As per MRFR analysis, the India ServiceNow Store Apps Market Size was estimated at 580.27 (USD Million) in 2023.The India ServiceNow Store Apps Market Industry is expected to grow from 773.5(USD Million) in 2024 to 1,845 (USD Million) by 2035. The India ServiceNow Store Apps Market CAGR (growth rate) is expected to be around 8.223% during the forecast period (2025 - 2035).
Key India ServiceNow Store Apps Market Trends Highlighted
In the India ServiceNow Store Apps Market, several key trends are emerging that reflect the evolving landscape of digital transformation. One significant driver is the increasing adoption of cloud-based solutions by Indian enterprises, propelled by the Indian government's push for digital initiatives such as Digital India.
This initiative aims to transform the country into a digitally empowered society and knowledge economy, leading organizations to seek more efficient and scalable IT solutions, including ServiceNow applications. Furthermore, the workforce in India is increasingly moving towards remote work and flexible working arrangements, encouraging companies to invest in IT service management tools that support collaboration and enhance operational efficiency.
Additionally, the rise of automation and artificial intelligence in IT services is creating opportunities that can be explored in this market. Businesses are leveraging ServiceNow apps to automate routine tasks, improve service delivery, and provide better end-user experiences. The demand for integrated solutions that can connect various business functions is growing, as companies seek to break down silos within their operations.
Alongside these opportunities, there is a notable trend of organizations focusing on enhancing their cybersecurity measures as they adopt more digital tools. This trend is reinforced by increasing awareness of data privacy issues and regulatory requirements in India, prompting businesses to prioritize secure, compliant applications.
In recent times, the growing importance of customer experience has led to an increased demand for ServiceNow apps that facilitate better client engagement and support channels. As organizations strive to deliver superior services, they are looking for solutions that not only streamline internal processes but also improve external interactions. Therefore, the Indian ServiceNow Store Apps Market reflects a dynamic environment, driven by both technological advancements and the need for greater operational resilience.
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
India ServiceNow Store Apps Market Drivers
Increasing Adoption of Digital Transformation
Initiatives for digital transformation are growing quickly in India in a number of industries, most notably in finance, healthcare, and government. With a focus on digital solutions, the Government of India's National e-Government Plan seeks to improve service delivery via digital channels. By 2025, the digital economy is expected to account for almost 20% of India's GDP, according to a recent report from the Ministry of Electronics and Information Technology.
Established organizations like Tata Consultancy Services (TCS) and Infosys are investing significantly in cloud and digital transformation services, which drives the demand for India ServiceNow Store Apps Market Industry, catering to businesses seeking efficient service management solutions.
Rising Demand for IT Service Management Solutions
With the increasing complexities of IT infrastructure, the need for efficient IT Service Management (ITSM) solutions has surged in India. The deployment of ITSM frameworks by companies has seen a significant rise, with Gartner reporting that over 50 percent of IT organizations in India have adopted ITSM tools in the last few years. This demand is fuelled by organizations like HCL Technologies and Wipro, which are making substantial investments in modernizing IT infrastructure.
The India ServiceNow Store Apps Market Industry is benefitting as more companies look for scalable and efficient solutions to manage their IT operations.
Growth in Cloud Computing
The cloud computing market in India is expected to grow substantially, with a projected value of USD 7.1 billion by 2022, as per the NASSCOM report. This growth presents a tremendous opportunity for the India ServiceNow Store Apps Market Industry, as many businesses transition to cloud-based service models. Leading tech companies like Amazon Web Services and Microsoft Azure are expanding their operations in India, launching localized services that cater to Indian enterprises, thus boosting the adoption of ServiceNow Store applications.
This trend indicates a strong market for cloud solutions in IT service management.
ServiceNow Store Apps Market Type Insights
The India ServiceNow Store Apps Market encompasses various types that cater to the diverse needs of businesses striving for digital transformation and efficiency in their operations. Among the major classifications, Cloud-Based and Web-Based applications play a prominent role in shaping the market landscape. The Cloud-Based segment has gained significant traction owing to its flexibility, scalability, and cost-effectiveness, making it an attractive option for organizations looking to enhance their operational capabilities without the burden of extensive IT infrastructure.
Furthermore, Cloud-Based solutions enable real-time collaboration and easier access to applications, which is vital for the dynamic and fast-paced business environment in India. This sector has witnessed robust adoption as businesses migrate to cloud solutions to harness data-driven insights and foster innovation.
On the other hand, Web-Based applications are crucial in offering easy accessibility and fostering user engagement across various platforms. These applications typically require no installation, allowing users to operate them through web browsers, which aligns well with India's increasing internet penetration and mobile usage trends.
The proliferation of smartphones and improved internet connectivity have facilitated the acceptance of Web-Based solutions among a broad spectrum of users, thus driving market growth. Moreover, enterprises in India are increasingly recognizing the importance of integrating Web-Based applications with existing systems to create seamless workflows that enhance productivity.
As organizations prioritize digital transformation efforts, both Cloud-Based and Web-Based segments are expected to experience substantial growth in response to the increasing demand for efficient and innovative solutions.
Additionally, the government's focus on initiatives like Digital India is propelling the adoption of these technologies across various sectors, contributing to the expansive growth of the India ServiceNow Store Apps Market. Overall, the Type segment continues to evolve dynamically, indicating a strong trend towards adoption and integration of these essential applications as businesses seek to optimize operational efficiency and improve user experiences in an ever-competitive market.
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
ServiceNow Store Apps Market Enterprises Size Insights
The India ServiceNow Store Apps Market, segmented by Enterprises Size encompasses a diverse range of organizations, primarily categorized into Small and Medium Enterprises (SMEs) and Large Enterprises. SMEs in India, crucial for economic growth, drive significant demand for ServiceNow applications as they seek to streamline operations and enhance productivity while maintaining cost-effectiveness.
The majority of these enterprises recognize the importance of digital transformation, leading to increased adoption of cloud-based solutions. Conversely, Large Enterprises dominate the market spectrum, heavily investing in robust IT service management solutions to improve efficiency and service delivery across varied departments.
As these organizations embrace automation and integration of IT processes, the resulting demand for ServiceNow Store Apps has seen remarkable growth. Moreover, the increasing focus on improving customer satisfaction and operational agility is steering both SMEs and Large Enterprises towards advanced digital workflows. The evolving regulatory landscape and government initiatives in India further emphasize technology adoption, reflecting the importance of the India ServiceNow Store Apps Market in supporting enterprises of all sizes in navigating their digital journey.
India ServiceNow Store Apps Market Key Players and Competitive Insights
The India ServiceNow Store Apps Market is characterized by a diverse range of competitive dynamics, where various players leverage their technological expertise and innovative capabilities to meet the growing demands for digital solutions. As organizations across India increasingly adopt cloud-based services and automation tools to enhance their IT service management, the market has seen a surge in application development tailored specifically for the ServiceNow platform.
This competitive landscape is influenced by factors such as the continuous evolution of customer requirements, advancements in artificial intelligence, and the push for operational efficiency, all of which create unique opportunities for market entrants and established players alike. The need for seamless integration, enhanced user experiences, and bespoke solutions are shaping strategies among providers, fostering a vibrant ecosystem that encourages collaboration as well as competition.
Tech Mahindra has established a strong presence in the India ServiceNow Store Apps Market by harnessing its robust technological capabilities and extensive industry knowledge. The company is known for its broad suite of IT services that complement the ServiceNow platform, focusing on delivering customized applications that address specific client needs. With a commitment to innovation and customer satisfaction, Tech Mahindra leverages partnerships and collaborations to enhance its offerings in the ServiceNow ecosystem.
The company's ability to integrate advanced solutions with ServiceNow effectively positions it to meet the demands of organizations looking to optimize their IT functionalities. Additionally, its significant investment in talent and resources enables Tech Mahindra to maintain a competitive edge, making it a reliable choice for businesses seeking to leverage the ServiceNow platform to drive operational success.
Cognizant has garnered a noteworthy position in the India ServiceNow Store Apps Market through its strategic focus on delivering end-to-end digital transformation solutions. The company offers key products and services aimed at optimizing IT operations, enhancing customer engagement, and ensuring operational resilience within the ServiceNow framework.
Cognizant’s strengths lie in its ability to provide comprehensive consulting services, innovative application development, and effective integration strategies that drive value for its clients. Moreover, the company has engaged in several mergers and acquisitions to bolster its technological capabilities and expand its market presence in India.
By acquiring firms with niche expertise and innovative solutions, Cognizant enhances its ServiceNow offerings, allowing for a more diversified and tailored approach to address the unique requirements of Indian enterprises. This proactive approach, coupled with its commitment to maintaining strong client relationships, solidifies Cognizant's position as a leader in the dynamic landscape of the India ServiceNow Store Apps Market.
Key Companies in the India ServiceNow Store Apps Market Include
India ServiceNow Store Apps Market Industry Developments
In recent months, the India ServiceNow Store Apps Market has witnessed considerable activity, especially among major players such as Tech Mahindra, Cognizant, and Accenture. The month of September 2023 saw Cognizant announce a partnership with a leading healthcare provider to enhance digital workflows and improve operational efficiency through ServiceNow applications.
Furthermore, in October 2023, HCL Technologies unveiled its latest ServiceNow solution aimed at streamlining enterprise asset management, which is expected to drive growth in the segment. Notably, in November 2022, Wipro acquired a niche player specializing in ServiceNow implementations, expanding its capabilities in this market.
This acquisition aligns with Wipro's strategy to enhance its cloud service offerings, gaining a competitive edge. Over the past couple of years, the market has grown significantly, driven by increased digital transformation initiatives and the adoption of automation tools across enterprises.
Government initiatives promoting digitalization in various sectors have further fueled this growth. As of October 2023, the overall valuation of the ServiceNow Store Apps Market in India is showing positive momentum, reflecting the increasing reliance on ServiceNow applications for efficient business operations.
India ServiceNow Store Apps Market Segmentation Insights
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 580.27(USD Million) |
| MARKET SIZE 2024 | 773.5(USD Million) |
| MARKET SIZE 2035 | 1845.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 8.223% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Tech Mahindra, Cognizant, Larsen & Toubro Infotech, Capgemini, Accenture, Wipro, Infosys, Cimpress, HCL Technologies, Persistent Systems, Tata Consultancy Services, eClarity, Zensar Technologies, Mindtree |
| SEGMENTS COVERED | Type, Enterprises Size |
| KEY MARKET OPPORTUNITIES | Increased demand for automation solutions, Integration with AI and machine learning, Expansion of ITSM and HR services, Customization for industry-specific needs, Growing remote workforce management tools |
| KEY MARKET DYNAMICS | growing enterprise automation demand, increasing cloud adoption, need for integration solutions, focus on IT service management, rising competition among vendors |
| COUNTRIES COVERED | India |
Frequently Asked Questions (FAQ):
In 2024, the India ServiceNow Store Apps Market is expected to be valued at 773.5 million USD.
By 2035, the overall market size is expected to reach 1845.0 million USD.
The anticipated CAGR for the India ServiceNow Store Apps Market from 2025 to 2035 is 8.223%.
By 2035, the cloud-based segment is projected to dominate with a market value of 1111.1 million USD.
The web-based segment of the India ServiceNow Store Apps Market is valued at 309.4 million USD in 2024.
Major players in the market include Tech Mahindra, Cognizant, Wipro, Accenture, and Tata Consultancy Services.
The cloud-based ServiceNow Store Apps segment is valued at 464.1 million USD in 2024.
Emerging trends include increased adoption of cloud technologies and the need for enhanced automation in business operations.
Growing digital transformation initiatives across sectors present significant growth opportunities in this market.
The competitive landscape is influenced by significant investments and innovations from top players aiming to enhance service offerings.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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