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Mens Personal Care Products Market Share

ID: MRFR//9072-HCR | 90 Pages | Author: Snehal Singh| May 2024

Innovation in goods and functions is at the heart of this method. Companies put money into making cleaning products, shampoos, lotions, and specialized treatments for men because they have different personal care needs. Brands market themselves as complete skin care solutions for men who want to find practices that work for their skin types, problems, and lives by providing a wide range of high-quality goods.

Companies usually set their prices in a way that lets people with different means buy their goods. This is called "tiered pricing." Personal care things that cost a lot are made that way to show that they are unique and of higher quality. A few examples are working together with designers, making natural or organic goods, and using complicated formulas. On the other hand, cheaper options please customers on a tight budget while keeping important care elements and ease of access.

Two important things in the market for men's personal care items are trust and the picture of the brand. More and more men are looking for companies they can trust to take care of their cleaning needs. Companies invest money in marketing campaigns, clear ingredient lists, and a promise to solve specific problems related to male skincare in order to build and keep a good brand image. By showing that they are reliable options for handling men, brands that stress things like medical advice, cruelty-free goods, or a commitment to men's health can gain their customers' trust.

Inclusion is one of the most important problems in the men's personal care product market right now. To better meet the different wants and needs of male customers when it comes to skin care, companies are making more goods available. Brands may be able to reach more people by making personal care items that are suitable for different skin kinds, races, and cleaning tastes. This method is appealing to men who are looking for goods that exactly meet their needs, which makes them more loyal to the brand.

Companies that make men's personal care products often work with barbershops, celebs, and skin care experts to boost their reputation and appeal. People are more likely to recognize and trust a brand if well-known people in the beauty business suggest it. Personal care products reach more people and get better brand recognition when they work with lifestyle companies, monthly box services, and stores.

E-commerce and internet marketing play a big part in how companies in the men's personal care product business place their market shares. Online platforms let businesses reach customers all over the world and make things easier for them by letting them sell directly to customers, make personalized suggestions, and offer payment plans. Digital marketing strategies like working with influencers, running social media campaigns, and creating interesting material about beauty tips and trends are all ways to get more people to know about your business and talk to you directly.

In the market for men's personal care products, customization and personalization are very important. Companies let customers customize their skin care routines with items that work best for them by giving them custom beauty tools. This strategy is aimed at men who want specific and tailored answers to their skin care problems. This will make customers happier and more loyal to the brand.

Covered Aspects:

Report Attribute/Metric	Details

Mens Personal Care Products Market Highlights:

Mens Personal Care Products Market Trends

Mens Personal Care Products Market Analysis

Mens Personal Care Products Market Share

Mens Personal Care Products Companies

Men's Personal Care Products Market Scenario

The men's personal care products market size is projected to reach approximately 46.2 Billion by 2028, at a CAGR of 5.6% from 2021 to 2028. Men's personal care products offer a wide range of products that provide nutrition to skin and hair and improve personality and grooming. The growing young population and the increasing trend of personal grooming are expected to drive the men's personal care products industry. Increasing professional salon services for men, growing millennial population adopting new trends, and growth in corporate lifestyle are other key factors supporting the development of the men's personal care products industry. Furthermore, increased sales through organized retail channels are further supporting the growth of the global men's persona care cosmetics market. The increasing trend of organic men's grooming products is expected to create lucrative opportunities for vendors operating in the men's personal care products industry. Product launches by the key players are driving the growth of themarket. For instance, in May 2020,Procter & Gamble introduced King C. Gillette products designed for men.

The outbreak of COVID-19 has resulted in the lockdown across regions, border restrictions, and breakdown of transportation networks. The COVID-19 outbreak has flipped the growth switch in every sector of the economy. The coronavirus pandemic has forced countries all over the world to impose the lockdown. The outbreak of COVID-19 has resulted in a surge in demand for men’s personal care products worldwide.

Market Synopsis

The men's personal care products market has witnessed substantial growth in recent years. The pandemic has created lucrative opportunities for men's personal care products manufacturers across the globe. The increasing availability of grooming products at organized retail stores is an important factor fueling the men's personal care products industry. The high availability of men's personal care products has propelled the market growth.Furthermore, the rise in sales of men's personal care products through supermarkets & hypermarkets is further expected to boost the global men's personal care products industry during the forecast period.

Market USP

Increasing trend of men's personal grooming

Market Drivers

Increasing professional salon services for men:The increasing concerns about appearance and grooming among the male population is anticipated to drive the men's personal care products market.

Growing corporate lifestyle

Effective marketing strategies

Advent of e-commerce platforms

Market Restraints

Harmful effects of chemicals

Increased packaging costs and ingredients pricing

Segmentation

By Product Type

Skin Care:Thesegment accounted for the largest market share of the global men's personal care products market and is projected to remain dominant during the forecast period. Increased usage of products such as face cream and body lotion contributes to driving the segment growth.The rise in promotional activities of men's skincare products by famous personalities is expected to support the segment's growth during the forecast period.

Hair Care

Personal Grooming

By Category

Conventional:Thissegment accounted for the larger market share of the global men's personal care products market and is projected to remain dominant during the forecast period. . The rising demand for conventional men's personal care products, easy availability, and affordabilityare expected to boost the segment growth.

Organic

By Distribution Channel

Store-Based: Most of the personal care productsfor men aresold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, convenience stores, andspecialty stores. The supermarkets & hypermarkets segment dominated the market in 2020 and is anticipated to dominateduring the forecast period.

Non-Store-Based

By Region

North America: North America is expected to register the largest value in the global men's personal care Products Market. Growing awareness regarding personal care regime coupled with emerging trends in fashion and social media is supporting the growth of North Americanmen's personal care products industry

Europe: Europe accounted for thesecond-largest market share of the global men's personal care products industry in 2020. The key country-level markets include UK, Germany, France, and Spain. Focus on anti-aging products among the elderly population in Europe further supports the growth of the Europeanmen's personal care products industry.

Asia-Pacific

Rest of the World

Key Players

Procter & Gamble (US)

Reckitt Benckiser (UK)

Unilever (UK)

L'Oréal S.A. (France)

Estee Lauder Companies, Inc. (US)

Kao Corporation (Japan)

Beiersdorf AG (Germany)

Johnson & Johnson (US)

Coty Inc. (US)

Edgewell Personal Care Company (US)

Mens Personal Care Products Companies

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