Men's Personal Care Products Market Research Report By Product Type (Skincare, Haircare, Oral Care, Fragrances, Grooming Tools), By Formulation Type (Organic, Natural, Synthetic, Dermatologically Tested), By Distribution Channel (E-commerce, Supermarkets, Department Stores, Pharmacies), By End Use (Personal Use, Professional Use) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

Men's Personal Care Products Market Overview

The Men's Personal Care Products Market Size was estimated at 20.03 (USD Billion) in 2023. The Men's Personal Care Products Market Industry is expected to grow from 20.71(USD Billion) in 2024 to 30 (USD Billion) by 2035. The Men's Personal Care Products Market CAGR (growth rate) is expected to be around 3.43% during the forecast period (2025 - 2035).

Key Men's Personal Care Products Market Trends Highlighted

The  Men's Personal Care Products Market is expanding at a high rate due to changes in social attitudes regarding male grooming. Greater concern towards personal hygiene, along with social media impact, has led to increased demand for a variety of grooming products. Men have taken up skincare, haircare, and even personal fragrance routines that were previously considered feminine. This shift is aided by brands actively advertising to men, shattering traditional concepts of masculinity. Innovation such as organic, eco-friendly, and cruelty-free products is helping to capture opportunities in this market.

The change towards sustainability is making brands shift towards developing sustainable products due to the increasing interest in eco-friendly consumers. The ongoing interest in natural ingredients also indicate a wish for value for money without risk for health, which opens more opportunities for brands that use the customers’ wants. Some specialists note the rise of subscription-based services for personal care products targeted towards men, which allows easy regular access to new products. This trend is further propelled by the growth of e-commerce due to the variety and convenience offered in online shopping. In addition, some local factors, like the increased interest in grooming by younger age groups, are aiding in the development of product lines offered.

There is a campaign going on for men’s skincare by the North Americans and Asians which is enabling self, which marks a  shift in self-care grooming and signifies multi-regional self-care trend.

Men's Personal Care Products Market Drivers

Increasing Awareness of Personal Grooming Among Men

The  Men's Personal Care Products Market Industry is experiencing significant growth due to increasing awareness of personal grooming among men. A survey conducted by the  Consumer Insights Forum revealed that nearly 70% of men aged 18-34 consider grooming an essential part of their daily routine. This cultural shift towards self-care reflects broader societal trends emphasizing individual appearance and personal hygiene. Organizations like the American Academy of Dermatology have been instrumental in raising awareness regarding skin health, advocating for the use of quality personal care products.

As a result, male grooming products, including skincare and hair care items, are becoming staples in men’s daily lives. The impact of social media on male grooming is another driving factor, with platforms showcasing the necessity of grooming products. The rising number of male influencers emphasizes grooming, driving demand for these products in the  market.

Growing E-Commerce Retail Channels

The rise of e-commerce has transformed the  Men's Personal Care Products Market Industry, enhancing accessibility and convenience for consumers. Online sales of personal care products for men have seen an increase of 25% over the last 3 years, as highlighted by recent data from the International Trade Administration. Major e-commerce platforms like Amazon and Alibaba provide a wide assortment of men's grooming products, allowing consumers to compare prices and read reviews before making a purchase, which influences their buying behavior positively.

Additionally, the convenience of home delivery aligns with modern consumer lifestyles. Government initiatives promoting digital commerce further support this trend, showing a commitment to improving infrastructure for online shopping. This overall boost in e-commerce is anticipated to sustain growth in the men's personal care sector.

Innovative Product Development and Trends

Innovation plays a key role in the growth of the  Men's Personal Care Products Market Industry. Companies are increasingly focusing on Research and Development (R) to introduce advanced formulations and new product lines tailored specifically for men's grooming needs. There has been a notable increase in the introduction of products with natural and organic ingredients, addressing consumer demand for safer and environmentally friendly alternatives.

In fact, the Organic Trade Association reported a 20% increase in sales of organic personal care products in the last five years, indicating shifting preferences towards such products among male consumers. Many leading companies, including Procter Gamble and Unilever, have been actively filing patents for innovative grooming solutions, showcasing their commitment to capturing this emerging segment in the market.

Men's Personal Care Products Market Segment Insights

Men's Personal Care Products Market Product Type Insights

The  Men's Personal Care Products Market has witnessed a significant focus on various product types that cater to the grooming and wellness needs of men. The overall revenue from this market is projected to see substantial growth, reflecting the increasing awareness and demand for personal care products among men. A notable portion of this market can be attributed to the skincare segment, which is valued at 6.29 USD Billion in 2024, and is expected to rise to 9.0 USD Billion by 2035, demonstrating its majority holding and the significant shift in grooming trends wherein more men seek effective skincare solutions aimed at diverse skin issues. Following closely, the haircare segment, valued at 5.12 USD Billion in 2024 and anticipated to grow to 7.5 USD Billion by 2035, showcases the emphasis on maintaining healthy hair, with products such as shampoos, conditioners, and styling gels becoming mainstream necessities, rather than luxuries.
Oral care products, valued at 2.44 USD Billion in 2024 and rising to 3.5 USD Billion by 2035, reflect increasing consciousness regarding oral hygiene among men, particularly in urban areas, where personal grooming is often viewed as a reflection of overall health. The fragrance segment, which includes colognes and deodorants, has a valuation of 4.08 USD Billion in 2024 with expectations to reach 5.0 USD Billion by 2035, indicating that scent plays a significant role in personal expression for men, thereby driving sales in this category. Lastly, the grooming tools segment, valued at 2.78 USD Billion in 2024 and anticipated to rise to 5.0 USD Billion by 2035, recognizes the growing trend of at-home grooming as more men opt for tools that facilitate their grooming routines, from shavers to kits, indicating a shift towards convenience and personalized care. This diverse segmentation highlights the varied preferences and growing markets within the  Men's Personal Care Products Market, reinforcing the notion that as men become more conscious of their grooming and personal image, the demand across these product types will continue to strengthen, driving the overall market growth further.

Men's Personal Care Products Market Formulation Type Insights

The  Men's Personal Care Products Market has shown significant growth, with an expected valuation of 20.71 USD Billion in 2024 and anticipated growth reaching 30.0 USD Billion by 2035. Among the prominent categories within this market, Formulation Type is crucial, as it includes Organic, Natural, Synthetic, and Dermatologically Tested products, catering to varying consumer preferences and needs. Organic and Natural formulations have gained traction due to the rising demand for eco-friendly and health-conscious products, aligning with  trends toward sustainability.

On the other hand, Synthetic formulations continue to hold a significant market share, given their effectiveness and cost-efficiency, appealing to budget-conscious consumers. Dermatologically Tested products are increasingly associated with safety and reliability, particularly appealing to those with sensitive skin. The growth drivers for this segment include a rise in grooming awareness among men, coupled with the increasing importance of personal hygiene. Although there are challenges, such as regulatory compliance and the proliferation of counterfeit products, the overall market dynamics present substantial opportunities for innovation and expansion.

As these trends develop, the  Men's Personal Care Products Market segmentation through Formulation Type is expected to evolve and adapt to consumer demands.

Men's Personal Care Products Market Distribution Channel Insights

The Men's Personal Care Products Market is projected to experience significant growth across various distribution channels as it adapts to changing consumer preferences. By 2024, the market is expected to reach a valuation of 20.71 billion USD, reflecting a robust trend in the purchasing behaviors of male consumers. E-commerce continues to emerge as a vital platform, catering to increasing demand for convenience and product variety, allowing consumers to explore and purchase a wide range of men's grooming products from the comfort of their homes.

Supermarkets and department stores play an essential role as traditional retail hubs, providing consumers with the opportunity to browse products physically, thus enhancing the shopping experience. Pharmacies also contribute significantly, offering men's personal care products alongside healthcare items, which caters to the needs of health-conscious consumers seeking skin and haircare solutions. This diverse distribution landscape not only fosters competitiveness among retailers but also responds effectively to the growing awareness of personal grooming among men ly.

As the market evolves, these channels will adapt to innovative marketing strategies and the integration of digital technologies, ultimately supporting the market's growth and opening doors for future opportunities.

Men's Personal Care Products Market End Use Insights

The Men's Personal Care Products Market, projected to be valued at 20.71 billion USD in 2024, is characterized by significant segmentation within the End Use category, which includes Personal Use and Professional Use. The Personal Use segment is prevalent as it caters directly to the increasing awareness of grooming and hygiene among men, contributing to sustained market growth. Trends in self-care and the desire for personal grooming products have led to a burgeoning demand for items such as skincare, hair care, and grooming tools among consumers.

Meanwhile, the Professional Use segment serves the grooming and beauty industry, including barbershops and salons, where specialized products are essential to meet client expectations and promote brand loyalty. This segment consistently witnesses growth, as professional groomers seek high-quality and innovative products to meet evolving consumer preferences. The trends indicate that the intersection of these two segments offers numerous opportunities for growth, particularly with the rise of online retail channels and advancements in product formulations that cater to men's specific needs.

The  Men's Personal Care Products Market data showcases a diversified landscape, enabling a comprehensive understanding of market dynamics and driving factors essential for stakeholders in the industry.

Men's Personal Care Products Market Regional Insights

The Men's Personal Care Products Market is poised for significant growth, with North America holding a majority share valued at 6.5 USD Billion in 2024, expanding to 9.0 USD Billion by 2035. This region is critical due to its advanced retail infrastructure and high consumer spending on grooming products. Europe follows, valued at 5.3 USD Billion in 2024 with growth to 7.5 USD Billion in 2035, driven by evolving grooming trends and a growing emphasis on personal hygiene. APAC stands strong at 6.0 USD Billion in 2024, projected to reach 9.5 USD Billion by 2035, showcasing rapid urbanization and changing lifestyle preferences as key growth drivers.

South America, though smaller, is expected to increase from 1.5 USD Billion in 2024 to 2.0 USD Billion in 2035, reflecting an emerging market with rising disposable incomes. The MEA region, valued at 1.41 USD Billion in 2024, is also projected to grow to 2.0 USD Billion by 2035, driven by increasing awareness of personal care and grooming habits. Each region's unique dynamics contribute to the overall  Men's Personal Care Products Market revenue, with varying growth opportunities and trends that affect market strategies across these geographical segments.

Men's Personal Care Products Market Key Players and Competitive Insights

The  Men's Personal Care Products Market has been experiencing significant growth as evolving gender norms and increasing awareness of personal grooming drive demand for male-oriented products. This competitive landscape features a wide variety of brands vying for consumer loyalty, offering products ranging from skincare and haircare to grooming essentials. As the market expands, companies are focusing on innovative marketing strategies, product differentiation, and brand positioning to capture a greater share of this lucrative segment. The rising interests of males in health, wellness, and aesthetics are prompting brands to develop targeted marketing campaigns that resonate with their audience. Sustainability and clean beauty are also becoming prevalent factors that influence consumers' purchasing decisions, pushing companies to adapt and reformulate their offerings accordingly.

Shiseido has solidified its presence in the  Men's Personal Care Products Market by leveraging its extensive expertise in skincare and a rich heritage in beauty. The company's strengths lie in its significant research and development capabilities, which enable the creation of products tailored to the unique needs of male consumers. Shiseido's focus on high-quality formulations and premium packaging attracts discerning customers looking for effective personal care solutions. The brand effectively promotes its offerings through innovative marketing campaigns and strategic partnerships, bolstering its reputation among male consumers. Additionally, Shiseido's  expansion strategies have positioned it well in diverse markets, establishing a robust customer base that is mindful of product quality and brand reliability.

Beiersdorf has been a formidable player in the  Men's Personal Care Products Market, focusing on its strong portfolio of well-known brands that cater specifically to male grooming needs. With a commitment to innovation, Beiersdorf continually enhances its product offerings, which include skin moisturizers, shaving products, and deodorants designed for men. The company's ability to combine  reach with localized strategies contributes to its successful market presence. Beiersdorf's dedication to sustainability and its notable CSR initiatives reinforce brand loyalty and appeal to modern consumers. Furthermore, the company has pursued strategic mergers and acquisitions, allowing it to expand its market share and strengthen its brand portfolio within the men's personal care landscape. This adaptive approach enables Beiersdorf to effectively respond to market trends and consumer demands, ensuring its continued relevance in a competitive environment.

Key Companies in the Men's Personal Care Products Market Include

• Shiseido


• Beiersdorf


• Revlon


• PZ Cussons


• Amway


• Unilever


• Edgewell Personal Care


• Johnson and Johnson


• KimberlyClark


• Procter and Gamble


• Henkel


• Coty


• ColgatePalmolive


• L'Oreal


• Estée Lauder

Men's Personal Care Products Market Industry Developments

The  Men's Personal Care Products Market has recently experienced several notable developments. In October 2023, Unilever announced a strategic focus on expanding their men's grooming product lines, leveraging sustainable practices to attract environmentally conscious consumers. Similarly, Procter and Gamble introduced new formulations targeting young male demographics, reflecting the market's evolving preferences.

In the merger and acquisition landscape, Henkel completed the acquisition of a minority stake in a promising grooming startup in June 2023, aimed at bolstering its portfolio in the men's care segment. Additionally, Revlon is reportedly in talks to boost its product offerings through collaboration with innovative brands.

Over the past few years, the market has seen significant growth; in September 2022, the valuation of the  Men's Personal Care Products Market was estimated to exceed $50 billion, driven by rising consumer awareness and the increasing influence of male grooming trends. The companies such as Colgate-Palmolive and L'Oreal are actively investing in Research and Development to create customized solutions targeting men's specific grooming needs, shaping the competitive landscape significantly. This robust growth and evolving consumer behavior underline the dynamic nature of the  Men's Personal Care Products Market.

Men's Personal Care Products Market Formulation Type Outlook

• Organic


• Natural


• Synthetic


• Dermatologically Tested

Men's Personal Care Products Market Distribution Channel Outlook

• E-commerce


• Supermarkets


• Department Stores


• Pharmacies

Men's Personal Care Products Market End Use Outlook

• Personal Use


• Professional Use

Men's Personal Care Products Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa

 

Report Attribute/Metric	Details
Market Size 2023	20.03(USD Billion)
Market Size 2024	20.71(USD Billion)
Market Size 2035	30.0(USD Billion)
Compound Annual Growth Rate (CAGR)	3.43% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Shiseido, Beiersdorf, Revlon, PZ Cussons, Amway, Unilever, Edgewell Personal Care, Johnson and Johnson, KimberlyClark, Procter and Gamble, Henkel, Coty, ColgatePalmolive, L'Oreal, Estée Lauder
Segments Covered	Product Type, Formulation Type, Distribution Channel, End Use, Regional
Key Market Opportunities	Rise of eco-friendly products, Growing grooming rituals among men, Expansion in developing economies, Increased e-commerce sales, Demand for multifunctional products
Key Market Dynamics	increasing male grooming awareness, product innovation and variety, rise in e-commerce sales, demand for natural ingredients, growth of premium personal care products
Countries Covered	North America, Europe, APAC, South America, MEA