As per MRFR analysis, the India Software Analytics Market Size was estimated at 425.58 (USD Million) in 2023. The India Software Analytics Market Industry is expected to grow from 800(USD Million) in 2024 to 3000.09 (USD Million) by 2035. The India Software Analytics Market CAGR (growth rate) is expected to be around 12.768% during the forecast period (2025 - 2035)
Key India Software Analytics Market Trends Highlighted
The India Software Analytics Market has experienced substantial development as a result of the growing demand for data-driven decision-making in a variety of sectors. The increasing adoption of cloud-based solutions, which provide scalability and flexibility that are essential for businesses to improve their operations, is one of the primary market drivers. In addition, the Indian government has been actively promoting digital transformation through initiatives such as Digital India, which encourage companies to harness analytics to enhance productivity and efficiency.Â
The increase in data generation from IoT devices, social media, and consumer interactions is compelling businesses to invest in analytics in order to derive actionable insights, thereby driving market growth. There are numerous opportunities in the India Software Analytics Market, particularly in sectors such as finance, healthcare, and e-commerce. The demand for sophisticated analytics tools, such as artificial intelligence and predictive analytics, is increasing as organizations strive to enhance operational efficiencies and consumer experiences. Furthermore, the increasing significance of adhering to data protection regulations, including the IT Act and the forthcoming Personal Data Protection Bill, creates an ideal environment for software analytics solutions that guarantee data security and privacy. In recent years, the incorporation of artificial intelligence and machine learning into analytics tools has gained momentum, allowing businesses to automate processes and ensure real-time analytics.Â
The introduction of sophisticated visual analytics platforms is simplifying the process of interpreting intricate data for end users, eliminating the necessity for extensive technical expertise. Additionally, the emphasis on data democratization is motivating organizations to cultivate a data-centric culture within enterprises by enabling employees at all levels to independently analyze data. In general, the India Software Analytics Market's dynamic landscape presents a combination of challenges and opportunities for growth, necessitating ongoing innovation and adaptation from industry participants.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
India Software Analytics Market Drivers
Rapid Digital Transformation in India
The acceleration of digital transformation across various sectors in India is a significant driver for the India Software Analytics Market Industry. As organizations increasingly adopt digital technologies to enhance operational efficiencies and improve customer experiences, the demand for sophisticated analytics software rises. According to the Ministry of Electronics and Information Technology in India, the digital economy is projected to reach USD 1 trillion by 2025, up from USD 200 billion in 2020, highlighting an exponential growth trajectory.
Leading corporations such as Tata Consultancy Services and Infosys have invested heavily in analytics capabilities to support their clients' transition toward digital platforms. This shift is expected to drive a compelling demand for advanced analytics solutions, fostering market growth in the software analytics domain.
Growing Data Generation
The increase in data generation due to the proliferation of digital devices and the Internet of Things (IoT) is bolstering the India Software Analytics Market Industry. The National Association of Software and Service Companies has indicated that the total amount of data generated in India is expected to reach 175 zettabytes by 2025.Â
This surge in data volume necessitates the implementation of analytical tools to process and derive actionable insights.Companies such as Wipro and HCL Technologies are utilizing data analytics to provide better predictions in supply chain management and consumer behavior, showcasing the critical role of software analytics in navigating the complexities of large datasets.
Government Initiatives Promoting Analytics Adoption
Government initiatives aimed at enhancing technological capability in India significantly drive the India Software Analytics Market. Programs such as 'Digital India' and 'Make in India' encourage the adoption of advanced technologies, including analytics. The government has allocated significant funds towards promoting research and development in software technologies, aiming to boost the local economy by USD 300 billion.Â
Additionally, efforts to streamline regulatory frameworks are helping to create a conducive environment for software development firms like Cognizant and Tech Mahindra, thereby fostering the growth and penetration of analytics solutions across various sectors within the country.
Software Analytics Market Service Insights
The Service segment of the India Software Analytics Market has emerged as a critical component driving growth and innovation in the sector. It includes various offerings such as Professional Service, Support, and Maintenance Service, which together play significant roles in enhancing end-user satisfaction and operational efficiency. The demand for Professional Service has been on the rise, as businesses seek specialized knowledge and expertise to implement software analytics solutions effectively. These services involve consulting and deployment assistance that ensure organizations maximize their analytics capabilities.
Similarly, Support and Maintenance Service is crucial for maintaining system performance and reliability, which is particularly important given the complex nature of software analytics tools. As companies in India increasingly rely on data-driven decision-making, the need for continuous support and timely upgrades has grown, further emphasizing the importance of this segment. The growth drivers for these services include the rapid digital transformation efforts among enterprises and the increasing adoption of cloud-based solutions. Such trends are supported by various government initiatives encouraging technology adoption and digital literacy across sectors.
However, challenges like workforce skill gaps and the fast-paced evolution of technology could impact service delivery. Overall, the Service segment encompasses a broad range of activities that are vital for utilizing software analytics effectively, making it a dominant force in the landscape of the India Software Analytics Market. This segment not only enhances operational efficiencies for businesses but also enables them to harness the true potential of data analytics, thereby contributing significantly to the country's economic growth and competitiveness on a global scale.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Software Analytics Market Deployment Insights
The Deployment segment of the India Software Analytics Market plays a crucial role in shaping the overall landscape of software analytics, which is gaining significant traction in India’s digital transformation journey. This segment is characterized by the shift towards cloud-based solutions, which provide enhanced flexibility and scalability, allowing organizations to harness analytics effectively, streamline operations, and derive actionable insights. On-Premise deployment continues to hold a notable presence as well, particularly among enterprises that prioritize data security and regulatory compliance.The increasing penetration of internet connectivity and the government's focus on the Digital India initiative are driving the adoption of advanced analytics tools.Â
Furthermore, companies are emphasizing the integration of machine learning and artificial intelligence within their analytics frameworks to improve business decision-making. Alongside, the rise in big data generation and the need for real-time data processing are fueling growth in this segment. With such drivers, the Deployment segment is well-positioned to capture a substantial share of the India Software Analytics Market, reflecting the ongoing transformation in how organizations utilize data for strategic advantage.The market dynamics demonstrate a clear preference among businesses in India towards adopting comprehensive deployment solutions that can address their unique requirements while ensuring adaptability to future technological advancements.
Software Analytics Market Vertical Insights
The India Software Analytics Market, particularly within the Vertical segment, is characterized by varying demands across its key areas, including IT and Telecommunication, Healthcare, BFSI (Banking, Financial Services, and Insurance), and Retail. The IT and Telecommunication sector has been a frontrunner in integrating analytics for enhancing operational efficiency and customer engagement, thereby driving significant growth. In the Healthcare industry, the utilization of software analytics plays a crucial role in patient management and predictive analysis, optimizing resource allocation, and improving overall patient outcomes.The BFSI sector heavily relies on analytics for risk management, fraud detection, and regulatory compliance, making it a critical area for innovation and investment.Â
Meanwhile, Retail is transforming data-driven insights, enabling personalized marketing strategies and inventory management, which helps in enhancing customer experience. With increasing digital transformation across these sectors in India, the demand for analytics solutions is poised to grow, reflecting a broader trend of businesses leveraging data to drive strategic decisions and enhance operational capabilities, thereby positively influencing the India Software Analytics Market statistics and positioning it as a significant contributor to the economy.
India Software Analytics Market Key Players and Competitive Insights
The India Software Analytics Market is witnessing significant growth driven by increasing digitization, the rise of data-driven decision-making, and the demand for advanced insights across various sectors. Companies are adopting analytics to improve operational efficiency, enhance customer experiences, and gain a competitive edge in a rapidly evolving business landscape. As organizations look to harness the power of data, numerous players are entering the market with innovative solutions, tailored offerings, and strategic partnerships.Â
The competition is not only characterized by traditional software providers but also new entrants leveraging cutting-edge technologies such as artificial intelligence and machine learning, allowing them to deliver enhanced analytics capabilities. This dynamic landscape necessitates an understanding of the key players and their unique strengths in order to navigate the market successfully.Tech Mahindra has established a strong presence in the India Software Analytics Market, recognized for its ability to deliver end-to-end analytics solutions that cater to diverse industries. The company leverages a robust technological infrastructure, which enables it to offer comprehensive services ranging from data management to advanced analytics and business intelligence solutions. Its strengths lie in strategic partnerships with leading technology firms and a skilled workforce adept at handling complex analytics tasks.Â
Additionally, Tech Mahindra's commitment to innovation drives its research and development efforts, ensuring it stays competitive in the rapidly changing landscape. Its industry-specific solutions effectively address the needs of various sectors such as telecommunications, manufacturing, and finance, thereby solidifying its reputation as a reliable analytics provider in India.Qlik has also carved out a notable position in the India Software Analytics Market, renowned for its powerful data visualization, business intelligence, and analytics solutions. With a focus on empowering users to make data-driven decisions, Qlik's platforms facilitate easy integration and analysis of data from multiple sources.Â
The company continually enhances its offerings through key product releases, aimed at simplifying data interaction for users of all levels. Qlik's strengths include a strong customer-centric approach and its commitment to innovation through the development of cutting-edge analytics tools. The company has been active in forging strategic partnerships and undertaking acquisitions to enhance its capabilities and expand its presence in the Indian market. By focusing on providing scalable solutions and fostering user engagement, Qlik has successfully positioned itself as a strong competitor in the analytics domain, catering to various sectors including retail, finance, and healthcare.
Key Companies in the India Software Analytics Market Include
India Software Analytics Market Industry Developments
Recent developments in the India Software Analytics Market have shown robust growth, driven by increasing demand for data-driven decision-making across various industries. Companies like Tech Mahindra, HCL Technologies, and Infosys are expanding their analytics capabilities to provide tailored solutions for clients.Bharti Airtel's digital unit, Xtelify, publicly unveiled its "Airtel Cloud" platform and AI-powered analytics suite for telecom operators in August 2025. The company partnered with Singtel, Globe Telecom, and Airtel Africa to deploy analytics-driven data, workforce, and customer tools across their networks. Altimetrik announced in June 2025 that it had acquired SLK Software, a Bengaluru-based company.Â
The acquisition will allow Altimetrik to integrate SLK's AI, intelligent automation, and analytics services into its engineering platform, thereby enhancing its digital engineering offerings for enterprise clients. In May2025, Databricks announced its intention to enhance its presence in India by investing in research and development (R&D) and training, establishing a Data+AI Academy, and broadening its AI analytics platform footprint through partnerships with Indian academic institutions and enterprises.
India Software Analytics Market Segmentation Insights
Software Analytics Market Service Outlook
Software Analytics Market Deployment Outlook
Software Analytics Market Vertical Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 425.58(USD Million) |
| MARKET SIZE 2024 | 800.0(USD Million) |
| MARKET SIZE 2035 | 3000.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 12.768% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Tech Mahindra, Qlik, HCL Technologies, Cognizant, Infosys, SAP, Google, IBM, Oracle, MicroStrategy, Tata Consultancy Services, Salesforce, Wipro, SAS Institute, Microsoft |
| SEGMENTS COVERED | Service, Deployment, Vertical |
| KEY MARKET OPPORTUNITIES | Increased demand for real-time analytics, Growth in AI and machine learning integration, Rising need for data-driven decision making, Expansion of cloud-based analytics solutions, Surge in IoT data analytics requirements |
| KEY MARKET DYNAMICS | growing data volume, increasing demand for insights, cloud adoption acceleration, competitive business landscape, focus on real-time analytics |
| COUNTRIES COVERED | India |
Frequently Asked Questions (FAQ):
The India Software Analytics Market is expected to be valued at 800.0 million USD in 2024.
By 2035, the India Software Analytics Market is projected to reach 3000.0 million USD.
The India Software Analytics Market is expected to grow at a CAGR of 12.768 percent from 2025 to 2035.
The India Software Analytics Market is divided into Professional Service and Support and Maintenance Service.
The Professional Service segment is valued at 320.0 million USD in 2024.
The Support and Maintenance Service segment is expected to reach 1800.0 million USD by 2035.
Major players in the India Software Analytics Market include Tech Mahindra, Qlik, HCL Technologies, and Cognizant among others.
The market presents opportunities driven by increasing demand for data-driven decision-making and advanced analytics solutions.
The market faces challenges such as data security concerns and the need for skilled professionals.
The growth rate of the India Software Analytics Market is competitive and influenced by rising digital transformation initiatives in the region.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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