

On the other hand, the reseller MVNO segment is also projected to boost market growth in the future with a CAGR of 8.8% from 2023 to 2030. A reseller does business under their own or a joint brand with the MNO. It is in charge of marketing, sales, and distribution expenses. Additionally, it splits the profits with the MNO. Alternatively, the infrastructure for the radio spectrum is not owned by the service provider either. It still has platforms for customer service and billing, though. Yet, MNOs are working with MVNOs and focusing on particular markets to diversify their operations and client base.

MVNOs are concentrating on providing unique services to avoid being in direct competition with MNOs. They want to take advantage of roaming service opportunities by offering particular services to visitors and young people.  

Mobile virtual network operator End-User Insights

Based on end-user type, the mobile virtual network operator market is segmented into consumer and enterprise segments. The consumer segment dominated this market with a share of 60.4% in 2022 and is expected to grow at a CAGR of more than 10% during the forecast period. Internet browsing and video streaming are two examples of data applications that are growing thanks to faster networks and the use of more complex hardware. The adoption of MVNO in this market is boosted by the expanding use of mobile devices and rising demand for high-speed mobile broadband. Also, one of the key drivers in the communications sector is technology advancement, and mobile services are developing for both the B2B and consumer industries. Due to improved deploy ability, improved sales capabilities, and a growing customer base, businesses in the telecom industry favor individual and home clients.

Along with enhancing customer benefits, managing linked life, personal information, and growing online company activities, it is anticipated that these activities will provide crucial learning experiences to important participants searching for mobile virtual network operators. The increased productivity of the corporation is facilitated by other organizations that interface with a wide range of devices.

Furthermore, this is attributed to the expanding usage of mobile devices and the growing number of mobile network subscribers. Internet browsing and video streaming are two examples of data-intensive apps that are being used more and more as mobile device penetration increases.

Mobile virtual network operator Regional Insights

By region, this market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world. Among these regions, Europe dominated the market with a share of 38.9% in 2022 and is also estimated grow at a CAGR of 7.76% through the forecast period. The favorable regulatory environment, which is anticipated to be key in the development of the MVNO, might be blamed for the increase. During the projected period, nations like the U.K., Germany, and the Netherlands are probably going to have a beneficial impact on regional growth. Furthermore, the expansion of the regional market is supported by the rising use of integrated services like voice-over-Internet Protocol.

However, the Asia-Pacific region is also anticipated to grow at the fastest CAGR of 10.9% through the forecast period. Developing economies in the region such as India, Vietnam, Burma, and China are working to improve and expand their telecommunications infrastructure. Additionally, it is widely acknowledged that the Asia Pacific region dominates the operator market due to its involvement in telephony, cell phones, and other products and services that use virtual networks. By developing networks and providing less of a market for resale in India, Jio Network, an Indian company, has changed technology.  

Figure 4: Mobile virtual network operator Market, by Region Type, 2022 & 2030 (USD Billion)

Mobile virtual network operator Market, by Region Type, 2022 & 2030

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The market size for mobile virtual network services in Asia-Pacific nations like China and Japan is growing due to improved communication, competitive pricing, and a move from office procedures to work-from-home procedures.

Mobile Virtual Network Operator Key Market Players & Competitive Insights

Virgin Mobile, Tracfone Wireless, Inc., RedPocket Mobile, AirVoice Wireless, FreedomPop, Freenet AG, KDDI Mobile, Polkomtel Plus, Tesco Mobile Ltd., Kajeet, Inc., and others are significant market participants in the mobile virtual network operators industry. Due to the increasing demand for distinct products for numerous applications, this market can be positioned with a sustainable competitive advantage through innovation.

To satisfy customer demand, these market leaders are introducing cutting-edge items. To increase their consumer base and boost their market position, international companies are expanding into new markets in developing nations.  

Key Companies in the Mobile virtual network operator market includes

  • Virgin Mobile

  • Tracfone Wireless Inc.

  • RedPocket Mobile

  • AirVoice Wireless

  • FreedomPop

  • Freenet AG

  • KDDI Mobile

  • Polkomtel Plus

  • Tesco Mobile Ltd

  • Kajeet Inc Schneider Electric SE

  • Axian

  • Amdocs

  • Ericsson

  • AireSpring

  • Piltron

Mobile virtual network operator Industry Developments

A case in point is the example in July 2023 of Spitfire Network Services Limited (a UK fixed line voice, internet and WAN services provider to businesses) that announced a full MVNO agreement with BT Wholesale (a UK telecom service provider).

For instance, in July 2023, Mobile X Global, Inc. (U.S.-based MVNO) pledged its allegiance to AI and the cloud. The company introduced commercial wireless services on US territory, which were based on artificial intelligence technologies and a cloud-native platform.For instance, Lyca Mobile in July 2023 announced its partnership with BT Wholesale in order for customers to have access to EE’s network. It was noted that this move is part of Lyca Mobile’s strategy for targeting a wider value-seeking market of cost-conscious international callers by bridging the gap between Indian Diaspora abroad and their home country through affordable mobile connections under three pillars of service value and reliability. The new partnership allows users of Lyca Mobile in the UK to connect their devices with 4G and 5G radio access networks from EE.In May 2023 Mobi signed an exclusive multiyear MVNO deal with T-Mobile, as was reported by the company. Integration between Mobi’s mellow Hawaiian stores & amiable customer service team, plus the industry-leading consistency coverage & download speeds established by T-Mobiles unparalleled investments & leadership in the world’s most advanced 5G network technology, would allow Mobi to enhance user experience even further.Even Celcom Bhd., which happens to be a Malaysia-based MVNO operator, made the announcement about rolling out 5G in February 2023. Starting from February 15th, any user who owns a 5 G-enabled Android phone that subscribes for a 5G pass will have an opportunity to go through free trials as per what was stated on Celcom Bhd.’s website. Users should subscribe to any high-speed data plan ranging from ten gigabytes (10GB) to two hundred gigabytes (200GB) in order to get access to the free 5G trial services. Moreover, there will be 5G roaming facilities across more than ten countries. Such programs are anticipated to entice customers towards 5G, thereby fostering the growth of the MVNO market from 2023 and beyond.In September 2022, Xiaomi (a Chinese smartphone manufacturer) announced its entrance into the MVNO industry by introducing two prepaid wireless plans that would compete against China’s national carriers.

Mobile virtual network operator Market Segmentation

Mobile virtual network operator Product Outlook

  • Business

  • Discount

  • M2M

  • Media

  • Migrant

  • Retail

  • Telecom

  • Roaming

Mobile virtual network operator Operational Model Outlook

  • Full MVNO

  • Reseller MVNO

  • Service Operator MVNO

Mobile virtual network operator End-User Outlook

  • Consumer

  • Enterprise

Mobile virtual network operator Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Attribute/Metric Details
Market Size 2022 USD 76.7 Billion
Market Size 2023 USD 85.4 Billion
Market Size 2030 USD 151.3 Billion
Compound Annual Growth Rate (CAGR) 8.51% (2024-2030)
Base Year 2022
Forecast Period 2024-2030
Historical Data 2020 & 2022
Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Operation Model, End User, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Virgin Mobile, Tracfone Wireless Inc., RedPocket Mobile, AirVoice Wireless, FreedomPop, Freenet AG, KDDI Mobile
Key Market Opportunities Big Data promotes better product designs by utilizing technologies at lower costs and with less hardware.
Key Market Dynamics Competitive pricing Flexible service plans Brand recognition Technological advancements, Regulatory changes  

Frequently Asked Questions (FAQ) :

The market for Mobile virtual network operator was USD 76.7 Billion in 2022.

The analytics market is expected to be USD 151.3 Billion in 2030.

The growth rate for the Mobile virtual network operator market is 8.51% through the forecast period.

At present, the European region holds the largest market.

The major players are dominating the market are Virgin Mobile, Tracfone Wireless Inc., RedPocket Mobile, AirVoice Wireless, FreedomPop, Freenet AG, KDDI Mobile and others.

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