Marketing Automation Software Market is estimated to grow at a CAGR of approximately 8% during the forecast period 2017-2023 :

Pune, India, December 7, 2017 /MRFR Press Release/- Market Research Future published a half cooked research report on Marketing Automation Software Market.

Market Highlights

The global marketing automation software market is projected to witness a rapid growth during the forecast period. High growth opportunities in the emerging economies and rising adoption of portable device are the major factor driving the growth of the market. Moreover, increasing demand for marketing automation software across various industry verticals such media & entertainment, IT & telecommunication, retail, e-commerce is fueling the growth of the global market.

The global marketing automation software market, by geography, is segmented into North America, Europe, Asia Pacific, and Rest of the World. As compared to other regions, the marketing automation software market in North America is expected to witness a significant growth and hold the largest market share during the forecast period. The U.S and Canada are anticipated to drive the growth of the North American marketing automation software market owing to the presence of a large number of established key players such as Act-On Software Inc. (U.S.), Adobe Systems Inc. (U.S.), Cognizant (U.S.), Hubspot, Inc. (U.S.), IBM Corporation (U.S.), Marketo, Inc. (U.S.), Oracle Corporation (U.S.) in this region. Due to the high adoption of internet and rising technological advancement in the region, the market is likely to show immense growth in the coming future. Additionally, North America also has a well-established infrastructure, which allows higher penetration of devices and ultimately provides better connectivity. Increasing need for innovations and advancements in the technology are other major factors responsible for the growth of the marketing automation software market.

In the global marketing automation software market, Asia Pacific is anticipated to witness a relatively faster adoption at the highest CAGR during the forecast period as compared to other regions owing to the growing adoption of portable device, emerging economies and technological advancement in marketing automation software in the region.

The global marketing automation software market is projected to reach USD 6 billion at a CAGR of over 8% by the end of the forecast period 2017-2023.

Taste the market data and market information presented through more than 30 market data tables and figures spread over 100 numbers of pages of the project report. Avail the in-depth table of content TOC & market synopsis on “Marketing Automation Software Market Research Report-Forecast to 2023”.

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Marketing Automation Software Market Segmentation

The global marketing automation software market is segmented on the basis of solution, deployment, organization size and end-user. Based on the solution segment, the market is bifurcated into campaign management, email marketing, inbound marketing, mobile applications, lead management, reporting & analytics, social media marketing and others. Based on deployment, the market is segmented into cloud and on-premise. On the basis of organization size, the market is segmented into small and medium enterprises and large enterprises. And the end-user segment, is bifurcated into BFSI, retail, healthcare, it & telecommunication, government & education others.

Some of the prominent players in the global marketing automation software market: Act-On Software Inc. (U.S.), Adobe Systems Inc. (U.S.), Cognizant (U.S.), Hubspot, Inc. (U.S.), IBM Corporation (U.S.), Marketo, Inc. (U.S.), Oracle Corporation (U.S.),, Inc. (U.S.), Teradata Corporation (U.S.), Infusion Software Inc. (U.S.), SAS (U.S.) among others.

Market Research Analysis

North America is estimated to account for the largest share of the market, whereas Asia Pacific market is projected to grow at the fastest rate during the forecast period. The North American market is witnessing rapid growth due to technological advancements and increasing demand for mobile application development platforms across different industry verticals in this region. U.S. holds majority of the market share both in terms of revenue as well as adoption of digitized platform.

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