Internet of Packaging Market

Potential benefits offered by internet of packaging is driving the market growth

The product is safeguarded, sustained, its quality is monitored, and product safety is guaranteed by the internet of packaging. By alerting the consumers, it reduces human mistake and expense while also preventing illnesses like food poisoning. Additionally, it has the ability to measure characteristics like the package's internal atmosphere. The packaging solution also enables the end-users to receive the pertinent information. They optimise the tracking method for product protection as well. Such elements aid in the market's rapid expansion on a global scale.

Additionally, its distinctive abilities to track real-time data, record, identify, communicate, and use scientific logic provide important consumer marketing solutions. The market is expanding as a result of the rising demand for multi-specialty packaging that preserves the products' nutritional and health benefits as well as their freshness and quality. Additionally, the rising research and development expenditures for creative packaging will boost global sales. In the upcoming years, the market is also anticipated to be driven by the shifting customer taste for comfort food.

Global Demand for Internet of Packaging is Fueled by Growing Demand for Safe and Healthy Food

One of the major drivers of the internet of packaging market growth is the expanding food and beverage sector. Due to the severe food safety regulations in place around the world, the food and beverage business is expanding at the highest rate. Market expansion is fueled by the spike in demand for alternative packaging options that can protect food goods' quality. The importance of eating high-quality food goods in terms of taste, safety, color, and expiration date has grown among consumers.

Additionally, the market is growing as a result of the rising demand for fresh, high-quality packaged food as well as worries about food safety and consumer convenience. Due to changing urban lifestyle and demographic patterns, there is a large demand for ready-to-eat, frozen, and packaged food, which also supports the market's expansion. The potential solutions provided by the internet of packaging for ensuring food security while keeping nutritional value will help the worldwide market grow over the coming years.

The consumption of convenience foods and ready-to-eat meals is growing in popularity as a result of urbanisation, where there is an increase in the movement from rural to urban areas, and changes in dietary conditions. In countries like India, people are starting to give up the tradition of cooking meals at home and sharing them with friends and family. Therefore, promoting the use of convenience meals, where it is predicted that internet of packaging will supply a variety of customers reliable information on the food product. Thus, driving the Internet of Packaging market revenue.

The rapid expansion of the e-commerce sector is significantly influencing the Global Internet of Packaging Market Industry. As online shopping continues to gain traction, the demand for innovative packaging solutions that ensure product safety during transit is on the rise. Packaging that is not only protective but also visually appealing is crucial for enhancing customer experience. This trend is expected to contribute to the market's growth, with projections indicating a potential increase in market value as e-commerce sales continue to soar. Companies are thus investing in packaging technologies that cater specifically to the needs of online retailers.

The Global Internet of Packaging Market Industry is poised for substantial growth, with projections indicating a market value of 19.6 USD Billion in 2024 and an anticipated increase to 36.4 USD Billion by 2035. This growth trajectory suggests a robust compound annual growth rate (CAGR) of 5.8% from 2025 to 2035. Such figures underscore the increasing importance of packaging solutions that integrate technology and sustainability, reflecting broader trends in consumer behavior and regulatory landscapes. As the market evolves, stakeholders are likely to focus on innovative packaging strategies that align with these growth projections.

Sustainability has emerged as a pivotal driver within the Global Internet of Packaging Market Industry. Companies are increasingly adopting eco-friendly materials and practices to meet regulatory requirements and consumer expectations. For example, the use of biodegradable and recyclable materials is becoming commonplace, aligning with global sustainability goals. This shift is expected to contribute significantly to the market's expansion, with projections indicating a growth to 36.4 USD Billion by 2035. The emphasis on sustainable packaging not only reduces environmental impact but also enhances brand loyalty among consumers who prioritize eco-conscious choices.

Regulatory compliance and safety standards are critical drivers within the Global Internet of Packaging Market Industry. Governments worldwide are implementing stringent regulations to ensure product safety and consumer protection. This has led to an increased focus on packaging materials and processes that meet these standards. For instance, food and pharmaceutical industries are particularly affected, necessitating the adoption of tamper-evident and child-resistant packaging solutions. As companies strive to comply with these regulations, the market is likely to witness substantial growth, as adherence to safety standards becomes a priority for manufacturers.

The Global Internet of Packaging Market Industry is experiencing a notable surge in demand for smart packaging solutions. This trend is largely driven by the increasing need for enhanced product traceability and consumer engagement. For instance, smart packaging technologies, such as QR codes and NFC tags, allow consumers to access detailed product information, thereby fostering transparency. As a result, the market is projected to reach 19.6 USD Billion in 2024, reflecting a growing consumer preference for interactive packaging. This shift not only enhances the user experience but also provides manufacturers with valuable data on consumer behavior, further propelling market growth.

Technological advancements in Internet of Things (IoT) integration are transforming the Global Internet of Packaging Market Industry. Innovations such as real-time monitoring and data analytics are enabling manufacturers to optimize supply chain processes and reduce waste. For instance, IoT-enabled sensors can track temperature and humidity levels during transportation, ensuring product integrity. This technological evolution is likely to drive market growth at a CAGR of 5.8% from 2025 to 2035, as companies increasingly leverage these capabilities to enhance operational efficiency and improve customer satisfaction.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Internet of Packaging Market dominated this market in 2022 (45.80%). The increase in revenue in the North American market is mostly due to the region's rising preference for Internet of Packaging over traditional packaging and the availability of ubiquitous Internet connectivity. Additionally, improved safety assurance, dependability, and transparency are made possible through the Internet of Packaging. Further, the U.S.

Internet of Packaging market held the largest market share, and the Canada Internet of Packaging market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: INTERNET OF PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Internet of Packaging market accounted for the healthy market share in 2022. The Internet of packaging market in Europe is predicted to have substantial revenue growth over the course of the forecast year due to the presence of leading industry players in the region. Further, the German Internet of Packaging market held the largest market share, and the U.K Internet of Packaging market was the fastest growing market in the European region

The Asia Pacific Internet of Packaging market is expected to register significant growth from 2023 to 2032. Changing lifestyles, a rising need for technical packaging solutions, and increased product traceability are the primary forces behind market expansion in APAC. The growing clientele and increasing e-commerce shipments in the region's emerging nations, particularly in China and India, which enable Internet of Packaging, further contribute to the APAC market's rise. Moreover, China’s Internet of Packaging market held the largest market share, and the Indian Internet of Packaging market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Internet of Packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Internet of Packaging industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Internet of Packaging industry to benefit clients and increase the market sector. In recent years, the Internet of Packaging industry has offered some of the most significant advantages to medicine. Major players in the Internet of Packaging market, including Wiliot, Tetra Pak, Scanbuy Inc., Kezzler, Identiv Inc., Tapwow, Sepio Products, CuePath Innovation Designs, Insignia Technologies, RePack, ImpaX.io, Qtrust, and Iungo, are attempting to increase market demand by investing in research and development operations.

A supplier of complete solutions for processing and packaging is Tetra Pak International SA (Tetra Pak), a division of Tetra Laval International SA. The business provides solutions for the distribution of food items such as dairy products, ice cream, dry goods, cheese, fruits, and vegetables, as well as juices and nectars. Evaporators, heat exchangers, aseptic processing systems, separators, homogenizers, and flow equipment are just a few of the many processing tools it provides. Tetra Pak introduced "universal" smart packaging software in November 2021, which brands can customise to meet their specific needs.

Wiliot is a creator of a bluetooth chip technology meant to scale the Internet of Things and link people. Customers can find out where their items are, who is using them, and when they need to be restocked thanks to the company's technology, which combines cloud services and Internet of Things pixels, computational components that can fuel themselves by gathering radiofrequency energy. As company prepares for a SaaS shift and licences its ultralight, ambient-power semiconductor technology to others, Wiliot raised USD 200 million in July 2021.