Global CBD Gummies Market Research Report: Information By Type (Full-spectrum CBD, Broad-Spectrum CBD, CBD Isolate), By Flavor (Berries, Lime, Peach, Apple, Blends, Others) and Category (Conventional & Vegan), By Distribution Channel (Store-Based & Non-Store-Based), By Region – Forecast till 2027

Market Scenario

Global CBD Gummies Market size in 2019 was valued at USD 257 Million and is expected to exhibit a CAGR of 12% from 2020 to 2027.

CBD gummies are a form of cannabidiol edibles. They contain therapeutic compound CBD that are extracted from marijuana plant. CBD gummies are like regular gummies and come in various shapes and sizes. They are most discrete way of consuming CBD. The rising popularity of CBD-infused products for medicinal and recreational purpose across the US and parts of Europe has led to the growth of the market in last couple of years. Many researchers across the US through its studies have identified that consuming CBD infused products helps in relieving anxiety, pain, depression, and inflammation. CBD gummies are non-psychoactive, non-addictive, and non-intoxicating. They are also taste-free and odor-free, which makes them well accepted by consumers. Legalization of industrial hemp for medicinal and recreational purposes across various states in the US through the US Farm Bill has already created lucrative growth opportunities for many CBD infused product manufacturers. Additionally, many CBD product manufacturers are making partnerships and agreements with other companies to increase market potential. For instance, Perrigo Company plc, a prominent player of self-care products partnered with Kazmira LLC, a leading supplier of hemp-based CBD products in June 2020 for long-term supply of its CBD-infused products. Similarly, Tilray, a Canada-based pharmaceutical and cannabis company partnered with Anheuser-Busch InBev in 2018 to spread its presence in CBD-infused drinks. Hence, such partnerships, mergers, and acquisitions are creating new opportunities for key stakeholders in the market.

Market Synopsis

Global CBD Gummies Market is experiencing an exponential growth rate post COVID-19 outbreak. According to MRFR analysis, sales of CBD products have skyrocketed by over 40% in the US in the first quarter of 2020. Stockpiling of CBD products, including gummies in the US, have been trending since the COVID-19 outbreak. Additionally, the cases of anxiety, insomnia, and mental health are increasing across the globe as more people are restraining themselves inside home due to the outbreak and lockdown restrictions. According to telemedicine app Practo, there has been a significant increase in mental health-related queries (over ~665%) from October 2019 to September 2020 post COVID-19 outbreak across the world. Hence, these products are proving to be effective in lowering the stress levels, thereby resulting in sudden boom in the demand for CBD products. Furthermore, E-commerce channels are proving to be effective means in widespread distribution of these types of products. As people are restraining themselves inside homes due to lockdown restrictions, e-commerce channels are proving to be efficient means of contactless delivery. Moreover, purchase of CBD products helps in keeping the purchase discrete, which is well accepted by the consumers. Popularity of the online purchases post COVID-19 can be ascertained from the fact that, Patriot Supreme, a veteran owned CBD company reported increased sales of over 400% post COVID-19 outbreak in the US through its online sales. However, this sudden hype is only for a certain period.

Market USP

Rising growth opportunities in the health and wellness industry

Market Drivers

• Growing popularity of CBD products in health and wellness industry: The rising trend of ergonomic chairs have boosted the market considerably. Increasing trend of long office hours have resulted in creating chairs that are more comfortable.


• Legalization for usage of CBD infused products for medicinal and recreational purposes


• Effective marketing strategies


• The advent of e-commerce platforms

Market Restraints

• Stringent regulations

Segmentation

By Type

• Full-spectrum CBD


• Broad-spectrum CBD


• CBD isolate: CBD isolates are anticipated to witness strong growth rate during the review period. CBD isolates are purest form of CBD as they are further refined to remove the flavonoids, terpenes, plant parts, and other cannabinoids. CBD isolates are taste-free and odor-free and have no psychoactive effects.

By Flavor

• Berries: Berries are most common flavors used in CBD gummies. Post legalization of CBD in the US market, the segment has witnessed exponential growth rate in the last couple of years. The segment is anticipated to remain dominant during the review period.


• Lime


• Peach


• Apple


• Blends


• Others

By Category

• Conventional


• Vegan: Demand for vegan products is growing at a considerable rate since the last couple of years. This demand is strongly witnessed, especially in the US states. The presence of natural ingredients without side effects is creating traction for vegan-based CBD products in the global market.

By Distribution Channel

• Store-Based


• Non-Store-Based: The trend for online purchase of CBD-infused products has increased in the last couple of years. Availability of wide product offerings at a reasonable rate has been a key factor behind the growth of the online segment. Additionally, online purchase of CBD products also helps in keeping customers identity discrete, which is well accepted by the customers itself.

By Region

• North America: North America accounted for a major market share of over 55%, according to MRFR analysis. The concept of CBD-infused products originated in the US owing to its usage in the medicinal and wellness industry. Legalization for usage of these products for medicinal and recreations purposes since 2018 has further boosted the market.


• Europe: The countries in Europe are the second-fastest-growing countries after the US. Legalization is one of the key concerns hindering the growth of CBD gummies in many European countries. Germany, the UK, Switzerland, and Austria are some of the key countries driving the growth of the market in Europe.


• Asia-Pacific


• Rest of the World

Key Players

• CHARLOTTE’S WEB (US)


• CV Sciences (US)


• Green Roads World (US)


• Medterra (US)


• Balanced Health Botanicals (US)


• Dixie Brands Inc (US)


• Medix Wellness LTD (US)


• Diamond CBD (US)


• Premium Jane (US)


• CBDfx (US)

Report Scope:

Report Attribute/Metric	Details
Market Size	USD 257 Million (2019)
CAGR	12% (2020-2027)
Base Year	2019
Forecast Period	2027
Historical Data	2018-2019
Forecast Units	Value (USD Million)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Type, By Flavour and Category, By Distribution Channel, By Region
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	CHARLOTTE’S WEB (US), CV Sciences (US), Green Roads World (US), Medterra (US), Balanced Health Botanicals (US), Dixie Brands Inc (US), Medix Wellness LTD (US), Diamond CBD (US), Premium Jane (US), CBDfx (US)
Key Market Opportunities	Rising popularity of CBD-infused products for medicinal and recreational purpose across the US and parts of Europe has led to the growth.
Key Market Drivers	Growing popularity of CBD products in health and wellness industry Legalization for usage of CBD infused products for medicinal and recreational purposes Effective marketing strategies The advent of e-commerce platforms