Global Ketone Supplements Market Research Report: By Product Type (Tablets & Capsules, Powder, Gummies, Liquid), By Distribution Channel (Store-Based, Non-Store-Based) and By Region – Forecast to 2027

Market Scenario

Global Ketone Supplements Market size is projected to reach approximately USD 8,621.9 Million by 2027, at a CAGR of 6.2% from 2020 to 2027. Ketones are naturally produced in the human body by the liver during gluconeogenesis, a process that creates glucose in times of fasting and starvation. However, synthetically are produced in the body through ketone supplements. Ketone supplements provide a multitude of benefits. These include athletic performance enhancement, more efficient weight loss, cancer prevention, cognitive improvement, anti-inflammatory properties, and even healthier skin. Increasing adoption of the keto diet among the health-conscious population with growing awareness for the same is majorly driving the growth of the market. This increasing demand for keto supplements has created an opportunistic market for manufacturers across the globe. With the outbreak of COVID-19, populations across the globe are becoming conscious of their diet intake and are highly inclined toward health benefitting supplements. This has triggered the demand for ketone supplements in the long run. The introduction of new flavors in ketone supplements is further boosting the market growth.

Market Synopsis

Global Ketone Supplements Market has witnessed high growth in recent years. The rising health-conscious population and inclination towards workout among the consumers are resulting in an increased demand for dietary supplements such as ketone supplements. Other drivers expected to fuel the growth of the global ketone supplements market are frequent product innovations with the introduction of new flavors and the booming organized retail sector. Innovative marketing campaigns through social media and celebrity endorsement prove to be an innovative marketing strategy uplifting market growth. Also, Gen Z and millennial populations are largely inclined toward products carrying claims of weight loss and gut health, which is driving the demand for ketone supplements. Looking at the opportunities this market carry, various manufacturers and distributors are investing in the market. For instance, DFH (Design for Health), a channel specialist, which sold more than 350 supplements to healthcare practitioners in May 2019, launched a line of ketogenic products, including ketone supplements.  

Market USP

Increasing adoption of keto diets  

Market Drivers

• Health benefits associated with ketone supplements: Ketone supplements put the human body in a state of ketosis where fat cells are converted into energy. Consumption of this supplement on a regular basis reduces the fat and weight very fast, preventing the risk of obesity. Also, it helps to purify the bloodstream for overall wellbeing. Ketone supplements usually hasten metabolic processes in the body and help in food digestion. Apart from this, ketone supplements enhance the performance of athletes. Thus, the various health benefits associated with the product drives its market growth.


• Increasing product launches of ketone supplements


• Rising demand for dietary supplements among the health-conscious population


• Increasing product awareness in developing countries


• Increasing number of new entrants in the market


• Effective marketing strategies


• Mounting growth of the organized retail sector

Market Restraints

• High price of ketone supplements

Segmentation

By Product Type

• Tablets & Capsules


• Powder: The powder segment was the largest segment in 2019. The human body can absorb the ingredients of supplements much more quickly and efficiently in powder form, and thus, the majority of the manufacturers offer ketone supplements in the form of powder.


• Gummies


• Liquid

By Distribution Channel

• Store-Based: Majority of ketone supplements are sold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, specialty stores, and others. The specialty stores segment dominated the market in 2019.


• Non-Store-Based

By Region

• North America: North America accounted for the highest share of the global ketone supplements market in 2019 as an increasing number of consumers in the region are inclined towards dietary supplements. The US is the major market for ketone supplements in North America. A large presence of key players, high product awareness, and easy product availability are thereby driving the ketone supplements market in the US.


• Europe


• Asia-Pacific: Asia-Pacific is the most lucrative market for ketone supplement manufacturers. Rapid urbanization, increasing per capita disposable income, increasing spending on workouts and health-benefiting products, and rising awareness of ketone diets are driving the growth of the ketone supplements market in Asia-Pacific. High population countries such as China and India are expected to contribute to the market growth significantly during the review period.


• Rest of the World

Key Players

• Perfect Keto (US)


• HVMN Inc. (US)


• BPI Sports (US)


• Ketologic (US)


• Pruvit Ventures, Inc (US)


• Ketoneaid Inc (US)


• Sapien Body (US)


• Zhou Nutrition LLC (US)


• Finaflex (US)


• Keto and Company (US)


• Nutrex Research (US)


• Ancient Nutrition (US)


• Zenwise Health (US)


• Ketond LLC (US)

Report Scope:

Report Attribute/Metric	Details
Market Size	USD 8,621.9 Million
CAGR	6.2% (2020-2027)
Base Year	2019
Forecast Period	2027
Historical Data	2018-2019
Forecast Units	Value (USD Million)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Product Type, By Distribution Channel and By Region
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	Perfect Keto (US), HVMN Inc. (US), BPI Sports (US), Ketologic (US), Pruvit Ventures, Inc (US), Ketoneaid Inc (US), Sapien Body (US), Zhou Nutrition LLC (US), Finaflex (US), Keto and Company (US), Nutrex Research (US), Ancient Nutrition (US), Zenwise Health (US), Ketond LLC (US)
Key Market Opportunities	Ketone supplements provide a multitude of benefits:\r\nAthletic performance enhancement More efficient weight loss Cancer prevention Cognitive improvement Anti-inflammatory properties Even healthier skin
Key Market Drivers	Health benefits associated with ketone supplements Increasing product launches of ketone supplements Rising demand for dietary supplements among the health-conscious population Increasing product awareness in developing countries Increasing number of new entrants in the market Effective marketing strategies Mounting growth of the organized retail sector