Men’s Personal Care Products Market Research Report By Product Type (Skincare, Haircare, Oral Care, Fragrances, Grooming Tools), By Formulation Type (Organic, Natural, Synthetic, Dermatologically Tested), By Distribution Channel (E-commerce, Supermarkets, Department Stores, Pharmacies), By End Use (Personal Use, Professional Use) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

Global Men’s Personal Care Products Market Overview

As per MRFR analysis, the Men's Personal Care Products Market Size was estimated at 20.03 (USD Billion) in 2023.The Men's Personal Care Products Market is expected to grow from 20.71 (USD Billion) in 2024 to 30 (USD Billion) by 2035. The Men's Personal Care Products Market CAGR (growth rate) is expected to be around 3.43% during the forecast period (2025 - 2035).

Key Men's Personal Care Products Market Trends Highlighted

The Men’s Personal Care Products Market is witnessing significant trends driven by changing consumer perceptions and lifestyles. Men's grooming is increasingly viewed as an essential aspect of personal wellness, leading to a rise in demand for various products such as skincare, haircare, and shaving essentials. This shift is fueled by the growing awareness of personal hygiene and grooming’s impact on self-esteem and confidence. Additionally, the influence of social media and celebrity endorsements is reshaping men's beauty and grooming choices, making products more accessible and desirable. Opportunities are emerging in the market as brands are responding to men's desire for more personalized and premium products.

People are becoming more interested in natural and organic formulations. This is part of a larger trend of consumers choosing products that are good for the environment and their health. The growth of online shopping is making things easier to get to, letting brands reach more people and talk to customers directly. This digital growth gives brands the chance to come up with new products and ways to market them. 

Recently, being inclusive has become very important, and brands have added more products to their lines to fit different skin types and tones. A lot of people are also using multifunctional products because they need to be efficient with their grooming routines, and because they are so busy.

Moreover, with the global push for sustainability, brands prioritizing eco-friendly packaging and ethically sourced ingredients are resonating well with consumers. Overall, the Men’s Personal Care Products Market is evolving, reflecting broader societal trends and consumer expectations.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Men's Personal Care Products Market Drivers

Rising Awareness of Personal Grooming among Men

The increasing societal acceptance of men's grooming practices is a significant driver for the Men’s Personal Care Products Market. Recent surveys indicate that 70% of men globally consider personal grooming essential for their self-confidence. The Men's Grooming Products market segment is projected to witness substantial growth, attributed to rising awareness and advertising campaigns by leading companies such as Procter & Gamble and Unilever.

These organizations have heavily invested in marketing initiatives emphasizing the importance of grooming products for men. The increasing number of male beauty influencers on social media platforms has also played a crucial role, further bolstering the demand for personal care items designed specifically for men. Public health campaigns by government organizations underline the importance of hygiene and appearance, further enhancing this trend in the Global market.

Growth of E-commerce and Online Retail Channels

The rapid expansion of e-commerce platforms is a pivotal factor influencing the growth of the Men’s Personal Care Products Market. As per industry reports, the online retail sector saw a 25% year-on-year increase in sales during the previous two years, driven significantly by the COVID-19 pandemic. Major online retailers like Amazon and specialized grooming websites have expanded their offerings, making personal care products more accessible to a global audience.

This shift toward online shopping has been supported by various national governments promoting digital trade initiatives and easing regulations on e-commerce. The convenience of online shopping coupled with targeted digital marketing by brand leaders is expected to attract more customers, leading to increased sales in the Global market.

Innovation in Product Offerings and Formulations

Continuous innovation in product formulations is driving the Men’s Personal Care Products Market. Companies are increasingly focusing on Research and Development to create products that cater to the specific needs of diverse skin types, including sensitive skin. A report from an industry association indicates that personalized grooming products have seen a surge in demand, with 35% of men indicating a preference for tailored grooming items.

Industry leaders such as L'Oreal and Estée Lauder are actively pursuing this trend through substantial investments in product development. The introduction of eco-friendly and natural ingredient-based products is gaining traction, aligning with the global shift toward sustainable living. This evolving landscape encourages consumers to explore newer offerings, impacting market growth positively.

Influence of Social Media and Celebrity Endorsements

The impact of social media influencers and celebrity endorsements is significantly contributing to the growth of the Men’s Personal Care Products Market. A notable 63% of men aged 18-34 report that influencer recommendations significantly impact their buying decisions. The rise of platforms like Instagram and TikTok has allowed brands to engage with a younger demographic effectively. Well-known personalities endorsing male grooming products have gained traction, leading to increased market visibility for the Men’s Personal Care Products Market.

Companies are investing in targeted advertising campaigns featuring popular figures to reach potential consumers. The powerful combination of social proof and visual storytelling on social media is driving consumer interest and purchasing activity in this market.

Men's Personal Care Products Market Segment Insights

Men's Personal Care Products Market Product Type Insights

The Men’s Personal Care Products Market exhibits significant growth driven by various product types, which play a crucial role in meeting the diverse grooming needs of men. In 2024, the market showcases a total value of 20.71 USD billion, with notable contributions from multiple categories including Skincare, Haircare, Oral Care, Fragrances, and Grooming Tools. Among these, the Skincare segment holds a particularly dominant position, valued at 6.21 USD Billion in 2024 and anticipated to rise to 8.94 USD Billion by 2035, reflecting a growing consumer preference for skincare routines, which are increasingly seen as essential for overall health and grooming.

The Haircare segment also holds substantial value, standing at 4.76 USD Billion in 2024, with its valuation set to increase to 6.58 USD Billion by 2035, driven by rising awareness about personal appearance and the availability of specialized products targeting different hair types and concerns. Similarly, the Oral Care segment, valued at 2.36 USD Billion in 2024 and projected to grow to 3.35 USD Billion by 2035, underlines the importance of dental hygiene among men, influenced by lifestyle changes and a growing priority placed on personal health.

The Fragrances segment, with a value of 5.45 USD Billion in 2024, is expected to reach 7.78 USD Billion by 2035; it emphasizes the importance of personal scent in the grooming routine, reflecting the sociocultural factors that prioritize fragrance as a means of self-expression and attraction. Lastly, Grooming Tools, valued at 1.93 USD Billion in 2024 and expected to increase to 2.35 USD Billion by 2035, cater to a growing DIY grooming trend that equips men with the tools to maintain their appearance in a manner consistent with modern lifestyle demands.

Collectively, these segments shape the broader landscape of the Men’s Personal Care Products Market, demonstrating a notable trend where men are increasingly investing in personal care, illustrating a shift towards enhanced grooming practices and self-care habits globally. Furthermore, the significance of each category indicates not only consumer preferences but also how trends towards male grooming and self-presentation have evolved, ultimately positioning the Men’s Personal Care Products Market for substantial growth in the coming years.

With changing social norms and increasing exposure to grooming products, every segment within this market is crucial for brands to tailor their offerings to meet the emerging needs and desires of male consumers.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Men's Personal Care Products Market Formulation Type Insights

The Men’s Personal Care Products Market reflects notable growth within its Formulation Type segment, which significantly contributes to the overall expansion of the industry. As of 2024, the market is projected to be valued at 20.71 USD billion, highlighting the rising consumer demand for products that cater specifically to men's grooming needs. Within this segment, a variety of formulations are gaining traction, including Organic, Natural, Synthetic, and Dermatologically Tested options. Organic and Natural products have witnessed a surge in popularity, driven by consumers' increasing preference for environmentally friendly and health-conscious choices.

These formulations often appeal to consumers seeking products free of harsh chemicals. Synthetic formulations still maintain a strong presence in the market, frequently noted for their effectiveness and versatility. Dermatologically tested items are particularly significant as they promise safety and suitability for various skin types, addressing common concerns about irritation and sensitivity. The varied preferences within the Formulation Type category reflect changing consumer priorities, providing opportunities for brands to innovate and tailor their offerings to meet the specific needs of men's personal care.

Men's Personal Care Products Market Distribution Channel Insights

The Men’s Personal Care Products Market revenue reflects a diverse array of distribution channels that play a crucial role in market accessibility and consumer convenience. By 2024, the market is expected to reach a valuation of approximately 20.71 billion USD, and this growth trajectory is supported by various distribution mediums. The E-commerce segment stands out as a major driver in this landscape, catering to the rising trend of online shopping among consumers who prefer the convenience of purchasing personal care products from home.

Supermarkets and Department Stores also hold significant importance, as they provide consumers with a wide selection in a single location, enhancing both the shopping experience and product exposure. Pharmacies serve as familiar touchpoints, offering specialized products often recommended by health professionals, thereby reinforcing trust among consumers. Overall, the dynamics of these distribution channels are instrumental in shaping the Men’s Personal Care Products Market statistics, driving market growth, and responding to evolving consumer behaviors.

The interplay between physical and digital retail platforms highlights the adaptability of the industry in meeting the diverse needs of global consumers while emphasizing the importance of strategic distribution choices.

Men's Personal Care Products Market End Use Insights

The Men’s Personal Care Products Market is projected to reach a significant valuation of 20.71 USD billion by 2024, reflecting the growing interest in personal grooming and wellness among men globally. Within this market, the End Use segment is pivotal, encompassing Personal Use and Professional Use. Personal Use accounts for a substantial portion of the market, driven by an increasing focus on grooming routines and lifestyle choices. Consumers are increasingly investing in personal care products tailored to their specific needs, enhancing the demand for grooming essentials.

On the other hand, Professional Use also plays a critical role, serving salons and barbershops that require high-quality products catering to their clientele. The growth of men's grooming services is further bolstered by rising awareness and acceptance of male grooming habits. As men adopt more sophisticated grooming routines and the market diversifies with innovative products, both Personal Use and Professional Use are expected to contribute significantly to the overall market growth, reflecting broader trends of wellness and self-care in society.

The Men’s Personal Care Products Market statistics underline the importance of these segments as they adapt to changing consumer preferences and lifestyle trends.

Men's Personal Care Products Market Regional Insights

The Men’s Personal Care Products Market is experiencing notable growth across its regional segment, with North America leading in market valuation, expecting to reach 8.0 USD Billion in 2024 and grow to 11.5 USD Billion by 2035. This segment's majority holding emphasizes a strong consumer preference for grooming and personal care products, which is driven by higher disposable incomes and a growing trend towards self-grooming. Europe follows as another significant market, set to value at 6.5 USD Billion in 2024 and expand to 9.0 USD billion in 2035, as European consumers increasingly seek quality and organic men's grooming products.

South America’s market is smaller but promising, with a valuation of 2.0 USD Billion in 2024, increasing to 3.0 USD billion by 2035, reflecting rising urbanization and lifestyle changes. The Asia Pacific region, valued at 3.5 USD Billion in 2024 and expected to grow to 5.5 USD Billion, highlights the diversity of men's personal care and the influence of Western beauty standards. Meanwhile, the Middle East and Africa, although valued at a smaller figure of 1.71 USD billion in 2024, showcase unique opportunities driven by evolving standards of male grooming and beauty in emerging markets, which indicates a potential for rapid growth in the coming years.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Men's Personal Care Products Market Key Players and Competitive Insights

The Men’s Personal Care Products Market is experiencing robust growth and evolution as consumer preferences shift towards personal grooming and maintenance. As the market expands, competition among leading manufacturers intensifies, driving innovation in product offerings. Companies are increasingly focused on tailoring their products to meet the specific needs and aspirations of male consumers, leading to the introduction of diverse product categories, including skincare, haircare, and grooming essentials. The competitive landscape is characterized by a proliferation of brands that aim to capture market share through strategic marketing, cutting-edge technology, and enhanced product formulations, reflecting the growing recognition of men’s personal care as a distinct and vital segment within the broader personal care industry.

Beiersdorf stands out in the Men’s Personal Care Products Market with its strong emphasis on quality and innovation. The company is recognized for its commitment to developing effective and high-quality personal care products tailored specifically for male consumers. Beiersdorf leverages its deep understanding of consumer needs and preferences to create products that resonate well within the market. This strategic focus has enabled the company to enhance its market presence significantly. With a rich history in skincare and a reputation for trust, Beiersdorf utilizes cutting-edge research to formulate products that deliver results, further solidifying its position in the competitive landscape. The company’s dedicated approach to sustainability also plays a crucial role in attracting environmentally conscious consumers, providing an additional competitive edge.

Unilever commands a prominent position in the Men’s Personal Care Products Market, bolstered by its extensive portfolio of well-known brands. The company offers a diverse range of products that cater to various aspects of men’s grooming, including skincare, deodorants, and haircare. Unilever's market presence is reinforced by its commitment to innovation and adapting to changing consumer trends. The company has strategically introduced products that embody a balance of performance and sustainability within their formulations. Furthermore, Unilever has engaged in strategic mergers and acquisitions to enhance its product offerings and reach, expanding its influence in the market. By focusing on delivering high-quality, functional, and eco-friendly products, Unilever continues to strengthen its brand loyalty and maintain a competitive edge in the global arena. The synergy of its extensive distribution networks and effective marketing strategies allows Unilever to remain a key player in the men’s personal care sector.

Key Companies in the Men's Personal Care Products Market Include:

• Beiersdorf


• Unilever


• Edgewell Personal Care


• Shiseido


• Gillette


• KimberlyClark


• Reckitt Benckiser


• Henkel


• Coty


• Estée Lauder


• ColgatePalmolive


• Johnson & Johnson


• L'Oreal


• Procter & Gamble


• Avon Products

Men's Personal Care Products Market Developments

The Men’s Personal Care Products Market continues to expand, driven by shifting consumer preferences toward grooming and skincare products. Companies like Unilever and Procter and Gamble are investing in product innovation, modernizing formulas, and focusing on sustainability to appeal to environmentally conscious consumers. In terms of mergers and acquisitions, Beiersdorf made headlines in August 2023 when it acquired a smaller niche skincare brand, bolstering their product line in the men's grooming segment. 

Additionally, Edgewell Personal Care announced a significant partnership with a tech startup in June 2023 to enhance their online retail experience, indicating a trend toward digital transformation within the market. Growth in the market valuation for companies such as Reckitt Benckiser and Estée Lauder has had a positive impact, resulting in increased competition and visibility on a global scale. 

In recent years, notable events, such as Johnson and Johnson's launch of a new men's deodorant line in January 2022 and Colgate-Palmolive's focus on sustainable packaging initiatives in March 2021, have also shaped market dynamics, emphasizing the growing importance of personal care within men's lifestyle choices.

Men's Personal Care Products Market Segmentation Insights

Men's Personal Care Products Market Product Type Outlook

• Skincare


• Haircare


• Oral Care


• Fragrances


• Grooming Tools

Men's Personal Care Products Market Formulation Type Outlook

• Organic


• Natural


• Synthetic


• Dermatologically Tested

Men's Personal Care Products Market Distribution Channel Outlook

• E-commerce


• Supermarkets


• Department Stores


• Pharmacies

Men's Personal Care Products Market End Use Outlook

• Personal Use


• Professional Use

Men's Personal Care Products Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa

Report Attribute/Metric	Details
Market Size 2023	20.03 (USD Billion)
Market Size 2024	20.71 (USD Billion)
Market Size 2035	30.0 (USD Billion)
Compound Annual Growth Rate (CAGR)	3.43% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Beiersdorf, Unilever, Edgewell Personal Care, Shiseido, Gillette, Kimberly-Clark, Reckitt Benckiser, Henkel, Coty, Estée Lauder, Colgate-Palmolive, Johnson & Johnson, L'Oreal, Procter & Gamble, Avon Products
Segments Covered	Product Type, Formulation Type, Distribution Channel, End Use, Regional
Key Market Opportunities	Natural and organic products demand, Growth in e-commerce sales, Men's grooming subscription services, Increased focus on skincare, Rising awareness of personal hygiene
Key Market Dynamics	Growing grooming awareness, rising male vanity, an increase in product variety, the influence of social media, premiumization trend in products.
Countries Covered	North America, Europe, APAC, South America, MEA