Marketing automation software companies develop software solutions that streamline and automate repetitive and manual business processes. These solutions include robotic process automation (RPA) and intelligent process automation (IPA) to enhance operational efficiency, reduce errors, and free up employees for more strategic tasks. Marketing automation software companies are essential for optimizing workflows and reducing operational costs.
Competitive Landscape of Marketing Automation Software Market
The marketing automation software market is experiencing significant growth, fueled by the increasing demand for efficient and personalized customer engagement strategies. As businesses strive to optimize their marketing efforts and gain a competitive edge, the adoption of automation solutions is becoming increasingly widespread. This dynamic market landscape necessitates a keen understanding of the key players, their strategies, and the factors influencing market share analysis.
Key Players:
Strategies Adopted:
The key players are adopting various strategies to maintain their market share and compete effectively. These strategies include:
These strategies highlight the dynamic nature of the market and the constant need for innovation and adaptability to stay competitive.
Factors for Market Share Analysis:
Several key factors play a crucial role in analyzing market share within the marketing automation software market. These factors include:
By analyzing these factors, one can gain valuable insights into the competitive landscape and identify the dominant players in the market.
New and Emerging Companies:
The market is witnessing a wave of innovative startups entering the scene with niche offerings and disruptive technologies. These new players are challenging the status quo with innovative solutions that address specific needs and cater to underserved market segments. Some notable new entrants include:
These new companies are adding to the dynamism of the market and pushing the boundaries of what is possible with marketing automation.
Current Company Investment Trends:
Companies within the marketing automation software market are investing heavily in the following areas:
Latest Company Updates:
Act-On Software, a provider of business marketing automation solutions that leads the industry in user efficiency and ease of use, announced today another victory for marketers in 2023: Act-On Advanced Analytics is an AI-powered suite of bespoke reporting and deep-dive analytics tools. Act-On Analytics gives marketers the power back in the form of useful, comprehensible, and shareable reporting and dashboards, eliminating the need for them to rely on IT and data analysts to do custom analytics on marketing campaigns.
Marketing Automation Software Market Size was valued at USD 4.75 billion in 2021. The Marketing Automation Software market industry is projected to grow from USD 5.37 Billion in 2022 to USD 12.83 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 13.20% during the forecast period (2022 - 2030). Owing to the digitalization of industries, rising internet penetration, and the use of mobile devices, the demand for automating marketing solutions are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Increasing demand for personalized advertising, retention of users for business growth, and the need for informed advertising strategy are some of the major factors expected to drive the growth. Moreover, the rise in the adoption of IoT devices, an increase in big data, and data analytics solutions, and demand for business automation, and insights will propel the market growth.
Marketing automation is a technology that helps companies in building better customer engagement campaigns, by eliminating repetitive tasks and helping the marketing department to focus on other critical aspects. The technology facilitates lead generation management, customer lifecycle marketing, and customer retention, among others. As per Internet World Statistics, in 2019, internet penetration across the world stands at 58.8% and it increases around 9% annually. Moreover, social media usage penetration globally was around 45%. Thus, a rising number of mobile devices, internet, and social media penetration will propel the market in the years to come. Consumers around the globe have changed ways of perceiving information, sharing thoughts, and researching products and services before purchasing.
In the age of digitalization and the use of aggressive promotion strategies, the utility of Artificial Intelligence (AI), data-driven promotion, and Search Engine Optimization (SEO) will provide an edge to marketing solution providers. AI will pose a potential opportunity for companies, industries, and countries over the coming years, which will boost the GDP by up to 14% by 2030. Moreover, programmatic advertising (AI automation) is changing the face of digital marketing so rapidly, that eMarketer, a marketing services provider, predicts that around 86% of digital ads displayed in the U.S. will be programmatic by 2020. Using various automation technologies for advertising to achieve higher conversions and lower acquisition costs will boost the market growth. Therefore, such factors has enhanced the Marketing Automation Software market CAGR across the globe in the recent years.
However, rise in the adoption of marketing automation platforms is another factor driving the growth of the Marketing Automation Software market revenue.
The Marketing Automation Software market segmentation, based on deployment, includes on premise and cloud. The Cloud deployment segment held the majority share in 2021 contribution to around ~607% in respect to the Marketing Automation Software market revenue. Cloud deployment is the most preferred way for the deployment of this technology and is predicted to maintain its dominance over the next eight years. The scalability and flexibility of the cloud technology, security aspects, and control over the data center are some of the prime factors that will boost the utility of cloud technology in the dispersion of marketing automation solutions.
Source: Secondary Research, Primary Research, MRFR Database and Analyst ReviewThe Marketing Automation Software market segmentation, based on enterprise size, includes large enterprises and small & medium enterprises. The small & medium enterprises segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. In the initial stage of technology proliferation, marketing automation had few applications limited to large enterprises only. Hence, rising applications for Marketing Automation Software positively impacts the market growth.
The Marketing Automation Software market data has been bifurcated by solution into campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing, and others. The email marketing segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. owing to the ubiquity of email promotions across industries and the increasing use of mobile devices. High interactiveness, cost-effectiveness, and the ability to personalize the content, among others are some of the advantages that make email marketing solutions the most preferred solution.
Reporting & analytics was the fastest growing segment. The solution helps in tracking success and offers performance insights to improve advertising return on investments, maximize the mix of channels, and provide long-term trends.
Based on End Users, the Marketing Automation Software industry has been segmented into BFSI, retail, healthcare, telecom & it, discrete manufacturing, government & education, and others) BFSI hospitals held the largest segment share in 2021, The large prevalence of B2B companies in the telecom and IT sector is the primary reason for its dominance in the market. However, the discrete manufacturing industry is predicted to grow at the highest CAGR over the next eight years.
The fastest growing segment in the Marketing Automation Software industry is discrete manufacturing. The digitalization of manufacturing industries has helped enterprises to reach their customers in a more effective manner.
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Marketing Automation Software market accounted for USD 2.03 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. The increasing regulatory pressure in the European region and reforms in EU data protection rules for protecting the enterprise data is remarkably impacting the adoption of marketing automation solutions.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Source: Secondary Research, Primary Research, MRFR Database and Analyst ReviewEurope Marketing Automation Software market accounts for the second-largest market share due to increased marketing investment by most regional end-user verticals and an ever-growing social media penetration. This makes the region a lucrative hub for the studied market.. Further, the Germany Marketing Automation Software market held the largest market share, and the UK Marketing Automation Software market was the fastest growing market in the European region
The Asia-Pacific Marketing Automation Software Market is expected to grow at the fastest CAGR from 2022 to 2030. This is increasing awareness about the promotion strategies, increasing penetration of the internet, and the rise in usage of mobile devices. Besides, the substantial growth of manufacturing industries in countries such as China and India will promote the utility of marketing automation solutions in the coming years. Moreover, China Marketing Automation Software market held the largest market share, and the India Marketing Automation Software market was the fastest growing market in the Asia-Pacific region
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Marketing Automation Software market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Marketing Automation Software industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the Marketing Automation Software industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Marketing Automation Software industry has provided with some of the most significant benefits. The Marketing Automation Software market major player such as Microsoft Corporation, Pardot (Salesforce), and others are working to expand the market demand by investing in research and development activities.
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services. In February 2021, Microsoft Corporation provided new updates for Dynamics 365 Marketing software, including simplified Marketing settings, a recovery Items tab for customer journeys and event management, more customization for sending new functionality, and improved delivery reliability for forms. Two months later, it released another update, constituting a revamped email editor.
Also, Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management software and applications focused on sales, customer service, marketing automation, analytics, and application development. In February 2021, Pardot (Salesforce) released new Pardot feature enhancements that help set up Pardot faster than ever, maintain engagement data streams with First-Party Tracking, and enhance email personalization functionality deliverability and reporting. It also improved clone actions, so one can easily copy email content or new asset types associated with their campaigns.
IBM Corporation
Act-On Software Inc.
SAP SE
SAS Institute Inc.
HubSpot Inc.
Salesforce.com Inc.
Teradata Corporation
Marketo, among others
September 2021: Oracle Corporation launched a new and innovative system named Oracle Fusion Marketing System. This system automates essential element of digital marketing campaigns with the help of artificial intelligence (AI).
January 2020: IBM Corporation increased their product portfolio by announcing the launch of Advertising Accelerator with Watson. With the help of artificial intelligence technology, Watson aimed to create digital marketing campaigns, which are eye catching and engrossing to the customers.
Campaign Management
Email Marketing
Inbound Marketing
Mobile Applications
Lead Nurturing & Lead Scoring
Reporting & Analytics
Social Media Marketing
Others
On-premise
Cloud
Large Enterprises
Small & Medium Enterprises
BFSI
Retail
Healthcare
Telecom & IT
Discrete Manufacturing
Government & Education
Others
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
Marketing Automation Software Market Highlights:
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