As per MRFR Analysis, the Global Kefir Market was valued at USD 2.66 billion in 2023 and is projected to grow to USD 4.36 billion by 2032, with a CAGR of 5.55% from 2024 to 2032. The growth is driven by increasing consumer interest in probiotic drinks and fermented dairy products, alongside rising demand for lactose-free and non-dairy options. The market is also benefiting from the trend towards healthy snacking and on-the-go nutrition, as Kefir is recognized for its health benefits, including gut health support and nutrient richness.
The Kefir market is experiencing significant growth due to various trends.
Key players include Fresh Made Dairy, Lifeway Foods Inc., Nestle SA, The Hain Celestial Group Inc., and Danone S.A.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The market is expanding due to the rising demand for functional beverages supporting on-the-go nutrition. This probiotic beverage aids the development of a balanced gut microbiome. The market is expanding due to the rising demand for nutrient-rich beverages to lower the chance of developing certain health issues. The growing popularity of lactose-free goods fuels the demand for Kefir, as the beverage contains nearly no lactose. The production of non-dairy or water-based kefir products has been aided by the rising popularity of non-dairy beverages, which has increased demand among vegan customers. Thus, this factor is driving the market CAGR.
Due to their health benefits, fermented dairy drinks have become popular recently. The market is expanding due to the rising need for dairy protein to enhance general health. According to Food and Beverage Insider magazine, the sales of clean-label food items are anticipated to exceed USD 180 billion by the end of 2020. Consumers believe that fermented foods are "better for you," maintaining a balanced gut microbiota. In addition to serving as an immediate supply of beneficial intestinal bacteria, the fermentation process offers an attractive taste appeal. The market is anticipated to develop due to the rising demand for organic, clean-label, and lactose-free goods. Further anticipated market expansion in the next years is the rising trend of healthy snacking and on-the-go nutrition.
Kefir, a beverage made from fermented kefir grains and milk, is regarded as a superior probiotics food. It is one of the main sources of protein and includes significant quantities of vitamins and minerals. Additionally, it is an excellent source of vitamin K, calcium, vitamin B12, biotin, enzymes, vitamin B9, and other nutrients important for healthy body operation. It has a sufficient number of bacteria, which helps the digestive system work properly. Kefir supports decreasing cholesterol levels and immune system stimulation. Additionally, it aids in body weight loss and blood sugar regulation. Kefir is being utilized more often in the dairy, pharmaceutical, and nutritional supplement industries due to its positive effects on health.
Since fermentation produces a wide variety of probiotics and increases their bioavailability, it enhances the nutritional benefits of food. Improved gut, bone, and skin health are just a few of the health advantages of Kefir. Additionally, it has antifungal and antibacterial characteristics that help fight food-borne pathogens as well as cure and prevent gastroenteritis and vaginal infections. Additionally, it possesses anticarcinogenic qualities that aid in stopping the growth of early-stage tumors. Thus, this aspect will accelerate Kefir'sKefir's market revenue.
Based on type, the Kefir market segmentation includes Milk Kefir and Water Kefir. The milk kefir segment dominated the market, accounting for 35% of market revenue. Due to the increased consumer demand for dairy nutrients, including milk proteins, the milk kefir product type has the lion's share of the worldwide market. The popularity of probiotic drinks fuels the growing demand for dairy-based products. Furthermore, the demand for water-based or non-dairy Kefir, also known as tibicos, has surged due to the rising popularity of non-dairy goods. Consumers who consume just plants or follow vegan diets are getting increasingly fond of this variation. The market is anticipated to expand in the coming years due to the rising demand for water-based products in the functional water category.
The Kefir market segmentation, based on distribution channels, includes store-based and Non-store based. The store-based category generated the most income. Supermarkets and hypermarkets are constantly evolving and growing in size, and investors are using this trend to provide customers with a comfortable shopping experience. Retailers can give customers adequate-quality goods with technology improvements and equipment on the floor.
Figure 1: Kefir Market, by Distribution Channel, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on Category, the Kefir industry has been segmented into Flavored & Non-Flavored Kefir. Flavored kefir held the largest segment share in 2022. Manufacturers have been forced to create Kefir in innovative flavors due to the rising demand for flavored beverages. Eighty percent of consumers actively look for new flavors to try out regularly, according to Technomic's 2019 Flavour Consumer Trend Report Survey. The rising use of natural flavors like fruits, vegetables, and flowers is partly due to the emerging trend of natural products. Additionally, as these flavors contain natural plant extracts, this beverage is healthier when created with organically derived flavors.
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North America Kefir market accounted for USD 1.145 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The expanding USA Kefer market is shaping the future of the business. The popularity of plant-based Kefir is one of the main factors fueling development. Kefir manufactured from plant-based milk, such as soy, almond, or coconut, has a comparable nutritional profile to Kefir made from dairy. It is lactose-free and lower in calories and fat than dairy-based Kefir, making it a viable option for lactose intolerance. Probiotics are becoming increasingly popular, another factor fueling expansion in the US Kefer industry. Live bacteria, known as probiotics, are helpful for gut health.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: KEFIR MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
During the projected period, the Asia Pacific Kefir market is anticipated to see growth rates greater than the average for the world. Consumer interest in new beverages with fresh flavors has been growing over time. Due to the expanding millennial population and increased interest in functional beverages to promote general health, developing regions like China, India, and Indonesia are predicted to drive sales growth. Moreover, the China Kefir market held the largest market share, and the India Kefir market was the fastest-growing market in the Asia-Pacific region.
The Europe kefir market is anticipated to be the fastest growing market. The growing demand for probiotic foods and drinks is the main factor driving the market in European nations. The demand for dairy-free Kefir in the area is anticipated to rise along with the popularity of vegan diets. The trend of healthy snacking and on-the-go nutrition further fuels the market expansion in Europe. Further, the Germany Kefir market held the largest market share, and the U.K. Kefir market was the fastest-growing market in the European Region.
Leading industry companies are making significant R&D investments to broaden their product offerings, which will spur further expansion of the market for Kefir products. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The Kefir industry must offer products at reasonable prices if it is to grow and thrive in a more cutthroat and competitive environment.
One of the primary business strategies manufacturers employ in the worldwide Kefir industry to benefit customers and expand the market sector is local manufacturing to reduce operating costs. The Kefir industry has recently provided some of medicine's most important benefits. Major players in the Kefir market, including Fresh Made Dairy, Lifeway Foods Inc., Nestle SA, The Hain Celestial Group Inc., Danone S.A., and others, are attempting to increase market demand by investing in research and development operations.
Health food manufacturer Lifeway Foods was established in Illinois in 1986. They are a top provider of fermented probiotic products to support the microbiome in the United States, including Kefir. Organic Grassfed Kefir and 3.5oz Functional Shot Multipacks are two new products Lifeway Foods, Inc. announced in February 2021 for customers to assist promote immunity and enhance general health.
Biotiful Dairy sells our dairy line. They produce cultured dairy rich in protein and minerals using billions of living cultures. A new Kefir + Kefir product line will be introduced in the U.K. in May 2021 by the dairy firm Biotiful Dairy Ltd. The gut-friendly Kefir cold brew is brewed with British Milk and no additional sugar. On-the-go Biotiful Kefir Kefir is ideal for boosting immunity and providing natural energy. The new Kefir + Kefir line has two flavors: mocha and latte.
Key Companies in the Kefir market include
Kefir Industry Developments
In November 2024, Lifeway announced a new deal for the 32oz Lifeway kefir, the 8oz lactose-free Lifeway kefir, ProBugs and farmer cheese products, extending their sale in supermarkets and hypermarkets in Dubai and the Emirates. The start of shipment was scheduled to begin during the fourth quarter of the year.
Earlier in March 2024, Lifeway Foods announced a new deal that would bring its kefir and ProBugs products to the South African market. These, after being exported from the United States, went to the shelves shortly after the announcement.
 As of January 2022, Kefir Lab entered into its first broker partnership with the Brand expansion group aimed at strengthening the market presence and increasing the accessibility of the brand’s probiotic products to an audience.
Expansion plans for Dubai and the Middle East were set in motion by Lifeway Foods in April 2024. By exporting its products to the new region, which included 32oz Lifeway Kefir, 8oz Lactose-Free Kefir, ProBugs and farmer cheese, the company was able to significantly broaden its international strategy.
During the inside family turmoil faced by Lifeway, Edward Smolyansky, a former executive and heir, declared his ambitions to buy a Saputo dairy plant situated in Belmont, Wisconsin. The type of kifer he wishes to produce includes both plant and dairy lead – this will likely be done through his new business that goes by the name Lucy’s Organics or Pure Culture Organics. In doing so, a new contender in the kifer market will likely be present, which may alter Lifeway’s market and, most importantly, share.
With the purchase of Agropur that took place in March 2021, Lactalis Canada was able to expand its geographical and product reach. With this acquisition, the goal of Lactalis Canada increasing their share in the dairy market as well as kifer market was achieved.
| Attribute/Metric | Details |
| Market Size 2023 | USD 2.66 billion |
| Market Size 2024 | USD 2.83 billion |
| Market Size 2032 | USD 4.36 billion |
| Compound Annual Growth Rate (CAGR) | 5.55% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Distribution Channel, Category, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Â Fresh Made Dairy, Lifeway Foods Inc., Nestle SA, The Hain Celestial Group Inc., Danone S.A. |
| Key Market Opportunities | Rising trends and factors |
| Key Market Dynamics | Increase in health consciousness |
Kefir Market Highlights:
Frequently Asked Questions (FAQ) :
The Kefir market size was valued at USD 2.66 Billion in 2023.
The market is projected to grow at a CAGR of 5.55% during the forecast period, 2024-2032.
North America had the largest share of the market.
The key players in the market are Fresh Made Dairy, Lifeway Foods Inc., Nestle SA, The Hain Celestial Group Inc., and Danone S.A.
The Milk Kefir category dominated the market in 2023.
The store-based had the largest share of the market.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.Â
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
