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Europe ServiceNow Store Apps Market Research Report By Type (Cloud-Based, Web-Based), By Enterprises Size (Small and Medium Enterprises (SMEs), Large Enterprises) and By Regional (Germany, UK, France, Russia, Italy, Spain, Rest of Europe)- Forecast to 2035


ID: MRFR/ICT/60418-HCR | 200 Pages | Author: Aarti Dhapte| August 2025

Europe ServiceNow Store Apps Market Overview

As per MRFR analysis, the Europe ServiceNow Store Apps Market Size was estimated at 2.07 (USD Billion) in 2023.The Europe ServiceNow Store Apps Market Industry is expected to grow from 2.76(USD Billion) in 2024 to 65.35 (USD Billion) by 2035. The Europe ServiceNow Store Apps Market CAGR (growth rate) is expected to be around 33.323% during the forecast period (2025 - 2035)

Key Europe ServiceNow Store Apps Market Trends Highlighted

Opportunities in this market are emerging as more organizations recognize the need for tailored applications that cater to specific industry requirements, such as healthcare, finance, and manufacturing. This opens doors for developers to create niche applications that not only meet unique organizational needs but also comply with regulations specific to European markets. Additionally, as data privacy becomes an increasing concern, particularly with the General Data Protection Regulation (GDPR) in effect, there is a growing trend for ServiceNow Store Apps to incorporate robust security features. This alignment with regulatory frameworks provides a unique opportunity to build trust with clients across Europe.In recent times, the trend towards remote work has influenced the market, driving the development of apps that facilitate collaboration and communication.ย 

European companies are increasingly focusing on creating a digital workspace that allows employees to work efficiently from various locations. Furthermore, industries are capitalizing on the increasing use of artificial intelligence and machine learning within ServiceNow applications to deliver proactive services and predictive insights, which is becoming a crucial differentiator in the competitive European market landscape. Overall, the combination of these trends and drivers illustrates a dynamic environment ripe for innovation and growth within the Europe ServiceNow Store Apps Market.

Europe Servicenow Store Apps Market size

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Europe ServiceNow Store Apps Market Drivers

Rapid Digital Transformation Across Industries

The Europe ServiceNow Store Apps Market Industry is significantly influenced by the continuous digital transformation occurring in a number of European sectors. Digital tools are being used by businesses more and more to improve customer experiences and expedite processes. A significant commitment to digital transformation is demonstrated by the fact that, according to the European Commission, over 72% of small and medium-sized businesses (SMEs) in Europe intend to use digital technology within the next two years.

Major players like Siemens AG and SAP SE are investing heavily in digital solutions, thereby influencing the market with innovative applications and services. This elevation in digital infrastructure is anticipated to spur the demand for ServiceNow apps that facilitate improved workflow automation, thus propelling market growth within the region.

Growth in IT Service Management Solutions

The growing reliance on Information Technology Service Management (ITSM) solutions in Europe underscores a critical driver for the Europe ServiceNow Store Apps Market Industry. As businesses transition to remote work and seek efficiency in their IT operations, the market for ITSM tools is booming. The European ITSM market is projected to grow at a rate of 26.1 percent year-on-year, with leading companies like Atos and Capgemini continuously enhancing their service offerings.

Moreover, according to a report from the European Union Agency for Cybersecurity, around 90 percent of businesses are expected to adopt some form of ITSM solution by 2025, which directly correlates to the increasing need for ServiceNow applications that provide integrated IT services and automation capabilities.

Increased Need for Workflow Automation

An increasing emphasis on workflow automation to enhance operational efficiency is a substantial driver shaping the Europe ServiceNow Store Apps Market Industry. Research from the European Business Technology Association indicates that companies that have implemented workflow automation report up to a 35 percent increase in efficiency. Prominent companies such as Deutsche Telekom AG are harnessing ServiceNow's capabilities to automate their workflows and reduce operational bottlenecks.

This shift not only reduces manual intervention but also helps organizations in Europe to respond faster to market changes and improve service delivery, which is further boosting the demand for ServiceNow applications geared towards automation.

Strong Regulatory Compliance Requirements

The stringent regulatory compliance requirements across various sectors in Europe act as a driving factor for the growth of the Europe ServiceNow Store Apps Market Industry. The General Data Protection Regulation (GDPR) introduced regulations that necessitate organizations to reinforce their data handling processes. As a result, businesses are increasingly investing in ServiceNow apps to ensure compliance and streamline their reporting mechanisms.

According to the European Commission, it was estimated that non-compliance could lead to fines amounting to up to 4 percent of annual global turnover, which underscores the need for effective compliance tools. Companies like IBM and Microsoft are addressing this issue by incorporating compliance features in their ServiceNow apps, which is projected to significantly drive market growth.

Europe ServiceNow Store Apps Market Segment Insights

ServiceNow Store Apps Market Type Insights

The Europe ServiceNow Store Apps Market, particularly under the Type segment, showcases significant growth potential with distinct characteristics between Cloud-Based and Web-Based services. Cloud-Based applications have emerged as a vital aspect of the European digital transformation landscape, benefiting from enhanced scalability and flexibility. The growing reliance on remote work and the need for real-time collaboration tools is driving businesses to prefer Cloud-Based solutions, making them integral in streamlining operations and improving service delivery. The Digital Single Market initiative by the European Union has also bolstered this trend, encouraging the adoption of cloud technologies with favorable regulations and support for service integration.

On the other hand, Web-Based applications also hold substantial relevance in the industry, as they offer easy accessibility and lower implementation costs compared to traditional software. This accessibility allows organizations across Europe to quickly adapt to changing business environments, facilitating a rapid response to customer needs. Moreover, the increasing integration of Web-Based platforms with other digital services is promoting interconnected ecosystem development, enhancing user experiences and operational efficiencies.

Both types of services are essential for organizations aiming to enhance their IT service management capabilities. The Cloud-Based segment is crucial for enterprises seeking comprehensive solutions to manage large volumes of data, whereas Web-Based applications appeal to smaller businesses looking for cost-effective solutions without significant upfront investments. The continuous evolution of technology, combined with increasing demand for digital services in Europe, creates a favorable environment for both Cloud-Based and Web-Based segments. As companies navigate the complexities of the digital age, the Europe ServiceNow Store Apps Market is likely to see sustained growth across these categories, propelled by an ever-increasing need for efficiency, collaboration, and customer engagement.

Europe Servicenow Store Apps Market Segment

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

ServiceNow Store Apps Market Enterprises Size Insights

The Europe ServiceNow Store Apps Market is prominently divided based on Enterprise Size, comprising both Small and Medium Enterprises (SMEs) and Large Enterprises. SMEs play a crucial role in this market, as they increasingly adopt ServiceNow applications to streamline their operations and enhance efficiency. This segment is seeing a surge due to growing digital transformation efforts among smaller businesses striving for automation and integration of services. Large Enterprises, on the other hand, dominate the market because of their substantial budgets for technology adoption and a pressing need for sophisticated solutions to manage complex operations.

These organizations often leverage ServiceNow apps for comprehensive IT service management, driving significant innovations. The Europe region has recognized the importance of digital innovation, with several countries actively investing in initiatives to bolster the technology landscape, thus facilitating growth opportunities in both SME and Large Enterprises segments. Businesses in Europe are capitalizing on the trend of hybrid workplaces and the need for robust digital service solutions, showcasing the responsiveness of both segments to market demands.As a result, understanding these segments is pivotal for gauging the overall dynamics of the Europe ServiceNow Store Apps Market.

ServiceNow Store Apps Market Regional Insights

The Europe ServiceNow Store Apps Market is witnessing significant growth within its Regional segment, driven by an increasing demand for digital transformation and automation across various industries. Germany stands out as a key player, leveraging its robust economy and advanced technological infrastructure, which fosters innovation and streamlining operations for enterprises. The UK also holds a strong position, with an emphasis on enhancing service delivery through IT Service Management solutions, thus contributing to market advancement. France exhibits a growing focus on integrating ServiceNow apps for enhanced productivity and operational efficiency, reflecting a notable trend towards cloud-based solutions.

Meanwhile, Russia showcases a rising adoption of digital solutions in both public and private sectors, a crucial growth driver in this segment. Italy is capitalizing on increasing investments in IT and digitalization, while Spain is focusing on elevating customer experience through advanced app integrations. The Rest of Europe encompasses diverse markets, each contributing uniquely through varying local economies and technological readiness, which collectively push the boundaries of the Europe ServiceNow Store Apps Market. The drive towards automation and process optimization highlights the growing importance of this segment in achieving operational excellence.

Europe Servicenow Store Apps Market Region

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Europe ServiceNow Store Apps Market Key Players and Competitive Insights

The Europe ServiceNow Store Apps Market is characterized by intense competition as businesses increasingly rely on digital transformation and operational efficiency through cloud-based solutions. As organizations seek to streamline their workflows, the demand for specialized applications that integrate seamlessly into the ServiceNow platform has surged. This burgeoning market is populated by various players offering a wide range of applications designed to enhance service management, optimize IT operations, and improve overall business performance.ย 

The competition is driven by factors such as technological advancements, the growing emphasis on automation, and the need for robust customization options to meet specific industry requirements. The landscape is continually evolving, with companies striving to differentiate themselves through innovation and strategic alliances, while also paying attention to compliance and security measures that are critical in todayโ€™s digital environment.Cognizant has established a strong foothold in the Europe ServiceNow Store Apps Market, leveraging its extensive expertise in digital transformation and its comprehensive understanding of client needs. The company is noted for its innovative solutions that enhance workflow efficiencies and drive improved service delivery.ย 

With a significant presence across several European countries, Cognizant has successfully positioned itself as a reliable partner for organizations looking to implement ServiceNow applications effectively. The companyโ€™s strengths lie in its customer-centric approach, deep industry knowledge, and the ability to provide end-to-end solutions that integrate seamlessly into the ServiceNow ecosystem. Cognizantโ€™s focus on continuous improvement and adapting to market demands has allowed it to maintain a competitive edge in this dynamic landscape.

Capgemini, another key player in the Europe ServiceNow Store Apps Market, has made substantial contributions through a suite of services aimed at optimizing IT service management. Capgeminiโ€™s portfolio includes a range of ServiceNow applications designed to facilitate enterprise service management, including offerings that enhance customer service operations and streamline IT workflows. The companyโ€™s presence is marked by strategic partnerships and collaborations that strengthen its capabilities in delivering tailored solutions to diverse industries across Europe. Key strengths include its vast experience in digital transformation, an extensive network of professionals, and a commitment to innovation. Capgemini has also engaged in various mergers and acquisitions that bolster its market position and technological expertise, enabling the company to offer comprehensive solutions that address the evolving needs of European businesses in an increasingly digital landscape.

Key Companies in the Europe ServiceNow Store Apps Market Include

  • Cognizant
  • Capgemini
  • Sopra Steria
  • Accenture
  • Infosys
  • Wipro
  • TCS
  • KPMG
  • Atos
  • DXC Technology
  • HCL Technologies
  • Deloitte
  • ServiceRocket
  • IBM

Europe ServiceNow Store Apps Market Industry Developments

In recent months, the Europe ServiceNow Store Apps Market has seen significant developments, with growth attributed to increased digital transformation initiatives among enterprises. Cognizant and Capgemini recently expanded their ServiceNow partnerships, focusing on offering innovative solutions tailored to various industries, thereby enhancing market competition. In March 2023, Accenture announced its acquisition of a specialized ServiceNow consultancy, further strengthening its ability to deliver custom solutions to clients. TCS and Wipro are likewise ramping up their ServiceNow capabilities as they anticipate robust demand from clients seeking streamlined cloud services. KPMG has positioned itself as a thought leader in the ServiceNow ecosystem by hosting industry forums, fostering collaboration among users and partners.ย 

The market has experienced heightened interest due to organizations' need for IT service management and automation solutions. In May 2023, IBM showcased advancements in AI integration within ServiceNow applications, which has sparked discussions about the potential for enhanced operational efficiency. Furthermore, in the backdrop of growing cybersecurity concerns, Deloitte's focus on ServiceNow security features has gained traction, making the platform increasingly attractive for businesses aiming to bolster their cybersecurity posture while managing IT operations effectively.

Europe ServiceNow Store Apps Market Segmentation Insights

ServiceNow Store Apps Market Type Outlook

    • Cloud-Based
    • Web-Based

ServiceNow Store Apps Market Enterprises Size Outlook

    • Small and Medium Enterprises (SMEs)
    • Large Enterprises

ServiceNow Store Apps Market Regional Outlook

    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Spain
    • Rest of Europe
ย 
Report Attribute/Metric Source: Details
MARKET SIZE 2023 2.07(USD Billion)
MARKET SIZE 2024 2.76(USD Billion)
MARKET SIZE 2035 65.35(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 33.323% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED Cognizant, Capgemini, Sopra Steria, Accenture, Infosys, Wipro, TCS, KPMG, Atos, DXC Technology, HCL Technologies, Deloitte, ServiceRocket, IBM, Salesforce
SEGMENTS COVERED Type, Enterprises Size, Regional
KEY MARKET OPPORTUNITIES Integration with existing systems, Enhanced automation features, Customization for niche industries, Expansion into public sector, Integration of AI technologies
KEY MARKET DYNAMICS growing demand for automation, increasing cloud adoption, strong emphasis on digital transformation, rising need for IT service management, expansion of third-party integrations
COUNTRIES COVERED Germany, UK, France, Russia, Italy, Spain, Rest of Europe


Frequently Asked Questions (FAQ):

The Europe ServiceNow Store Apps Market is expected to be valued at 2.76 billion USD in 2024.

The market is expected to experience a CAGR of 33.323% from 2025 to 2035.

In 2024, the market is divided into Cloud-Based valued at 1.66 billion USD and Web-Based valued at 1.1 billion USD.

Germany accounted for the largest market share with a valuation of 0.55 billion USD in 2024.

The Cloud-Based segment is projected to reach a value of 39.19 billion USD by 2035.

Major players in the market include Cognizant, Capgemini, Sopra Steria, Accenture, and Infosys.

The UK region is expected to reach a market size of 12.18 billion USD by 2035.

The market faces challenges related to competition and the need for continuous innovation to meet evolving user demands.

The Web-Based segment is projected to be valued at 26.16 billion USD in 2035.

In 2024, the France market segment is valued at 0.45 billion USD.

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