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Interactive Display Market Research Report - Forecast till 2027

Interactive Display Market Research Report: by Product (KIOSK, Whiteboard, Table, Video Wall, Monitor), Panel Size (17" to 32", 32" to 65", 65" & Above), End User (Education, Transportation, BFSI, Retail, Sports & Events, Entertainment, Healthcare and others) - Forecast till 2027

ID: MRFR/SEM/6570-HCR | February 2021 | Region: Global | 111 pages

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Interactive Display Market Synopsis


The Interactive Display Market is expected to grow from USD 8,878.3 million in 2018 to USD 12,882.7 Million by 2024, at a CAGR of 6.66%, during the forecast period. Interactive displays are touch-enabled devices that are generally used in the interactive whiteboard, interactive video wall, interactive tables which are installed in hotel lobbies, airports, subways, the main center of the city to provide essential information, and advertising medium, and so on. Experts are considering interactive advertising as one of the best forms in terms of advertising. The interactive displays convert the viewers into users. The increasing demand for touch screens devices is impacting the Interactive Display market demand.


Moreover, several developed countries such as North America and Europe are intensive users of Interactive displays in various end-user applications. The low power consumption and increased return in business are the major driving factors of the Interactive display industry.


COVID 19 Analysis:


The COVID 19 pandemic has impacted the economic interruption in several countries due to prolonged lockdown and strict norms to reduce the spread of infection. The prolonged lockdown has affected the manufacturing process in several industries and therefore affected the production of key semiconductors which are used in interactive displays. Such factors have affected the Interactive display market value.


The interruption in the demand and supply has also affected the production rates in several countries. On the other hand, the prolonged shutdown of schools, educational centers, retail stores, and other major end-users of the interactive display industry has also reduced the demand for Interactive display devices.


Market Dynamics:


Market Drivers:


The declining price of display screens, integration of advanced technologies such as AI with interactive displays is driving the overall growth of the Interactive display industry. On the other hand, the increasing development of the transportation industry is intensively utilizing the interactive displays in the airports, subways to help the passengers in making reservations, analyzing schedules, and receiving updates regarding transportation.


The rapid growth of banking sectors is aiding the growth of ATMs in several countries, the economic development in such countries is stimulating the adoption of Interactive displays in the Point of Sale systems, ATM, digital signage, and other retail advertising hoardings. The emerging retailers and existing ones who are striving to expand their business are increasingly investing in touch screen advertisements in recent times. Such changing trends are propelling the overall growth of the Interactive display industry.


Market Opportunities:


The LED interactive displays are increasingly growing in demand in the industry, due to the energy-saving feature of LEDs. The power consumption of the LED interactive tables is pretty lower compared to the other types, other attractive features of LED interactive displays/tables are they emit lesser heat, affordable when compared with capacitive interactive tables. Therefore the restaurants and other end users are increasingly investing in LED interactive tables.


Embedding AI in several applications is increasing the demand for that application. Researchers are increasingly integrating advanced technologies with Interactive display, especially with the whiteboards to enhance the overall interaction with the students.  On the other hand, AI helps digital signage to collect the data in simpler forms, and offers more personalized experiences to the user, the integration of AI efficiently converts the viewer to the user. Therefore the integration of AI technology is expected to further boost the overall growth of the Interactive display industry.


Market Restraints:


Higher costs incurred in building the interactive display products and increased ownership costs are considered as the primary restraint for the overall growth of the Interactive Display industry.


Customization of the interactive tables in the restaurants, or any end-user application is difficult. On the other hand, the 4K screens were increasingly utilized in the interactive displays. However, the latency issue with the touch response is considered as the major restraint as it affects the user experience.


Market Challenges:


The integration of advancing technologies is significantly increasing the complexity of the overall structure. The touchscreen interactive displays were highly equipped with electronics and therefore drops in performance when faces with harsh climatic conditions, especially when placed outdoors. The OEM of the interactive displays has to build the outer body with durable materials, which is a constant challenge for the Interactive Display market growth.


Building large screens with interfaces for such a large screen is still a challenge for the manufacturers of Interactive displays. On the other hand, integrating the touch sensors with the interactive displays with 4K technology is expected to generate a high level of Electromagnetic Interference (noise). This interference reduces the performance and the control over the electronics.


Cumulative Growth Analysis:


Interactive signage, whiteboards, and other digital touch screen interactions are considered to be the supreme marketing technology by the experts. The experts also estimate that this form of marketing will reach over USD 25 billion by the year 2022. On the other hand, interactive touch tables are increasingly utilized in the countries like Europe. The emerging development in interactive touch tables is further propelling the Interactive Display market growth. In the year 2018, IDEUM had launched the Pico touch coffee table with the features such as Audio Jack, Wi-Fi, HDMI, Bluetooth, and USB to offer better connectivity with the brand. The Pico Coffee table is built with the best available electronic components with over 80 simultaneous touchpoints. This development in the Touch table sector has increased the overall Interactive display market value since then. The Interactive Display market value was at USD 8,878.3 million in the year 2018 and is expected to surpass the market value of over USD 12,882.7 million by the year 2024 while registering a CAGR of 6.66%. A recent study shows that there are about 77% of smartphone users in America and the market players in America have developed flat panel displays to enhance personal communication in the educational and business sectors.


Value Chain Analysis:


The touch tables in the restaurants are increasing the overall growth of this industry. The unique touch technology is embedded in these touch tables which allows every person sitting at the table to touch and explore the dishes in the menu. The touch tables were built with IRT technology which makes the customers give a flawless surface for having their meal. On the other hand, the growing preferences for the whiteboard in the educational sectors keep the students interactive and induce self-learning, creativity, participation, and other essential qualities. Therefore the whiteboard technology is significantly impacting the Interactive display market growth.


The touch tables were also serving the office meetings which help a large group of employees to indulge in the meeting hours without distraction and enhance the communication and thereby make the meeting effective. The growing internet penetration and changing attitude with the increasing demand for touching devices are impacting the overall growth of the Interactive display industry.


Segment Overview:


Interactive Display Market by Product



  • Interactive Flat Panel Displays

  • Interactive Whiteboards

  • Interactive Kiosks

  • Interactive Video Walls

  • Others


Interactive Display Market by Panel Size:



  • 17–32”

  • 32”–65”

  • 65” and Above


Interactive Display Market by Technology:



  • LCD

  • LED

  • OLED


Interactive Display Market by End User:



  • Retail

  • BFSI

  • Healthcare

  • Corporate & Government

  • Transportation

  • Education

  • Sports and Entertainment

  • Hospitality

  • Others


Regional Analysis:


Currently, North America is expected to showcase higher market value for the Interactive Display industry as the region has managed to establish a market share of 37.56% in the year 2020 amidst COVID 19 widespread. Additionally, owing to the attitude of the market players in the region the experts estimate that North America will continue to hold the largest market share in the forecast period. The market players in North America were inclined to invest more in advanced technologies in recent times. The change in attitude has increased the Interactive Display market demand. The rapidly growing economic condition of the United States is also considered as the primary factor for the Interactive display market growth. The touch tables in the U.S restaurants were increasing the overall Interactive display market demand.


Asia-pacific is also expected to grow tremendously in the market share as it possesses a huge customer base for electronic equipment. The touch tables were used intensively in various areas such as trade shows, museums, exhibitions, corporate meetings. The interactive tables were highly preferred for effective interactions and to develop the cognitive skills of the students in the educational sector. The increasing deployment of interactive tables in Europe is expected to impact the Interactive Display market growth.


Competitive Landscape:



  • LG Display (South Korea)

  • Sharp Corporation (Japan)

  • Leyard Optoelectronic Co. Ltd (China)

  • Samsung (South Korea)

  • NEC Corporation (Japan)

  • Panasonic Corporation (Japan)

  • ELO Touch Solutions Inc. (US)

  • Crystal Display Systems Ltd (UK)

  • Horizon Display, Inc. (US)

  • ViewSonic Corporation (US)

  • Qisda Corporation (Taiwan)

  • Baanto International Ltd (Canada)

  • Interactive Touchscreen Solutions, Inc. (US)

  • Gesturetek, Inc. (US)

  • Egan Visual, Inc. (Canada).


Recent Developments:


The new advancements in this market have increased the overall viewer’s experience. The conventional whiteboard technologies were replaced with the Ultra HD and 4K displays technology which helps the user to read better with the bright lighting environment also.


In the year 2021, LG OCED display smart parking was established which was carried out by one of the leading market players LG which collaborated with Kakao mobility. Smart parking technology has incorporated advanced technologies to offer supreme service in car parking. The technology has enabled the vehicle owners to park efficiently and 16 cars can be parked in 2 parking spaces.


Report Overview:


This report has covered:



  • Market overview

  • COVID 19 Analysis

  • Market dynamics

  • Cumulative growth analysis

  • Value chain analysis

  • Segment overview

  • Regional analysis

  • Competitive landscape

  • Recent developments



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 12,882.7 Million
  CAGR   6.66%
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product, Panel Size, End User
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   LG Display (South Korea), Sharp Corporation (Japan), Leyard Optoelectronic Co. Ltd (China), Samsung (South Korea), NEC Corporation (Japan), Panasonic Corporation (Japan), ELO Touch Solutions, Inc. (US), Crystal Display Systems Ltd (UK), Horizon Display, Inc. (US), ViewSonic Corporation (US), Qisda Corporation (Taiwan), Baanto International Ltd (Canada), Interactive Touchscreen Solutions, Inc. (US), Gesturetek, Inc. (US), and Egan Visual, Inc. (Canada)
  Key Market Opportunities   The end users willingly invest in new technologies which further promotes the development of interactive display by market players.
  Key Market Drivers   Rapid advancement in digital classroom technology, decline in display prices, and growing application scope of interactive displays in providing public services such as signage, wayfinding, and ticketing.


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Frequently Asked Questions (FAQ) :

The study reveals that the global interactive display market’s valuation was USD 8,878.3 million in 2018, which is a historic valuation.

The major growth drivers are listed as rapid advancement in digital classroom technology, lesser prices, and budding application scope of interactive, wayfinding, and ticketing.

The key players of the market are mainly focusing on making growth strategies such as acquisitions, mergers, partnerships, and new product development to expand the market reach in the future.

It is the product, panel size, end-user segments that are studied as well as mentioned in the market’s growth graph.