|Sophos Ltd (UK)|
|Trend Micro Inc. (Japan)|
|Micro Focus (UK)|
|Symantec Corporation (US)|
|Broadcom (CA Technologies) (US)|
|Centrify Corporation (US)|
|and SolarWinds Worldwide LLC (US).|
|Market Driving Forces|
|Increasing adoption of social media platforms in enterprises to stay connected is another reason driving the growth of Social media security market.|
The social media security market is projected to register a CAGR of 16.40% from 2022-2030. The social media security market size is expected to reach approximately USD 3863.45 Million by 2030. Analyzing dynamic social media data to protect against business and security threats is called social media security. Social media security is critical in protecting data, applications, and media from virus and hacking threats. The rise in the use of social media by employees in the organization both for the organization and for the organization is a critical factor accelerating market growth, as is the need to safeguard important data related to employees and the organization, advancements in technologies and social media platforms, and rise in the penetration of enterprise on social media platforms, among other factors, are major factors boosting the market. For instance, In September 2019, Irdeto announced the addition of client watermarking features to its Trace Mark forensic watermarking system, allowing for faster integration and detection of pirate sources. According to the firm, content redistribution piracy remains a serious threat to the media and entertainment industry owing to rising budgets for original content, broadcasting, and over-the-top (OTT) services, which complicates redistribution piracy.
COVID-19 Impact Analysis
Communication was critical during a time of fear, confusion, and uncertainty, and social media was everyone's go-to. There was a huge thirst for information at the start of the pandemic and during major decisions, and social media users were grateful to the companies that rose to the challenge by posting regularly and keeping their customers up to date. While the content was more reactive than usual, posts that were accurate, up-to-date, and reflected the customer's needs received high engagement.
Social Media Security Market Dynamics
Some of the primary factors influencing the growth of social media security are the increasing number of malware attacks or security breach issues within social media platforms, the growing penetration of social media users, and the adoption of social media for brand endorsement, advertising, or marketing purposes. ly, increasing demand for media security solutions such as phishing emails, impersonation, fraud or piracy, media monitoring, cyber security threats, and others will impact market growth. Furthermore, rising demand for security across the media and enterprise industries, as well as an increase in stringent government regulations or policies aimed at reducing social media misuse, are expected to be major drivers boosting the long-term growth of the market.
The rise in the use of social media by employees in the organization both for the organization and for the organization is a critical factor accelerating market growth, as is the need to safeguard important data related to employees and the organization, advancements in technologies and social media platforms, and rise in the penetration of enterprise on social media platforms, among other factors, are major factors boosting the market.
Lack of common laws across countries and cross-border location of servers are among the major factors restraining market growth and will continue to challenge the market during the forecast period.
Increased advancements in technologies and social media platforms, as well as increased enterprise penetration on social media platforms, are among the major factors driving the market. Furthermore, an increase in the volume of data generated through social media platforms and in market research and development activities will create new opportunities for the market during the forecast period.
Social Media Security Market Segmentation
The social media security market segmentation by solution is advanced threat protection. The segment is expected to grow at the fastest rate during the forecast period. The factors that contribute to the increased use of social media in businesses and the critical need for businesses to protect their social media platforms and networks from malicious attacks.
Security Type Insights
The social media security market segmentation by security type is cloud security and data security. The cloud security category held the largest market share in the social media security market growth and is expected to grow at the highest rate in the forecast period. The demand is driven by factors such as the widespread use of the cloud, mobiles, and tablets worldwide, making them vulnerable to cyber-attacks and network hacking.
By deployment, the BFSI sector is also analyzed to register a high CAGR in the forecast period. With growing trends in online shopping and amidst the surge of the COVID-19 pandemic, banks, and financial firms have been trying to increase customer satisfaction by providing personalized experiences through gathering user inputs over time, be it personal information, preferences, financial data, and others. Loss of important information through data thefts, data leakage, cyber-attack risks, and related threats can adversely impact the company's growth and invade customer confidentiality, impacting the need for social media security solutions.
By deployment, the cloud-based segment is expected to grow at a significant rate in the market between 2022 and 2030. Various businesses have begun to turn to the cloud for managing or running social media applications while providing a virtual server environment due to low costs and high scalability functionalities.
Organization Size Insights
By organization size, the large enterprise segment is expected to grow significantly between 2022 and 2030 due to its growing adoption. They are most likely to embrace social media security solutions since they are most susceptible to cyberattacks,
Global Social Media Security Market Share, by Region, 2021 (%)
Social Media Security Market Overview, by Region
By Region, the market has been divided into North America, Asia-Pacific, Europe, and the Rest of the World. North America accounted for the most extensive market share. Asia-Pacific will exhibit the highest CAGR during the forecast period.
In 2021, North America dominated the market. Growing digital platform and smartphone penetration, increased social media malware campaigns, increased social media application users, stringent government regulations or laws governing corporate network security, and other factors have contributed to market growth.
Asia-Pacific is anticipated to have the fastest growth rate in the market. Due to the increased adoption of enterprise social media for branding and communication purposes in this region, Asia-Pacific is the expected region for growth in the market. Asia-Pacific region is implementing stringent regulations for social media security.
Social Media Security Market Competitive Landscape
The market includes tier-1, tier-2, and local players. The tier-1 and tier-2 players have reach with diverse product portfolios. Companies such as ZeroFOX. (US), RiskIQ (US), Sophos Ltd (UK), Trend Micro Inc. (Japan), Micro Focus (UK), and Symantec Corporation (US) dominate the market due to product differentiation, financial stability, strategic developments, and diversified regional presence. The players are concentrating on supporting research and development. Furthermore, they embrace strategic growth initiatives, such as development, joint ventures, product introduction, and partnerships, to strengthen their market position and capture an extensive customer base.
Prominent players in the social media security market research include ZeroFOX. (US), RiskIQ (US), Sophos Ltd (UK), Trend Micro Inc. (Japan), Micro Focus (UK), Symantec Corporation (US), Broadcom (CA Technologies) (US), Centrify Corporation (US), Proofpoint (US), and SolarWinds Worldwide LLC (US), among others.
Scope of the Social Media Security Market Report
Security Type Outlook
Organization Size Outlook
Objectives of the Study
The objectives of the study are summarized in 5 stages. They are as mentioned below:
Social Media Security Market Forecast & Size:
To identify and estimate the market size for the social media security market report segmented by solution, vertical, security type, deployment, and organization size by value (in US dollars). Also, to understand the consumption/ demand created by consumers in the social media security market forecast between 2022 and 2030.
Market Landscape and Trends:
To identify and infer the drivers, restraints, opportunities, and challenges in the social media security market growth
Market Influencing Factors:
To find out the factors which are affecting the social media security market size among consumers
Impact of COVID-19:
To identify and understand the various factors involved in the market affected by the pandemic
To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company in the past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.
|Market Size||USD 1.9 Billion|
|Forecast Units||Value (USD Billion)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||The solution, Vertical, Security Type, Deployment, and Organization Size|
|Geographies Covered||North America, Europe, Asia-Pacific, and the Rest of the World (RoW)|
|Key Vendors||ZeroFOX. (US), RiskIQ (US), Sophos Ltd (UK), Trend Micro Inc. (Japan), Micro Focus (UK), Symantec Corporation (US), Broadcom (CA Technologies) (US), Centrify Corporation (US), Proofpoint (US), and SolarWinds Worldwide LLC (US)|
|Key Market Opportunities||Data generation in social media offers data analysis market opportunity|
|Key Market Drivers||Increased use of social media by organization employees will drive the market.|
The social media security market forecast period is 2022-2030
The market is expected to register a CAGR of ~16.40% over the next 8 years, according to social media security market research.
Asia-Pacific is expected to register the highest CAGR during 2022 - 2030
North America held the largest share in 2021
The market size is expected to be USD 3863.45 million by 2030.
ZeroFOX. (US), RiskIQ (US), Sophos Ltd (UK), Trend Micro Inc. (Japan), Micro Focus (UK), Symantec Corporation (US), Broadcom (CA Technologies) (US), Centrify Corporation (US), Proofpoint (US), and SolarWinds Worldwide LLC (US) are the major companies operating in the market.