Learning Analytics Market Research Report- Forecast to 2027

Global Learning Analytics Market Research Report, By Tools (Predictive Analytics, Content Analytics, Adaptive Learning Analytics, And Others), By Deployment (On-Premises And On Cloud), By Service, And By End-Users - Forecast Till 2027

ID: MRFR/ICT/4179-HCR | December 2022 | Region: Global | 100 Pages         

Learning Analytics Market

Learning Analytics Market Predicted to Grow at CAGR of 26% by 2027 with Revenue $ 8.3 Billion


By Tools Predictive Analytics Content Analytics Adaptive Learning Analytics Others
By Deployment On-Premises And On Cloud
By Applications People Acquisition and Retention Curriculum Development and Intervention Management Performance Management Budget and Finance Management Operations Management

Key Players

  • Blackboard Inc. (U.S.)
  • Microsoft (U.S.)
  • IBM Corporation (U.S.)
  • Oracle Corporation (U.S.)
  • Pearson Inc. (U.K)
  • Saba Software Inc. (U.S.)
  • McGraw-Hill Education (U.S.)
  • SAP AG (Germany)
  • and D2L Corporation (Canada)
  • Cornerstone OnDemand (U.S.)
  • Jenzabar (U.S.)
  • Knewton (U.S.)
  • and Kronos (U.S.).


  • Asia Pacific is also anticipated to be the fastest growing region in the learning analytics market over the forecast period.
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Learning Analytics Market Overview

Owing to the emerging needs and trends, the learning analytics market has a lot of scope for global growth in its major functional geographies. The market players predict a good CAGR growth for the market during the forecast period of 2017-2023. The CAGR quantum of the expected growth stands at 26%. The global market is likely to reach a final market value worth USD 8.3 billion. For the historic forecast period that had ended in 2019, the global Learning Analytics market was valued at a market sum worth USD 3.1 billion.

Learning analytics relates to the science of analytical reasoning. The learning analytics gain the required support from the interactive learning interfaces. These are considered to be an integral and vital part of the approach. The approach related to learning analytics makes use of a combination of learning, along with data analysis in collaboration with the human factors. The methods that are involved in learning analytics help in better decision-making. This further has a role to play in combining human flexibility and creativity along with the background knowledge related to storage and processing capacities. The storage and processing capacities are in context to the computers that are in use in the current scenario. These help in gaining meaningful insights into complex-natured problems. Owing to the benefits offered, there is a great demand for implementing the analytical tools amongst various entities and enterprises in the long run.

Learning Analytics Market COVID 19 Analysis

The coronavirus pandemic is bringing along a lot of challenges and difficulties for the healthcare sector. Though the demand for various kinds of medical services was on a rise during the various waves of the coronavirus pandemic, there are many challenges lined up for other market and business units. Due to the operational restrictions and lockdown imposed by the various governments of countries, the businesses that make the traditional use are having a tough time. The need of the hour to cope up with the negative impacts due to the pandemic is to make a shift to the world of digitization and explore what the learning analytics market has to offer in terms of analytical reasoning.

To help the businesses recover the losses that they witnessed during the pandemic owing to reasons like unavailability of labor and raw materials, the government is coming up with regulations that support the wide adoption of learning analytics. Also, the key market players are investing in the research and development techniques that will further make the way for global mergers and acquisitions between companies that will help them emerge as global leaders by the end of the global forecast period ending in 2028.

Learning Analytics Market Dynamics

  • Drivers

Based on the learning analytics market trends, the banking, financial services, and insurance (BFSI) Industry are expected to have the largest market share by the end of the forecast in 2023. The main reasons that are driving the growth of the global market are that the market services are rendering benefits like simplifying the workloads that are related to security purposes. Also, the market is witnessing an increase in the dependence on the data that is a result of different kinds of IT systems and are also used for seamless completion of financial transactions. Once the companies begin adopting the learning analytics on a large scale, they will help in providing real-time solutions and streamlining the business processes under various industry vertices.

  • Restraints

The need of the market is to work upon its cost-effectiveness along with the features that make the judicious use of the employed time as well. This is one of the main requirements for various small, medium, and large-sized enterprises and their market vertices. These enterprises have a large demand for the deployment of solutions that are not very expensive and ensure a mass benefit during the tenure for deployment.

  • Value Chain Analysis

The learning analytics market functions across an array of fields like IT, sales and marketing, supply chain mechanism, finance and HR, shop floor, and product management. Many organizations, in the course of the deployment of these services, are opting for on-premises and on-demand cloud solutions. The focus is to make judicious use of resources that will cater to the interests of various customers and does not burden their budgets with an expensive price. The learning analytics vendors and their demand are likely to increase in the future in the next 5 years.

Study Objectives

  • The learning analytics market report aims to help the investors to describe the forecast for the market based on the various market components and dynamics like the market drivers, opportunities, and restraints

  • The market report aims to study the growth opportunities prevailing in major geographies of the world and further, forecast the revenues in these regions

  • The report further helps to have detailed information regarding the factors that influence the market and the market segments along with the prospects and their contribution to the overall growth of the market

Segment Overview

The global learning analytics market has been divided into various segments for better functioning and revenue collection across the major geographies of the world. The learning analytics market has been segmented into the following segments globally:

Based on Applications:

  • People Acquisition and Retention

  • Curriculum Development and Intervention Management

  • Performance Management

  • Budget and Finance Management

  • Operations Management

  • Others

Based on Components:

Based on Deployment Model

  • On-premises

  • Cloud

Based on end-users:

  • Academic

  • K-12

  • Higher Education

  • Enterprise/corporate

  • Small and Medium-sized Enterprises (SMEs)

  • Large Enterprises

Learning Analytics Market Regional Analysis

Based on the trends, opportunities, along with the market segmentation, out of the four major economies of the world, the North American region is expected to have the highest growth in the learning analytics market that will be witnessing the emergence of factors that will help in enjoying dominance over the market by the end of the global forecast period in 2023. The main reason behind this is the rise in the technological advancements backed by the wide-scale and early adoption of these solutions by the target audience in this region.

Learning Analytics Market Competitive Landscape  

The learning analytics market opportunities help in predicting how the key market players are grabbing them and converting them into something profitable for the global market. Also, these propelling market opportunities have a major role to play to analyze the competition prevailing in the market and draw a competitive graph that will help the regions enjoy dominance over the market by the end of the forecast period in 2023. Further, the competitive landscape helps in indicating the role of the prominent market players, and their recent developments that help in making a difference to the market revenue quantum, CAGR growth, and the global Learning Analytics market valuation. The key market players of the global learning analytics market share are as follows:        

  • IBM (US)

  • TIBCO (US)

  • D2L (Canada)

  • Microsoft (US)

  • Ellucian (US)

  • Hobsons (US)

  • Oracle (US)

  • Civitas Learning (US)

  • Zogo Technologies LLC (US)

  • SAP (Germany)

  • InetSoft (US)

  • SAS Institute (US)

  • Tableau Software (US)

  • Certica Solutions (US)

  • MicroStrategy (US)

Learning Analytics Market Recent Developments

In October 2019, one of the prominent market players of the Learning Analytics Market - Microstrategy took to the international scale and announced a new technology partnership with DataRobot, a leader in enterprise Artificial Intelligence (AI), to make it easier for businesses and creative ideas like for the integration of AI into their web and mobile applications and core processes by using HyperIntelligence cards to generate AI-driven insights and recommendations.

In October 2019, another prominent market player - SAS Institute released an updated SAS Viya on the SAS platform that is known to be offering the latest advanced analytics and AI techniques accessible to both data scientists and business users.

In October 2018, Oracle which is one of the most prominent companies that internationally announced the latest release of its Oracle Student Cloud suite of products, including Student Management, focused on support for traditional programs. It functions and delivers a complete student lifecycle platform with new cloud enhancements that wrap financial planning and other services into one solution.

Intended Audience

  • OEMs

  • Banking authorized money lenders and other financial institutions

  • Research and development organizations

  • Government and public sector

  • System integrators

  • Market end-users

  • Software as a solution providers

  • Manufacturers and production units

  • Private equity groups

Report Overview

The global learning analytics market research report has been prepared to help the market investors and buyers in studying the market overview and objectives. The global report discusses that the market had an impact due to the outbreak of the pandemic and the growth opportunities that are in store for the market. Further, the global report talks about the market segmentation and its functioning in major geographies that further, help in understanding the competitive market scale. The market report mentions the recent developments of the key market players that predict the market CAGR growth and final valuation of the period 2017-2023.

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 8.3 Billion (2023)
  CAGR    26% (2017-2023)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units    Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Tools, By Deployment
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Blackboard Inc. (U.S.), Microsoft (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Pearson Inc. (U.K), Saba Software Inc. (U.S.), McGraw-Hill Education (U.S.), SAP AG (Germany), and D2L Corporation (Canada), Cornerstone OnDemand (U.S.), Jenzabar (U.S.), Knewton (U.S.), and Kronos (U.S.).
  Key Market Opportunities   Rising need to evolve the competitive strategies to sustain the market and surging focus on personalized learning is expected to be the major trends for the learning analytics market over the forecast period.
  Key Market Drivers   Asia Pacific is also anticipated to be the fastest growing region in the learning analytics market over the forecast period.

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Frequently Asked Questions (FAQ) :

A USD 8.3 billion income is predicted by 2027 for the market in the coming period.

A 26% CAGR is estimated to define the development of the market in the imminent years.

McGraw-Hill Education (U.S.), Saba Software Inc. (U.S.), D2L Corporation (Canada), Cornerstone OnDemand (U.S.), SAP AG (Germany) and Jenzabar (U.S.) are the market contenders.

The increased focus on personalized learning is estimated to play a major role in market development.

Content analytics, predictive analytics, adaptive learning analytics, analytics dashboard, and discourse analytics are some of the products seen in the market.