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    India Software Analytics Market

    ID: MRFR/ICT/60347-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    India Software Analytics Market Research Report By Service (Professional Service, Support and Maintenance Service), By Deployment (Cloud, On-Premise), and By Vertical (IT & Telecommunication, Healthcare, BFSI, Retail)- Forecast to 2035

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    India Software Analytics Market Infographic
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    India Software Analytics Market Summary

    The India Software Analytics market is projected to grow from 12.5 USD Billion in 2024 to 35 USD Billion by 2035.

    Key Market Trends & Highlights

    India Software Analytics Key Trends and Highlights

    • The market is expected to witness a compound annual growth rate of 9.81 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 35 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 12.5 USD Billion, reflecting the increasing demand for software analytics solutions.
    • Growing adoption of advanced analytics technologies due to the need for data-driven decision making is a major market driver.

    Market Size & Forecast

    2024 Market Size 12.5 (USD Billion)
    2035 Market Size 35 (USD Billion)
    CAGR (2025 - 2035) 9.81%

    Major Players

    Reliance Industries Limited (IN), Tata Consultancy Services (IN), HDFC Bank Limited (IN), Infosys Limited (IN), ICICI Bank Limited (IN), Hindustan Unilever Limited (IN), State Bank of India (IN), Bharti Airtel Limited (IN), Wipro Limited (IN)

    India Software Analytics Market Trends

    The India Software Analytics Market has experienced substantial development as a result of the growing demand for data-driven decision-making in a variety of sectors. The increasing adoption of cloud-based solutions, which provide scalability and flexibility that are essential for businesses to improve their operations, is one of the primary market drivers. In addition, the Indian government has been actively promoting digital transformation through initiatives such as Digital India, which encourage companies to harness analytics to enhance productivity and efficiency. 

    Market Segment Insights

    India Software Analytics Market Segment Insights

    India Software Analytics Market Segment Insights

    Software Analytics Market Service Insights

    Software Analytics Market Service Insights

    The Service segment of the India Software Analytics Market has emerged as a critical component driving growth and innovation in the sector. It includes various offerings such as Professional Service, Support, and Maintenance Service, which together play significant roles in enhancing end-user satisfaction and operational efficiency. The demand for Professional Service has been on the rise, as businesses seek specialized knowledge and expertise to implement software analytics solutions effectively. These services involve consulting and deployment assistance that ensure organizations maximize their analytics capabilities.

    Similarly, Support and Maintenance Service is crucial for maintaining system performance and reliability, which is particularly important given the complex nature of software analytics tools. As companies in India increasingly rely on data-driven decision-making, the need for continuous support and timely upgrades has grown, further emphasizing the importance of this segment. The growth drivers for these services include the rapid digital transformation efforts among enterprises and the increasing adoption of cloud-based solutions. Such trends are supported by various government initiatives encouraging technology adoption and digital literacy across sectors.

    However, challenges like workforce skill gaps and the fast-paced evolution of technology could impact service delivery. Overall, the Service segment encompasses a broad range of activities that are vital for utilizing software analytics effectively, making it a dominant force in the landscape of the India Software Analytics Market. This segment not only enhances operational efficiencies for businesses but also enables them to harness the true potential of data analytics, thereby contributing significantly to the country's economic growth and competitiveness on a global scale.

    Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

    Software Analytics Market Deployment Insights

    Software Analytics Market Deployment Insights

    The Deployment segment of the India Software Analytics Market plays a crucial role in shaping the overall landscape of software analytics, which is gaining significant traction in India’s digital transformation journey. This segment is characterized by the shift towards cloud-based solutions, which provide enhanced flexibility and scalability, allowing organizations to harness analytics effectively, streamline operations, and derive actionable insights.

    On-Premise deployment continues to hold a notable presence as well, particularly among enterprises that prioritize data security and regulatory compliance.The increasing penetration of internet connectivity and the government's focus on the Digital India initiative are driving the adoption of advanced analytics tools. 

    Furthermore, companies are emphasizing the integration of machine learning and artificial intelligence within their analytics frameworks to improve business decision-making. Alongside, the rise in big data generation and the need for real-time data processing are fueling growth in this segment. With such drivers, the Deployment segment is well-positioned to capture a substantial share of the India Software Analytics Market, reflecting the ongoing transformation in how organizations utilize data for strategic advantage.The market dynamics demonstrate a clear preference among businesses in India towards adopting comprehensive deployment solutions that can address their unique requirements while ensuring adaptability to future technological advancements.

    Software Analytics Market Vertical Insights

    Software Analytics Market Vertical Insights

    The India Software Analytics Market, particularly within the Vertical segment, is characterized by varying demands across its key areas, including IT and Telecommunication, Healthcare, BFSI (Banking, Financial Services, and Insurance), and Retail. The IT and Telecommunication sector has been a frontrunner in integrating analytics for enhancing operational efficiency and customer engagement, thereby driving significant growth.

    In the Healthcare industry, the utilization of software analytics plays a crucial role in patient management and predictive analysis, optimizing resource allocation, and improving overall patient outcomes.The BFSI sector heavily relies on analytics for risk management, fraud detection, and regulatory compliance, making it a critical area for innovation and investment. 

    Meanwhile, Retail is transforming data-driven insights, enabling personalized marketing strategies and inventory management, which helps in enhancing customer experience. With increasing digital transformation across these sectors in India, the demand for analytics solutions is poised to grow, reflecting a broader trend of businesses leveraging data to drive strategic decisions and enhance operational capabilities, thereby positively influencing the India Software Analytics Market statistics and positioning it as a significant contributor to the economy.

    Get more detailed insights about India Software Analytics Market

    Key Players and Competitive Insights

    The India Software Analytics Market is witnessing significant growth driven by increasing digitization, the rise of data-driven decision-making, and the demand for advanced insights across various sectors. Companies are adopting analytics to improve operational efficiency, enhance customer experiences, and gain a competitive edge in a rapidly evolving business landscape. As organizations look to harness the power of data, numerous players are entering the market with innovative solutions, tailored offerings, and strategic partnerships. 

    The competition is not only characterized by traditional software providers but also new entrants leveraging cutting-edge technologies such as artificial intelligence and machine learning, allowing them to deliver enhanced analytics capabilities. This dynamic landscape necessitates an understanding of the key players and their unique strengths in order to navigate the market successfully.Tech Mahindra has established a strong presence in the India Software Analytics Market, recognized for its ability to deliver end-to-end analytics solutions that cater to diverse industries.

    The company leverages a robust technological infrastructure, which enables it to offer comprehensive services ranging from data management to advanced analytics and business intelligence solutions. Its strengths lie in strategic partnerships with leading technology firms and a skilled workforce adept at handling complex analytics tasks. 

    Additionally, Tech Mahindra's commitment to innovation drives its research and development efforts, ensuring it stays competitive in the rapidly changing landscape. Its industry-specific solutions effectively address the needs of various sectors such as telecommunications, manufacturing, and finance, thereby solidifying its reputation as a reliable analytics provider in India.Qlik has also carved out a notable position in the India Software Analytics Market, renowned for its powerful data visualization, business intelligence, and analytics solutions. With a focus on empowering users to make data-driven decisions, Qlik's platforms facilitate easy integration and analysis of data from multiple sources. 

    The company continually enhances its offerings through key product releases, aimed at simplifying data interaction for users of all levels. Qlik's strengths include a strong customer-centric approach and its commitment to innovation through the development of cutting-edge analytics tools. The company has been active in forging strategic partnerships and undertaking acquisitions to enhance its capabilities and expand its presence in the Indian market. By focusing on providing scalable solutions and fostering user engagement, Qlik has successfully positioned itself as a strong competitor in the analytics domain, catering to various sectors including retail, finance, and healthcare.

    Key Companies in the India Software Analytics Market market include

    Industry Developments

    Recent developments in the India Software Analytics Market have shown robust growth, driven by increasing demand for data-driven decision-making across various industries. Companies like Tech Mahindra, HCL Technologies, and Infosys are expanding their analytics capabilities to provide tailored solutions for clients.Bharti Airtel's digital unit, Xtelify, publicly unveiled its "Airtel Cloud" platform and AI-powered analytics suite for telecom operators in August 2025. The company partnered with Singtel, Globe Telecom, and Airtel Africa to deploy analytics-driven data, workforce, and customer tools across their networks. Altimetrik announced in June 2025 that it had acquired SLK Software, a Bengaluru-based company. 

    The acquisition will allow Altimetrik to integrate SLK's AI, intelligent automation, and analytics services into its engineering platform, thereby enhancing its digital engineering offerings for enterprise clients. In May2025, Databricks announced its intention to enhance its presence in India by investing in research and development (R&D) and training, establishing a Data+AI Academy, and broadening its AI analytics platform footprint through partnerships with Indian academic institutions and enterprises.

    Market Segmentation

    Software Analytics Market Service Outlook

    • Professional Service
    • Support and Maintenance Service

    Software Analytics Market Vertical Outlook

    • IT & Telecommunication
    • Healthcare
    • BFSI
    • Retail

    Software Analytics Market Deployment Outlook

    • Cloud
    • On-Premise

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 425.58(USD Million)
    MARKET SIZE 2024 800.0(USD Million)
    MARKET SIZE 2035 3000.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 12.768% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Tech Mahindra, Qlik, HCL Technologies, Cognizant, Infosys, SAP, Google, IBM, Oracle, MicroStrategy, Tata Consultancy Services, Salesforce, Wipro, SAS Institute, Microsoft
    SEGMENTS COVERED Service, Deployment, Vertical
    KEY MARKET OPPORTUNITIES Increased demand for real-time analytics, Growth in AI and machine learning integration, Rising need for data-driven decision making, Expansion of cloud-based analytics solutions, Surge in IoT data analytics requirements
    KEY MARKET DYNAMICS growing data volume, increasing demand for insights, cloud adoption acceleration, competitive business landscape, focus on real-time analytics
    COUNTRIES COVERED India

    FAQs

    What is the expected market size of the India Software Analytics Market in 2024?

    The India Software Analytics Market is expected to be valued at 800.0 million USD in 2024.

    What is the anticipated market size for the India Software Analytics Market by 2035?

    By 2035, the India Software Analytics Market is projected to reach 3000.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the India Software Analytics Market from 2025 to 2035?

    The India Software Analytics Market is expected to grow at a CAGR of 12.768 percent from 2025 to 2035.

    What are the significant segments of the India Software Analytics Market by service?

    The India Software Analytics Market is divided into Professional Service and Support and Maintenance Service.

    What is the market value for Professional Service in the India Software Analytics Market in 2024?

    The Professional Service segment is valued at 320.0 million USD in 2024.

    What will the market value for Support and Maintenance Service be in 2035?

    The Support and Maintenance Service segment is expected to reach 1800.0 million USD by 2035.

    Who are the key players in the India Software Analytics Market?

    Major players in the India Software Analytics Market include Tech Mahindra, Qlik, HCL Technologies, and Cognizant among others.

    What opportunities exist in the India Software Analytics Market?

    The market presents opportunities driven by increasing demand for data-driven decision-making and advanced analytics solutions.

    What challenges does the India Software Analytics Market face?

    The market faces challenges such as data security concerns and the need for skilled professionals.

    How does the overall growth rate of the India Software Analytics Market compare to other regions?

    The growth rate of the India Software Analytics Market is competitive and influenced by rising digital transformation initiatives in the region.

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