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One of the fastest-growing parts of the beauty and cleaning business is the market for men's personal care items. A lot of market forces affect its growth and trends. This is a big change in how people think about how guys should dress. More and more guys are starting to take care of themselves as social norms change. This is making more people want a wide range of cleaning goods. More men's cleaning, skin, and hair care items are being bought, which shows that society has changed. Men do this because they want to be healthy and take care of themselves.
Brands need to have a lot of different products because people have different tastes in skin tones, smells, and ways to clean themselves. Younger people might like trendy new things more than older people, and older people might like healthy foods that have been around for a long time. By noticing and responding to these different interests, brands may be able to get more of the male market and build brand trust among a wide range of men.
Marketing tactics and how people think about a brand have a big impact on how people feel about men's personal care products. Companies that are well-known and recognizable often benefit from being linked to quality, manliness, and good grooming. Brands become more well-known and appealing when their marketing efforts focus on things like performance, smell, and using natural ingredients. These factors also affect how loyal and picky customers are while they shop.
Men's personal care products are easier for buyers to get if the market is easy to get to and there are many ways to get them. People can easily find a lot of different care products because they are sold in a lot of different places, like grocery stores, specialty shops, online, and even through membership services. More and more people are shopping online, which has made it easier to find and buy men's personal care items.
Personal care goods for guys have a very competitive market. This forces companies to come up with new ideas and make their products stand out. A lot of companies, from big names in care to small ones, try to make goods with unique scents, formulas, and features. Strong competition forces companies to keep adding new features and technologies to their products in order to keep up with changing customer needs. For example, men are looking for personal care products that are both stylish and useful.
A lot of things affect the men's personal care products market, such as changing cultural norms, new technologies, changing client demographics, the economy, how people feel about brands, how easy it is to get to the market, environmental trends, competition, and government problems. Men's grooming companies need to keep an eye on these market changes as the industry grows in order to stay competitive and meet the needs of a wide range of male customers who want new, high-quality, and socially aware personal care products. The men's personal care products industry's future will probably be affected by how innovation, ecology, and changing ideas about what it means to be a man come together.
Covered Aspects:
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Mens Personal Care Products Market Highlights:
Men's Personal Care Products Market Scenario
The men's personal care products market size is projected to reach approximately 46.2 Billion by 2028, at a CAGR of 5.6% from 2021 to 2028. Men's personal care products offer a wide range of products that provide nutrition to skin and hair and improve personality and grooming. The growing young population and the increasing trend of personal grooming are expected to drive the men's personal care products industry. Increasing professional salon services for men, growing millennial population adopting new trends, and growth in corporate lifestyle are other key factors supporting the development of the men's personal care products industry. Furthermore, increased sales through organized retail channels are further supporting the growth of the global men's persona care cosmetics market. The increasing trend of organic men's grooming products is expected to create lucrative opportunities for vendors operating in the men's personal care products industry. Product launches by the key players are driving the growth of themarket. For instance, in May 2020,Procter & Gamble introduced King C. Gillette products designed for men.
The outbreak of COVID-19 has resulted in the lockdown across regions, border restrictions, and breakdown of transportation networks. The COVID-19 outbreak has flipped the growth switch in every sector of the economy. The coronavirus pandemic has forced countries all over the world to impose the lockdown. The outbreak of COVID-19 has resulted in a surge in demand for men’s personal care products worldwide.
Market Synopsis
The men's personal care products market has witnessed substantial growth in recent years. The pandemic has created lucrative opportunities for men's personal care products manufacturers across the globe. The increasing availability of grooming products at organized retail stores is an important factor fueling the men's personal care products industry. The high availability of men's personal care products has propelled the market growth.Furthermore, the rise in sales of men's personal care products through supermarkets & hypermarkets is further expected to boost the global men's personal care products industry during the forecast period.
Market USP
Increasing trend of men's personal grooming
Market Drivers
- Increasing professional salon services for men:The increasing concerns about appearance and grooming among the male population is anticipated to drive the men's personal care products market.
- Growing corporate lifestyle
- Effective marketing strategies
- Advent of e-commerce platforms
Market Restraints
- Harmful effects of chemicals
- Increased packaging costs and ingredients pricing
Segmentation
By Product Type
- Skin Care:Thesegment accounted for the largest market share of the global men's personal care products market and is projected to remain dominant during the forecast period. Increased usage of products such as face cream and body lotion contributes to driving the segment growth.The rise in promotional activities of men's skincare products by famous personalities is expected to support the segment's growth during the forecast period.
- Hair Care
- Personal Grooming
By Category
- Conventional:Thissegment accounted for the larger market share of the global men's personal care products market and is projected to remain dominant during the forecast period. . The rising demand for conventional men's personal care products, easy availability, and affordabilityare expected to boost the segment growth.
- Organic
By Distribution Channel
- Store-Based:Â Most of the personal care productsfor men aresold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, convenience stores, andspecialty stores. The supermarkets & hypermarkets segment dominated the market in 2020 and is anticipated to dominateduring the forecast period.
- Non-Store-Based
By Region
- North America: North America is expected to register the largest value in the global men's personal care Products Market. Growing awareness regarding personal care regime coupled with emerging trends in fashion and social media is supporting the growth of North Americanmen's personal care products industry
- Europe: Europe accounted for thesecond-largest market share of the global men's personal care products industry in 2020. The key country-level markets include UK, Germany, France, and Spain. Focus on anti-aging products among the elderly population in Europe further supports the growth of the Europeanmen's personal care products industry.
- Asia-Pacific
- Rest of the World
Key Players
- Procter & Gamble (US)
- Reckitt Benckiser (UK)
- Unilever (UK)
- L'Oréal S.A. (France)
- Estee Lauder Companies, Inc. (US)
- Kao Corporation (Japan)
- Beiersdorf AG (Germany)
- Johnson & Johnson (US)
- Coty Inc. (US)
- Edgewell Personal Care Company (US)
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