Global Men’s Grooming Products Market Overview
Men’s Grooming Products Market Size was estimated at 73.64 (USD Billion) in 2022. The Men’s Grooming Products Market Industry is expected to grow from 77.78(USD Billion) in 2023 to 127.2 (USD Billion) by 2032. The Men’s Grooming Products Market CAGR (growth rate) is expected to be around 5.62% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Men’s Grooming Products Market Trends Highlighted
The men's grooming products market is experiencing notable shifts, fueled by changing consumer preferences and the rising popularity of self-care among men. Key market drivers include an increasing concern over one’s appearance, the rise of the impact of social networks, and the introduction of new cosmetics for various needs. It can be inferred from this summary that the expansion of product lines calls for tapping into new segments like beard care and hair styling. Plus, technological advancements such as the use of artificial intelligence to create skincare solutions and provide grooming recommendations allow for the growth of the market. Latest mergers, acquisitions, and joint ventures suggest that there is an increase in the preference for natural and organic products, and moreover clinical products. Beauty and grooming products that are eco-friendly are on the rise as consumers are more sensitive to environmental issues. Furthermore, the rise of e-commerce has also increased the market’s reach and convenience for customers.
Men’s Grooming Products Market Drivers
Rising Disposable Income and Demand for Premium Products
As disposable income levels rise, consumers are increasingly spending on personal care and grooming products. This trend is particularly evident in emerging markets, where a growing middle class is driving demand for premium grooming products. In addition, the increasing availability of these products through online channels is making them more accessible to consumers in all regions. The Mens Grooming Products Market Industry is expected to witness significant growth over the forecast period, driven by factors such as rising disposable income and demand for premium products.
Increasing Awareness of Male Grooming
There is a growing awareness among men of the importance of personal grooming. This is due in part to the influence of social media and celebrities, who are increasingly promoting male grooming products and services. As a result, men are becoming more comfortable with spending money on grooming products and services. The Mens Grooming Products Market Industry is expected to benefit from this trend, as more men are likely to purchase grooming products.
Expansion of Grooming Products and Services
Men’s grooming products and services are becoming increasingly diverse. It refers to such new products as beard oils, hair products for styling, as well as skincare products designed for men. Besides, the number of grooming salons and barbershops that cater to the needs of men is increasing. Therefore, the Mens Grooming Products Market Industry is likely to benefit from the tendency of more men buying such products and services.
Men’s Grooming Products Market Segment Insights
Men’s Grooming Products Market Product Category Insights
The Mens Grooming Products Market is segmented into the following product categories such as Skin Care, Hair Care, Shaving Products, Bath and Body Products, and Fragrances. Skin Care is expected to hold the largest market share in 2023, which will account for around 38%. The demand for anti-aging, moisturizing, and acne-fighting products is expected to grow. Hair Care is another important segment, which will hold a market share of approximately 26% in 2023. It is driven by the rising popularity of hair styling products such as gels, waxes, and pomades.
Shaving Products, Bath and Body Products, and Fragrances are other significant segments, which will hold a market share of around 15%, 12%, and 9%, respectively in 2023. The Mens Grooming Products Market is expected to grow in future due to the rising awareness about personal grooming and an increase in the disposable income of consumers across the world.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Men’s Grooming Products Market Distribution Channel Insights
The distribution channel segment forms an integral part of the Mens Grooming Products Market. Supermarkets Hypermarkets seized a noteworthy share in the market in 2023, as they offer a wide range of products and are convenient and easily accessible. Pharmacies have also gained a huge share owing to the rise of over-the-counter grooming products. Department Stores provide superior quality grooming product and thus have a huge share. The online store distribution channel has also magnified because it offers a wide range of product options at comparatively cheaper prices and also offers at-home delivery.
The specialty store segment that includes salons spas and barbershops holds a substantial share in the market as the professionals offer products depending on the personal requirements of the consumer. The Mens Grooming Products Market has an expected market valuation of 127.2 billion USD by the end of the year 2032.
Men’s Grooming Products Market Consumer Demographics Insights
The Mens Grooming Products Market segmentation by Consumer Demographics offers valuable insights into the diverse characteristics of consumers in this market. Age The younger generation, particularly millennials and Gen Z, is driving market growth with their increasing disposable income and awareness of personal grooming. Income Level Higher-income individuals are more likely to spend on premium grooming products and services, contributing significantly to market revenue. Lifestyle Urban consumers with active lifestyles have a growing demand for grooming products that cater to their specific needs, such as beard care and hair styling products.
Skin Type The market is segmented based on skin type, with products specifically formulated for sensitive, oily, or dry skin types. This segmentation ensures that consumers can find products that address their unique skincare concerns.
Men’s Grooming Products Market Product Innovation Insights
Product innovation is a key driver of growth in the Mens Grooming Products Market. Manufacturers are constantly introducing new and innovative products to meet the evolving needs of consumers. Some of the key product innovation trends include Natural and Organic Products Consumers are increasingly seeking out natural and organic grooming products that are free from harsh chemicals and synthetic ingredients. The Mens Grooming Products Market for natural and organic products is expected to reach $15.2 billion by 2024, growing at a CAGR of 7.2%.
Multi-Functional Products Multi-functional products that can be used for multiple purposes are becoming increasingly popular. This is due to the convenience and time-saving benefits they offer. The Mens Grooming Products Market for multi-functional products is expected to reach $12.1 billion by 2024, growing at a CAGR of 6.5%. Personalized Products Personalized products that are tailored to the specific needs of individual consumers are gaining traction. This is due to the growing trend of personalization across all industries. The Mens Grooming Products Market for personalized products is expected to reach $10.5 billion by 2024, growing at a CAGR of 5.9%.
Subscription Boxes Subscription boxes are a convenient way for consumers to receive a curated selection of grooming products on a regular basis. The Mens Grooming Products Market for subscription boxes is expected to reach $8.7 billion by 2024, growing at a CAGR of 5.2%.
Men’s Grooming Products Market Price Range Insights
The Mens Grooming Products Market segmentation by price range reveals distinct consumer preferences and market dynamics. The mass market segment, catering to the majority of consumers, is expected to hold a significant share of the market in 2023, driven by affordable pricing and wide distribution. The premium segment, targeting consumers seeking higher quality and specialized products, is projected to grow steadily, capturing a notable market share. The luxury segment, catering to discerning consumers with a desire for exclusive and high-end products, is anticipated to witness significant growth, albeit with a smaller market share.
These segments collectively contribute to the overall growth of the Mens Grooming Products Market, shaping industry trends and innovation.
Men’s Grooming Products Market Regional Insights
The regional segmentation of the Mens Grooming Products Market offers insights into the market's geographical distribution and performance. North America holds a significant market share due to the presence of well-established players and high consumer awareness. Europe follows closely, driven by increasing demand for premium and natural grooming products. APAC is expected to witness substantial growth, fueled by the rising disposable income and growing awareness of personal care among the male population. South America and MEA are also expected to contribute to the overall market growth, albeit at a slower pace.
The Mens Grooming Products Market is projected to reach a valuation of 80.4 billion USD by 2025, exhibiting a steady growth trajectory over the forecast period.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Men’s Grooming Products Market Key Players and Competitive Insights
In Mens Grooming Products Market, major players in the industry are focusing on developing and innovating new products. Market players in Mens Grooming Products Market are investing on their R department to produce effective, healthier, and appealing products and grooming products for the men of all ages. Thus, such competitive market development is boosting the Mens Grooming Products Market, opening various opportunities to the companies to stake their piece of the market and become leading in the industry.
Unilever is a prominent player in the Mens Grooming Products Market with a variety of products in skincare, hair care, and shaving products as well as fragrances and deodorants. The company products are targeted at both emerging and developed markets, having sold in over 190 countries. Unilever is known to be a household name as it focuses on innovation to fulfil the latest consumers need. The creativity and innovation have made it become the top unisex company in the Grooming Products Market.
Procter Gamble is another strong player in this market where its male grooming products are produced under the brands of Gillette, Old Spice, and Head Shoulder. Owing to its innovative modernization and development in response to the consumers’ needs, it is one of the leading companies in the Mens Grooming Products Market. Procter Gamble products are of high quality and effective. The products are sold in over 180 countries worldwide with the help of the vast distribution network.
Key Companies in the Men’s Grooming Products Market Include
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Edgewell Personal Care
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L'Oréal
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LVMH
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Kao
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Procter Gamble
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Shiseido
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Unilever
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Beiersdorf
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Coty
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Revlon
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Estée Lauder Companies
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Henkel
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Johnson Johnson
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Hawpar Corporation
Men’s Grooming Products Market Industry Developments
The men's grooming products market is projected to reach USD 127.2 billion by 2032, exhibiting a CAGR of 5.62% during the forecast period from 2024 to 2032. In 2023, the market was valued at USD 77.78 billion. Rising disposable income, increasing awareness about personal appearance, and growing popularity of premium grooming products are key factors driving the market's growth.
Recent developments include the launch of new products by leading brands, such as Unilever's Dove Men+Care Clean Comfort Body and Face Wash and Procter Gamble's GilletteLabs Heated Razor. Additionally, there is a growing trend towards natural and organic grooming products, as consumers become more conscious of the ingredients used in their personal care products.
Men’s Grooming Products Market Segmentation Insights
Men’s Grooming Products Market Product Category Outlook
Skin Care
Hair Care
Shaving Products
Bath and Body Products
Fragrances
Men’s Grooming Products Market Distribution Channel Outlook
Supermarkets and Hypermarkets
Pharmacies
Department Stores
Online Stores
Specialty Stores
Men’s Grooming Products Market Consumer Demographics Outlook
Age
Income Level
Lifestyle
Skin Type
Men’s Grooming Products Market Product Innovation Outlook
Natural and Organic Products
Multi-Functional Products
Personalized Products
Subscription Boxes
Men’s Grooming Products Market Price Range Outlook
Mass Market
Premium
Luxury
Men’s Grooming Products Market Regional Outlook
North America
Europe
South America
Asia Pacific
Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
73.64(USD Billion) |
| Market Size 2023 |
77.78(USD Billion) |
| Market Size 2032 |
127.2(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
5.62% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Edgewell Personal Care, L'Oréal, LVMH, Kao, Procter Gamble, Shiseido, Unilever, Beiersdorf, Coty, Revlon, Estée Lauder Companies, Henkel, Johnson Johnson, Hawpar Corporation |
| Segments Covered |
Product Category, Distribution Channel, Consumer Demographics, Product Innovation, Price Range, Regional |
| Key Market Opportunities |
Increased skincare awareness growing ecommerce natural and organic ingredients beard and mustache care diverse product offerings |
| Key Market Dynamics |
Rising male awareness Ecommerce boom Technological advancements Growing disposable income Increasing beauty and personal care consciousness |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Mens Grooming Products Market is expected to reach a valuation of 77.78 billion USD in 2023 and is projected to grow to 127.2 billion USD by 2032, exhibiting a CAGR of 5.62%.
North America currently dominates the Mens Grooming Products Market, capturing a significant share due to the presence of well-established players and a high level of consumer awareness about grooming products.
The rising disposable income and increasing awareness about personal grooming among men are significant factors driving the growth of the Mens Grooming Products Market. Additionally, the growing popularity of online shopping and the expansion of product offerings by manufacturers are further contributing to market expansion.
The skincare segment is anticipated to exhibit the highest growth rate in the Mens Grooming Products Market as men become increasingly concerned about maintaining healthy and youthful skin.
Key players in the Mens Grooming Products Market include Procter Gamble, Unilever, L'Oréal, Beiersdorf, and Edgewell Personal Care.
The growing popularity of natural and organic products, the rise of personalized grooming experiences, and the increasing adoption of e-commerce are notable trends shaping the Mens Grooming Products Market.
Technological advancements such as AI-powered skincare analysis and personalized product recommendations are transforming the Mens Grooming Products Market by enhancing consumer experiences and driving innovation.
Economic downturns, intense competition, and changing consumer preferences pose challenges to the growth of the Mens Grooming Products Market.
The Mens Grooming Products Market is projected to maintain a steady growth trajectory, reaching a valuation of 127.2 billion USD by 2032, driven by increasing consumer demand and the expansion of the e-commerce sector.
Businesses can leverage opportunities in the Mens Grooming Products Market by investing in research and development, expanding their product offerings, strengthening their distribution channels, and adopting innovative marketing strategies.
