Marketing Automation Software Market to Witness at a 12.7% CAGR from 2018 to 2025 :

Pune, India, November 2018/MRFR Press Release/- Market Research Future has published a cooked research report on the Global Marketing Automation Software Market.

Market Research Future (MRFR) in its latest study finds that the global market for marketing automation software is set to exhibit a double-digit CAGR of 12.7% during the assessment period (2018 to 2025). The growth models in modern business are evolving fast. Falling behind the curve means extinction, which is why enterprises are constantly focusing on amplify their marketing funnel by introducing new marketing actions and strengthening sales pipeline. In this, marketing automation finds a significant role as it can streamline many of the cumbersome marketing task and improve workflow, which is being quickly realized by businesses all around the world. 

Marketing automation platforms undoubtedly influence the RoI and customer service management for a business. Today, digital marketing forms the core growth strategy where marketing automation is a key tool. Tremendous growth has been noticed in digital marketing in recent years as businesses replace their traditional marketing and branding strategies with more dynamic approaches. Countries such as China and India are witnessing a massive economic overhaul, with digitization being at the crux. They are viewed as the next growth markets where B2B and B2C models are flourishing and thus present favourable business environment for digital marketers. Purchasing patterns are changing in both advanced and fast-developing countries, this is prompting businesses to stay aligned with latest consumer trends. 

Marketing automation tools allow marketers to execute task more proficiently, they can actively focus on identifying prospective customers, increase conversions rate and improve services for the existing customer base. Service providers are offering client-specific solutions, enabling business decision makers to develop robust digital marketing strategies. Marketers are also using marketing automation software to gain customer insights, track purchasing patterns and promptly respond to customers. At the same time, integration technologies such predictive analytics, AI and big data is facilitating the development of diverse marketing channels. Nonetheless, increased proliferation of digital marketing applications has increased the risk of cyber malignance and data theft.

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Global Marketing Automation Software Market: Segmental Analysis

MRFR’s study includes analysis of the market based on product and application. On the basis of product, the market has been segmented into email marketing, inbound marketing, digital marketing, and mobile marketing. The digital marketing segment is expected to remain high attractive over next several years. In 2017, the segment stood at a market valuation of USD 1,396.3 Mn and is projected to exhibit a CAGR of 13.2% during the assessment period. On the basis of application, the market has been segmented into SMEs and large enterprise. The SMEs segment is expected to retain its dominant position over 2025. Currently, the segment is valued at over USD 2,600 Mn and likely to post a strong growth during the assessment period.

Global Marketing Automation Software Market: Regional Analysis 

The marketing automation software market has been covered across North America, South America, Europe, Asia Pacific (APAC) and the Middle East & Africa (MEA). Of these, North America and Europe are currently observed as the two standout markets for marketing automation. While former holds the largest market share and later is projected to exhibit the highest CAGR during the assessment period. In 2017, the North America marketing automation market surpassed a valuation of USD 1500 Mn. However, Europe is expected to overtake North America by 2025. Meanwhile, APAC is likely to retain its third spot during the forecast period.

Global Marketing Automation Software Market: Competitive Landscape

MRFR in its study has covered some of the leading companies operating in the global marketing automation software market, including Cognizant Technology Solutions Corporation, Adobe Systems, Inc., Infusionsoft Inc., Act-On Software Inc., SAS Institute Inc., IBM Corporation, SAP SE, Inc. and Hubspot Inc. 

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