RTD Tea Market Research Report: Information by Type (Black Tea, Green Tea, White Tea and others), Category (Organic and Conventional), Packaging Type (Bottles, Cans and Cartons), Distribution Channel (Store-Based [Hypermarkets and Supermarkets, Convenience Stores and others] and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and the Rest of the World) - Forecast till 2030

RTD Tea Market Overview

RTD Tea Market size accounted for approximately USD 21.30 billion in 2021 and is expected to register a CAGR of 7.64% during the forecast period of 2022 to 2030. The market is expecting a steep increase in the demand for tea products owing to the spread of information and awareness regarding the health benefits.

The RTD Tea Market size is expanding owing to its feature of being readily available and consumable. The RTD tea products are available in various flavors and packaging as produced by the key market players on a global scale. Tea is considered one of the most demanded drinks. It is the most preferred non-alcoholic drink after water by the target audience across the globe. There are many health benefits associated with the consumption of tea and its antioxidant properties which are expanding the consumer base during the forecast period. Also, it has less caffeine and also, its consumption is likely to reduce the risk of having a heart stroke and attack in the long run. Also, its positive impact on the immune system is likely to present many positive attributes for the growth of the global market across various regions.

COVID 19 Analysis

The arrival of the pandemic has brought along various concerns related to the health of individuals and the lifestyle that is being led. The pandemic has presented various struggles for healthcare professionals and services as the rate at which the pandemic is being spread is obnoxious. The target audience is increasing their consciousness towards leading a happy lifestyle and make choices that positively affect their health. More and more people are taking their health seriously and altering their choices. The demand and consumption for RTD Tea Market and their variants in the market are witnessing a major rise in the forecast period.    

The shortage of raw materials is now being covered by producing them on a large scale that will better and improvise the market situation to a certain extent. The government is increasing its market share by backing the production lane to make better and innovative products for the global audience in the forecast period. Also, the key market players are taking steps to introduce various tea flavors to cater to the changing tastes and preferences of the global audience.

Market Dynamics

Drivers

In the historic period of 2021, the amount of global consumption of tea reach a quantum of 273 billion liters, and the same trend will follow during the current period. The overall consumption is likely to reach 297 billion liters by the end of 2022. These trends will push for global market growth during the forecast period. Also, the key market players functional across the globe are investing largely to develop and launch products on a large scale to help consumers make a choice based on their developing tastes and preference.

Restraints

However, the price of RTD tea is increasing at a constant scale which is likely to present major restraints for the global market. Alongside this, another trend is prevailing in the market that is the increased consumption of RTD coffee over tea which has major growth restaurants to offer to the market during the forecast period.

Technology Analysis

The RTD Tea Market trends are witnessing the emergence of leading market players like HUL and Nestle and flavors like Peach and Lemon that are targeting a large customer base. There is an increase in preference of people for the RTD tea market because the tea outlets are emerging on a large scale and the urban population is showing signs of better health prospects in comparison to the rural crowd. A fast-paced lifestyle is pushing for a wide-scale emergence of this tea.

Market Segmentation

The RTD tea market has been divided all across the global market based on the type, category, packaging type, and distribution channel

Based on the Type

The RTD Tea Market has been divided all across the globe based on the type into white tea, green tea, black tea, and many others.

Based on the Category

The market has been divided all across the globe based on the category into conventional and organic.

Based on the Packaging Type

The market has been divided all across the globe based on the packaging type into cartons packaging, cans packaging, and bottles packaging.

Based on the Distribution Channel

The market has been divided all across the globe based on the distribution channel into non-store -based distribution channels and store-based distribution channels. The store-based distribution channel is further sub-divided into convenience stores, hypermarkets, supermarkets, and many others.

Regional Analysis

The RTD tea market has been divided all across the globe based on the region into the North American region, Asia-Pacific region, European region, Latin American region, and the Middle East and African region. The largest market share in the global market is held by the North American region owing to an increasing preference for healthy beverages. The US is the major contributor in the North American region and hence it dominates the market.

The second-largest market share in the RTD tea market is held by the Asia-Pacific region owing to the presence of highly populous countries like China and India which drives the demand for tea in this region. Also, an increasing number of geriatric population in this region are tea lovers and hence creates more demand in this region.

The third-largest market share in the global market is held by the European region owing to increasing disposable income in this region. Also, people are more focused on wellness and health-related products which also creates more demand for tea in the European region.

The Latin American region and the Middle East and African region also show moderate growth rate towards tea market. The growth rate of these regions is comparatively low owing to low infrastructure and lack of awareness among people.

Competitive Landscape

The most prominent major key players in the RTD tea market all across the globe are mentioned below:

• Blu-Dot Beverage Company (Canada)


• Inko’s Tea (US)


• Harney & Sons Fine Teas (US)


• Snapple Beverage Corp. (US)


• Dilmah (Sri Lanka)


• Starbucks Corporation (US)


• Coca-Cola Company (US)


• PepsiCo, Inc. (US)


• Unilever (UK)


• Bearfield (Netherlands)


• The Republic of Tea (US)


• Nestle S.A. (Switzerland)


• Hain Celestial Group (US)


• ITO EN LTD. (Japan)


• Tata Global Beverages (India)

These major key players use various strategies to sustain their market position in the RTD tea market in the global market by going for mergers, and acquisitions, by collaborating, setting up a new joint venture, establishing a partnership, developing a new production process, developing a new product line, innovation in the existing product, and many others to expand their customer base in the untapped market of the RTD tea all across the globe.

Recent Developments

The largest market share in the RTD tea market is held by the North American region owing to the presence of countries like the US and Canada and increasing preference for healthy beverages. Among all the countries, the US market is the major contributor.

Snapple Beverage Corp. (US) is spending a huge sum of money on research and development to get an upper edge over its competitors. This will help the company by increasing the sales revenue.

Increasing demand for healthy drinks and coupled with increasing personal disposable income provides various growth opportunities in the European region.

All the major market key players are highly investing in new product launches, mergers, and acquisitions, joint ventures.

Report Overview

This global RTD tea market research report consists of the following elements mentioned below:

• Market Overview


• COVID 19 Analysis


• Market Dynamics


• Technology Analysis


• Market Segmentation


• Regional Analysis


• Competitive Landscape


• Recent Developments

This market research report contains factors that drive the growth of the RTD tea market in the global market along with the factors that restrict its growth in the global market. The technical analysis for the growth estimation during the forecasted period is mentioned. The impact of COVID 19 on the sales revenue of the RTD tea market all across the globe is mentioned. The future growth rate of the RTD tea market during the forecasted period is estimated and mentioned.

Intended Audience

• Traders, Exporters and Importers


• Raw Material Suppliers and Distributors


• Dealers and Distributors


• Beverage Manufacturers


• RTD Tea Manufacturers