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Learning Analytics Market Size

ID: MRFR//4179-CR | 100 Pages | Author: Ankit Gupta| May 2023

Many things generally influence the development and growth of the Learning Analytics market. One of the main market factors is the increased adoption of digital learning platforms in educational institutions and corporate organizations. The need for learning analytics tools has spiked as conventional methods of learning transition to online and virtual environments. Additionally, increasing awareness and the significance of personalized learning greatly contribute to the expansion of the Learning Analytics market. Both educational institutions and businesses know how important it is to customize learning experiences to suit individual needs or preferences. During this customization process, learning analytics solutions analyze data to identify specific patterns, strengths, and areas requiring improvement with respect to learning. Thus, institutions can develop individualized paths for learners that enhance the overall effectiveness of education and training programs.
Another important factor that influences this market is a growing emphasis on lifelong learning and professional development. People, both individuals and the organization's working space, have become so dynamic, hence making them understand that there are times they need to upskill themselves or reskill themselves. Learning analytics support skills acquisition monitoring, qualification attainment, and progress tracking, which offers valuable feedback loops for students, customers, clients, users, educators, facilitators, trainers, and coaches alike. On top of this aspect lies the significance of data-driven decision-making in education administration management, resulting in increased demand for the Learning Analytics marketing sector worldwide, where school systems are increasingly relying on data linked to student performance.
Additionally, another forceful market factor emerges from combining artificial intelligence (AI) technology with machine language (ML). These technologies empower predictive analytics and smart insights within the range offered by learning analytics solutions. Predictive analytics may also be used to predict student or team member performance, thereby enabling schools to take timely interventions against possible challenges before they emerge once more into being full-blown problems requiring serious actions by all stakeholders involved hereunder towards eliminating them. Besides these factors, there also exist other contributing forces causing dynamics in the Learning Analytics Market about the regulatory framework's landscape, including compliance requirements. Various regulations and standards on data protection and privacy have to be followed by educational institutions and firms. Therefore, learning analytics developers must come up with solutions that not only provide robust analytics but also guarantee the security of students' sensitive information. Adherence to these regulations becomes a major determinant when it comes to selecting learning analytics tools.

Covered Aspects:

Report Attribute/Metric Details
Market Size Value In 2022 USD 5.65 Billion
Market Size Value In 2023 USD 6.95 Billion
Growth Rate 23.12% (2023-2032)

Learning Analytics Market Overview


The Learning Analytics Market is projected to grow from USD 8.55 billion in 2024 to USD 36.72 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 19.97% during the forecast period (2024 - 2032). Additionally, the market size for learning analytics was valued at USD 6.95 billion in 2023.


Growing technological investments among education institutes and increase in availability of cloud-based services and MOOCs are the key market drivers enhancing the market growth.


Figure 1: Learning Analytics Market Size, 2023-2032 (USD Billion)


Learning Analytics Market Overview 2024


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Learning Analytics Market Trends



  • Growing technological investments among education institutes is driving the market growth


The technological investments have led to an increase in the use of online learning platforms, which generate large amounts of data. Learning analytics platforms can collect and analyze this data to provide insights into student engagement, progress, and performance. This information can be used to optimize online learning experiences, identify areas for improvement, and create more effective teaching strategies. By leveraging data and technology, institutions can improve learning outcomes, enhance student engagement, and provide more personalized learning experiences. For instance, in 2019, USC launched a USD 1.5 billion fundraising campaign, with a portion of the funds going towards technological investments. The university plans to invest in new technology for its classrooms and research facilities, including virtual and augmented reality tools, as well as advanced computing systems. Also, in 2020, Stanford University announced that it was investing USD 100 million in a new institute focused on studying the impact of artificial intelligence on society. The Stanford Institute for Human-Centered Artificial Intelligence (HAI) aims to develop AI technologies that are ethical, transparent, and beneficial to society.


However, Increasing the learning and development budget towards online learning can support the growth of the learning analytics market during the forecast period. Online learning platforms generate vast amounts of data on learner behavior, such as engagement with course materials, time spent on specific topics, and assessment results. This data can be used to identify patterns and insights that can help educators and trainers improve their instructional design and delivery.


Therefore, increasing the learning and development budget towards online learning can support the growth of the learning analytics market by providing a rich source of data for analysis and helping organizations improve their training programs through data-driven decision-making. For instance, in the period from 2017 to 2019, 59% of talent developers increased their spending on online learning, while 39% of learners reduced their spending on instructor-led training, according to a recent survey by LinkedIn Learning. (ILT). As a result, companies have started implementing learning analytics solutions.


Learning Analytics Market Segment Insights


Learning Analytics Tools Insights


The Learning Analytics Market segmentation, based on tools includes Predictive Analytics, Content Analytics, Adaptive Learning Analytics, Others. Among these predictive analytics is the fastest and leading subsegment. As predictive learning analytics is used in numerous sectors to identify and analyze learning data trends and forecast future behavior. Predictive analytics technology, for instance, is used by websites that offer airline tickets to adjust ticket prices based on historical booking patterns. Over the course of the projection period, this category is anticipated to develop as a result of rising demand for personalized communications services, real-time analysis, and is concerned over cybercrime.


Learning Analytics Deployment Insights


The Learning Analytics Market segmentation, based on deployment, includes On-Premises and On Cloud. The cloud category generated the significant market share in 2022. This is a result of the cloud platform's advantages, which include minimal deployment costs, improved performance, individualized services, and flexibility. The use of cloud-based deployment of education & learning analytics solutions is further encouraged by simpler & more efficient data processing methods, huge storage, and simple switching between projects.


For instance, in Jan 2023, PowerSchool, the largest supplier of cloud-based software for K-12 education in North America, has released updates to its PowerSchool Unified Classroom® and PowerSchool Unified Insights™ solutions. These enhancements include LearningNav and ContentNav, two new data-driven personalised learning solutions, as well as a new resource library under Unified Insights MTSS that will give educators validated, evidence-based tools and strategies.


Figure 2: Learning Analytics Market, by Deployment, 2022 & 2032 (USD billion)


Learning Analytics Market, by Deployment, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Learning Analytics Applications Insights


The Learning Analytics Market segmentation, based on applications, includes people acquisition and retention, curriculum development and intervention management, performance management, budget and finance management, operations management. Among these, people acquisition and retention is the leading segment and performance management is the fastest growing segment owing to rising investment by education institute in digital learning and cohesive initiative that anticipated to support the growth.


Learning Analytics Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American learning analytics market area will dominate this market, owing to an factors like the large number of international students studying in the region and the use of learning software in the business sector will boost regional market growth.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: LEARNING ANALYTICS MARKET SHARE BY REGION 2022 (%)


LEARNING ANALYTICS MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe learning analytics market accounts for the second-largest market share due to the cohesive government initiative for e-learning and rising public private investment for the development of education institution. Further, the German learning analytics market held the largest market share, and the UK learning analytics market was the fastest growing country.


The Asia-Pacific Learning Analytics Market is expected to grow at the fastest CAGR from 2023 to 2032. with a projected CAGR of more than 20% throughout the course of the forecast year. The enterprise sector is anticipated to be a key adopter of a variety of education & learning analytics solutions, particularly in the IT & telecommunication and e-commerce sectors in nations like China, India, and Japan. Moreover, China’s learning analytics market held the largest market share, and the Indian learning analytics market was the fastest growing country in the Asia-Pacific region.


Learning Analytics Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the learning analytics market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, learning analytics industry must offer cost-effective items.


Service and solution providers are investing technological development one of the key business tactics used in the global learning analytics industry to benefit clients and increase the market sector. In recent years, the learning analytics industry has offered some of the most significant advantages to medicine. Major players in the learning analytics market, including Oracle (US), Civitas Learning (US), SAS Institute (US), MicroStrategy (US), and others, are attempting to increase market demand by investing in research and development operations.


Oracle Corporation is a global technology company that specializes in creating and promoting database software, cloud-based systems, and enterprise software products. The company is headquartered in Redwood City, California and was established in 1977 by Larry Ellison, Bob Miner, and Ed Oates. Oracle's primary product is the Oracle Database, which is a relational database management system. The company is one of the most extensively used database systems across various industries and organizations worldwide. Apart from the Oracle Database, the company also offers various other software products, such as enterprise resource planning (ERP), human capital management (HCM), customer relationship management (CRM), and supply chain management (SCM) software.


MicroStrategy is a leading business intelligence (BI) and analytics software vendor. Founded in 1989 and based in Tysons Corner, Virginia, MicroStrategy offers a suite of enterprise software products for data discovery, advanced analytics, mobile BI, and cloud-based BI. MicroStrategy's flagship product is the MicroStrategy platform, which is a comprehensive BI and analytics platform designed to help organizations leverage their data assets for better decision-making. The platform includes tools for data discovery, data visualization, dashboards, and predictive analytics, among other features. The platform also offers a range of deployment options, including on-premises, cloud, and hybrid deployments.


For instance, in Oct. 2019, Microstrategy announced a new technology partnership with DataRobot, a pioneer in enterprise Artificial Intelligence (AI), to make it simpler for companies to integrate AI into their web and mobile applications and core business processes by using HyperIntelligence cards to produce AI-driven insights and recommendations.


Key Companies in the learning analytics market include



  • IBM (US)

  • TIBCO (US)

  • D2L (Canada)

  • Microsoft (US)

  • Ellucian (US)

  • Hobsons (US)

  • Oracle (US)

  • Civitas Learning (US)

  • Zogo Technologies LLC (US)

  • SAP (Germany)

  • InetSoft (US)

  • SAS Institute (US)

  • Tableau Software (US)

  • Certica Solutions (US)

  • MicroStrategy (US)


Learning Analytics Industry Developments


Oct 2019 On the SAS platform, SAS Institute has enhanced SAS Viya, making the most recent advanced analytics and AI methods available to both data scientists and business users.


Oct 2019 Blackboard Inc. announced the launch of its new Latin American headquarters in Bogotá, Colombia, as part of the development of its presence in the region. Blackboard wants to strengthen its capacity to better service a rapidly expanding regional customer list while supporting projected future development. The business declared the official opening of its new world headquarters in Reston, Virginia, in January 2020.


Learning Analytics Market Segmentation


Learning Analytics Tools Outlook



  • Predictive Analytics

  • Content Analytics

  • Adaptive Learning Analytics

  • Others


Learning Analytics Deployment Outlook



  • On-Premises

  • On Cloud


Learning Analytics Applications Outlook



  • People Acquisition and Retention

  • Curriculum Development and Intervention Management

  • Performance Management

  • Budget and Finance Management

  • Operations Management


Learning Analytics Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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