# Marketing Resource Management Market

> Marketing Resource Management Market Size, Share and Research Report By Solution Type (Software Solutions, Services), By Deployment Model (Cloud-Based, On-Premises), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By End-User Industry (BFSI, IT and Telecom, Consumer Goods and Retail, Travel and Hospitality, Media and Entertainment, Healthcare and Life Sciences, Other Industries) - Industry Forecast to 2035

- **Forecast Period:** 2026-2035
- **CAGR:** 15.02%
- **2025:** USD 5.52 Billion (2025)
- **2035:** USD 20.84 Billion (2035)
- **Key Players:** Aprimo, SAS Institute, SAP, Salesforce, Adobe, Oracle, Uptempo (formerly BrandMaker), Percolate (by Seismic)

**Report ID:** MRFR/ICT/8597-HCR · **Pages:** 200 · **Author:** Ankit Gupta · **Last Updated:** July 07, 2026

**URL:** https://www.marketresearchfuture.com/reports/marketing-resource-management-market-10075

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## Market Summary

As per Market Research Future analysis, the Marketing Resource Management Market was estimated at 7.361 USD Billion in 2024. The Marketing Resource Management industry is projected to grow from 8.11 USD Billion in 2025 to 21.37 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 10.17% during the forecast period 2025 - 2035

## Market Drivers

| Driver | ~% Impact on CAGR | Geographic Relevance | Impact Timeline | Ref |
| --- | --- | --- | --- | --- |
| AI & Predictive Budget Allocation | ~22% | Global | Medium-term (2–4 yr) |   |
| Omnichannel Campaign Complexity | ~18% | North America, Europe | Short-term (≤2 yr) |   |
| Data Privacy Regulation (GDPR, CCPA 2.0) | ~15% | Europe, North America | Short-term (≤2 yr) | [6] |
| Cloud-Native Infrastructure Shift | ~14% | Global | Long-term (≥4 yr) | [3] |
| SME Digitization Programs | ~12% | Asia-Pacific, South America | Medium-term (2–4 yr) | [8] |
| Content Velocity & Brand Compliance Mandates | ~10% | Global | Short-term (≤2 yr) | [12] |
| Platform Consolidation & M&A | ~9% | North America | Long-term (≥4 yr) |   |

### AI and Predictive Budget Allocation

Budgets cannot be manually adjusted in response to real-time performance signals by marketing teams managing more than fifty concurrent campaigns. According to industry standards, AI engines integrated with contemporary marketing operations platform suites can now shift expenditure between channels in a matter of minutes, producing double-digit percentage increases in return on ad spend. Hundreds of billions of predictions are processed daily by Salesforce's Einstein AI platform throughout the whole cloud ecosystem, enabling data-driven insights that increasingly support predictive audience use cases and marketing budget optimization. This driver will become more intense as [generative AI](https://www.marketresearchfuture.com/reports/generative-ai-market-11879) decreases human engagement in typical campaign planning tool processes by automating both spend optimization and creative variation testing.

### Omnichannel Campaign Complexity

Over the past ten years, the average enterprise brand has expanded to operate across multiple channels, including paid social media, CTV, retail media, SMS, and newly developing in-game placements. Specific creative requirements, approval procedures, and performance KPIs are required for every channel. According to a recent survey marketing executives consistently rank operational efficiency and campaign orchestration among their top technology investment priorities through 2027. Digital marketing workflow solutions that centralize briefing, production, and distribution have become indispensable.

### Data Privacy Regulation

By 2024, the total penalty from GDPR enforcement proceedings approached EUR 3 billion, while California's CCPA/CPRA framework extended consent-management requirements to marketing data processors [6]. In order to ensure that audience segmentation, creative claims, and data-handling procedures satisfy jurisdictional standards prior to launch, these regulations demand businesses to integrate brand compliance software directly into their marketing resource management workflows. The need for flexible compliance modules is increased by the additional layers that the healthcare and financial services verticals must deal with, such as FINRA advertising review and HIPAA marketing regulations.

### SME Digitization Programs

Cloud adoption and tech enablement costs for small businesses are being actively subsidized by government-backed initiatives, such as India's Digital MSME scheme, which promotes cloud computing and ICT technologies [8]. Brazil offers finance to SMEs in Latin America for the purchase of software and hardware through its BNDES digital credit lines and digital transformation projects. These programs increase the addressable base that eventually upgrades to full-featured marketing asset management suites by directing first-time purchasers into the market at entry-level tiers.

## Restraints

| Restraint | ~% Impact on CAGR | Geographic Relevance | Impact Timeline | Ref |
| --- | --- | --- | --- | --- |
| Integration Complexity with Legacy Stacks | ~−8% | Global | Medium-term | [16] |
| High Total Cost of Ownership | ~−6% | SME-heavy regions | Short-term |   |
| Data Sovereignty & Localization Barriers | ~−5% | Europe, Asia-Pacific | Long-term | [6] |
| Vendor Lock-In Concerns | ~−4% | Global | Medium-term | [18] |
| Talent Shortage in MarTech Operations | ~−3% | North America, Europe | Short-term | [19] |

### Integration Complexity with Legacy Stacks

According to industry infrastructure audits, enterprise marketing ecosystems often contain 30 to 40 distinct tools per company, and more than half of marketers admit that integration friction actively prevents technology adoption [16]. Before attaining cross-platform compatibility, this complexity usually necessitates months of custom API configuration, which delays ROI realization and stalls process overhauls for digital marketing.

### High Total Cost of Ownership

The multi-year total cost of ownership for a complete enterprise Marketing Resource Management deployment—which includes licenses, custom integration, training, and change management—remains a significant expenditure, even though SaaS architectures reduce early hurdles. This cost structure can be very limiting for mid-market businesses, which is why there is a need for more modular, usage-based pricing structures.

### Data Sovereignty and Localization Barriers

Global campaign planning suppliers are compelled to include regional data nodes due to regulations such as China's Personal Information Protection Law (PIPL) and India's Digital Personal Data Protection (DPDP) Act, which mandate stringent compliance on citizen data residency [6]. The seamless scalability benefits that first sped up cloud adoption in the market for marketing resource management are limited by this fragmentation, which also increases infrastructure overhead.

## Opportunities

### Generative AI for Creative Production at Scale

Creative production cycles are being shortened from weeks to hours thanks to generative AI. Vendors of marketing operations platforms can obtain a premium pricing tier by integrating text-to-image, copy-generation, and video-adaptation engines directly into their workflow canvases. Analyst trackers have confirmed that AI features are driving significant increases in average contract value and upsell opportunities across enterprise marketing suites

### Compliance-as-a-Service for Regulated Verticals

Every campaign asset in the healthcare, financial services, and pharmaceutical industries is subject to a multi-layered regulatory examination. For Marketing Resource Management companies, dedicated brand compliance modules—which provide pre-built rulesets for FINRA, HIPAA, and FDA promotional guidelines—represent a high-margin expansion path By integrating these intricate validation procedures right into the creative review workflow, market leaders are witnessing rapid growth [12].

### Emerging-Market Expansion via Localized SaaS

Where formal marketing asset management penetration is still low among mid-market firms, Asia-Pacific and Latin America offer enormous development potential Vendors can access significant new revenue streams by providing regional payment rails, vernacular interfaces, and pre-configured templates for popular local social and messaging networks (such as WeChat, LINE, and WhatsApp Business).

### Data Monetization through Benchmarking Networks

A data-value flywheel for digital marketing workflow platforms is created by aggregating and anonymizing campaign-performance standards, such as creative engagement norms and channel mix optimization curves Stronger customer stickiness and healthier net retention rates are achieved across SaaS portfolios by platforms that employ this data to give customers useful, contextual insights [20].

### Composable Architecture and Marketplace Ecosystems

Businesses can now put together best-of-breed DAM, MRM, and campaign orchestration capabilities on a shared data layer thanks to the transition from monolithic suites to composable, API-first architectures. Third-party connector marketplace vendors present themselves as the market's orchestration hub, generating both license fees and long-term ecosystem value

## Future Outlook

### AI-Autonomous Marketing Operations

By 2030, agentic AI systems will manage routine campaign execution autonomously — from audience selection and creative assembly to budget pacing and compliance checks. The Marketing Resource Management Market will bifurcate into "human-directed" strategy layers and "machine-executed" operations layers. McKinsey's 2024 AI in Marketing study projects that autonomous campaign execution could reduce operational headcount in marketing operations by 25–35% while doubling output velocity.

### Platform Economics and Ecosystem Lock-In

The top five vendors in the Marketing Resource Management Market are expected to control 55–60% of total revenue by 2030, up from an estimated 42% today. Network effects from integrated marketing asset management, DAM, and analytics modules will make platform switching prohibitively expensive, driving 90%+ gross retention rates. Smaller vendors will survive by specializing in compliance-heavy niches — pharma, financial services, and government — where configurable brand compliance software commands premium pricing [11].

### Privacy-First Campaign Architecture

With over 75% of the global population expected to live under modern data-protection legislation by 2028 (per UNCTAD projections), the Marketing Resource Management Market will embed privacy as a foundational architecture layer rather than a bolt-on feature [6]. Consent orchestration, data clean rooms, and privacy-preserving measurement (e.g., differential privacy, federated learning) will become standard components of every digital marketing workflow platform.

### Sustainability Reporting and ESG-Linked Marketing Governance

The EU Corporate Sustainability Reporting Directive (CSRD) and SEC climate disclosure rules will extend into marketing operations, requiring brands to report the carbon footprint of digital advertising and event marketing [21]. Campaign planning tools that integrate Scope 3 emissions tracking for media buying and production logistics will gain a competitive advantage, creating a new functional layer within the Marketing Resource Management Market.

## Segment Insights

### By Solution Type

| Segment | Key Metric | Primary Demand Driver |
| --- | --- | --- |
| Software Solutions | ~76% revenue share (2025) | Unified marketing operations platform demand |
| Services | 16.75% CAGR (2026–2035) | Implementation and managed-service engagements |

Software solutions dominate the Marketing Resource Management Market because enterprises prioritize self-service platforms that reduce dependency on external consultants for day-to-day digital marketing workflow management. The services segment, however, is growing faster as complex multi-region deployments require specialized integration, training, and change-management support. Managed marketing asset management services — where vendors operate the platform on behalf of lean marketing teams — are gaining particular traction among mid-market firms.

### By Deployment Model

| Segment | Key Metric | Primary Demand Driver |
| --- | --- | --- |
| Cloud-Based | 20.35% CAGR (2026–2035) | SaaS-first procurement policies and scalability |
| On-Premises | USD 1.66 Billion (2025) | Data sovereignty and regulatory lock-in |

Cloud-based deployment remains the growth engine of the Marketing Resource Management Market, offering elastic scalability, continuous feature updates, and lower upfront capital expenditure. On-premises installations persist among government agencies, defense contractors, and certain BFSI organizations where brand compliance software must operate within air-gapped or nationally bounded networks.

### By Enterprise Size

| Segment | Key Metric | Primary Demand Driver |
| --- | --- | --- |
| Large Enterprises | ~61% revenue share (2025) | Complex, multi-brand campaign orchestration needs |
| Small and Medium Enterprises | 17.80% CAGR (2026–2035) | Affordable modular campaign planning tools |

Large enterprises anchor the Marketing Resource Management Market today, deploying comprehensive suites that integrate budgeting, creative production, approval routing, and performance analytics across dozens of brands and geographies. SMEs represent the fastest-growing opportunity as vendors introduce tiered pricing, pre-built templates, and self-service onboarding that lower the barrier to professional-grade marketing asset management.

### By End-User Industry

| Segment | Key Metric | Primary Demand Driver |
| --- | --- | --- |
| BFSI | ~29.50% revenue share (2025) | Multi-jurisdictional brand compliance software |
| IT and Telecom | USD 0.74 Billion (2025) | Product-launch velocity and partner co-marketing |
| Consumer Goods and Retail | 16.40% CAGR | Omnichannel content proliferation |
| Travel and Hospitality | USD 0.36 Billion (2025) | Seasonal campaign orchestration at scale |
| Media and Entertainment | 15.60% CAGR | Real-time content distribution workflows |
| Healthcare and Life Sciences | 19.65% CAGR | Regulatory-compliant patient engagement |
| Other Industries | USD 0.41 Billion (2025) | Education, government, non-profit |

BFSI's leadership in the Marketing Resource Management Market reflects the sector's stringent advertising review requirements — every customer-facing communication must pass legal, compliance, and brand standards gates before publication. Healthcare is the fastest-growing vertical because pharmaceutical and medical-device companies face FDA, EMA, and HIPAA promotional guidelines that demand integrated brand compliance software embedded into campaign planning tools workflows [12].

## Regional Market Share Analysis

| Region | Key Metric | Primary Investment Themes |
| --- | --- | --- |
| North America | ~47% revenue share (2025) | Enterprise-scale marketing operations platform consolidation; AI integration |
| Europe | ~24% revenue share (2025) | GDPR-driven brand compliance software; cross-border campaign harmonization |
| Asia-Pacific | 20.85% CAGR (2026–2035) | SME cloud adoption; mobile-first digital marketing workflow |
| South America | USD 0.29 Billion (2025) | First-wave SaaS procurement; e-commerce-led demand |
| Middle East & Africa | 16.20% CAGR (2026–2035) | Government digital transformation; fintech marketing growth |
| Total | USD 5.52 Billion (2025) | — |

The Marketing Resource Management Market exhibits distinct regional adoption patterns shaped by regulatory maturity, digital advertising spend levels, and cloud infrastructure availability. North America leads in absolute revenue, while Asia-Pacific posts the highest growth trajectory driven by rapid enterprise digitization.

### North America

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| United States | ~82% of regional share | Fortune 500 marketing asset management mandates |
| Canada | 12.45% CAGR | Federal privacy bill C-27 driving compliance adoption |
| Mexico | USD 0.08 Billion (2025) | Nearshoring-led enterprise investment |

North America's dominance in the Marketing Resource Management Market stems from the highest per-capita MarTech spending globally — US enterprises allocate an average of 26% of their marketing budgets to technology. The US Department of Commerce's emphasis on digital competitiveness, combined with mature cloud ecosystems operated by AWS, Azure, and GCP, ensures that campaign planning tools deployments scale efficiently. Canada's proposed Consumer Privacy Protection Act (Bill C-27) is catalyzing demand for integrated brand compliance software among financial institutions and telecom operators.

### Europe

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| Germany | ~22% of regional share | Manufacturing brands are centralizing global campaigns |
| United Kingdom | 14.80% CAGR | Post-Brexit data adequacy compliance requirements |
| France | USD 0.18 Billion (2025) | Luxury and retail digital marketing workflow modernization |
| Italy | 13.50% CAGR | SME digital voucher programs |
| Spain | USD 0.09 Billion (2025) | Tourism sector campaign orchestration |
| Nordic Countries | 15.10% CAGR | Sustainability-reporting-linked marketing governance |
| Russia | USD 0.05 Billion (2025) | Domestic platform development amid sanctions |
| Rest of Europe | 13.20% CAGR | EU Digital Markets Act compliance |

European growth in the Marketing Resource Management Market is shaped by GDPR's cumulative enforcement pressure and the EU Digital Markets Act, which imposes consent and transparency obligations on every digital campaign touchpoint [6]. German automotive and industrial conglomerates are consolidating previously fragmented regional marketing operations onto unified platforms, while UK financial services firms invest in brand compliance software to satisfy FCA advertising standards.

### Asia-Pacific

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| China | ~30% of regional share | Domestic tech giants building proprietary MRM stacks |
| India | 22.50% CAGR | Digital MSME subsidies and mobile-commerce explosion |
| Japan | USD 0.21 Billion (2025) | Enterprise DX programs in retail and BFSI |
| South Korea | 18.90% CAGR | K-brand global expansion needs multi-market orchestration |
| ASEAN | USD 0.14 Billion (2025) | E-commerce platform marketing integration |
| Rest of Asia-Pacific | 17.40% CAGR | Telecom and fintech startup ecosystems |

Asia-Pacific's rapid ascent in the Marketing Resource Management Market reflects the intersection of mobile-first consumer behavior and government-backed enterprise digitization. India's Digital India initiative has connected over 900 million internet users, creating a digital advertising ecosystem that demands sophisticated marketing asset management and real-time campaign planning tools [8]. Chinese enterprises increasingly build proprietary marketing operations platform capabilities, though global vendors find traction among multinational brands operating in the region.

### South America

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| Brazil | ~58% of regional share | E-commerce boom requires digital marketing workflow tools |
| Argentina | 16.30% CAGR | Fintech marketing modernization |
| Rest of South America | USD 0.04 Billion (2025) | Early-stage SaaS adoption |

Brazil's position as Latin America's largest advertising market — valued at over USD 18 billion annually — provides the demand foundation for the Marketing Resource Management Market in the region [14]. BNDES-funded digital credit lines and Mercado Libre's advertising ecosystem are pulling mid-market retailers into professional campaign planning tools for the first time.

### Middle East & Africa

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| Saudi Arabia | ~28% of regional share | Vision 2030 digital transformation mandates |
| UAE | 18.45% CAGR | Expo-driven tourism and brand marketing investment |
| South Africa | USD 0.04 Billion (2025) | Financial services digital marketing workflow expansion |
| Egypt | 17.60% CAGR | Fintech and telecom subscriber growth |
| Rest of MEA | USD 0.03 Billion (2025) | NGO and government communication platforms |

Saudi Arabia's Vision 2030 economic diversification program allocates substantial funds to digital infrastructure, with marketing operations platform procurement embedded in broader e-government and tourism-sector digitization plans [14]. The UAE's position as a regional hub for luxury retail and financial services creates concentrated demand for brand compliance software that manages multi-language, multi-jurisdiction campaigns across the GCC.

## Competitive Benchmarking

The Marketing Resource Management Market exhibits medium concentration, with the top five players holding an estimated 40–45% combined share and a Herfindahl-Hirschman Index (HHI) in the 800–1,100 range. The competitive field includes global enterprise-software incumbents, pure-play MRM specialists, and emerging AI-native entrants competing on workflow automation, analytics depth, and ecosystem breadth.

| Company | Est. Revenue Share Range | Key Offerings for Marketing Resource Management Market | Strategic Positioning |
| --- | --- | --- | --- |
| Aprimo | ~8–11% | Digital asset management, MRM suite, content operations | Pure-play MRM leader with deep brand compliance software |
| SAS Institute | ~6–9% | Marketing analytics, customer intelligence, campaign optimization | Analytics-first approach to marketing operations platform |
| SAP | ~7–10% | SAP Marketing Cloud, integrated ERP-to-marketing workflows | Enterprise ERP-to-marketing integration |
| Salesforce | ~6–9% | Marketing Cloud, journey builder, AI-powered optimization | CRM-centric ecosystem with campaign planning tools |
| Adobe | ~5–8% | Workfront, Experience Manager, Marketo Engage | Creative-to-campaign digital marketing workflow leader |
| Oracle | ~4–7% | Eloqua, CX Unity, marketing automation suite | Data-centric marketing asset management |
| Uptempo (formerly BrandMaker) | ~3–5% | Marketing business management, spend optimization | Specialist MRM and financial planning |
| Percolate (by Seismic) | ~2–4% | Content marketing platform, campaign orchestration | Content-first approach to MRM |
| Wrike | ~2–4% | Collaborative work management, marketing project tracking | Mid-market digital marketing workflow agility |
| HubSpot | ~2–4% | Marketing Hub, CRM, and content management | SME-focused all-in-one marketing operations platform |

## Recent News & Developments

- [Aprimo](https://www.aprimo.com/glossary/marketing-resource-management) (May 2023): Launched advanced generative AI content tracking and automated brand safety review workflows, enabling regulated enterprises like BFSI clients to programmatically run brand compliance checks prior to human review cycles [12].
- [Salesforce](https://www.salesforce.com/in/hub/service/best-uses-for-resource-management-software/) (March 2023): Launched Einstein GPT, introducing the industry’s first generative AI CRM and campaign tools into Marketing Cloud to automate creative asset generation and continuous customer journey planning.
- Adobe (June 2022): Formally released its native cloud-native integration between Adobe Workfront and Adobe Experience Manager (AEM) Assets, establishing an end-to-end operational pipeline from initial creative briefing through digital asset deployment [3].
- Uptempo (January 2022): Formally launched as a unified brand following the strategic merger of marketing operations leaders Brandmaker, Allocadia, and Hive9, backed by Rubicon Technology Partners, targeting enterprise-scale marketing financial management.
- European Commission (May 2023): Formally designated core digital advertising gatekeepers under the Digital Markets Act (DMA), enforcing strict user consent frameworks that heavily reshaped tracking and compliance architecture for European enterprise marketing teams [6].

## Report Scope

| Parameter | Detail |
| --- | --- |
| Market Scope | Global Marketing Resource Management Market — solutions, services, deployment, enterprise size, end-user industry |
| Study Period | 2021–2035 |
| CAGR (Forecast Period) | 15.02% (2026–2035) |
| Base Year Market Size | USD 5.52 Billion (2025) |
| Forecast Year Market Size | USD 20.84 Billion (2035) |
| Fastest Growing Segment | Cloud-based deployment (20.35% CAGR); Healthcare end-user (19.65% CAGR) |
| Companies Profiled | 10 (Aprimo, SAS Institute, SAP, Salesforce, Adobe, Oracle, Uptempo, Percolate, Wrike, HubSpot) |
| Valuation Currency | USD Billion |

## Frequently Asked Questions

**Q: How long does a typical enterprise MRM platform implementation take, and what factors extend timelines?**
A: Enterprise deployments average 6–9 months, with multi-brand organizations and complex ERP integrations pushing timelines to 12+ months. Pre-built connectors and low-code configuration cut implementation duration by 30–40% [16].

**Q: What pricing models dominate the Marketing Resource Management Market for mid-market buyers?**
A: Per-seat SaaS subscriptions remain most common, though usage-based pricing tied to campaign volume or managed-asset count is gaining share. Mid-market buyers should budget USD 50,000–USD 200,000 annually, depending on module scope [17].

**Q: How does the Marketing Resource Management Market address multi-language, multi-jurisdiction campaign compliance?**
A: Leading platforms embed locale-specific rulesets — covering advertising standards, data-consent requirements, and claim-substantiation rules — into approval workflows. Automated flagging reduces legal review time by up to 55% [6].

**Q: What distinguishes a marketing operations platform from a standalone digital asset management system?**
A: A marketing operations platform integrates budgeting, campaign planning tools, creative workflows, and performance analytics on a unified data model, whereas a standalone DAM focuses narrowly on file storage and retrieval. The Marketing Resource Management Market increasingly favors converged platforms [13].

**Q: Which integration standards should buyers prioritize when evaluating Marketing Resource Management Market vendors?**
A: Open API architectures supporting REST and GraphQL, pre-built connectors for major CRM and ERP systems, and native support for iPaaS platforms like MuleSoft or Workato ensure future-proof interoperability [16].

**Q: How are vendors in the Marketing Resource Management Market incorporating sustainability metrics into campaign management?**
A: Early adopters embed Scope 3 carbon tracking for media buying and event logistics, aligning with CSRD reporting mandates. This feature set remains nascent but is accelerating among European enterprise buyers [21].

**Q: What role does low-code workflow design play in accelerating Marketing Resource Management Market adoption among non-technical teams?**
A: Low-code builders enable marketing managers to configure approval chains, content routing, and budget rules without IT dependency. Platforms offering visual workflow designers report 40% faster user onboarding [9].


## Sources

[3] Source: Adobe Inc., "Annual Report FY2024," SEC Filing, 2024
[6] Source: European Data Protection Board, "GDPR Enforcement Tracker 2024," EDPB, 2024
[8] Source: Ministry of MSME, India, "Digital MSME Scheme Progress Report," Government of India, 2024 (MSME.gov.in)
[11] Source: SaaS Capital, "SaaS Retention Benchmarks 2024," SaaS Capital, 2024
[12] Source: Aprimo, "Product Release Notes: AI Compliance Module," Aprimo Inc., 2024 (Aprimo.com)
[14] Source: World Bank, "Digital Economy Country Assessments — Latin America," World Bank Group, 2024 (WorldBank.org)
[16] Source: ChiefMartec, "Marketing Technology Landscape Supergraphic 2024," ChiefMartec.com, 2024 (ChiefMartec.com)
[20] Source: SaaS Capital, "Benchmarking Network Effects in B2B SaaS Platforms," SaaS Capital, 2024
[21] Source: European Commission, "Corporate Sustainability Reporting Directive — Implementation Guide," EC, 2024 (EC.europa.eu)

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