Kefir Market Research Report - Forecast till 2027

Kefir Market Research Report: By Type (Water Kefir and Milk Kefir), Distribution Channel (Store Based [Supermarket & Hypermarket, Convenience Stores and Others] and Non-Store Based), and Region (North America, Europe, Asia-Pacific, and Rest of the World) - Forecast till 2027

ID: MRFR/F-B & N/2976-HCR | February 2023 | Region: Global | 110 Pages         

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Kefir Market

Kefir market size is expected to register a CAGR of 6.40% from 2020 to 2027 and reach USD 3.30 billion by the end of 2027.

By Type Water Kefir Milk Kefir
By Distribution Channel Store Based Non-Store Based
By Region North America Europe Asia-Pacific Rest of the World
Key Players
Companies Profiled   Fresh Made Dairy   Lifeway Foods Inc.    Nestle SA    The Hain Celestial Group Inc.    Danone SA
Market Driving Forces   Increase in health consciousness
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Kefir Market Overview

The kefir market size is anticipated to grow at a CAGR of 6.40% and reach USD 3.30 billion From 2020 to 2027.

The growing number of people to avoid the use of dairy products is to a series of reasons like keeping away from extra calories, lactose-intolerance, and digestive issues while consuming both milk and milk products is likely to provide the global market operations with excellent opportunities to dwell upon, during the forecast period.

Covid 19 Analysis of Kefir Market

The outbreak of the novel coronavirus is one of the biggest and the most unforeseen challenges that has been witnessed by the kefir market players irrespective of the global location they belong to. The pandemic has not only given rise to new trends, circumstances, and scale of the demand and supply that prevails in the market but also new struggles that need a different perspective to be resolved. One of the major issues that are creating a series of other problems is the imposition of lockdown. Most of the countries are completely non-functional and only the operations related to the basic facilities and necessities are open. People are bound to stay at home to curb the spread of the pandemic. This is reducing the demand for the market services and products. Further, the pandemic has resulted in the non-availability of a skilled workforce to operate the established machinery and other types of equipment. The reduced availability of the important resources for production is also resulting in major disruption of the ability of the market to supply the demanded products.

However, the government is realizing the decline in the market trends and hence, is gearing up to help the kefir market players make judicious use of the resources and hence, retrieve the demand schedule for the market. Also, the market players are gearing up to widen their role and investment in the research and development sectors. They are on their way to launch new products that will increase their reflection on the international map during the forecast period.

Market Dynamics


There is a huge increase in health consciousness amongst people and this is pushing them to keep some amount of their earnings to invest in the kefir market products and services. The purchasing power of the target audience is enhancing, and they are showing interest in making use of the health-benefiting foods that are inclusive of kefir in most of the parts of the globe, and emerging economies like Latin America, and the APAC region.


The benefits of kefir are the maximum for people who suffer from lactose intolerance, and this is resulting in an increased quantum of consumption. With the same level of rising trends and factors, the kefir market has positive opportunities to try and grow during the ongoing forecast period.

Technology Analysis

The presence and steps taken by a huge number of industry participants are on their way to adopt constructive strategies like the wide-scale introduction of their kefir market brands in various untapped economies that will help them gain market presence and dominance by the end of the forecast period in 2027. The main aim of the target audience is the rising consumption rates backed with the rising trends and the increased investment in the market is helping them develop major demand for the market.

Study Objectives

  • To carry out deep and detailed kefir market research about the happenings of the market in the form of factors that act as drivers and opportunities for the market operations during the forecast period of 2020-2027 to the industry leaders and experts that will help them lay their understanding and depict the rate at which the market will grow during the period and the final attainable market value.

  • To understand the functioning of the market players and the various ways and verticals opted by them to help the market segments meet the growing needs of the target audience that is a part of various global locations especially during the forecast period.

  • The report aims to help the potential kefir market investors have a better hand at the market insights and the role of the market players in the form of their recent developments that have been a part of the regional and international market happenings for the current forecast period.

Segment Overview

Owing to the objective of kefir market report to have a deep analysis of the ability of the market segments to meet the demands of the target audience and also, have a positive impact on the final market value during the forecast period, it will be better to have a proper discussion of the market segments. These are as follows:

Based on the form

The form segment of the market is available in both organic and conventional forms for the target audience to choose from.

Based on the category:

The kefir market products are available in flavored and non-flavored kefir based on the varied liking amongst the global audience.

Based on the product type

The market players deal in products like milk kefir and water kefir. Milk kefir is further divided into dairy and non-dairy-based products.

Based on the distribution channel

The kefir marketplayers make use of a variety of distribution channels like specialist stores, supermarkets, convenience stores, and others like hypermarkets, and general stores.

Regional Analysis

Based on the distribution of the market in 5 major mushrooming regions across the globe, the kefir market trends project that the North American market is likely to hold the largest market share during the forecast period that ends in 2027. The demand for the market products is more prevalent in the people who belong to a high-income group. Also, the fact of developing solutions to rising health concerns will help the market to prosper in this region. Also, owing to the ability of the European players to cater to the ever-rising demand, it is likely to hold the maximum share of revenue contribution to the global market operations during the forecast period. Increased awareness will also help the market to have international growth during the forecast period.

Competitive Landscape

Owing to the rising degree of competition based on the recent developments undertaken by the kefir market players, it is imperative to have an idea about the players. These are as follows:

  • Fresh Made Dairy

  • Lifeway Foods, Inc.

  • Nestle SA

  • The Hain Celestial Group Inc.

  • Danone SA

Recent Developments

  • There have been recent trends that show that there is an increase in the popularity degree regarding probiotics drinks in the US market, as a part of the North American region. Many market biggies are functioning, and the arrival of new companies is giving rise to employment opportunities that are enhancing the disposable income of people and hence, pushing for the development of the kefir market portfolio. This will help the North American market to soar high on the competitive scale during the forecast period.

  • In Germany, the target audience is increasing their demand and consumption of kefir owing to the health benefits brought in by them. Also, there is a huge increase in the awareness of products in the European market that will drive better growth during the forecast period.

  • Many recognized kefir market players like Lifeway Foods Inc, Nestle, and others like Hain Celestial, and Danone are leading the global market growth during the forecast period. These products are focusing on the development of new and innovative market goods and launching them. Also, the players are focusing on quality processing and acquisitions that will help them develop and retain a loyal customer base. Heavy investment in the research and development departments is likely to help these players come up with a variety of probiotics that will cater to the needs of distant audiences.

Intended Audience

  • Potential market buyers and investors on a global scale

  • Traders

  • Manufacturers and producers

  • Government

  • Development firms

  • Public sector

  • Research sector

  • Consultation firms

  • Industry groups and associations

Report Overview

The kefir market report helps in getting the hands on the potential drivers and opportunities that will help the market grow as per the predictions laid by the industry experts for the period. The report highlights the impact of the pandemic and the steps taken by the market players to cover the losses and emerge as global winners. The report also includes the ability of the market segments to function as per the demand trends that prevail in the market.

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 3.30 Billion
  CAGR   6.40%
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Type, Distribution Channel, and Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Fresh Made Dairy, Lifeway Foods Inc., Nestle SA, The Hain Celestial Group Inc., and Danone SA
  Key Market Opportunities   Rising trends and factors
  Key Market Drivers   Increase in health consciousness

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Frequently Asked Questions (FAQ) :

Kefir market valuation would be USD 3.30 billion.

Kefir market CAGR would be 6.40% during the forecast period.

Key competitors in the goat milk products industry include Fresh Made Dairy, Lifeway Foods, Inc., Nestle SA, The Hain Celestial Group Inc., and Danone SA.

High disposable income would assist the North American kefir market growth.

Asia Pacific would be the fastest-growing kefir market.

North America would lead the kefir market.