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Italy ServiceNow Store Apps Market Research Report By Type (Cloud-Based, Web-Based) and By Enterprises Size (Small and Medium Enterprises (SMEs), Large Enterprises)-Forecast to 2035


ID: MRFR/ICT/61405-HCR | 200 Pages | Author: Aarti Dhapte| August 2025

Italy ServiceNow Store Apps Market Overview

As per MRFR analysis, the Italy ServiceNow Store Apps Market Size was estimated at 165.79 (USD Million) in 2023.The Italy ServiceNow Store Apps Market Industry is expected to grow from 221(USD Million) in 2024 to 1,028 (USD Million) by 2035. The Italy ServiceNow Store Apps Market CAGR (growth rate) is expected to be around 14.998% during the forecast period (2025 - 2035).

Key Italy ServiceNow Store Apps Market Trends Highlighted

The Italy ServiceNow Store Apps Market is experiencing notable trends driven by the increasing digital transformation across various sectors in the country. Organizations are looking for efficient platforms to streamline their operations and enhance customer experiences. This shift is largely influenced by the Italian government's push for innovation as part of its National Recovery and Resilience Plan, which emphasizes the importance of technology in improving public services and business processes.

Companies are increasingly integrating ServiceNow applications into their workflows to improve service delivery and operational efficiency. Opportunities in Italy's ServiceNow Store Apps Market can be found in the growing demand for tailored applications that cater to specific industry needs.

As businesses look for specialized solutions, app developers are positioned to create offerings that address unique challenges within sectors such as healthcare, finance, and manufacturing. Moreover, as remote work continues to rise, there is an increasing need for tools that support collaboration and communication across teams, creating more avenues for app development and deployment within the ServiceNow ecosystem.

In recent times, the trend of automation is gaining traction, as companies aim to reduce manual processes and enhance overall productivity. With a strong emphasis on user-centric design, there is a push for applications that provide seamless integration and a better user experience.

Furthermore, as awareness around data security and compliance grows, organizations are actively seeking applications that prioritize these aspects, which in turn encourages the development of secure and compliant solutions within the ServiceNow Store in Italy. Overall, the landscape is evolving, reflecting a strong alignment between market needs and the advancements in technology.

Italy Servicenow Store Apps Market size

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Increasing Demand for Digital Transformation

The Italy ServiceNow Store Apps Market Industry is growing at an accelerated rate due to the country's several sectors undergoing digital transformation. Italian businesses are spending more money on digital tools to boost customer service and operational effectiveness. 40% of Italian businesses are using digital methods as part of their expansion plans, according to a noteworthy data from the Italian National Institute of Statistics.

This demand creates a favorable environment for ServiceNow Store Apps to flourish. Leading organizations such as Eni S.p.A. and Telecom Italia are already leveraging digital platforms to streamline their operations, showcasing the essential role of ServiceNow applications in enhancing productivity and service delivery. As such, the maturation of digital transformation efforts in Italy points towards continued growth in the ServiceNow Store Apps Market.

Rising Cybersecurity Concerns

The growing threat of cyberattacks in Italy significantly enhances the market for ServiceNow Store Apps, as organizations seek robust solutions to safeguard their operations. According to a report by the Italian Data Protection Authority, cybercrime incidents rose by 20% in the past year alone, underscoring the urgent need for businesses to implement comprehensive cybersecurity measures. Companies like Leonardo S.p.A. are pioneering cybersecurity frameworks that integrate with ServiceNow applications to ensure data security and compliance.

This trend drives demand for advanced ServiceNow apps that provide critical insights and support for security operations, thus fostering market growth.

Enhanced Focus on Compliance and Regulatory Standards

Italian businesses are increasingly prioritizing compliance with strict regulatory frameworks, which boosts the ServiceNow Store Apps Market Industry by creating a need for applications that facilitate adherence to regulations. The Italian government has introduced tighter regulations regarding data privacy and protection (GDPR compliance), compelling organizations to invest in solutions that ensure compliance.

As highlighted by the Italian Revenue Agency, failure to comply can result in fines up to 4% of annual global turnover, motivating businesses to adopt ServiceNow solutions to manage compliance efficiently.Companies such as Unicredit S.p.A. are leveraging ServiceNow apps to streamline their compliance processes, indicating a significant driver for market growth.

Growing Adoption of Cloud Computing Solutions

The increasing adoption of cloud computing technologies in Italy is a significant driver for the ServiceNow Store Apps Market. Businesses are shifting from traditional on-premise solutions to cloud-based platforms to better manage their operations and reduce costs. A survey by the Italian Ministry of Economic Development revealed that 60% of firms are planning to increase their cloud investments in the coming years, prompted by the need for flexibility and scalability in their IT environments.

Major players like Fiat Chrysler Automobiles N.V. are migrating their operations to the cloud, directly correlating to the rising demand for ServiceNow applications that can seamlessly integrate with cloud infrastructures. This trend positions the Italy ServiceNow Store Apps Market for robust growth as more organizations migrate to cloud-based environments.

Italy ServiceNow Store Apps Market Segment Insights

ServiceNow Store Apps Market Type Insights

The Italy ServiceNow Store Apps Market is characterized by diverse offerings that cater to both Cloud-Based and Web-Based solutions, reflecting a dynamic landscape where digital transformation and operational efficiency are paramount. Cloud-Based applications have gained traction in Italy due to their scalability, flexibility, and cost-effectiveness, making them appealing for businesses aiming to enhance productivity without heavy upfront investments.

As Italian organizations increasingly migrate to cloud environments, they find that these offerings facilitate seamless integration with existing systems, thereby streamlining workflows and improving overall service delivery. On the other hand, Web-Based applications continue to play a significant role in the market by providing accessibility and ease of use, which is essential for remote work scenarios that have become prevalent in recent times.

These applications allow users to access services via browsers without the need for extensive infrastructure, appealing to smaller companies or teams that may lack robust IT resources, hence democratizing access to advanced functionalities.Moreover, the ongoing digitalization trend in Italy is driven by government initiatives that encourage the adoption of innovative technologies across various sectors, boosting the relevance of both types of applications.

Industries such as healthcare, finance, and manufacturing are increasingly leveraging these applications to enhance their operational capabilities and customer engagement, thereby contributing to overall market growth. The rising focus on enhancing the customer experience is prompting organizations to invest in diverse application types that can cater to specific needs, ultimately fostering healthy competition among providers.

Additionally, the integration of AI and machine learning into both Cloud-Based and Web-Based solutions presents new opportunities for enhancing decision-making processes and increasing efficiency, which is crucial for businesses looking to stay ahead in a competitive environment. Thus, the bifurcation of the Italy ServiceNow Store Apps Market into Cloud-Based and Web-Based segments illustrates the growing demand for versatile, efficient, and user-friendly solutions that drive business performance and innovation in the Italian economic landscape.

Italy Servicenow Store Apps Market Segment

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

ServiceNow Store Apps Market Enterprises Size Insights

The Italy ServiceNow Store Apps Market focused on Enterprises Size showcases distinct dynamics among various organization types, notably Small and Medium Enterprises (SMEs) and Large Enterprises. SMEs play a crucial role in the market, often driving innovation and flexibility, while Large Enterprises typically invest significantly in digital transformation solutions, thus creating substantial demand for ServiceNow applications.

SMEs are increasingly leveraging these solutions to enhance operational efficiency, automate processes, and improve customer service, allowing them to compete on a larger scale.In contrast, Large Enterprises benefit from advanced functionalities and integrations that streamline complex workflows and support robust management systems.

The growing emphasis on digital transformation in Italy's economy, supported by government initiatives, bolsters the relevance of both segments within the Italy ServiceNow Store Apps Market. Additionally, the increase in remote work and hybrid operating models further propels the necessity for adaptable and scalable applications, enhancing the prospects for growth in this market landscape.

As Italy continues to navigate the evolving business environment, the significance of both SMEs and Large Enterprises in leveraging ServiceNow solutions remains vital, contributing to ongoing market advancements.

Italy ServiceNow Store Apps Market Key Players and Competitive Insights

The Italy ServiceNow Store Apps Market is characterized by a diverse landscape of solutions that enhance service management capabilities across various sectors. The market has seen significant growth as organizations increasingly adopt digital transformation strategies, leading to the proliferation of applications designed to optimize workflows, improve customer engagement, and streamline business processes. Competition is rife among a range of players offering similar platforms and solutions, creating a dynamic environment where innovation and customer satisfaction are top priorities.

With the proliferation of cloud-based services, companies are exploring new areas of functionality in the ServiceNow ecosystem, thereby enabling greater integration and customizability of apps for their specific needs. The ongoing evolution of enterprise needs and the digital transformation journey continue to drive competitive dynamics in the Italy ServiceNow Store Apps Market.

Tech Mahindra has established a notable presence in the Italy ServiceNow Store Apps Market, showcasing its robust strengths in integrating advanced technology solutions with exceptional service management capabilities. The company's expertise lies in crafting tailor-made applications that address the unique challenges faced by Italian enterprises in their service management processes.

Tech Mahindra has demonstrated a commitment to innovative solutions that improve efficiency and outcome delivery for its clients. With a comprehensive understanding of the local market and a strategic focus on customer needs, Tech Mahindra effectively leverages its global experience to enhance its product offerings, making it a key competitor in the Italy ServiceNow Store Apps Market.

Cognizant holds a strategic position in the Italy ServiceNow Store Apps Market by leveraging its deep understanding of client needs and delivering a wide range of services that include application development, integration, and process optimization tailored specifically for the region.

The company offers key products and services that facilitate smooth migrations to the ServiceNow platform, ensuring higher productivity and user satisfaction. Cognizant's strengths are highlighted by its extensive experience in digital transformation initiatives, which enable organizations to realize the full benefits of ServiceNow applications.

Furthermore, the company's focus on fostering partnerships and collaborations has led to successful mergers and acquisitions within the region, enhancing its service offerings and market presence. Through continuous innovation and a commitment to deliver value-driven solutions, Cognizant remains a significant player in advancing Italy's ServiceNow Store Apps Market landscape.

Key Companies in the Italy ServiceNow Store Apps Market Include

  • Tech Mahindra
  • Cognizant
  • Capgemini
  • Accenture
  • Wipro
  • NTT Data
  • Atos
  • TCS
  • KPMG
  • DXC Technology
  • HCL Technologies
  • PricewaterhouseCoopers
  • Deloitte
  • Fujitsu
  • IBM

Italy ServiceNow Store Apps Market Industry Developments

Recent developments in the Italy ServiceNow Store Apps Market reflect a growing emphasis on digital transformation as companies seek to enhance operational efficiency. Tech Mahindra and Cognizant have expanded their service offerings to include innovative solutions tailored for local enterprises, fostering increased competition. In April 2023, Capgemini announced the acquisition of a local firm specializing in AI-based software development, highlighting its commitment to strengthening its market position in Italy.

Furthermore, Accenture completed the purchase of a consultancy known for its expertise in ServiceNow implementation, reinforcing its capability to deliver customized solutions to clients. As of August 2023, Wipro's valuation saw significant growth, signaling robust demand for ServiceNow applications in Italy, particularly amid rising automation needs across sectors like healthcare and manufacturing.

Notably, major players like IBM and Deloitte are stepping up their investments in Research and Development to capture the burgeoning market. Recent statistics indicate increased adoption rates of ServiceNow Store apps, with an uptick in user engagement reported over the past two years, further underscoring the vibrant landscape of the ServiceNow ecosystem in Italy.

Italy ServiceNow Store Apps Market Segmentation Insights

  • ServiceNow Store Apps Market Type Outlook
    • Cloud-Based
    • Web-Based
  • ServiceNow Store Apps Market Enterprises Size Outlook
    • Small and Medium Enterprises (SMEs)
    • Large Enterprises
 
Report Attribute/Metric Source: Details
MARKET SIZE 2023 165.79(USD Million)
MARKET SIZE 2024 221.0(USD Million)
MARKET SIZE 2035 1028.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 14.998% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Million
KEY COMPANIES PROFILED Tech Mahindra, Cognizant, Capgemini, Accenture, Wipro, NTT Data, Atos, TCS, KPMG, DXC Technology, HCL Technologies, PricewaterhouseCoopers, Deloitte, Fujitsu, IBM
SEGMENTS COVERED Type, Enterprises Size
KEY MARKET OPPORTUNITIES Cloud automation solutions, ITSM app enhancements, Security compliance tools, Analytics and reporting integration, Workflow optimization applications
KEY MARKET DYNAMICS growing digital transformation demand, increasing cloud adoption trends, need for IT service automation, emphasis on enhanced user experience, rise in compliance and security requirements
COUNTRIES COVERED Italy


Frequently Asked Questions (FAQ):

The expected market size for the Italy ServiceNow Store Apps Market in 2024 is 221.0 million USD.

The projected market size for the Italy ServiceNow Store Apps Market is anticipated to reach 1028.0 million USD by 2035.

The expected CAGR for the Italy ServiceNow Store Apps Market from 2025 to 2035 is 14.998%.

In 2024, the Cloud-Based type is valued at 110.0 million USD and the Web-Based type at 111.0 million USD, indicating Web-Based holds a larger market share.

The expected market size for Cloud-Based applications in 2035 is 500.0 million USD.

The expected market size for Web-Based applications in 2035 is 528.0 million USD.

Major players in the Italy ServiceNow Store Apps Market include Tech Mahindra, Cognizant, Capgemini, and Accenture.

Growth drivers for the Italy ServiceNow Store Apps Market include increasing demand for cloud solutions and digital transformation initiatives.

Challenges in the Italy ServiceNow Store Apps Market include data security concerns and competition among service providers.

Regional trends in Italy show a strong shift towards automation and integration, impacting the ServiceNow Store Apps positively.

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