Transforming the way we interact with digital content, Interactive Display companies like SMART Technologies, Promethean, and Microsoft develop displays with touch, pen, or gesture-based interaction. These displays find applications in education, collaboration, and interactive presentations.
The Competitive Landscape of the Interactive Display Market
The interactive display market, encompassing touchscreens, kiosks, video walls, and other immersive experiences, is experiencing dynamic growth. Fueled by advancements in display technology, increasing demand for engaging user experiences, and expanding application areas. This dynamic environment breeds intense competition, with established players and emerging disruptors vying for market share.
Key Player:
Strategies Adopted by Key Players:
To stay ahead in this competitive arena, companies are adopting various strategies. Incumbent players focus on R&D to develop cutting-edge display technologies, such as higher resolutions, improved touch sensitivity, and enhanced brightness. They also invest in expanding their product portfolios to cater to diverse market segments and applications. Strategic partnerships and acquisitions are common, enabling companies to access new technologies, markets, and distribution channels.
Emerging players often focus on niche markets or specific display types, capitalizing on their agility and expertise. They leverage cost-effective production and competitive pricing to gain a foothold. Additionally, they emphasize innovation and unique features to differentiate themselves in a crowded market.
Factors for Market Share Analysis:
Analyzing market share in the interactive display industry requires consideration of various factors. Display type (kiosks, video walls, tables, etc.), technology (LCD, LED, etc.), screen size, target market (education, retail, etc.), brand reputation, pricing strategy, and distribution network all play a crucial role. Additionally, factors like customer service, software compatibility, and content availability can influence market share.
New and Emerging Companies:
The interactive display market continues to attract new players, drawn by the immense growth potential. Startups like Vibe, Prysm, and Leia Display are developing innovative technologies like holographic displays and gesture-based interactions, pushing the boundaries of user experience. These companies often target specific applications or market segments, aiming for quick wins and strategic partnerships to establish themselves.
Latest Company Updates:
Leyard:
Samsung:
The interactive display market size was valued at USD 10.13 Billion in 2023. The interactive display industry is projected to grow from USD 10.804658 Billion in 2024 to USD 16.97 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.81% during the forecast period (2024 - 2032). The increasing adoption of interactive learning solutions, the rise in the adoption of interactive displays, and the introduction of new and advanced technology are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Market CAGR for interactive display is driven by the growing healthcare and entertainment industries, providing growth opportunities for key players in the interactive display market. There is an increasing potential for healthcare and entertainment industries for applications, including science observatories, museums, movie halls, and game zones in the interactive display market. Nintendo Co., Ltd. (Japan), Active Gaming Co. (US), and others are developing advanced games and consoles to provide consumers with the best experience in terms of better displays and engagement. Similarly, in 2020, AT&T Healthcare, a leader in advanced healthcare technologies, selected LifeMedID, a major player in digital identity assurance and authentication software, and Elo, a provider of interactive solutions, to design a frictionless patient experience and Streamline Patient Registration.
Furthermore, expanding use of intelligent displays in residential and public facilities, including retail stores, an increase in infrastructural improvements such as smart homes, and a surge in demand for smart cars are contributing to market revenue growth. The growing utilization of smart displays in the healthcare industry to show hospital maps and instructions to assist patients or visitors in getting to their preferred location drives market revenue growth. In addition, rising internet penetration, digitalization, consumer preference for smart home appliances such as smart TVs, smart speakers, and smart home devices, and huge demand for smart mirrors in retail sectors and automotive drive interactive display market revenue growth.
Moreover, technological developments and rising acceptance across several applications, including tablets, smartphones, laptops, and smart TVs, are expected to grow market revenue. Increased Over-The-Top (OTT) content availability propels the wireless display sector for consumer applications. Another important factor driving the market growth for interactive displays in corporate applications is price savings, which can be realized via easy setup and decreased time spent setting up meeting rooms. In addition, compatibility of wireless displays with 4K technology enables higher quality content and drives up usage in consumer electronics devices.
Increasing the adoption of interactive displays in the retail sector to provide information regarding the availability of products based on categories is expected to fuel the growth of the interactive display market. In addition, interactive displays are used in the retail sector in various ways, such as Point of Sale (POS) systems, kiosks, ATMs, and digital signage, to attract consumers for expanding businesses. It also offers enhanced user engagement and better shopping experiences, which in turn is expected to boost the growth of the interactive display market.
The interactive display market segmentation, based on product, includes a kiosk, whiteboard, table, video wall, and monitor. The kiosk segment dominated the market, accounting for 35% of market revenue (3.54 Billion). In developing economies, category growth is driven by increasing demand for interactive kiosks as they deliver several advantages to service providers and optimize the overall price of business by reducing labor and infrastructure. However, video wall is the fastest-growing category due to the growing demand for video wall interactive displays in the healthcare sector.
The interactive display market segmentation, based on panel size, includes 17” to 32”, 32” to 65”, and 65” & above. The 32” to 65”category generated the most income due to the growing adoption of interactive displays in advertising, digital signage, training, and boardroom presentations. However, 65" & above is the fastest-growing category due to growing demand from educational institutes and government & corporate offices.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The interactive display market segmentation, based on end users, includes education, BFSI, retail, sports & events, entertainment, healthcare, and others. The retail category generated the most income (70.4%). Demand for touch-enabled displays in the retail industry is expected to surge due to the popularization of interactive devices and increased use of self-service kiosks and tables. However, education is the fastest-growing category due to the growing use of digital classrooms for active learning in colleges and schools.
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American interactive display market will dominate, owing to growing innovations and research in technological developments. Market players in the region are investing in new materials to make more flexible and durable display panels will boost the market growth in this region. Further, the US interactive display market held the largest market share, and the Canadian interactive display market was the fastest-growing market in the North American region.
Further, the significant countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's interactive display market accounts for the second-largest market share due to technological advancements, increasing educational investments, and growing demand for interactive communication tools. Further, the German interactive display market held the largest market share, and the UK interactive display market was the fastest-growing market in the European region.
The Asia-Pacific interactive display market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing high disposable income, which allows consumers to invest in cutting-edge technology with advanced features, contributing to market revenue growth in this region. Moreover, China’s interactive display market held the largest market share, and the Indian interactive display market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the interactive display market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the interactive display industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the interactive display industry to benefit clients and increase the market sector. Major players in the interactive display market include LG Electronics. (South Korea), Sharp Business Systems (India) Private Limited. (India), Leyard (China), SAMSUNG (South Korea), NEC Display Solutions (Japan), and others are attempting to increase market demand by investing in research and development operations.
Amazon.com Inc (Amazon) is an online retailer and web service provider. The company provides apparel, auto and industrial items, beauty and health products, electronics, grocery, games, jewelry, kids and baby products, music, sports goods, toys, and tools. It also offers related support services, including home delivery and shipping, cloud web hosting, and other web-related services. Amazon merchandises these products through company-owned online and physical platforms. It also manufactures and commercializes various electric devices such as Kindle e-readers, fire tablets, fire TVs, Echo, Alexa, and other devices. In September 2021, Amazon unveiled Amazon Glow, a new interactive device geared for families that allow kids to convey with distant relatives and other loved ones via video calls. Amazon Glow contests with Facebook's series of Portal gadgets, primarily designed to bring families together over video. To give the appearance of an in-person experience, it also utilizes technology to develop an interaction that delivers a surface for virtual activities like games, painting, puzzles, and more.
ViewSonic Corporation is a Taiwanese-American privately held multinational electronics company headquartered in Brea, California, US, and a research & development center in New Taipei City, Taiwan. The firm was founded in 1987 as Keypoint Technology Corporation and was renamed its current name in 1993 after a brand name for monitors was launched in 1990. Today, ViewSonic specializes in visual display hardware, including liquid-crystal displays, projectors, interactive whiteboards, and digital whiteboarding software. In July 2022, ViewSonic Corporation, an American-Taiwanese multinational electronics firm, announced the launch of its new interactive displays in India for the tech industry. ViewBoard 52 Series is available in 65-inch, 75-inch, and 86-inch size configurations, all of which come with an embedded multimedia soundbar.
LG Electronics. (South Korea)
Sharp Business Systems (India) Private Limited. (India)
Leyard (China)
SAMSUNG (South Korea)
NEC Display Solutions (Japan)
Panasonic Corporation of North America (US)
Elo Touch Solutions, Inc. (US)
Crystal Display Systems Ltd (UK)
HORIZON DISPLAY INC. (US)
ViewSonic Corporation (US)
GestureTek technologies (US)
June 2022: Boxlight Corporation, a top supplier of digital signage, interactive technology, and classroom audio, declared the release of its recent type of interactive display, the MimioPro 4. With features and tools to enhance learning, increase communication & collaboration, and assist hybrid and distant learning, the MimioPro 4 interactive display is made to help educators in making the most of their educational technology ecosystem.
March 2020: NEC Corporation and Sharp Corporation agreed to a joint venture by combining NEC Display Solutions, Ltd., a subsidiary of NEC, with Sharp. This joint venture will permit both firms to build upon their strengths and address the visualization requirements of their customers.
Kiosk
Whiteboard
Table
Video Wall
Monitor
17” to 32”
32” to 65”
65” & Above
Education
BFSI
Retail
Sports & Events
Entertainment
Healthcare
Others
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
Interactive Display Market Highlights:
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